Rascasse Audience Intelligence

Russian pop Audience in United States

A data profile of the people who buy, follow and care about Russian pop in United States — modelled from more than twelve digital signal sources. Russian pop has an estimated audience of 1,481,643 people in United States.

#282among Musical genre in United States#7339among Topic in United States#2153in Music & Radio

The average Russian pop fan in United States is 37.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Shark Tale, J-pop, with strongest over-indexing on Web server (10.51× the country average).

Demographically, the Russian pop audience skews balanced with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Russian pop fan in United States is balanced, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Web server.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Russian pop profile in United States.

Audience size
1.5M
in United States
Gender
52.1%♀
47.9% male
Age
37.7
average years
Country rank
#17937
Topic in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Russian pop fans

52.1% are female, 47.9% are male, average age 37.7.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Russian pop audience in United States
MetricValue
Female52.1%
Male47.9%
Average age37.7
Estimated audience size1,481,643
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Russian pop audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

15.7%

of the worldwide Russian pop audience comes from United States.

Worldwide audience distribution share by country for Russian pop
CountryShare
United States15.7%
Italy6.7%
France4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Russian pop audience in United States is strongest.

Fig. 05

Top regions by affinity

Russian pop fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.34×
02Alaska~4K1.31×
03North Dakota~4K1.30×
04South Dakota~4K1.22×
05Montana~5K1.17×
06Delaware~5K1.11×
07Rhode Island~5K1.07×
08West Virginia~7K1.06×
09Maine~6K1.06×
10New Hampshire~6K1.05×
11Oklahoma~20K1.04×
12Idaho~8K1.02×
13Hawaii~7K1.02×
14Washington, District of Columbia~5K1.01×
15New Mexico~7K0.99×
16Nebraska~7K0.99×
17Washington~30K0.98×
18Mississippi~10K0.98×
19Minnesota~20K0.97×
20Arkansas~10K0.96×
21Oregon~20K0.95×
22Kansas~10K0.94×
23Missouri~20K0.93×
24Utah~10K0.93×
25Iowa~10K0.93×
26Massachusetts~30K0.91×
27Kentucky~20K0.91×
28Connecticut~10K0.91×
29Nevada~10K0.91×
30Louisiana~20K0.90×
31South Carolina~20K0.89×
32Alabama~20K0.89×
33Colorado~20K0.88×
34Wisconsin~20K0.88×
35Indiana~20K0.87×
36Tennessee~30K0.86×
37Arizona~30K0.85×
38Maryland~20K0.85×
39Illinois~40K0.83×
40Michigan~30K0.83×
41Virginia~30K0.83×
42New York~70K0.82×
43North Carolina~40K0.81×
44New Jersey~30K0.81×
45Pennsylvania~40K0.80×
46Georgia~40K0.80×
47Ohio~40K0.80×
48Texas~100K0.79×
49California~100K0.78×
50Florida~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Russian pop, United States
0.73×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Russian pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Russian pop audience
#·InterestCategoryAffinity×
01Shark TaleMovies & TV19.96×
02Humanoid robotTechnology & Electronics16.30×
03CantopopMusic & Radio15.83×
04Berlin WallTravel & Leisure11.67×
05J-popMusic & Radio10.74×
06Web serverTechnology & Electronics10.51×
07Shazam (service)Music & Radio9.74×
08Lyric poetryLiterature9.03×
09ShrekMovies & TV4.80×
10Chat roomInternet & Social Media4.20×
11Anne HathawayMovies & TV4.02×
12Non-alcoholic beverageFood & Beverages3.97×
13Mineral waterFood & Beverages3.77×
14British hip hopMusic & Radio3.62×
15FanaticsFashion & Accessoires3.44×
16Microwave ovenHome & Garden3.05×
17Internet celebrityInternet & Social Media2.75×
18Britney SpearsMusic & Radio2.71×
19RadioTechnology & Electronics2.01×
20Subscription business modelShopping1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Russian pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Russian pop audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.72×
SpiritualityBALANCE1.67×
Urban LifestyleOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Russian pop audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Pet OwnershipJOY0.72×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Russian pop have in United States?

Russian pop has an estimated audience of 1,481,643 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Russian pop fans?

52.1% of Russian pop fans are female, 47.9% are male, with an average age of 37.7 years.

03

Which brands do Russian pop fans like most?

Russian pop fans show strongest brand affinity for Web server (10.51×), Shark Tale (19.96×), and J-pop (10.74×) over the country average.

04

Where do Russian pop fans live in United States?

Russian pop fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Russian pop fans also like?

Beyond Russian pop itself, the audience over-indexes on Shark Tale (19.96×), J-pop (10.74×), Berlin Wall (11.67×), and Cantopop (15.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Russian pop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Russian pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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