Rascasse Audience Intelligence

Flea Audience in United States

A data profile of the people who buy, follow and care about Flea in United States — modelled from more than twelve digital signal sources. Flea has an estimated audience of 5,078,546 people in United States.

#3758among Topic in United States#155in Pets & Animals

The average Flea fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mosquito, Clothing, Rick and Morty, with strongest over-indexing on Mosquito (8.93× the country average).

Demographically, the Flea audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flea fan in United States is more female, around 38.6 years old, with strong Tradition tendencies and a notable affinity for Mosquito.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flea profile in United States.

Audience size
5.1M
in United States
Gender
61.6%♀
38.4% male
Age
38.6
average years
Country rank
#6607
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flea fans

61.6% are female, 38.4% are male, average age 38.6.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Flea audience in United States
MetricValue
Female61.6%
Male38.4%
Average age38.6
Estimated audience size5,078,546
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Flea audience in United States
Age bracketShare%
16-1928%
20-2916%
30-3914%
40-4918%
50+25%
Fig. 04

Worldwide distribution

38.4%

of the worldwide Flea audience comes from United States.

Worldwide audience distribution share by country for Flea
CountryShare
United States38.4%
United Kingdom5.6%
South Korea4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flea audience in United States is strongest.

Fig. 05

Top regions by affinity

Flea fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~60K1.47×
02Indiana~100K1.43×
03Oklahoma~80K1.43×
04Kentucky~90K1.39×
05Iowa~60K1.39×
06Missouri~100K1.34×
07Ohio~200K1.30×
08Michigan~200K1.29×
09Nebraska~30K1.29×
10West Virginia~30K1.21×
11Arkansas~50K1.20×
12South Dakota~10K1.17×
13Pennsylvania~200K1.16×
14California~600K1.14×
15Tennessee~100K1.14×
16Louisiana~70K1.12×
17Wisconsin~80K1.08×
18Oregon~60K1.08×
19Texas~500K1.07×
20Illinois~200K1.06×
21North Carolina~200K1.06×
22Mississippi~40K1.05×
23Washington~100K1.03×
24South Carolina~80K1.02×
25Alabama~70K1.00×
26Maine~20K0.98×
27New Mexico~20K0.97×
28Georgia~100K0.91×
29Virginia~100K0.91×
30Vermont~8K0.91×
31Delaware~10K0.90×
32Minnesota~60K0.88×
33North Dakota~9K0.88×
34Montana~10K0.86×
35New York~200K0.85×
36Maryland~70K0.85×
37Connecticut~40K0.85×
38Rhode Island~10K0.85×
39Hawaii~20K0.84×
40Idaho~20K0.83×
41New Jersey~100K0.82×
42New Hampshire~20K0.82×
43Florida~300K0.81×
44Arizona~80K0.79×
45Colorado~60K0.78×
46Massachusetts~70K0.74×
47Alaska~7K0.63×
48Nevada~30K0.62×
49Washington, District of Columbia~10K0.62×
50Utah~30K0.61×
Fig. 06

Affinity by region

Affinity by region — Flea, United States
0.61×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flea audience
#·InterestCategoryAffinity×
01CockroachPets & Animals10.04×
02MosquitoPets & Animals8.93×
03Celebrity GossipNews7.93×
04Insect repellentHealth6.70×
05Dungeons & DragonsGames5.71×
06Rick and MortyMovies & TV5.60×
07SnakePets & Animals4.65×
08Traditional medicineHealth4.00×
09Hair ExtensionsBeauty & Wellness3.65×
10Folk musicMusic & Radio3.38×
11Staples (Canada)Business & Career3.23×
12HypermarketShopping3.17×
13Veterinary medicineBusiness & Career2.57×
14Life insuranceBusiness & Career2.49×
15PharmacyBusiness & Career2.37×
16ClothingFashion & Accessoires1.72×
17Nonprofit organizationPolitics & Society1.72×
18LivestockPets & Animals1.67×
19Dollar GeneralShopping1.58×
20Consumer electronicsTechnology & Electronics1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flea audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.11×
PatriotismCONSERVATISM2.05×
Community OrientationOPEN1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flea audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.74×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flea have in United States?

Flea has an estimated audience of 5,078,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flea fans?

61.6% of Flea fans are female, 38.4% are male, with an average age of 38.6 years.

03

Which brands do Flea fans like most?

Flea fans show strongest brand affinity for Mosquito (8.93×), Clothing (1.72×), and Rick and Morty (5.6×) over the country average.

04

Where do Flea fans live in United States?

Flea fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Flea fans also like?

Beyond Flea itself, the audience over-indexes on Clothing (1.72×), Rick and Morty (5.6×), Consumer electronics (1.56×), and Staples (Canada) (3.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Flea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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