Rascasse Audience Intelligence

Cantopop Audience in United States

A data profile of the people who buy, follow and care about Cantopop in United States — modelled from more than twelve digital signal sources. Cantopop has an estimated audience of 1,498,418 people in United States.

The average Cantopop fan in United States is 35.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include KPop Demon Hunters, K-pop, Indian pop, with strongest over-indexing on KPop Demon Hunters (5.48× the country average).

Demographically, the Cantopop audience skews balanced with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cantopop fan in United States is balanced, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for KPop Demon Hunters.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cantopop profile in United States.

Audience size
1.5M
in United States
Gender
55.0%
45.0% male
Age
35.0
average years
Country rank
#17789
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cantopop fans

55.0% are female, 45.0% are male, average age 35.0.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for Cantopop audience in United States
MetricValue
Female55.0%
Male45.0%
Average age35.0
Estimated audience size1,498,418
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Cantopop audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

7.6%

of the worldwide Cantopop audience comes from United States.

Worldwide audience distribution share by country for Cantopop
CountryShare
China34.1%
Japan13.6%
United States7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cantopop audience in United States is strongest.

Fig. 05

Top regions by affinity

Cantopop fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.47×
02Alaska~4K1.33×
03South Dakota~4K1.27×
04North Dakota~4K1.25×
05Delaware~5K1.18×
06New York~100K1.14×
07Rhode Island~5K1.13×
08Montana~5K1.12×
09California~200K1.11×
10West Virginia~8K1.11×
11New Hampshire~7K1.11×
12Maine~6K1.11×
13Hawaii~7K1.10×
14Washington, District of Columbia~5K1.07×
15Idaho~8K1.06×
16Nebraska~8K1.03×
17New Mexico~8K1.02×
18Mississippi~10K1.01×
19Arkansas~10K0.99×
20Massachusetts~30K0.97×
21Kansas~10K0.97×
22Washington~30K0.96×
23Iowa~10K0.96×
24Oklahoma~20K0.94×
25Utah~10K0.94×
26Louisiana~20K0.93×
27Nevada~10K0.93×
28Kentucky~20K0.92×
29Connecticut~10K0.92×
30Alabama~20K0.91×
31Oregon~20K0.91×
32Wisconsin~20K0.90×
33South Carolina~20K0.89×
34Maryland~20K0.88×
35Missouri~20K0.88×
36Minnesota~20K0.88×
37Tennessee~30K0.87×
38Indiana~20K0.87×
39Colorado~20K0.86×
40Arizona~30K0.85×
41New Jersey~30K0.84×
42Illinois~40K0.82×
43Michigan~30K0.82×
44Virginia~30K0.82×
45North Carolina~40K0.81×
46Pennsylvania~40K0.80×
47Georgia~40K0.80×
48Ohio~40K0.80×
49Texas~90K0.72×
50Florida~70K0.69×
Fig. 06

Affinity by region

Affinity by region — Cantopop, United States
0.69×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cantopop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cantopop audience
#·InterestCategoryAffinity×
01Thai pop musicMusic & Radio25.73×
02Indo popMusic & Radio24.79×
03Indian popMusic & Radio22.08×
04V-popMusic & Radio17.19×
05Russian popMusic & Radio15.83×
06Mexican pop musicMusic & Radio13.36×
07Traditional pop musicMusic & Radio9.32×
08K-popMusic & Radio7.73×
09KPop Demon HuntersMovies & TV5.48×
10Sean CombsMusic & Radio4.80×
11New wave musicMusic & Radio4.31×
12Variety showMovies & TV3.49×
13Scooby-DooMovies & TV3.24×
14TMZInternet & Social Media2.98×
15Sneakers (footwear)Fashion & Accessoires2.84×
16SupermanMovies & TV2.47×
17Rhythm and blues musicMusic & Radio1.92×
18XInternet & Social Media1.81×
19Current eventsArts & Culture1.68×
20Donald TrumpPolitics & Society1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cantopop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Cantopop audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.64×
Need for SecurityCONSERVATISM1.57×
Community OrientationOPEN1.54×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Cantopop audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.90×
Quality AwarenessPREMIUM0.94×
Pet OwnershipJOY0.95×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Cantopop have in United States?

Cantopop has an estimated audience of 1,498,418 people in United States, concentrated in California and New York.

02

What is the gender split and age of Cantopop fans?

55.0% of Cantopop fans are female, 45.0% are male, with an average age of 35.0 years.

03

Which brands do Cantopop fans like most?

Cantopop fans show strongest brand affinity for KPop Demon Hunters (5.48×), K-pop (7.73×), and Indian pop (22.08×) over the country average.

04

Where do Cantopop fans live in United States?

Cantopop fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Cantopop fans also like?

Beyond Cantopop itself, the audience over-indexes on K-pop (7.73×), Indian pop (22.08×), Superman (2.47×), and Mexican pop music (13.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cantopop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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