Clean Eating Audience in Germany
Clean Eating has an estimated audience of 934,567 people in Germany. 72.9% are female, 27.1% are male, average age 30.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chalkidiki, Gil Ofarim, Progressive rock, Artistic inspiration, Eco Friendly Living.
The average Clean Eating fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chalkidiki, Gil Ofarim, Progressive rock, with strongest over-indexing on Chalkidiki (16.1× the country average). Demographically, the Clean Eating audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Clean Eating fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 30.5 |
| Estimated audience size | 934,567 |
Audience persona
The typical Clean Eating fan in Germany is more female, around 30.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chalkidiki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 220,973 | 1.08× |
| Bayern | 161,619 | 1.08× |
| Baden-Württemberg | 142,545 | 1.12× |
| Niedersachsen | 108,096 | 1.19× |
| Hessen | 68,371 | 0.96× |
| Rheinland-Pfalz | 47,822 | 1.02× |
| Schleswig-Holstein | 43,598 | 1.3× |
| Berlin | 41,948 | 1× |
| Sachsen | 39,715 | 0.87× |
| Brandenburg | 28,628 | 0.99× |
| Hamburg | 22,248 | 1.05× |
| Sachsen-Anhalt | 20,513 | 0.85× |
| Thüringen | 20,474 | 0.86× |
| Mecklenburg-Vorpommern | 16,590 | 0.93× |
| Saarland | 9,414 | 0.82× |
| Bremen | 7,081 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chalkidiki | 16.1× | Travel & Leisure |
| Gil Ofarim | 2.35× | Music & Radio |
| Progressive rock | 2.13× | Music & Radio |
| Artistic inspiration | 1.53× | Arts & Culture |
| Eco Friendly Living | 4.5× | Home & Garden |
| Product design | 1.89× | Business & Career |
| Picnic | 3.62× | Kids & Family |
| Collectable | 1.53× | Kids & Family |
| Natural rubber | 1.99× | Cars & Mobility |
| Nurse education | 1.86× | Kids & Family |
| Cynthia Erivo | 3.07× | Movies & TV |
| Cross-country equestrianism | 5.8× | Sports |
| Moroccan riad | 4.22× | Politics & Society |
| Bugatti Chiron | 3.82× | Cars & Mobility |
| Cachorro | 2.2× | Pets & Animals |
| Opposition (politics) | 3.78× | Politics & Society |
| Bounce (film) | 6.07× | Movies & TV |
| Isola 2000 | 12.32× | Travel & Leisure |
| Liberace | 3.49× | Music & Radio |
| Roger Federer | 2.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.16 |
| Sustainability | BALANCE | 1.74 |
| Urban Lifestyle | OPEN | 1.64 |
| DIY Mentality | THRILL | 1.62 |
| Sports Activity | POWER | 1.54 |
| Convenience Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.4% |
| Germany | 20.2% |
| United Kingdom | 5.3% |
See Clean Eating audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Clean Eating have in Germany?
Clean Eating has an estimated audience of 934,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Clean Eating fans?
72.9% of Clean Eating fans are female, 27.1% are male, with an average age of 30.5 years.
Which brands do Clean Eating fans like most?
Clean Eating fans show strongest brand affinity for Chalkidiki (16.1×), Gil Ofarim (2.35×), and Progressive rock (2.13×) over the country average.
Where do Clean Eating fans live in Germany?
Clean Eating fans in Germany are most concentrated in Nordrhein-Westfalen (reach 220,973), Bayern (reach 161,619), and Baden-Württemberg (reach 142,545). These three regions account for the largest share of the active audience.
What other brands do Clean Eating fans also like?
Beyond Clean Eating itself, the audience over-indexes on Gil Ofarim (2.35×), Progressive rock (2.13×), Artistic inspiration (1.53×), and Eco Friendly Living (4.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Clean Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.