Rascasse Audience Intelligence

Indian pop Audience in United States

A data profile of the people who buy, follow and care about Indian pop in United States — modelled from more than twelve digital signal sources. Indian pop has an estimated audience of 1,969,509 people in United States.

#246among Musical genre in United States#6380among Topic in United States#1613in Music & Radio

The average Indian pop fan in United States is 31.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vanessa Hudgens, Thandie Newton, Malaysia, with strongest over-indexing on Vanessa Hudgens (28.62× the country average).

Demographically, the Indian pop audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indian pop fan in United States is balanced, around 31.7 years old, with strong Design Affinity tendencies and a notable affinity for Vanessa Hudgens.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indian pop profile in United States.

Audience size
2M
in United States
Gender
50.3%♀
49.7% male
Age
31.7
average years
Country rank
#14418
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indian pop fans

50.3% are female, 49.7% are male, average age 31.7.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Indian pop audience in United States
MetricValue
Female50.3%
Male49.7%
Average age31.7
Estimated audience size1,969,509
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Indian pop audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3914%
40-4911%
50+10%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Indian pop audience comes from United States.

Worldwide audience distribution share by country for Indian pop
CountryShare
India27.5%
United States18.3%
Brazil3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indian pop audience in United States is strongest.

Fig. 05

Top regions by affinity

Indian pop fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.34×
02Vermont~4K1.28×
03South Dakota~6K1.25×
04North Dakota~5K1.22×
05Montana~6K1.13×
06Delaware~6K1.09×
07Rhode Island~7K1.08×
08West Virginia~10K1.05×
09Maine~7K1.05×
10Hawaii~9K1.04×
11New Hampshire~8K1.04×
12Nebraska~10K1.01×
13Idaho~10K1.01×
14Washington, District of Columbia~6K1.00×
15New Mexico~10K0.98×
16Washington~40K0.97×
17Mississippi~20K0.97×
18Arkansas~20K0.97×
19Minnesota~30K0.95×
20Iowa~20K0.94×
21Kansas~10K0.94×
22Oregon~20K0.93×
23Oklahoma~20K0.93×
24Utah~20K0.92×
25Texas~200K0.91×
26Massachusetts~40K0.91×
27Kentucky~20K0.91×
28Connecticut~20K0.91×
29New Jersey~40K0.90×
30Louisiana~20K0.90×
31Nevada~20K0.90×
32California~200K0.89×
33Indiana~30K0.89×
34Maryland~30K0.89×
35Missouri~30K0.89×
36Wisconsin~30K0.89×
37Illinois~60K0.88×
38Virginia~40K0.88×
39South Carolina~30K0.88×
40Alabama~20K0.88×
41North Carolina~50K0.87×
42Arizona~30K0.86×
43Tennessee~30K0.86×
44Colorado~30K0.86×
45Michigan~40K0.84×
46New York~90K0.82×
47Georgia~50K0.82×
48Ohio~50K0.81×
49Pennsylvania~50K0.80×
50Florida~100K0.72×
Fig. 06

Affinity by region

Affinity by region — Indian pop, United States
0.72×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indian pop audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indian pop audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society46.15×
02Thandie NewtonMovies & TV30.27×
03Vanessa HudgensMovies & TV28.62×
04Daniel Dae KimMovies & TV25.40×
05Viola DavisMovies & TV25.33×
06Steven YeunMovies & TV22.58×
07CantopopMusic & Radio22.08×
08Leighton MeesterMovies & TV20.00×
09Chiwetel EjioforMovies & TV19.14×
10MalaysiaTravel & Leisure17.64×
11Erin AndrewsSports14.02×
12India national cricket teamSports13.59×
13Michael FassbenderMovies & TV11.13×
14HindiPolitics & Society10.45×
15Web serverTechnology & Electronics9.55×
16J-popMusic & Radio9.51×
17Millie Bobby BrownMovies & TV5.30×
18Property finderHome & Garden3.67×
19Personal careHealth2.73×
20SupermanMovies & TV2.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indian pop audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indian pop audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.66×
MindfulnessBALANCE1.58×
Urban LifestyleOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indian pop audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.66×
Quality AwarenessPREMIUM0.68×
IndividualismJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indian pop have in United States?

Indian pop has an estimated audience of 1,969,509 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Indian pop fans?

50.3% of Indian pop fans are female, 49.7% are male, with an average age of 31.7 years.

03

Which brands do Indian pop fans like most?

Indian pop fans show strongest brand affinity for Vanessa Hudgens (28.62×), Thandie Newton (30.27×), and Malaysia (17.64×) over the country average.

04

Where do Indian pop fans live in United States?

Indian pop fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Indian pop fans also like?

Beyond Indian pop itself, the audience over-indexes on Thandie Newton (30.27×), Malaysia (17.64×), Viola Davis (25.33×), and Daniel Dae Kim (25.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Indian pop audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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