Rascasse Audience Intelligence

Cashier Audience in United States

A data profile of the people who buy, follow and care about Cashier in United States — modelled from more than twelve digital signal sources. Cashier has an estimated audience of 533,223 people in United States.

#11135among Topic in United States#2188in Business & Career

The average Cashier fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FedEx, Subway, Reddit, with strongest over-indexing on FedEx (3.12× the country average).

Demographically, the Cashier audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cashier fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cashier profile in United States.

Audience size
533K
in United States
Gender
67.2%♀
32.8% male
Age
42.3
average years
Country rank
#35282
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cashier fans

67.2% are female, 32.8% are male, average age 42.3.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Cashier audience in United States
MetricValue
Female67.2%
Male32.8%
Average age42.3
Estimated audience size533,223
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Cashier audience in United States
Age bracketShare%
16-1918%
20-2912%
30-3916%
40-4927%
50+27%
Fig. 04

Worldwide distribution

32.2%

of the worldwide Cashier audience comes from United States.

Worldwide audience distribution share by country for Cashier
CountryShare
United States32.2%
Japan15.5%
Germany14.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cashier audience in United States is strongest.

Fig. 05

Top regions by affinity

Cashier fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.39×
02California~80K1.30×
03Texas~60K1.28×
04Hawaii~3K1.28×
05Nevada~7K1.27×
06Louisiana~8K1.21×
07New Jersey~20K1.20×
08Georgia~20K1.14×
09Mississippi~5K1.14×
10Arkansas~5K1.13×
11North Carolina~20K1.12×
12North Dakota~1K1.11×
13Connecticut~6K1.10×
14Maryland~10K1.08×
15Oklahoma~6K1.08×
16Virginia~10K1.04×
17Arizona~10K1.03×
18New Mexico~3K1.03×
19South Carolina~8K1.02×
20Minnesota~8K1.02×
21Massachusetts~10K1.01×
22Alabama~8K1.01×
23Florida~40K1.00×
24Nebraska~3K1.00×
25Washington, District of Columbia~2K1.00×
26Indiana~10K0.99×
27Pennsylvania~20K0.98×
28Washington~10K0.96×
29Oregon~6K0.96×
30Michigan~10K0.95×
31Kentucky~6K0.95×
32Kansas~4K0.95×
33South Dakota~1K0.95×
34Alaska~1K0.95×
35Illinois~20K0.94×
36Wisconsin~8K0.94×
37Utah~4K0.94×
38Delaware~1K0.93×
39Tennessee~10K0.92×
40Rhode Island~2K0.92×
41Missouri~8K0.91×
42Iowa~4K0.90×
43West Virginia~2K0.88×
44Vermont<1K0.88×
45Ohio~10K0.87×
46Montana~1K0.87×
47Idaho~2K0.86×
48Colorado~7K0.82×
49Maine~2K0.82×
50New Hampshire~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Cashier, United States
0.79×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cashier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cashier audience
#·InterestCategoryAffinity×
01Ice cream makerFood & Beverages14.08×
02Liev SchreiberMovies & TV9.07×
03Tobacco pipeFood & Beverages8.34×
04Job interviewBusiness & Career3.81×
05Sustainable energyHome & Garden3.62×
06FedExBusiness & Career3.12×
07Renewable energyBusiness & Career2.83×
08Britney SpearsMusic & Radio2.58×
09NostalgiaHome & Garden2.38×
10SubwayFood & Beverages2.34×
11Hardware storeHome & Garden2.32×
12GeneticsKids & Family2.14×
13RedditInternet & Social Media2.11×
14Pizza HutFood & Beverages2.01×
15WalgreensShopping1.98×
16McDonald'sFood & Beverages1.96×
17Mortgage loansBusiness & Career1.95×
18PinterestInternet & Social Media1.67×
19AirbnbTravel & Leisure1.67×
20StarbucksFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cashier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cashier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.44×
Career OrientationPOWER1.98×
Family OrientationCONSERVATISM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cashier audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.76×
Risk AppetiteTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cashier have in United States?

Cashier has an estimated audience of 533,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cashier fans?

67.2% of Cashier fans are female, 32.8% are male, with an average age of 42.3 years.

03

Which brands do Cashier fans like most?

Cashier fans show strongest brand affinity for FedEx (3.12×), Subway (2.34×), and Reddit (2.11×) over the country average.

04

Where do Cashier fans live in United States?

Cashier fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Cashier fans also like?

Beyond Cashier itself, the audience over-indexes on Subway (2.34×), Reddit (2.11×), Sustainable energy (3.62×), and McDonald's (1.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cashier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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