Indo pop Audience in United States
Indo pop has an estimated audience of 923,115 people in United States. 51.0% are female, 49.0% are male, average age 36.5. Top regions: California, Florida, New York. Top brand affinities: Home equity, Nationality, Home construction, Minnesota, Dog breed.
The average Indo pop fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Home equity, Nationality, Home construction, with strongest over-indexing on Home equity (6.25× the country average). Demographically, the Indo pop audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Indo pop fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.5 |
| Estimated audience size | 923,115 |
Audience persona
The typical Indo pop fan in United States is balanced, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 31,292 | 0.31× |
| Florida | 14,128 | 0.23× |
| New York | 13,587 | 0.26× |
| Texas | 13,408 | 0.17× |
| Mississippi | 10,513 | 1.38× |
| Louisiana | 9,347 | 0.79× |
| Arkansas | 9,340 | 1.23× |
| Oklahoma | 9,134 | 0.89× |
| Kentucky | 8,989 | 0.78× |
| Alabama | 8,701 | 0.67× |
| West Virginia | 8,679 | 2.02× |
| Tennessee | 8,289 | 0.45× |
| South Carolina | 8,230 | 0.59× |
| Indiana | 8,019 | 0.48× |
| Kansas | 8,017 | 1.1× |
| Idaho | 8,015 | 1.73× |
| Washington | 7,934 | 0.43× |
| Missouri | 7,766 | 0.52× |
| Hawaii | 7,656 | 1.93× |
| Iowa | 7,610 | 1× |
| Montana | 7,550 | 2.95× |
| North Carolina | 7,456 | 0.27× |
| South Dakota | 7,452 | 3.49× |
| Ohio | 7,426 | 0.26× |
| Georgia | 7,396 | 0.26× |
| Michigan | 7,392 | 0.31× |
| Wisconsin | 7,353 | 0.53× |
| New Jersey | 7,280 | 0.31× |
| North Dakota | 7,256 | 3.83× |
| Illinois | 7,164 | 0.23× |
| New Hampshire | 7,151 | 1.97× |
| Arizona | 7,081 | 0.38× |
| Pennsylvania | 7,050 | 0.23× |
| Nebraska | 7,003 | 1.51× |
| Connecticut | 6,992 | 0.76× |
| Nevada | 6,943 | 0.78× |
| Rhode Island | 6,905 | 2.35× |
| Maine | 6,901 | 2.09× |
| Colorado | 6,857 | 0.47× |
| Oregon | 6,855 | 0.65× |
| Utah | 6,814 | 0.82× |
| Virginia | 6,770 | 0.3× |
| Maryland | 6,736 | 0.42× |
| Minnesota | 6,570 | 0.5× |
| Massachusetts | 6,502 | 0.36× |
| Delaware | 6,184 | 2.43× |
| Washington, District of Columbia | 4,465 | 1.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 6.25× | Home & Garden |
| Nationality | 4.41× | Politics & Society |
| Home construction | 2.41× | Home & Garden |
| Minnesota | 2.93× | Travel & Leisure |
| Dog breed | 1.95× | Pets & Animals |
| Elsword | 19.32× | Games |
| Justice | 3.13× | Politics & Society |
| Natural rubber | 2.25× | Cars & Mobility |
| Whataburger | 1.87× | Food & Beverages |
| Electrolyte | 4.86× | Health |
| Panama | 3.76× | Travel & Leisure |
| Penn & Teller | 6.71× | Movies & TV |
| Google Photos | 1.91× | Technology & Electronics |
| JTV (Indonesia) | 4× | |
| Israel | 1.53× | Travel & Leisure |
| Magazine (band) | 4.64× | Music & Radio |
| Mortgage insurance | 3.21× | Business & Career |
| Captain America (1990 film) | 2.94× | Movies & TV |
| Voter registration | 3.1× | Politics & Society |
| Nebraska | 1.75× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.87 |
| Spirituality | BALANCE | 2 |
| Individualism | JOY | 1.98 |
| Convenience Orientation | PREMIUM | 1.97 |
| Luxury Orientation | PREMIUM | 1.91 |
| Urban Lifestyle | OPEN | 1.87 |
Worldwide distribution
| Country | Share |
|---|---|
| Indonesia | 13.3% |
| Japan | 13.3% |
| Hong Kong | 11.1% |
See Indo pop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Indo pop have in United States?
Indo pop has an estimated audience of 923,115 people in United States, concentrated in California and Florida.
What is the gender split and age of Indo pop fans?
51.0% of Indo pop fans are female, 49.0% are male, with an average age of 36.5 years.
Which brands do Indo pop fans like most?
Indo pop fans show strongest brand affinity for Home equity (6.25×), Nationality (4.41×), and Home construction (2.41×) over the country average.
Where do Indo pop fans live in United States?
Indo pop fans in United States are most concentrated in California (reach 31,292), Florida (reach 14,128), and New York (reach 13,587). These three regions account for the largest share of the active audience.
What other brands do Indo pop fans also like?
Beyond Indo pop itself, the audience over-indexes on Nationality (4.41×), Home construction (2.41×), Minnesota (2.93×), and Dog breed (1.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Indo pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.