Cashier Audience in United States
Cashier has an estimated audience of 533,223 people in United States. 67.2% are female, 32.8% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Oscar Isaac, Google Maps, Indeed.com, Capital One, PubMed.
The average Cashier fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Oscar Isaac, Google Maps, Indeed.com, with strongest over-indexing on Oscar Isaac (10.38× the country average). Demographically, the Cashier audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Cashier fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 42.3 |
| Estimated audience size | 533,223 |
Audience persona
The typical Cashier fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Oscar Isaac.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 82,376 | 1.4× |
| Texas | 57,090 | 1.25× |
| New York | 45,790 | 1.54× |
| Florida | 40,699 | 1.13× |
| Georgia | 18,076 | 1.1× |
| North Carolina | 17,766 | 1.11× |
| New Jersey | 17,579 | 1.3× |
| Pennsylvania | 17,318 | 0.96× |
| Illinois | 17,299 | 0.97× |
| Ohio | 14,593 | 0.89× |
| Virginia | 13,914 | 1.07× |
| Michigan | 13,407 | 0.96× |
| Arizona | 11,234 | 1.03× |
| Massachusetts | 11,194 | 1.07× |
| Washington | 10,927 | 1.02× |
| Maryland | 10,507 | 1.15× |
| Tennessee | 10,368 | 0.97× |
| Indiana | 9,586 | 0.98× |
| South Carolina | 8,103 | 1.01× |
| Louisiana | 8,056 | 1.17× |
| Minnesota | 7,921 | 1.04× |
| Missouri | 7,901 | 0.92× |
| Alabama | 7,588 | 1.02× |
| Wisconsin | 7,586 | 0.95× |
| Colorado | 7,048 | 0.84× |
| Oklahoma | 6,563 | 1.11× |
| Nevada | 6,481 | 1.26× |
| Connecticut | 6,298 | 1.18× |
| Oregon | 6,202 | 1.01× |
| Kentucky | 6,072 | 0.91× |
| Mississippi | 4,907 | 1.12× |
| Arkansas | 4,761 | 1.08× |
| Utah | 4,157 | 0.87× |
| Kansas | 4,102 | 0.98× |
| Iowa | 3,739 | 0.85× |
| Hawaii | 3,213 | 1.4× |
| New Mexico | 2,610 | 0.98× |
| Nebraska | 2,552 | 0.95× |
| Idaho | 2,051 | 0.77× |
| West Virginia | 2,025 | 0.82× |
| Washington, District of Columbia | 1,810 | 1.13× |
| New Hampshire | 1,435 | 0.68× |
| Rhode Island | 1,428 | 0.84× |
| Maine | 1,384 | 0.72× |
| Delaware | 1,253 | 0.85× |
| Montana | 1,097 | 0.74× |
| South Dakota | 1,037 | 0.84× |
| North Dakota | 995 | 0.91× |
| Alaska | 940 | 0.82× |
| Wyoming | 589 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oscar Isaac | 10.38× | Movies & TV |
| Google Maps | 2.9× | Internet & Social Media |
| Indeed.com | 2.94× | Business & Career |
| Capital One | 2.82× | Business & Career |
| PubMed | 11.25× | Internet & Social Media |
| Boardwalk Empire | 14.1× | Movies & TV |
| Dollar Tree | 2.27× | Shopping |
| Autism Awareness | 5.21× | Health |
| Diabetes mellitus awareness | 3.73× | Health |
| Walgreens | 2.18× | Shopping |
| Singer-songwriter | 2.22× | Music & Radio |
| Google News | 3.18× | News |
| Dollar General | 2.08× | Shopping |
| Diane Keaton | 3.26× | Movies & TV |
| Alexandra Daddario | 5.39× | Movies & TV |
| Liev Schreiber | 10.13× | Movies & TV |
| Family Dollar | 3.28× | Fashion & Accessoires |
| Horoscope | 4.61× | Health |
| Snapped | 5.59× | Movies & TV |
| MSN | 1.82× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.34 |
| Career Orientation | POWER | 1.74 |
| Healthy Lifestyle | BALANCE | 1.48 |
| Quality Awareness | PREMIUM | 1.45 |
| Indulgence | JOY | 1.44 |
| Risk Appetite | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Japan | 15.5% |
| Germany | 14.4% |
See Cashier audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cashier have in United States?
Cashier has an estimated audience of 533,223 people in United States, concentrated in California and Texas.
What is the gender split and age of Cashier fans?
67.2% of Cashier fans are female, 32.8% are male, with an average age of 42.3 years.
Which brands do Cashier fans like most?
Cashier fans show strongest brand affinity for Oscar Isaac (10.38×), Google Maps (2.9×), and Indeed.com (2.94×) over the country average.
Where do Cashier fans live in United States?
Cashier fans in United States are most concentrated in California (reach 82,376), Texas (reach 57,090), and New York (reach 45,790). These three regions account for the largest share of the active audience.
What other brands do Cashier fans also like?
Beyond Cashier itself, the audience over-indexes on Google Maps (2.9×), Indeed.com (2.94×), Capital One (2.82×), and PubMed (11.25×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cashier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.