Indo pop Audience in United States

Indo pop has an estimated audience of 923,115 people in United States. 51.0% are female, 49.0% are male, average age 36.5. Top regions: California, Florida, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Horoscope, Singer-songwriter.

The average Indo pop fan in United States is 36.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Indo pop audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 47 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Indo pop fans

Demographic split for Indo pop audience in United States
MetricValue
Female51.0%
Male49.0%
Average age36.5
Estimated audience size923,115

Audience persona

The typical Indo pop fan in United States is balanced, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Indo pop in United States
RegionReachAffinity
California31,2920.31×
Florida14,1280.23×
New York13,5870.26×
Texas13,4080.17×
Mississippi10,5131.38×
Louisiana9,3470.79×
Arkansas9,3401.23×
Oklahoma9,1340.89×
Kentucky8,9890.78×
Alabama8,7010.67×
West Virginia8,6792.02×
Tennessee8,2890.45×
South Carolina8,2300.59×
Indiana8,0190.48×
Kansas8,0171.1×
Idaho8,0151.73×
Washington7,9340.43×
Missouri7,7660.52×
Hawaii7,6561.93×
Iowa7,6101×
Montana7,5502.95×
North Carolina7,4560.27×
South Dakota7,4523.49×
Ohio7,4260.26×
Georgia7,3960.26×
Michigan7,3920.31×
Wisconsin7,3530.53×
New Jersey7,2800.31×
North Dakota7,2563.83×
Illinois7,1640.23×
New Hampshire7,1511.97×
Arizona7,0810.38×
Pennsylvania7,0500.23×
Nebraska7,0031.51×
Connecticut6,9920.76×
Nevada6,9430.78×
Rhode Island6,9052.35×
Maine6,9012.09×
Colorado6,8570.47×
Oregon6,8550.65×
Utah6,8140.82×
Virginia6,7700.3×
Maryland6,7360.42×
Minnesota6,5700.5×
Massachusetts6,5020.36×
Delaware6,1842.43×
Washington, District of Columbia4,4651.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indo pop audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Method Man23.29×Music & Radio
Income tax13.19×Business & Career
Cantopop24.19×Music & Radio
J-pop11.24×Music & Radio
Kia Sportage19.32×Cars & Mobility
Blended whiskey11.58×Food & Beverages
Day trading10.8×Business & Career
British hip hop6.32×Music & Radio
China Central Television32.38×Movies & TV
Angela Bassett13.15×Movies & TV
Web server6.95×Technology & Electronics
Honda HR-V18.64×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Indianapolis Motor Speedway9.72×Sports
Detroit Tigers4×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indo pop audience
TraitClusterScore
Risk AppetiteTHRILL2.87
SpiritualityBALANCE2
IndividualismJOY1.98
Convenience OrientationPREMIUM1.97
Luxury OrientationPREMIUM1.91
Urban LifestyleOPEN1.87

Worldwide distribution

Worldwide audience distribution share by country for Indo pop
CountryShare
Indonesia13.3%
Japan13.3%
Hong Kong11.1%

See Indo pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Indo pop have in United States?

Indo pop has an estimated audience of 923,115 people in United States, concentrated in California and Florida.

What is the gender split and age of Indo pop fans?

51.0% of Indo pop fans are female, 49.0% are male, with an average age of 36.5 years.

Which brands do Indo pop fans like most?

Indo pop fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Indo pop fans live in United States?

Indo pop fans in United States are most concentrated in California (reach 31,292), Florida (reach 14,128), and New York (reach 13,587). These three regions account for the largest share of the active audience.

What other brands do Indo pop fans also like?

Beyond Indo pop itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Horoscope (13.08×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indo pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.