Indian pop Audience in United States

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Indian pop has an estimated audience of 1,969,509 people in United States. 50.3% are female, 49.7% are male, average age 31.7. Top regions: California, Texas, New York. Top brand affinities: Staycation, Bank account, Combat sport, Home construction, Nationality.

The average Indian pop fan in United States is 31.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Staycation, Bank account, Combat sport, with strongest over-indexing on Staycation (9.07× the country average). Demographically, the Indian pop audience skews balanced with an average age of 31.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Indian pop fans

Demographic split for Indian pop audience in United States
MetricValue
Female50.3%
Male49.7%
Average age31.7
Estimated audience size1,969,509

Audience persona

The typical Indian pop fan in United States is balanced, around 31.7 years old, with strong Risk Appetite tendencies and a notable affinity for Staycation.

Top regions in United States

Top regions ranked by reach for Indian pop in United States
RegionReachAffinity
California200,9630.93×
Texas146,2660.86×
New York90,7340.82×
Florida78,1260.59×
Illinois50,6360.77×
Pennsylvania44,8620.68×
Georgia42,2750.7×
North Carolina41,8160.71×
Ohio39,2440.65×
New Jersey38,4100.77×
Washington38,3360.97×
Michigan35,0810.68×
Massachusetts34,3630.89×
Virginia33,5870.7×
Maryland25,4270.75×
Arizona25,2030.63×
Indiana24,2150.67×
Tennessee23,2440.59×
Minnesota22,6740.8×
Missouri20,1010.63×
Colorado19,7970.64×
Oregon19,2220.85×
Wisconsin19,0330.64×
Oklahoma15,7620.72×
Connecticut14,3280.73×
Arkansas14,1020.87×
Mississippi13,6060.84×
South Carolina13,3140.45×
Alabama13,1380.48×
Louisiana13,1060.52×
Kentucky12,6030.51×
Nevada11,9820.63×
Utah11,7580.67×
Iowa11,4910.71×
West Virginia11,2331.22×
Alaska11,2092.66×
Kansas10,3750.67×
Idaho10,3731.05×
Hawaii9,9091.17×
Nebraska9,8180.99×
Montana9,7721.79×
South Dakota9,6452.12×
North Dakota9,3912.32×
New Hampshire9,2551.19×
Wyoming9,0873.11×
New Mexico9,0160.91×
Rhode Island8,9371.43×
Maine8,9321.27×
Vermont8,7902.54×
Delaware8,0031.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indian pop audience
BrandAffinityCategory
Staycation9.07×Home & Garden
Bank account4.34×Business & Career
Combat sport2.74×Sports
Home construction1.94×Home & Garden
Nationality2.8×Politics & Society
Scorpio (comics)21.12×Literature
Collectable1.68×Kids & Family
97-1 The Eagle Rocks86.27×Music & Radio
Kenneth Copeland Ministries15.44×Politics & Society
Elsword14×Games
Litter box1.76×Pets & Animals
Regional styles of Mexican music2.11×Music & Radio
EShakti7.57×Shopping
Google Photos1.66×Technology & Electronics
Tierra Cali4.63×Travel & Leisure
Kansas1.54×Travel & Leisure
Stelvio Pass20×Travel & Leisure
Electrolyte2.62×Health
Stamp collecting2.64×Home & Garden
Acoustic music2.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indian pop audience
TraitClusterScore
Risk AppetiteTHRILL2.35
Luxury OrientationPREMIUM2.11
Early Adopter MentalityPOWER1.87
MindfulnessBALANCE1.75
LGBTQ+ IdentityOPEN1.6
SpiritualityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for Indian pop
CountryShare
India27.5%
United States18.3%
Brazil3.9%

See Indian pop audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Indian pop have in United States?

Indian pop has an estimated audience of 1,969,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Indian pop fans?

50.3% of Indian pop fans are female, 49.7% are male, with an average age of 31.7 years.

Which brands do Indian pop fans like most?

Indian pop fans show strongest brand affinity for Staycation (9.07×), Bank account (4.34×), and Combat sport (2.74×) over the country average.

Where do Indian pop fans live in United States?

Indian pop fans in United States are most concentrated in California (reach 200,963), Texas (reach 146,266), and New York (reach 90,734). These three regions account for the largest share of the active audience.

What other brands do Indian pop fans also like?

Beyond Indian pop itself, the audience over-indexes on Bank account (4.34×), Combat sport (2.74×), Home construction (1.94×), and Nationality (2.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indian pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.