Mexican pop music Audience in United States

Mexican pop music has an estimated audience of 3,439,962 people in United States. 55.1% are female, 44.9% are male, average age 38.7. Top regions: Texas, California, New York.
The average Mexican pop music fan in United States is 38.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Mexican pop music fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.7 |
| Estimated audience size | 3,439,962 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 221,937 | 0.75× |
| California | 205,221 | 0.54× |
| New York | 66,515 | 0.35× |
| Florida | 62,878 | 0.27× |
| Illinois | 56,653 | 0.49× |
| Michigan | 48,254 | 0.54× |
| Arkansas | 45,724 | 1.61× |
| North Carolina | 45,628 | 0.44× |
| Oklahoma | 44,716 | 1.17× |
| Ohio | 42,414 | 0.4× |
| Georgia | 42,241 | 0.4× |
| Missouri | 41,187 | 0.74× |
| Tennessee | 40,581 | 0.59× |
| South Carolina | 40,291 | 0.78× |
| Indiana | 39,257 | 0.62× |
| Virginia | 38,667 | 0.46× |
| New Jersey | 38,379 | 0.44× |
| Louisiana | 38,135 | 0.86× |
| Pennsylvania | 37,391 | 0.32× |
| Washington | 36,253 | 0.53× |
| Colorado | 36,152 | 0.67× |
| Wisconsin | 35,998 | 0.7× |
| Alabama | 35,497 | 0.74× |
| Arizona | 34,667 | 0.49× |
| Mississippi | 34,312 | 1.21× |
| Iowa | 34,153 | 1.21× |
| New Mexico | 34,103 | 1.98× |
| Nevada | 33,993 | 1.02× |
| Utah | 33,358 | 1.08× |
| Kentucky | 33,005 | 0.77× |
| Kansas | 32,705 | 1.21× |
| Idaho | 32,697 | 1.9× |
| Minnesota | 32,162 | 0.65× |
| Massachusetts | 31,833 | 0.47× |
| Connecticut | 31,377 | 0.91× |
| Oregon | 30,762 | 0.78× |
| Maryland | 30,228 | 0.51× |
| Nebraska | 22,855 | 1.32× |
| Maine | 22,524 | 1.83× |
| West Virginia | 21,245 | 1.33× |
| Alaska | 21,200 | 2.88× |
| Hawaii | 18,741 | 1.27× |
| New Hampshire | 17,505 | 1.29× |
| South Dakota | 15,201 | 1.91× |
| Wyoming | 14,321 | 2.81× |
| Rhode Island | 14,086 | 1.29× |
| Washington, District of Columbia | 12,751 | 1.23× |
| Delaware | 12,614 | 1.33× |
| Montana | 12,321 | 1.29× |
| North Dakota | 8,880 | 1.26× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.8% |
| Mexico | 20.0% |
| Brazil | 6.0% |
See Mexican pop music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Mexican pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.