Cashier Audience in United States

Cashier logo

Cashier has an estimated audience of 533,223 people in United States. 67.2% are female, 32.8% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Urban Outfitters, The Halal Guys, Grace Slick, Israel.

The average Cashier fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Urban Outfitters, The Halal Guys, with strongest over-indexing on Lulu 黃路梓茵 (14.1× the country average). Demographically, the Cashier audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Cashier fans

Demographic split for Cashier audience in United States
MetricValue
Female67.2%
Male32.8%
Average age42.3
Estimated audience size533,223

Audience persona

The typical Cashier fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Cashier in United States
RegionReachAffinity
California82,3761.4×
Texas57,0901.25×
New York45,7901.54×
Florida40,6991.13×
Georgia18,0761.1×
North Carolina17,7661.11×
New Jersey17,5791.3×
Pennsylvania17,3180.96×
Illinois17,2990.97×
Ohio14,5930.89×
Virginia13,9141.07×
Michigan13,4070.96×
Arizona11,2341.03×
Massachusetts11,1941.07×
Washington10,9271.02×
Maryland10,5071.15×
Tennessee10,3680.97×
Indiana9,5860.98×
South Carolina8,1031.01×
Louisiana8,0561.17×
Minnesota7,9211.04×
Missouri7,9010.92×
Alabama7,5881.02×
Wisconsin7,5860.95×
Colorado7,0480.84×
Oklahoma6,5631.11×
Nevada6,4811.26×
Connecticut6,2981.18×
Oregon6,2021.01×
Kentucky6,0720.91×
Mississippi4,9071.12×
Arkansas4,7611.08×
Utah4,1570.87×
Kansas4,1020.98×
Iowa3,7390.85×
Hawaii3,2131.4×
New Mexico2,6100.98×
Nebraska2,5520.95×
Idaho2,0510.77×
West Virginia2,0250.82×
Washington, District of Columbia1,8101.13×
New Hampshire1,4350.68×
Rhode Island1,4280.84×
Maine1,3840.72×
Delaware1,2530.85×
Montana1,0970.74×
South Dakota1,0370.84×
North Dakota9950.91×
Alaska9400.82×
Wyoming5890.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cashier audience
BrandAffinityCategory
Lulu 黃路梓茵14.1×Movies & TV
Urban Outfitters3.71×Shopping
The Halal Guys5.08×Food & Beverages
Grace Slick6.64×Music & Radio
Israel1.57×Travel & Leisure
Jingoism1.59×Politics & Society
Monogram2.74×Home & Garden
Historic site2.96×Arts & Culture
Non-celiac gluten sensitivity7.4×Health
Chromebook3.71×Technology & Electronics
Home staging3.39×Home & Garden
JDSU1.89×Business & Career
Google Photos1.53×Technology & Electronics
Mothercare1.94×Kids & Family
John Havlicek8.96×Sports
Tezz3.77×Movies & TV
Scratching post4.78×Pets & Animals
Tech News4.73×Technology & Electronics
Vocal harmony2.25×Music & Radio
Grinch1.98×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cashier audience
TraitClusterScore
PatriotismCONSERVATISM2.34
Career OrientationPOWER1.74
Healthy LifestyleBALANCE1.48
Quality AwarenessPREMIUM1.45
IndulgenceJOY1.44
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Cashier
CountryShare
United States32.2%
Japan15.5%
Germany14.4%

See Cashier audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Cashier have in United States?

Cashier has an estimated audience of 533,223 people in United States, concentrated in California and Texas.

What is the gender split and age of Cashier fans?

67.2% of Cashier fans are female, 32.8% are male, with an average age of 42.3 years.

Which brands do Cashier fans like most?

Cashier fans show strongest brand affinity for Lulu 黃路梓茵 (14.1×), Urban Outfitters (3.71×), and The Halal Guys (5.08×) over the country average.

Where do Cashier fans live in United States?

Cashier fans in United States are most concentrated in California (reach 82,376), Texas (reach 57,090), and New York (reach 45,790). These three regions account for the largest share of the active audience.

What other brands do Cashier fans also like?

Beyond Cashier itself, the audience over-indexes on Urban Outfitters (3.71×), The Halal Guys (5.08×), Grace Slick (6.64×), and Israel (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cashier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.