A data profile of the people who buy, follow and care about Cantopop in United States — modelled from more than twelve digital signal sources. Cantopop has an estimated audience of 1,498,418 people in United States.
The average Cantopop fan in United States is 35.0 years old, balanced, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include KPop Demon Hunters, K-pop, Indian pop, with strongest over-indexing on KPop Demon Hunters (5.48× the country average).
Demographically, the Cantopop audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cantopop fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for KPop Demon Hunters.
The key figures that characterise the Cantopop profile in United States.
55.0% are female, 45.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 35.0 |
| Estimated audience size | 1,498,418 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Cantopop audience comes from United States.
| Country | Share |
|---|---|
| China | 34.1% |
| Japan | 13.6% |
| United States | 7.6% |
Where the Cantopop audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~4K | 1.47× | |
| 02 | Alaska | ~4K | 1.33× | |
| 03 | South Dakota | ~4K | 1.27× | |
| 04 | North Dakota | ~4K | 1.25× | |
| 05 | Delaware | ~5K | 1.18× | |
| 06 | New York | ~100K | 1.14× | |
| 07 | Rhode Island | ~5K | 1.13× | |
| 08 | Montana | ~5K | 1.12× | |
| 09 | California | ~200K | 1.11× | |
| 10 | West Virginia | ~8K | 1.11× | |
| 11 | New Hampshire | ~7K | 1.11× | |
| 12 | Maine | ~6K | 1.11× | |
| 13 | Hawaii | ~7K | 1.10× | |
| 14 | Washington, District of Columbia | ~5K | 1.07× | |
| 15 | Idaho | ~8K | 1.06× | |
| 16 | Nebraska | ~8K | 1.03× | |
| 17 | New Mexico | ~8K | 1.02× | |
| 18 | Mississippi | ~10K | 1.01× | |
| 19 | Arkansas | ~10K | 0.99× | |
| 20 | Massachusetts | ~30K | 0.97× | |
| 21 | Kansas | ~10K | 0.97× | |
| 22 | Washington | ~30K | 0.96× | |
| 23 | Iowa | ~10K | 0.96× | |
| 24 | Oklahoma | ~20K | 0.94× | |
| 25 | Utah | ~10K | 0.94× | |
| 26 | Louisiana | ~20K | 0.93× | |
| 27 | Nevada | ~10K | 0.93× | |
| 28 | Kentucky | ~20K | 0.92× | |
| 29 | Connecticut | ~10K | 0.92× | |
| 30 | Alabama | ~20K | 0.91× | |
| 31 | Oregon | ~20K | 0.91× | |
| 32 | Wisconsin | ~20K | 0.90× | |
| 33 | South Carolina | ~20K | 0.89× | |
| 34 | Maryland | ~20K | 0.88× | |
| 35 | Missouri | ~20K | 0.88× | |
| 36 | Minnesota | ~20K | 0.88× | |
| 37 | Tennessee | ~30K | 0.87× | |
| 38 | Indiana | ~20K | 0.87× | |
| 39 | Colorado | ~20K | 0.86× | |
| 40 | Arizona | ~30K | 0.85× | |
| 41 | New Jersey | ~30K | 0.84× | |
| 42 | Illinois | ~40K | 0.82× | |
| 43 | Michigan | ~30K | 0.82× | |
| 44 | Virginia | ~30K | 0.82× | |
| 45 | North Carolina | ~40K | 0.81× | |
| 46 | Pennsylvania | ~40K | 0.80× | |
| 47 | Georgia | ~40K | 0.80× | |
| 48 | Ohio | ~40K | 0.80× | |
| 49 | Texas | ~90K | 0.72× | |
| 50 | Florida | ~70K | 0.69× |
The strongest cross-interests of the Cantopop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai pop music | Music & Radio | 25.73× | ||
| 02 | Indo pop | Music & Radio | 24.79× | ||
| 03 | Indian pop | Music & Radio | 22.08× | ||
| 04 | V-pop | Music & Radio | 17.19× | ||
| 05 | Russian pop | Music & Radio | 15.83× | ||
| 06 | Mexican pop music | Music & Radio | 13.36× | ||
| 07 | Traditional pop music | Music & Radio | 9.32× | ||
| 08 | K-pop | Music & Radio | 7.73× | ||
| 09 | KPop Demon Hunters | Movies & TV | 5.48× | ||
| 10 | Sean Combs | Music & Radio | 4.80× | ||
| 11 | New wave music | Music & Radio | 4.31× | ||
| 12 | Variety show | Movies & TV | 3.49× | ||
| 13 | Scooby-Doo | Movies & TV | 3.24× | ||
| 14 | TMZ | Internet & Social Media | 2.98× | ||
| 15 | Sneakers (footwear) | Fashion & Accessoires | 2.84× | ||
| 16 | Superman | Movies & TV | 2.47× | ||
| 17 | Rhythm and blues music | Music & Radio | 1.92× | ||
| 18 | X | Internet & Social Media | 1.81× | ||
| 19 | Current events | Arts & Culture | 1.68× | ||
| 20 | Donald Trump | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.64× | |
| Need for Security | CONSERVATISM | 1.57× | |
| Community Orientation | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.90× | |
| Quality Awareness | PREMIUM | 0.94× | |
| Pet Ownership | JOY | 0.95× |
Cantopop has an estimated audience of 1,498,418 people in United States, concentrated in California and New York.
55.0% of Cantopop fans are female, 45.0% are male, with an average age of 35.0 years.
Cantopop fans show strongest brand affinity for KPop Demon Hunters (5.48×), K-pop (7.73×), and Indian pop (22.08×) over the country average.
Cantopop fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Cantopop itself, the audience over-indexes on K-pop (7.73×), Indian pop (22.08×), Superman (2.47×), and Mexican pop music (13.36×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cantopop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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