Meduza Audience in Germany
Meduza has an estimated audience of 320,623 people in Germany. 57.2% are female, 42.8% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gourmet Grocery Online, Enzkreis, myDealZ, Glenn Hughes, Home construction.
The average Meduza fan in Germany is 36.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gourmet Grocery Online, Enzkreis, myDealZ, with strongest over-indexing on Gourmet Grocery Online (190.97× the country average). Demographically, the Meduza audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Meduza fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 36.3 |
| Estimated audience size | 320,623 |
Audience persona
The typical Meduza fan in Germany is more female, around 36.3 years old, with strong Indulgence tendencies and a notable affinity for Gourmet Grocery Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 69,091 | 1.34× |
| Nordrhein-Westfalen | 66,167 | 0.94× |
| Baden-Württemberg | 59,916 | 1.37× |
| Hessen | 50,186 | 2.05× |
| Berlin | 33,324 | 2.32× |
| Niedersachsen | 23,349 | 0.75× |
| Sachsen | 13,834 | 0.88× |
| Rheinland-Pfalz | 13,797 | 0.86× |
| Hamburg | 8,060 | 1.11× |
| Brandenburg | 8,053 | 0.81× |
| Schleswig-Holstein | 7,465 | 0.65× |
| Thüringen | 5,575 | 0.68× |
| Sachsen-Anhalt | 4,592 | 0.55× |
| Mecklenburg-Vorpommern | 2,584 | 0.42× |
| Bremen | 2,364 | 0.86× |
| Saarland | 1,752 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gourmet Grocery Online | 190.97× | Food & Beverages |
| Enzkreis | 60× | Travel & Leisure |
| myDealZ | 7.91× | Shopping |
| Glenn Hughes | 18.75× | Music & Radio |
| Home construction | 2.29× | Home & Garden |
| Inlay (guitar) | 11.55× | Music & Radio |
| Scots Guards | 72.23× | Politics & Society |
| Kyung Hee University | 20× | Business & Career |
| Haaretz הארץ | 9.23× | News |
| Combat sport | 1.86× | Sports |
| Whataburger | 6.89× | Food & Beverages |
| The Human Centipede 2 (Full Sequence) | 9.13× | Movies & TV |
| Family Eye Care | 36.85× | Health |
| Progressive rock | 1.71× | Music & Radio |
| Israel | 2.07× | Travel & Leisure |
| Stradivarius | 1.68× | Shopping |
| Christmas Gift | 1.67× | Kids & Family |
| Home Delivery | 2.39× | Food & Beverages |
| Loincloth | 2.4× | Fashion & Accessoires |
| Campaign setting | 19.05× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Urban Lifestyle | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.38 |
| Price Sensitivity | PREMIUM | 1.29 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Germany | 10.1% |
| Japan | 6.5% |
See Meduza audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Meduza have in Germany?
Meduza has an estimated audience of 320,623 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Meduza fans?
57.2% of Meduza fans are female, 42.8% are male, with an average age of 36.3 years.
Which brands do Meduza fans like most?
Meduza fans show strongest brand affinity for Gourmet Grocery Online (190.97×), Enzkreis (60×), and myDealZ (7.91×) over the country average.
Where do Meduza fans live in Germany?
Meduza fans in Germany are most concentrated in Bayern (reach 69,091), Nordrhein-Westfalen (reach 66,167), and Baden-Württemberg (reach 59,916). These three regions account for the largest share of the active audience.
What other brands do Meduza fans also like?
Beyond Meduza itself, the audience over-indexes on Enzkreis (60×), myDealZ (7.91×), Glenn Hughes (18.75×), and Home construction (2.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Meduza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.