Meduza Audience in United States
Meduza has an estimated audience of 807,599 people in United States. 59.7% are female, 40.3% are male, average age 42.0. Top regions: New York, California, Texas. Top brand affinities: Natural rubber, Home construction, Historic site, Product design, Goop.
The average Meduza fan in United States is 42.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Natural rubber, Home construction, Historic site, with strongest over-indexing on Natural rubber (7× the country average). Demographically, the Meduza audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Meduza fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 42.0 |
| Estimated audience size | 807,599 |
Audience persona
The typical Meduza fan in United States is more female, around 42.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 298,645 | 6.62× |
| California | 141,413 | 1.59× |
| Texas | 84,632 | 1.22× |
| Florida | 66,553 | 1.22× |
| New Jersey | 64,942 | 3.16× |
| Illinois | 33,991 | 1.26× |
| Georgia | 31,277 | 1.26× |
| Pennsylvania | 29,065 | 1.07× |
| Virginia | 28,738 | 1.46× |
| Massachusetts | 24,033 | 1.51× |
| Washington | 23,516 | 1.45× |
| Ohio | 22,071 | 0.89× |
| North Carolina | 20,992 | 0.86× |
| Colorado | 19,577 | 1.54× |
| Maryland | 19,487 | 1.4× |
| Nevada | 17,712 | 2.27× |
| Michigan | 15,266 | 0.72× |
| Connecticut | 12,803 | 1.58× |
| Minnesota | 10,837 | 0.94× |
| Oregon | 9,841 | 1.06× |
| Tennessee | 9,638 | 0.59× |
| Arizona | 9,159 | 0.56× |
| Washington, District of Columbia | 8,062 | 3.32× |
| Indiana | 7,562 | 0.51× |
| Missouri | 7,379 | 0.57× |
| Kansas | 6,880 | 1.08× |
| Wisconsin | 6,766 | 0.56× |
| Utah | 6,081 | 0.84× |
| South Carolina | 6,061 | 0.5× |
| Louisiana | 5,770 | 0.55× |
| Kentucky | 4,686 | 0.46× |
| Oklahoma | 3,401 | 0.38× |
| Alabama | 3,214 | 0.28× |
| New Mexico | 3,132 | 0.77× |
| Arkansas | 2,796 | 0.42× |
| Hawaii | 2,374 | 0.68× |
| Iowa | 2,061 | 0.31× |
| Rhode Island | 2,055 | 0.8× |
| New Hampshire | 1,674 | 0.53× |
| Maine | 1,393 | 0.48× |
| Idaho | 1,269 | 0.31× |
| Nebraska | 1,224 | 0.3× |
| Delaware | 1,101 | 0.49× |
| West Virginia | 1,055 | 0.28× |
| Mississippi | 1,016 | 0.15× |
| Alaska | 855 | 0.5× |
| Vermont | 813 | 0.57× |
| Montana | 729 | 0.33× |
| South Dakota | 702 | 0.38× |
| North Dakota | 467 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 7× | Cars & Mobility |
| Home construction | 1.93× | Home & Garden |
| Historic site | 5.13× | Arts & Culture |
| Product design | 2.33× | Business & Career |
| Goop | 5.12× | Internet & Social Media |
| Governor of Michigan | 6.8× | Politics & Society |
| Fairy godmother | 6.59× | Literature |
| Jingoism | 1.86× | Politics & Society |
| Wok | 4.68× | Food & Beverages |
| Grinch | 2.77× | Movies & TV |
| Vocal harmony | 3.03× | Music & Radio |
| Hibachi | 4.99× | Food & Beverages |
| headspace | 5.91× | Health |
| Mathcore | 4.88× | Music & Radio |
| Hipster | 5.85× | Politics & Society |
| UK garage | 3.18× | Music & Radio |
| Google Home | 3.75× | Technology & Electronics |
| Cherish (group) | 6.07× | Music & Radio |
| TV Fanatic | 5.89× | Movies & TV |
| Grace Slick | 4.78× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.62 |
| Design Affinity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.42 |
| Risk Appetite | THRILL | 1.25 |
| Family Orientation | CONSERVATISM | 1.25 |
| Quality Awareness | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Germany | 10.1% |
| Japan | 6.5% |
See Meduza audiences in other countries
More News audiences in United States
Frequently asked questions
How many fans does Meduza have in United States?
Meduza has an estimated audience of 807,599 people in United States, concentrated in New York and California.
What is the gender split and age of Meduza fans?
59.7% of Meduza fans are female, 40.3% are male, with an average age of 42.0 years.
Which brands do Meduza fans like most?
Meduza fans show strongest brand affinity for Natural rubber (7×), Home construction (1.93×), and Historic site (5.13×) over the country average.
Where do Meduza fans live in United States?
Meduza fans in United States are most concentrated in New York (reach 298,645), California (reach 141,413), and Texas (reach 84,632). These three regions account for the largest share of the active audience.
What other brands do Meduza fans also like?
Beyond Meduza itself, the audience over-indexes on Home construction (1.93×), Historic site (5.13×), Product design (2.33×), and Goop (5.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Meduza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.