Rascasse Audience Intelligence

Clean Eating Audience in Germany

A data profile of the people who buy, follow and care about Clean Eating in Germany — modelled from more than twelve digital signal sources. Clean Eating has an estimated audience of 934,567 people in Germany.

#3297among Topic in Germany#337in Food & Beverages

The average Clean Eating fan in Germany is 30.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Plant-based diet, Mikaela Shiffrin, Sunday Brunch, with strongest over-indexing on Plant-based diet (18.68× the country average).

Demographically, the Clean Eating audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Clean Eating fan in Germany is more female, around 30.5 years old, with strong Sustainability tendencies and a notable affinity for Plant-based diet.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clean Eating profile in Germany.

Audience size
935K
in Germany
Gender
72.9%♀
27.1% male
Age
30.5
average years
Country rank
#6930
Topic in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clean Eating fans

72.9% are female, 27.1% are male, average age 30.5.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Clean Eating audience in Germany
MetricValue
Female72.9%
Male27.1%
Average age30.5
Estimated audience size934,567
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the Clean Eating audience in Germany
Age bracketShare%
16-1937%
20-2931%
30-3917%
40-4910%
50+5%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Clean Eating audience comes from Germany.

Worldwide audience distribution share by country for Clean Eating
CountryShare
United States37.4%
Germany20.2%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clean Eating audience in Germany is strongest.

Fig. 05

Top regions by affinity

Clean Eating fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~40K1.23×
02Niedersachsen~100K1.14×
03Baden-Württemberg~100K1.10×
04Nordrhein-Westfalen~200K1.05×
05Bayern~200K1.03×
06Rheinland-Pfalz~50K1.03×
07Brandenburg~30K1.02×
08Hamburg~20K1.01×
09Hessen~70K0.96×
10Bremen~8K0.96×
11Berlin~40K0.95×
12Mecklenburg-Vorpommern~20K0.95×
13Saarland~10K0.95×
14Thüringen~20K0.93×
15Sachsen-Anhalt~20K0.91×
16Sachsen~40K0.88×
Fig. 06

Affinity by region

Affinity by region — Clean Eating, Germany
0.88×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clean Eating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clean Eating audience
#·InterestCategoryAffinity×
01Plant-based dietHealth18.68×
02Paul NewmanMovies & TV18.68×
03Kate BosworthMovies & TV18.68×
04Mikaela ShiffrinSports16.93×
05The DepartedMovies & TV16.72×
06Sunday BrunchKids & Family12.54×
07Adriana LimaFashion & Accessoires11.23×
08Weight WatchersFood & Beverages9.22×
09Chocolate brownieFood & Beverages8.41×
10Robert RedfordMovies & TV7.21×
11Female bodybuildingSports5.94×
12Local foodFood & Beverages5.33×
13Fast casual restaurantsFood & Beverages4.88×
14Fitness and figure competitionSports4.82×
15Low-carbohydrate dietFood & Beverages4.18×
16KitchenwareHome & Garden3.72×
17Organic foodFood & Beverages3.66×
18Do it yourself (DIY)Home & Garden3.27×
19RecipesFood & Beverages2.61×
20IKEAHome & Garden2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clean Eating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clean Eating audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.01×
Quality AwarenessPREMIUM1.94×
Healthy LifestyleBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clean Eating audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.74×
PatriotismCONSERVATISM0.90×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clean Eating have in Germany?

Clean Eating has an estimated audience of 934,567 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Clean Eating fans?

72.9% of Clean Eating fans are female, 27.1% are male, with an average age of 30.5 years.

03

Which brands do Clean Eating fans like most?

Clean Eating fans show strongest brand affinity for Plant-based diet (18.68×), Mikaela Shiffrin (16.93×), and Sunday Brunch (12.54×) over the country average.

04

Where do Clean Eating fans live in Germany?

Clean Eating fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clean Eating fans also like?

Beyond Clean Eating itself, the audience over-indexes on Mikaela Shiffrin (16.93×), Sunday Brunch (12.54×), Robert Redford (7.21×), and Local food (5.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Clean Eating audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Clean Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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