Nutritionist Audience in Germany
Nutritionist has an estimated audience of 675,525 people in Germany. 69.1% are female, 30.9% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports, Congstar, Flea, Pure Encapsulations, Tagesschau.
The average Nutritionist fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports, Congstar, Flea, with strongest over-indexing on Sports (1.91× the country average). Demographically, the Nutritionist audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Nutritionist fans
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 40.4 |
| Estimated audience size | 675,525 |
Audience persona
The typical Nutritionist fan in Germany is more female, around 40.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sports.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 155,529 | 1.05× |
| Bayern | 118,226 | 1.09× |
| Baden-Württemberg | 111,378 | 1.21× |
| Niedersachsen | 67,196 | 1.02× |
| Hessen | 65,080 | 1.26× |
| Berlin | 40,386 | 1.34× |
| Rheinland-Pfalz | 34,569 | 1.02× |
| Sachsen | 25,995 | 0.78× |
| Schleswig-Holstein | 24,894 | 1.03× |
| Hamburg | 18,920 | 1.24× |
| Brandenburg | 18,769 | 0.9× |
| Thüringen | 15,408 | 0.9× |
| Sachsen-Anhalt | 13,609 | 0.78× |
| Mecklenburg-Vorpommern | 8,491 | 0.66× |
| Saarland | 6,819 | 0.82× |
| Bremen | 6,181 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.91× | Sports |
| Congstar | 5.58× | Technology & Electronics |
| Flea | 14.41× | Pets & Animals |
| Pure Encapsulations | 25.85× | Health |
| Tagesschau | 2× | Movies & TV |
| Pepco | 9.72× | Fashion & Accessoires |
| Business and industry | 1.51× | Business & Career |
| Human nutrition | 6.86× | Food & Beverages |
| Academy | 3.44× | Business & Career |
| Beauty | 1.67× | Beauty & Wellness |
| Dietitian | 8.3× | Health |
| Welsh Corgi | 4.96× | Pets & Animals |
| Astana | 27.24× | Travel & Leisure |
| LaVita | 5.62× | Health |
| Harry Potter | 1.54× | Movies & TV |
| More Nutrition | 2.48× | Health |
| Ryanair | 2.23× | Travel & Leisure |
| Paleolithic diet | 6.12× | Health |
| Medicine | 2.26× | Business & Career |
| Foundation (cosmetics) | 4.69× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.9 |
| Indulgence | JOY | 1.74 |
| Mindfulness | BALANCE | 1.71 |
| Sports Activity | POWER | 1.64 |
| Pet Ownership | JOY | 1.56 |
| LGBTQ+ Identity | OPEN | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Brazil | 14.2% |
| Italy | 7.4% |
See Nutritionist audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nutritionist have in Germany?
Nutritionist has an estimated audience of 675,525 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nutritionist fans?
69.1% of Nutritionist fans are female, 30.9% are male, with an average age of 40.4 years.
Which brands do Nutritionist fans like most?
Nutritionist fans show strongest brand affinity for Sports (1.91×), Congstar (5.58×), and Flea (14.41×) over the country average.
Where do Nutritionist fans live in Germany?
Nutritionist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 155,529), Bayern (reach 118,226), and Baden-Württemberg (reach 111,378). These three regions account for the largest share of the active audience.
What other brands do Nutritionist fans also like?
Beyond Nutritionist itself, the audience over-indexes on Congstar (5.58×), Flea (14.41×), Pure Encapsulations (25.85×), and Tagesschau (2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nutritionist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.