Meduza Audience in Germany
Meduza has an estimated audience of 320,623 people in Germany. 57.2% are female, 42.8% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Vitali Klitschko, State school, Cervical vertebrae, Love & Sex, Leon Goretzka.
The average Meduza fan in Germany is 36.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Vitali Klitschko, State school, Cervical vertebrae, with strongest over-indexing on Vitali Klitschko (190.97× the country average). Demographically, the Meduza audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Meduza fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 36.3 |
| Estimated audience size | 320,623 |
Audience persona
The typical Meduza fan in Germany is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Vitali Klitschko.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,091 | 1.34× |
| Nordrhein-Westfalen | 66,167 | 0.94× |
| Baden-Württemberg | 59,916 | 1.37× |
| Hessen | 50,186 | 2.05× |
| Berlin | 33,324 | 2.32× |
| Niedersachsen | 23,349 | 0.75× |
| Sachsen | 13,834 | 0.88× |
| Rheinland-Pfalz | 13,797 | 0.86× |
| Hamburg | 8,060 | 1.11× |
| Brandenburg | 8,053 | 0.81× |
| Schleswig-Holstein | 7,465 | 0.65× |
| Thüringen | 5,575 | 0.68× |
| Sachsen-Anhalt | 4,592 | 0.55× |
| Mecklenburg-Vorpommern | 2,584 | 0.42× |
| Bremen | 2,364 | 0.86× |
| Saarland | 1,752 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vitali Klitschko | 190.97× | Sports |
| State school | 60× | Kids & Family |
| Cervical vertebrae | 72.23× | Health |
| Love & Sex | 9.74× | Kids & Family |
| Leon Goretzka | 14.74× | Sports |
| Harrison Ford | 13.46× | Movies & TV |
| Leroy Sané | 17.65× | Sports |
| Online newspaper | 4.21× | News |
| MSV Duisburg | 7.53× | Sports |
| Robert De Niro | 8.87× | Movies & TV |
| Joe Cocker | 14.05× | Music & Radio |
| FC Spartak Moscow | 42.31× | Sports |
| The Departed | 16.21× | Movies & TV |
| Satire | 4.68× | Literature |
| Gangs of New York | 19.13× | Movies & TV |
| Rea Garvey | 7.75× | Music & Radio |
| Gigi D'Agostino | 18.75× | Music & Radio |
| Sashimi | 19.05× | Food & Beverages |
| Mission: Impossible | 5.44× | Movies & TV |
| David Lynch | 11.47× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
| Price Sensitivity | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Germany | 10.1% |
| Japan | 6.5% |
See Meduza audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Meduza have in Germany?
Meduza has an estimated audience of 320,623 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Meduza fans?
57.2% of Meduza fans are female, 42.8% are male, with an average age of 36.3 years.
Which brands do Meduza fans like most?
Meduza fans show strongest brand affinity for Vitali Klitschko (190.97×), State school (60×), and Cervical vertebrae (72.23×) over the country average.
Where do Meduza fans live in Germany?
Meduza fans in Germany are most concentrated in Bayern (reach 69,091), Nordrhein-Westfalen (reach 66,167), and Baden-Württemberg (reach 59,916). These three regions account for the largest share of the active audience.
What other brands do Meduza fans also like?
Beyond Meduza itself, the audience over-indexes on State school (60×), Cervical vertebrae (72.23×), Love & Sex (9.74×), and Leon Goretzka (14.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meduza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.