LaVita Audience in Germany
LaVita has an estimated audience of 2,210,699 people in Germany. 66.0% are female, 34.0% are male, average age 41.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Tagesschau, Real property, Satire.
The average LaVita fan in Germany is 41.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Tagesschau, with strongest over-indexing on Jotex (39.45× the country average). Demographically, the LaVita audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of LaVita fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.2 |
| Estimated audience size | 2,210,699 |
Audience persona
The typical LaVita fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 410,187 | 1.15× |
| Nordrhein-Westfalen | 396,426 | 0.82× |
| Baden-Württemberg | 287,446 | 0.95× |
| Niedersachsen | 197,359 | 0.92× |
| Sachsen | 177,347 | 1.64× |
| Hessen | 155,813 | 0.92× |
| Rheinland-Pfalz | 115,960 | 1.05× |
| Brandenburg | 87,398 | 1.27× |
| Thüringen | 82,777 | 1.47× |
| Sachsen-Anhalt | 78,150 | 1.36× |
| Berlin | 64,447 | 0.65× |
| Schleswig-Holstein | 60,269 | 0.76× |
| Mecklenburg-Vorpommern | 49,898 | 1.18× |
| Hamburg | 29,442 | 0.59× |
| Saarland | 20,292 | 0.75× |
| Bremen | 9,601 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 39.45× | Shopping |
| Western Union | 6.9× | Business & Career |
| Tagesschau | 2.22× | Movies & TV |
| Real property | 5.13× | Home & Garden |
| Satire | 4.42× | Literature |
| Hygiene | 3.26× | Beauty & Wellness |
| Uric acid | 37.55× | Health |
| Pets | 1.62× | Pets & Animals |
| Family | 1.69× | Kids & Family |
| Biology | 3.04× | Health |
| Transfermarkt | 2.06× | Sports |
| Automobiles | 1.53× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Spiegel Online | 1.55× | News |
| Stuttgart | 2.3× | Travel & Leisure |
| Storm of Love | 2.71× | Movies & TV |
| German language | 1.96× | Politics & Society |
| Self care | 2.38× | Health |
| Airbnb | 1.61× | Travel & Leisure |
| Felix Baumgartner | 3.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.3 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.9% |
| United Kingdom | 3.4% |
| Japan | 2.7% |
See LaVita audiences in other countries
More Health audiences in Germany
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Frequently asked questions
How many fans does LaVita have in Germany?
LaVita has an estimated audience of 2,210,699 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of LaVita fans?
66.0% of LaVita fans are female, 34.0% are male, with an average age of 41.2 years.
Which brands do LaVita fans like most?
LaVita fans show strongest brand affinity for Jotex (39.45×), Western Union (6.9×), and Tagesschau (2.22×) over the country average.
Where do LaVita fans live in Germany?
LaVita fans in Germany are most concentrated in Bayern (reach 410,187), Nordrhein-Westfalen (reach 396,426), and Baden-Württemberg (reach 287,446). These three regions account for the largest share of the active audience.
What other brands do LaVita fans also like?
Beyond LaVita itself, the audience over-indexes on Western Union (6.9×), Tagesschau (2.22×), Real property (5.13×), and Satire (4.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LaVita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.