Russian pop Audience in United States

Russian pop has an estimated audience of 1,481,643 people in United States. 52.1% are female, 47.9% are male, average age 37.7. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Russian pop fan in United States is 37.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Russian pop audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Russian pop fans

Demographic split for Russian pop audience in United States
MetricValue
Female52.1%
Male47.9%
Average age37.7
Estimated audience size1,481,643

Audience persona

The typical Russian pop fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Russian pop in United States
RegionReachAffinity
California131,9660.81×
Texas86,3970.68×
New York63,7330.77×
Florida63,0800.63×
Illinois38,1110.77×
Washington30,7501.03×
Pennsylvania29,4440.59×
North Carolina28,6480.64×
Georgia28,4160.62×
Ohio26,6710.58×
Virginia25,4460.71×
Michigan25,3160.65×
New Jersey24,1340.64×
Massachusetts23,3540.8×
Arizona20,7010.68×
Minnesota19,2060.9×
Missouri18,1620.76×
Colorado17,9750.77×
Maryland14,6280.57×
Tennessee14,5400.49×
Wisconsin14,1260.63×
Oregon13,7420.81×
Indiana13,3950.49×
South Carolina11,6860.52×
Alabama11,6280.56×
Oklahoma11,4440.7×
Kentucky11,2620.61×
Louisiana10,9310.57×
Mississippi10,5370.86×
Arkansas10,1410.83×
Utah9,6750.73×
Connecticut9,3440.63×
Nevada9,2790.65×
West Virginia8,6991.26×
Alaska8,6812.74×
Iowa8,2640.68×
Kansas8,0350.69×
Idaho8,0331.08×
Hawaii7,6741.2×
Montana7,5681.84×
South Dakota7,4702.18×
North Dakota7,2732.39×
New Hampshire7,1681.23×
Wyoming7,0373.2×
Nebraska7,0190.94×
New Mexico6,9820.94×
Rhode Island6,9211.47×
Maine6,9171.3×
Vermont6,8082.62×
Delaware6,1981.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Russian pop audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage22.03×Cars & Mobility
J-pop10.86×Music & Radio
British hip hop6.05×Music & Radio
Web server7.03×Technology & Electronics
Charles, Prince of Wales18.87×Politics & Society
Superman1.86×Movies & TV
Shark Tale14.76×Movies & TV
Chicano rap4.36×Music & Radio
Scooby-Doo3.32×Movies & TV
Houston Astros4.91×Sports
Las Vegas2.73×Travel & Leisure
Honda HR-V14.69×Cars & Mobility
Cantopop14.03×Music & Radio
Shrek6.56×Movies & TV
Pokémon3.2×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Russian pop audience
TraitClusterScore
PatriotismCONSERVATISM2.29
SpiritualityBALANCE1.96
Urban LifestyleOPEN1.86
MindfulnessBALANCE1.79
Convenience OrientationPREMIUM1.78
Early Adopter MentalityPOWER1.73

Worldwide distribution

Worldwide audience distribution share by country for Russian pop
CountryShare
United States15.7%
Italy6.7%
France4.9%

See Russian pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Russian pop have in United States?

Russian pop has an estimated audience of 1,481,643 people in United States, concentrated in California and Texas.

What is the gender split and age of Russian pop fans?

52.1% of Russian pop fans are female, 47.9% are male, with an average age of 37.7 years.

Which brands do Russian pop fans like most?

Russian pop fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Russian pop fans live in United States?

Russian pop fans in United States are most concentrated in California (reach 131,966), Texas (reach 86,397), and New York (reach 63,733). These three regions account for the largest share of the active audience.

What other brands do Russian pop fans also like?

Beyond Russian pop itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Russian pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.