V-pop Audience in United States
V-pop has an estimated audience of 1,781,098 people in United States. 45.2% are female, 54.8% are male, average age 44.2. Top brand affinities: Definitive Technology, Hebe, Nationality, Minnesota, Goop.
Top brand affinities include Definitive Technology, Hebe, Nationality, with strongest over-indexing on Definitive Technology (237.21× the country average). Demographically, the V-pop audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of V-pop fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 44.2 |
| Estimated audience size | 1,781,098 |
Audience persona
The typical V-pop fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Definitive Technology.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Definitive Technology | 237.21× | Technology & Electronics |
| Hebe | 19.73× | Home & Garden |
| Nationality | 5.58× | Politics & Society |
| Minnesota | 3.66× | Travel & Leisure |
| Goop | 9.31× | Internet & Social Media |
| Emperor Entertainment Group | 20× | Business & Career |
| Urban Outfitters | 3.06× | Shopping |
| Exelon | 28.45× | Home & Garden |
| Grinch | 5.91× | Movies & TV |
| Wok | 9.18× | Food & Beverages |
| No Escape (1994 film) | 14.92× | Movies & TV |
| Home construction | 1.79× | Home & Garden |
| Governor of Michigan | 9.15× | Politics & Society |
| Hibachi | 9.09× | Food & Beverages |
| Google Home | 7.42× | Technology & Electronics |
| UK garage | 6.12× | Music & Radio |
| Natural rubber | 2.24× | Cars & Mobility |
| Elsword | 16.4× | Games |
| Vocal harmony | 4.14× | Music & Radio |
| Grace Slick | 7.55× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.61 |
| Spirituality | BALANCE | 2.17 |
| Urban Lifestyle | OPEN | 1.48 |
| Travelling | THRILL | 1.46 |
| Tradition | CONSERVATISM | 1.42 |
| Risk Appetite | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 41.3% |
| United States | 15.6% |
| Japan | 6.1% |
See V-pop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for V-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.