Thai pop music Audience in United States
Thai pop music has an estimated audience of 855,758 people in United States. 57.3% are female, 42.7% are male, average age 31.8. Top regions: Minnesota, Illinois, Wisconsin.
The average Thai pop music fan in United States is 31.8 years old, more female, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Illinois, Wisconsin. Demographically, the Thai pop music audience skews more female with an average age of 31.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Thai pop music fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 31.8 |
| Estimated audience size | 855,758 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Minnesota | 509,735 | 41.57× |
| Illinois | 11,091 | 0.39× |
| Wisconsin | 10,879 | 0.84× |
| California | 9,806 | 0.1× |
| Oregon | 8,226 | 0.84× |
| Texas | 7,888 | 0.11× |
| New York | 5,291 | 0.11× |
| Florida | 5,149 | 0.09× |
| Iowa | 4,670 | 0.66× |
| Washington | 2,380 | 0.14× |
| Georgia | 2,370 | 0.09× |
| North Carolina | 2,135 | 0.08× |
| Pennsylvania | 2,067 | 0.07× |
| Ohio | 1,924 | 0.07× |
| Michigan | 1,915 | 0.09× |
| Virginia | 1,846 | 0.09× |
| Massachusetts | 1,773 | 0.11× |
| Tennessee | 1,695 | 0.1× |
| Missouri | 1,641 | 0.12× |
| Indiana | 1,640 | 0.1× |
| Louisiana | 1,402 | 0.13× |
| Arizona | 1,352 | 0.08× |
| New Jersey | 1,329 | 0.06× |
| Colorado | 1,295 | 0.1× |
| Maryland | 1,286 | 0.09× |
| Oklahoma | 1,245 | 0.13× |
| Nevada | 1,042 | 0.13× |
| Kansas | 1,038 | 0.15× |
| Mississippi | 860 | 0.12× |
| Nebraska | 859 | 0.2× |
| Kentucky | 858 | 0.08× |
| South Carolina | 842 | 0.07× |
| Alabama | 831 | 0.07× |
| South Dakota | 813 | 0.41× |
| Arkansas | 764 | 0.11× |
| Idaho | 710 | 0.17× |
| Alaska | 709 | 0.39× |
| Connecticut | 667 | 0.08× |
| West Virginia | 651 | 0.16× |
| Utah | 650 | 0.08× |
| North Dakota | 643 | 0.37× |
| Hawaii | 626 | 0.17× |
| Montana | 618 | 0.26× |
| New Hampshire | 585 | 0.17× |
| New Mexico | 570 | 0.13× |
| Maine | 565 | 0.18× |
| Vermont | 556 | 0.37× |
| Rhode Island | 518 | 0.19× |
| Delaware | 506 | 0.21× |
| Washington, District of Columbia | 365 | 0.14× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.63 |
| Patriotism | CONSERVATISM | 2.46 |
| Spirituality | BALANCE | 2.12 |
| Convenience Orientation | PREMIUM | 2.01 |
| Urban Lifestyle | OPEN | 1.88 |
| Individualism | JOY | 1.79 |
Worldwide distribution
| Country | Share |
|---|---|
| Thailand | 20.2% |
| United States | 17.1% |
| Brazil | 7.7% |
See Thai pop music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Thai pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.