Mexican pop music Audience in United States

Mexican pop music logo

Mexican pop music has an estimated audience of 3,439,962 people in United States. 55.1% are female, 44.9% are male, average age 38.7. Top regions: Texas, California, New York.

The average Mexican pop music fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Mexican pop music fans

Demographic split for Mexican pop music audience in United States
MetricValue
Female55.1%
Male44.9%
Average age38.7
Estimated audience size3,439,962

Top regions in United States

Top regions ranked by reach for Mexican pop music in United States
RegionReachAffinity
Texas221,9370.75×
California205,2210.54×
New York66,5150.35×
Florida62,8780.27×
Illinois56,6530.49×
Michigan48,2540.54×
Arkansas45,7241.61×
North Carolina45,6280.44×
Oklahoma44,7161.17×
Ohio42,4140.4×
Georgia42,2410.4×
Missouri41,1870.74×
Tennessee40,5810.59×
South Carolina40,2910.78×
Indiana39,2570.62×
Virginia38,6670.46×
New Jersey38,3790.44×
Louisiana38,1350.86×
Pennsylvania37,3910.32×
Washington36,2530.53×
Colorado36,1520.67×
Wisconsin35,9980.7×
Alabama35,4970.74×
Arizona34,6670.49×
Mississippi34,3121.21×
Iowa34,1531.21×
New Mexico34,1031.98×
Nevada33,9931.02×
Utah33,3581.08×
Kentucky33,0050.77×
Kansas32,7051.21×
Idaho32,6971.9×
Minnesota32,1620.65×
Massachusetts31,8330.47×
Connecticut31,3770.91×
Oregon30,7620.78×
Maryland30,2280.51×
Nebraska22,8551.32×
Maine22,5241.83×
West Virginia21,2451.33×
Alaska21,2002.88×
Hawaii18,7411.27×
New Hampshire17,5051.29×
South Dakota15,2011.91×
Wyoming14,3212.81×
Rhode Island14,0861.29×
Washington, District of Columbia12,7511.23×
Delaware12,6141.33×
Montana12,3211.29×
North Dakota8,8801.26×

Worldwide distribution

Worldwide audience distribution share by country for Mexican pop music
CountryShare
United States26.8%
Mexico20.0%
Brazil6.0%

See Mexican pop music audiences in other countries

More Musical genre audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.