LaVita Audience in Germany
LaVita has an estimated audience of 2,210,699 people in Germany. 66.0% are female, 34.0% are male, average age 41.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Stradivarius, Mothercare, Snow White (Fables), Este, Veneto.
The average LaVita fan in Germany is 41.2 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Stradivarius, Mothercare, with strongest over-indexing on Škoda Kodiaq (2.52× the country average). Demographically, the LaVita audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand
Demographics of LaVita fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 41.2 |
| Estimated audience size | 2,210,699 |
Audience persona
The typical LaVita fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 410,187 | 1.15× |
| Nordrhein-Westfalen | 396,426 | 0.82× |
| Baden-Württemberg | 287,446 | 0.95× |
| Niedersachsen | 197,359 | 0.92× |
| Sachsen | 177,347 | 1.64× |
| Hessen | 155,813 | 0.92× |
| Rheinland-Pfalz | 115,960 | 1.05× |
| Brandenburg | 87,398 | 1.27× |
| Thüringen | 82,777 | 1.47× |
| Sachsen-Anhalt | 78,150 | 1.36× |
| Berlin | 64,447 | 0.65× |
| Schleswig-Holstein | 60,269 | 0.76× |
| Mecklenburg-Vorpommern | 49,898 | 1.18× |
| Hamburg | 29,442 | 0.59× |
| Saarland | 20,292 | 0.75× |
| Bremen | 9,601 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 2.52× | Cars & Mobility |
| Stradivarius | 1.96× | Shopping |
| Mothercare | 2.2× | Kids & Family |
| Snow White (Fables) | 2.07× | Literature |
| Este, Veneto | 1.73× | Travel & Leisure |
| Home Delivery | 1.93× | Food & Beverages |
| Corfu (regional unit) | 2.07× | Travel & Leisure |
| Keeper (password manager) | 2.46× | Technology & Electronics |
| Cachorros | 5.16× | Pets & Animals |
| Socialist Federal Republic of Yugoslavia | 2.39× | Politics & Society |
| Samanyolu Haber | 2.43× | Movies & TV |
| Buying a House | 3.31× | Home & Garden |
| Bank account | 1.54× | Business & Career |
| Sixx | 1.58× | Movies & TV |
| Volvo V60 | 2.37× | Cars & Mobility |
| Esra Erol | 2.77× | Movies & TV |
| Cachorro | 1.71× | Pets & Animals |
| Theocracy | 4.79× | Music & Radio |
| Buying and Selling Real Estate | 3.16× | Home & Garden |
| Zagreb | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Sustainability | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Sports Activity | POWER | 1.38 |
| Design Affinity | PREMIUM | 1.3 |
| Creativity | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.9% |
| United Kingdom | 3.4% |
| Japan | 2.7% |
See LaVita audiences in other countries
More Health audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does LaVita have in Germany?
LaVita has an estimated audience of 2,210,699 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of LaVita fans?
66.0% of LaVita fans are female, 34.0% are male, with an average age of 41.2 years.
Which brands do LaVita fans like most?
LaVita fans show strongest brand affinity for Škoda Kodiaq (2.52×), Stradivarius (1.96×), and Mothercare (2.2×) over the country average.
Where do LaVita fans live in Germany?
LaVita fans in Germany are most concentrated in Bayern (reach 410,187), Nordrhein-Westfalen (reach 396,426), and Baden-Württemberg (reach 287,446). These three regions account for the largest share of the active audience.
What other brands do LaVita fans also like?
Beyond LaVita itself, the audience over-indexes on Stradivarius (1.96×), Mothercare (2.2×), Snow White (Fables) (2.07×), and Este, Veneto (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for LaVita. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.