Rascasse Audience Intelligence

Thai pop music Audience in United States

A data profile of the people who buy, follow and care about Thai pop music in United States — modelled from more than twelve digital signal sources. Thai pop music has an estimated audience of 855,758 people in United States.

#338among Musical genre in United States#9263among Topic in United States#3472in Music & Radio

The average Thai pop music fan in United States is 31.8 years old, more female, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, California, Texas.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai pop music profile in United States.

Audience size
856K
in United States
Gender
57.3%♀
42.7% male
Age
31.8
average years
Country rank
#26265
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai pop music fans

57.3% are female, 42.7% are male, average age 31.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Thai pop music audience in United States
MetricValue
Female57.3%
Male42.7%
Average age31.8
Estimated audience size855,758
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Thai pop music audience in United States
Age bracketShare%
16-1942%
20-2920%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Thai pop music audience comes from United States.

Worldwide audience distribution share by country for Thai pop music
CountryShare
Thailand20.2%
United States17.1%
Brazil7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai pop music audience in United States is strongest.

Fig. 05

Top regions by affinity

Thai pop music fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~500K41.26×
02Alaska~2K0.94×
03Delaware~2K0.93×
04North Dakota~2K0.93×
05Vermont~1K0.93×
06West Virginia~4K0.92×
07Rhode Island~3K0.92×
08Montana~2K0.92×
09South Dakota~2K0.92×
10Mississippi~6K0.91×
11New Mexico~4K0.91×
12Hawaii~3K0.91×
13New Hampshire~3K0.91×
14Maine~3K0.91×
15Washington, District of Columbia~2K0.91×
16Arkansas~6K0.90×
17Idaho~4K0.90×
18Kentucky~9K0.88×
19Connecticut~8K0.88×
20Utah~7K0.88×
21South Carolina~10K0.87×
22Alabama~10K0.87×
23Wisconsin~10K0.86×
24Louisiana~9K0.86×
25Iowa~6K0.86×
26Nebraska~4K0.86×
27Kansas~6K0.85×
28Oklahoma~8K0.84×
29Nevada~7K0.84×
30Tennessee~10K0.81×
31Maryland~10K0.79×
32Arizona~10K0.78×
33Indiana~10K0.78×
34Colorado~10K0.77×
35Missouri~10K0.76×
36New Jersey~20K0.75×
37Massachusetts~10K0.75×
38Oregon~7K0.73×
39Michigan~20K0.72×
40Virginia~20K0.72×
41Ohio~20K0.71×
42North Carolina~20K0.71×
43Georgia~20K0.70×
44Washington~10K0.70×
45Pennsylvania~20K0.69×
46Illinois~20K0.56×
47Florida~30K0.54×
48New York~20K0.51×
49Texas~30K0.44×
50California~40K0.39×
Fig. 06

Affinity by region

Affinity by region — Thai pop music, United States
0.39×1.00×41.26×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Thai pop music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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