Sales management Audience in Germany
Sales management has an estimated audience of 4,342,433 people in Germany. 48.0% are female, 52.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Shopping, Borussia Dortmund, Design, Online shopping, Beauty.
The average Sales management fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Shopping, Borussia Dortmund, Design, with strongest over-indexing on Shopping (1.86× the country average). Demographically, the Sales management audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Mindfulness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Sales management fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 41.5 |
| Estimated audience size | 4,342,433 |
Audience persona
The typical Sales management fan in Germany is balanced, around 41.5 years old, with strong Mindfulness tendencies and a notable affinity for Shopping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,256,542 | 1.32× |
| Bayern | 824,349 | 1.18× |
| Baden-Württemberg | 782,232 | 1.32× |
| Niedersachsen | 512,208 | 1.21× |
| Hessen | 432,373 | 1.31× |
| Rheinland-Pfalz | 264,873 | 1.22× |
| Berlin | 161,563 | 0.83× |
| Schleswig-Holstein | 156,176 | 1× |
| Sachsen | 154,037 | 0.72× |
| Hamburg | 111,771 | 1.14× |
| Thüringen | 98,842 | 0.89× |
| Brandenburg | 95,420 | 0.71× |
| Sachsen-Anhalt | 80,691 | 0.72× |
| Saarland | 53,520 | 1× |
| Mecklenburg-Vorpommern | 40,379 | 0.49× |
| Bremen | 34,617 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping | 1.86× | Shopping |
| Borussia Dortmund | 1.7× | Sports |
| Design | 1.85× | Home & Garden |
| Online shopping | 1.83× | Shopping |
| Beauty | 1.83× | Beauty & Wellness |
| Business | 1.89× | Business & Career |
| Entertainment | 1.52× | Movies & TV |
| Germany | 1.61× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Sports | 1.57× | Sports |
| Vehicles | 1.65× | Cars & Mobility |
| Discount stores | 1.91× | Shopping |
| FC Bayern Munich | 1.84× | Sports |
| Bundesliga | 1.87× | Sports |
| Physical fitness | 1.87× | Sports |
| Fitness and wellness | 1.85× | Sports |
| Food | 1.51× | Food & Beverages |
| 1.73× | Internet & Social Media | |
| SV Werder Bremen | 2.23× | Sports |
| Consumer electronics | 1.5× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.01 |
| Indulgence | JOY | 1.72 |
| Pet Ownership | JOY | 1.57 |
| Early Adopter Mentality | POWER | 1.37 |
| Sports Activity | POWER | 1.29 |
| Career Orientation | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 17.5% |
| Germany | 11.5% |
| United States | 11.5% |
See Sales management audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Sales management have in Germany?
Sales management has an estimated audience of 4,342,433 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sales management fans?
48.0% of Sales management fans are female, 52.0% are male, with an average age of 41.5 years.
Which brands do Sales management fans like most?
Sales management fans show strongest brand affinity for Shopping (1.86×), Borussia Dortmund (1.7×), and Design (1.85×) over the country average.
Where do Sales management fans live in Germany?
Sales management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,256,542), Bayern (reach 824,349), and Baden-Württemberg (reach 782,232). These three regions account for the largest share of the active audience.
What other brands do Sales management fans also like?
Beyond Sales management itself, the audience over-indexes on Borussia Dortmund (1.7×), Design (1.85×), Online shopping (1.83×), and Beauty (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sales management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.