V-pop Audience in United States
V-pop has an estimated audience of 1,781,098 people in United States. 45.2% are female, 54.8% are male, average age 44.2. Top brand affinities: Confucianism, Coppa Italia, Capital One, Mongolia, Google Maps.
Top brand affinities include Confucianism, Coppa Italia, Capital One, with strongest over-indexing on Confucianism (237.21× the country average). Demographically, the V-pop audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of V-pop fans
| Metric | Value |
|---|---|
| Female | 45.2% |
| Male | 54.8% |
| Average age | 44.2 |
| Estimated audience size | 1,781,098 |
Audience persona
The typical V-pop fan in United States is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Confucianism | 237.21× | Politics & Society |
| Coppa Italia | 213.41× | Sports |
| Capital One | 11.31× | Business & Career |
| Mongolia | 26.06× | Travel & Leisure |
| Google Maps | 9.64× | Internet & Social Media |
| Aaron Rodgers | 13.02× | Sports |
| Hanoi | 38.62× | Travel & Leisure |
| Luka Dončić | 20.32× | Sports |
| Cambodia | 28.45× | Travel & Leisure |
| Da Nang | 48.33× | Travel & Leisure |
| CarGurus | 9.68× | Cars & Mobility |
| Indeed.com | 6.41× | Business & Career |
| Bruce Willis | 10.93× | Movies & TV |
| Beetlejuice | 7.32× | Movies & TV |
| DeviantArt | 10.18× | Internet & Social Media |
| Circle K | 9.93× | Shopping |
| North Korea | 15.65× | Travel & Leisure |
| Catherine Zeta-Jones | 14.86× | Movies & TV |
| Clint Eastwood | 11.6× | Movies & TV |
| Malaysia | 14.71× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.61 |
| Spirituality | BALANCE | 2.17 |
| Urban Lifestyle | OPEN | 1.48 |
| Travelling | THRILL | 1.46 |
| Tradition | CONSERVATISM | 1.42 |
| Risk Appetite | THRILL | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 41.3% |
| United States | 15.6% |
| Japan | 6.1% |
See V-pop audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for V-pop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.