Meduza Audience in Germany
A data profile of the people who buy, follow and care about Meduza in Germany — modelled from more than twelve digital signal sources. Meduza has an estimated audience of 322,271 people in Germany.
The average Meduza fan in Germany is 36.3 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Vitali Klitschko, State school, Leon Goretzka, with strongest over-indexing on Vitali Klitschko (229.52× the country average).
Demographically, the Meduza audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Meduza fan in Germany is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Vitali Klitschko.
At a glance
The key figures that characterise the Meduza profile in Germany.
Search interest · 12-month trend
Audience demographics of Meduza
57.2% are female, 42.8% are male, average age 36.3.
Gender split
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 36.3 |
| Estimated audience size | 322,271 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Meduza audience comes from Germany.
| Country | Share |
|---|---|
| United States | 25.4% |
| Germany | 10.1% |
| Japan | 6.5% |
Geography
Where the Meduza audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 2.20× | |
| 02 | Hessen | ~50K | 2.03× | |
| 03 | Baden-Württemberg | ~60K | 1.35× | |
| 04 | Bayern | ~70K | 1.32× | |
| 05 | Hamburg | ~8K | 1.13× | |
| 06 | Bremen | ~3K | 0.96× | |
| 07 | Nordrhein-Westfalen | ~70K | 0.94× | |
| 08 | Sachsen | ~10K | 0.87× | |
| 09 | Rheinland-Pfalz | ~10K | 0.85× | |
| 10 | Brandenburg | ~8K | 0.80× | |
| 11 | Niedersachsen | ~20K | 0.77× | |
| 12 | Thüringen | ~6K | 0.74× | |
| 13 | Schleswig-Holstein | ~8K | 0.66× | |
| 14 | Sachsen-Anhalt | ~5K | 0.63× | |
| 15 | Saarland | ~2K | 0.60× | |
| 16 | Mecklenburg-Vorpommern | ~3K | 0.49× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Meduza audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vitali Klitschko | Sports | 229.52× | ||
| 02 | Cervical vertebrae | Health | 41.05× | ||
| 03 | State school | Kids & Family | 40.83× | ||
| 04 | FC Spartak Moscow | Sports | 35.50× | ||
| 05 | The Departed | Movies & TV | 20.00× | ||
| 06 | Avaion | Music & Radio | 20.00× | ||
| 07 | Gangs of New York | Movies & TV | 20.00× | ||
| 08 | Eric Trump | Politics & Society | 20.00× | ||
| 09 | Leroy Sané | Sports | 19.19× | ||
| 10 | Joe Cocker | Music & Radio | 18.74× | ||
| 11 | Whoopi Goldberg | Movies & TV | 17.53× | ||
| 12 | David Lynch | Movies & TV | 17.48× | ||
| 13 | Leon Goretzka | Sports | 14.64× | ||
| 14 | Harrison Ford | Movies & TV | 14.17× | ||
| 15 | Robert De Niro | Movies & TV | 12.71× | ||
| 16 | Love & Sex | Kids & Family | 9.89× | ||
| 17 | MSV Duisburg | Sports | 7.31× | ||
| 18 | Online newspaper | News | 6.51× | ||
| 19 | Sabrina Carpenter | Music & Radio | 5.40× | ||
| 20 | Mission: Impossible | Movies & TV | 5.09× |
Personality of the Meduza audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.43× | |
| Early Adopter Mentality | POWER | 1.36× | |
| Urban Lifestyle | OPEN | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Sports Activity | POWER | 0.92× |
Frequently asked questions
How many fans does Meduza have in Germany?
Meduza has an estimated audience of 322,271 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Meduza fans?
57.2% of Meduza fans are female, 42.8% are male, with an average age of 36.3 years.
Which brands do Meduza fans like most?
Meduza fans show strongest brand affinity for Vitali Klitschko (229.52×), State school (40.83×), and Leon Goretzka (14.64×) over the country average.
Where do Meduza fans live in Germany?
Meduza fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Meduza fans also like?
Beyond Meduza itself, the audience over-indexes on State school (40.83×), Leon Goretzka (14.64×), Online newspaper (6.51×), and Cervical vertebrae (41.05×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See Meduza audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meduza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.