Rascasse Audience Intelligence

Clean Eating Audience in United States

A data profile of the people who buy, follow and care about Clean Eating in United States — modelled from more than twelve digital signal sources. Clean Eating has an estimated audience of 1,731,590 people in United States.

#6807among Topic in United States#966in Food & Beverages

The average Clean Eating fan in United States is 31.9 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Ohio.

Top brand affinities include White wine, Natural foods, Society6, with strongest over-indexing on White wine (8.84× the country average).

Demographically, the Clean Eating audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Clean Eating fan in United States is more female, around 31.9 years old, with strong Indulgence tendencies and a notable affinity for White wine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clean Eating profile in United States.

Audience size
1.7M
in United States
Gender
79.0%♀
21.0% male
Age
31.9
average years
Country rank
#15914
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clean Eating fans

79.0% are female, 21.0% are male, average age 31.9.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for Clean Eating audience in United States
MetricValue
Female79.0%
Male21.0%
Average age31.9
Estimated audience size1,731,590
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Clean Eating audience in United States
Age bracketShare%
16-1934%
20-2928%
30-3919%
40-4914%
50+5%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Clean Eating audience comes from United States.

Worldwide audience distribution share by country for Clean Eating
CountryShare
United States37.4%
Germany20.2%
United Kingdom5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clean Eating audience in United States is strongest.

Fig. 05

Top regions by affinity

Clean Eating fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~8K3.20×
02North Carolina~100K2.67×
03Ohio~100K2.43×
04Tennessee~80K2.40×
05Delaware~10K2.23×
06Kentucky~40K2.01×
07Alabama~40K1.82×
08South Carolina~40K1.70×
09Georgia~90K1.68×
10Virginia~70K1.62×
11Michigan~60K1.41×
12Missouri~40K1.40×
13Nebraska~10K1.36×
14Idaho~10K1.35×
15Colorado~40K1.33×
16Indiana~40K1.20×
17Florida~100K1.18×
18Pennsylvania~60K1.02×
19Arizona~30K0.93×
20Utah~10K0.91×
21Illinois~50K0.89×
22Washington, District of Columbia~5K0.88×
23South Dakota~3K0.83×
24Alaska~3K0.80×
25North Dakota~3K0.79×
26Maine~5K0.77×
27West Virginia~6K0.76×
28Arkansas~10K0.75×
29Montana~4K0.75×
30Mississippi~10K0.74×
31New Hampshire~5K0.73×
32Rhode Island~4K0.72×
33Kansas~10K0.71×
34Louisiana~20K0.70×
35Iowa~10K0.68×
36Texas~100K0.67×
37Hawaii~5K0.66×
38Oklahoma~10K0.63×
39New Mexico~5K0.63×
40Connecticut~10K0.60×
41Massachusetts~20K0.59×
42Wisconsin~20K0.58×
43Maryland~20K0.55×
44Oregon~10K0.54×
45Nevada~9K0.53×
46Minnesota~10K0.50×
47Washington~20K0.47×
48New Jersey~20K0.46×
49California~80K0.40×
50New York~40K0.40×
Fig. 06

Affinity by region

Affinity by region — Clean Eating, United States
0.40×1.00×3.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Clean Eating audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Clean Eating audience
#·InterestCategoryAffinity×
01Society6Shopping17.55×
02White wineFood & Beverages8.84×
03Michelle RodriguezMovies & TV8.54×
04Red wineFood & Beverages6.80×
05Natural foodsFood & Beverages6.59×
06Obsessed (2009 film)Movies & TV5.31×
07Diet foodFood & Beverages4.82×
08Outback SteakhouseFood & Beverages4.04×
09Deal of the dayShopping3.46×
10Summer vacationTravel & Leisure3.46×
11MoisturizerHome & Garden3.44×
12Wine tastingFood & Beverages3.36×
13Trader Joe'sShopping3.01×
14Organic farmingFood & Beverages2.87×
15PhilanthropyArts & Culture2.81×
16Local foodFood & Beverages2.38×
17MilkFood & Beverages2.34×
18Do it yourself (DIY)Home & Garden2.17×
19Personal careHealth2.13×
20TikTokInternet & Social Media1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Clean Eating audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Clean Eating audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.27×
Design AffinityPREMIUM1.98×
MindfulnessBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Clean Eating audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.83×
PatriotismCONSERVATISM0.84×
Social Media UsageJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Clean Eating have in United States?

Clean Eating has an estimated audience of 1,731,590 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Clean Eating fans?

79.0% of Clean Eating fans are female, 21.0% are male, with an average age of 31.9 years.

03

Which brands do Clean Eating fans like most?

Clean Eating fans show strongest brand affinity for White wine (8.84×), Natural foods (6.59×), and Society6 (17.55×) over the country average.

04

Where do Clean Eating fans live in United States?

Clean Eating fans in United States are most concentrated in North Carolina (reach ~100K), Florida (reach ~100K), and Ohio (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Clean Eating fans also like?

Beyond Clean Eating itself, the audience over-indexes on Natural foods (6.59×), Society6 (17.55×), Trader Joe's (3.01×), and Red wine (6.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Clean Eating audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Clean Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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