Rascasse Audience Intelligence

Meduza Audience in United States

A data profile of the people who buy, follow and care about Meduza in United States — modelled from more than twelve digital signal sources. Meduza has an estimated audience of 808,546 people in United States.

#861among Website / Newspaper / Magazine in United States#213in News

The average Meduza fan in United States is 42.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include FedEx, Sustainable energy, Pinterest, with strongest over-indexing on FedEx (5.94× the country average).

Demographically, the Meduza audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meduza fan in United States is more female, around 42.0 years old, with strong Sustainability tendencies and a notable affinity for FedEx.

Category: News · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meduza profile in United States.

Audience size
809K
in United States
Gender
59.7%♀
40.3% male
Age
42.0
average years
Country rank
#27285
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Meduza

59.7% are female, 40.3% are male, average age 42.0.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Meduza audience in United States
MetricValue
Female59.7%
Male40.3%
Average age42.0
Estimated audience size808,546
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Meduza audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

25.4%

of the worldwide Meduza audience comes from United States.

Worldwide audience distribution share by country for Meduza
CountryShare
United States25.4%
Germany10.1%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meduza audience in United States is strongest.

Fig. 05

Top regions by affinity

Meduza fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K5.98×
02New Jersey~60K3.09×
03Washington, District of Columbia~7K3.02×
04Nevada~20K2.14×
05Washington~30K1.55×
06California~100K1.48×
07Massachusetts~20K1.47×
08Rhode Island~4K1.40×
09Virginia~30K1.38×
10Georgia~30K1.37×
11Maryland~20K1.35×
12Connecticut~10K1.35×
13Colorado~20K1.33×
14Utah~9K1.29×
15Florida~70K1.20×
16Kansas~7K1.14×
17Illinois~30K1.08×
18Texas~70K1.06×
19Pennsylvania~30K1.06×
20Ohio~20K1.00×
21New Mexico~4K0.96×
22Hawaii~3K0.91×
23Oregon~8K0.90×
24Minnesota~10K0.89×
25Vermont~1K0.88×
26North Carolina~20K0.87×
27Alaska~1K0.87×
28North Dakota~1K0.87×
29South Dakota~2K0.84×
30Montana~2K0.82×
31Delaware~2K0.80×
32New Hampshire~3K0.79×
33Maine~2K0.78×
34West Virginia~3K0.77×
35Mississippi~5K0.76×
36Idaho~3K0.74×
37Michigan~20K0.73×
38Nebraska~3K0.72×
39Arkansas~5K0.70×
40Kentucky~7K0.68×
41Arizona~10K0.67×
42South Carolina~8K0.67×
43Louisiana~7K0.67×
44Iowa~4K0.65×
45Missouri~8K0.64×
46Wisconsin~8K0.63×
47Oklahoma~6K0.63×
48Tennessee~10K0.62×
49Indiana~9K0.58×
50Alabama~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Meduza, United States
0.58×1.00×5.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meduza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meduza audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden6.47×
02FedExBusiness & Career5.94×
03Renewable energyBusiness & Career4.82×
04LotteryGames4.73×
05QVCMovies & TV3.89×
06Weather forecastingHome & Garden3.73×
07First class travelTravel & Leisure3.29×
08SubwayFood & Beverages2.89×
09PinterestInternet & Social Media2.78×
10McDonald'sFood & Beverages2.78×
11Mortgage loansBusiness & Career2.78×
12Discount storesShopping2.78×
13Vehicle insuranceCars & Mobility2.78×
14Shopping mallsShopping2.53×
15Pizza HutFood & Beverages2.35×
16RedditInternet & Social Media2.30×
17AirbnbTravel & Leisure2.19×
18StarbucksFood & Beverages2.12×
19United States Postal ServiceBusiness & Career1.89×
20FurnitureHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meduza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meduza audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.05×
Family OrientationCONSERVATISM1.93×
Urban LifestyleOPEN1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meduza audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.86×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meduza have in United States?

Meduza has an estimated audience of 808,546 people in United States, concentrated in New York and California.

02

What is the gender split and age of Meduza fans?

59.7% of Meduza fans are female, 40.3% are male, with an average age of 42.0 years.

03

Which brands do Meduza fans like most?

Meduza fans show strongest brand affinity for FedEx (5.94×), Sustainable energy (6.47×), and Pinterest (2.78×) over the country average.

04

Where do Meduza fans live in United States?

Meduza fans in United States are most concentrated in New York (reach ~300K), California (reach ~100K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Meduza fans also like?

Beyond Meduza itself, the audience over-indexes on Sustainable energy (6.47×), Pinterest (2.78×), Renewable energy (4.82×), and McDonald's (2.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Meduza audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Meduza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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