Clean Eating Audience in United States

Clean Eating has an estimated audience of 1,731,590 people in United States. 79.0% are female, 21.0% are male, average age 31.9. Top regions: North Carolina, Florida, Ohio. Top brand affinities: Autism Awareness, Enterprise Rent-A-Car, Diabetes mellitus awareness, FC Bayern Munich, Singer-songwriter.

The average Clean Eating fan in United States is 31.9 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Ohio. Top brand affinities include Autism Awareness, Enterprise Rent-A-Car, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (11.93× the country average). Demographically, the Clean Eating audience skews more female with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Clean Eating fans

Demographic split for Clean Eating audience in United States
MetricValue
Female79.0%
Male21.0%
Average age31.9
Estimated audience size1,731,590

Audience persona

The typical Clean Eating fan in United States is more female, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Clean Eating in United States
RegionReachAffinity
North Carolina144,0602.76×
Florida139,7291.19×
Ohio113,4562.13×
Texas98,8430.66×
Georgia92,7701.74×
California84,2380.44×
Tennessee74,8062.15×
Virginia72,0411.71×
Michigan64,6021.43×
Pennsylvania62,8691.08×
Illinois53,7780.93×
South Carolina46,1381.77×
Alabama44,1751.83×
New York41,0190.42×
Kentucky39,5991.82×
Missouri39,5191.42×
Indiana38,9941.23×
Colorado32,8121.2×
Arizona27,4890.78×
Massachusetts19,9850.59×
New Jersey19,9340.45×
Washington15,9240.46×
Louisiana15,7820.71×
Maryland15,5770.52×
Wisconsin15,2560.59×
Nebraska12,0311.39×
Idaho11,7691.36×
Utah11,5040.74×
Oklahoma11,3490.59×
Minnesota11,2480.45×
Arkansas10,4940.74×
Delaware9,9632.09×
Mississippi9,7500.68×
Oregon9,6580.49×
Connecticut9,6020.55×
Kansas9,0550.66×
Iowa8,9130.62×
Wyoming8,6403.37×
Nevada6,8940.41×
West Virginia5,1600.64×
Washington, District of Columbia5,0700.97×
Maine4,3490.7×
New Hampshire4,0810.6×
New Mexico3,5610.41×
Hawaii3,0500.41×
Rhode Island2,9150.53×
South Dakota2,7910.7×
Montana2,6030.54×
North Dakota1,8120.51×
Vermont1,4540.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clean Eating audience
BrandAffinityCategory
Autism Awareness11.93×Health
Enterprise Rent-A-Car7.31×Cars & Mobility
Diabetes mellitus awareness8.02×Health
FC Bayern Munich6.75×Sports
Singer-songwriter3.78×Music & Radio
Google Maps3.58×Internet & Social Media
Microblogging8.09×Technology & Electronics
Natural foods6.97×Food & Beverages
Indeed.com3.21×Business & Career
Do it yourself (DIY)2.61×Home & Garden
Society617.55×Shopping
Capital One2.86×Business & Career
Circle K4.94×Shopping
White wine7.54×Food & Beverages
Income tax8.41×Business & Career
Red wine5.77×Food & Beverages
Gymshark5.33×Sports
Real property3.05×Home & Garden
Local food2.83×Food & Beverages
Google News3.3×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clean Eating audience
TraitClusterScore
Luxury OrientationPREMIUM2.22
MindfulnessBALANCE1.86
LGBTQ+ IdentityOPEN1.85
Healthy LifestyleBALANCE1.74
Design AffinityPREMIUM1.73
IndulgenceJOY1.62

Worldwide distribution

Worldwide audience distribution share by country for Clean Eating
CountryShare
United States37.4%
Germany20.2%
United Kingdom5.3%

See Clean Eating audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Clean Eating have in United States?

Clean Eating has an estimated audience of 1,731,590 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Clean Eating fans?

79.0% of Clean Eating fans are female, 21.0% are male, with an average age of 31.9 years.

Which brands do Clean Eating fans like most?

Clean Eating fans show strongest brand affinity for Autism Awareness (11.93×), Enterprise Rent-A-Car (7.31×), and Diabetes mellitus awareness (8.02×) over the country average.

Where do Clean Eating fans live in United States?

Clean Eating fans in United States are most concentrated in North Carolina (reach 144,060), Florida (reach 139,729), and Ohio (reach 113,456). These three regions account for the largest share of the active audience.

What other brands do Clean Eating fans also like?

Beyond Clean Eating itself, the audience over-indexes on Enterprise Rent-A-Car (7.31×), Diabetes mellitus awareness (8.02×), FC Bayern Munich (6.75×), and Singer-songwriter (3.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clean Eating. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.