Amway Center Audience in United States

Amway Center logo

Amway Center has an estimated audience of 604,752 people in United States. 46.5% are female, 53.5% are male, average age 40.7. Top regions: Florida, Michigan, California. Top brand affinities: Nipsey Hussle, Alaska, Stay at Home Mum, Home construction, Malcolm Turnbull.

The average Amway Center fan in United States is 40.7 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, Michigan, California. Top brand affinities include Nipsey Hussle, Alaska, Stay at Home Mum, with strongest over-indexing on Nipsey Hussle (9.23× the country average). Demographically, the Amway Center audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Amway Center fans

Demographic split for Amway Center audience in United States
MetricValue
Female46.5%
Male53.5%
Average age40.7
Estimated audience size604,752

Audience persona

The typical Amway Center fan in United States is balanced, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top regions ranked by reach for Amway Center in United States
RegionReachAffinity
Florida453,56419.83×
Michigan39,4832.5×
California26,9680.41×
New York26,3210.78×
Texas23,9790.46×
Georgia16,9800.91×
Ohio14,1780.76×
Virginia11,6980.79×
Illinois11,2670.56×
North Carolina11,2620.62×
Pennsylvania10,2230.5×
New Jersey9,0130.59×
Tennessee7,7130.64×
South Carolina7,4590.82×
Massachusetts7,0710.59×
Alabama6,6240.78×
Arizona5,9040.48×
Maryland5,3720.52×
Indiana5,3290.48×
Washington4,9850.41×
Missouri4,3170.44×
Kentucky4,2360.56×
Colorado4,2070.44×
Minnesota4,0490.47×
Wisconsin3,9980.44×
Connecticut3,8860.64×
Louisiana3,7270.48×
Nevada3,1040.53×
Oklahoma2,6490.39×
Mississippi2,5410.51×
Oregon2,4020.35×
Kansas2,3250.49×
Utah2,2230.41×
Iowa2,2070.44×
Arkansas1,9190.39×
Maine1,7510.81×
Idaho1,4530.48×
Washington, District of Columbia1,2950.71×
Nebraska1,2690.42×
West Virginia1,2580.45×
Alaska1,2560.97×
Montana1,1860.71×
Hawaii1,1100.43×
New Mexico1,0940.36×
Rhode Island1,0850.56×
South Dakota1,0810.77×
North Dakota1,0520.85×
New Hampshire1,0370.44×
Wyoming1,0181.14×
Vermont9850.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amway Center audience
BrandAffinityCategory
Nipsey Hussle9.23×Music & Radio
Alaska2.55×Travel & Leisure
Stay at Home Mum18.2×Kids & Family
Home construction1.58×Home & Garden
Malcolm Turnbull51.51×Politics & Society
JDSU2.77×Business & Career
Algebra11.22×Business & Career
Vocal harmony3.74×Music & Radio
Graham Greene4.4×Literature
Nebraska Cornhuskers football2.5×Sports
Superior Hiking Trail9.62×Travel & Leisure
Kendra Scott1.82×Fashion & Accessoires
Jesse Plemons2.01×Movies & TV
Magazine (band)3.03×Music & Radio
Home staging2.34×Home & Garden
Glossier2.35×Beauty & Wellness
ABC 7 Chicago1.81×Movies & TV
Voltron: Legendary Defender6.51×Movies & TV
Cleveland Clinic2.3×Health
Corona (band)2.29×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amway Center audience
TraitClusterScore
Luxury OrientationPREMIUM1.3
Career OrientationPOWER1.19
Social Media UsageJOY1.13
ExtroversionTHRILL1.1
Price SensitivityPREMIUM1.08
Design AffinityPREMIUM1.08

Worldwide distribution

Worldwide audience distribution share by country for Amway Center
CountryShare
United States59.1%
Taiwan6.9%
Brazil6.5%

See Amway Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Amway Center have in United States?

Amway Center has an estimated audience of 604,752 people in United States, concentrated in Florida and Michigan.

What is the gender split and age of Amway Center fans?

46.5% of Amway Center fans are female, 53.5% are male, with an average age of 40.7 years.

Which brands do Amway Center fans like most?

Amway Center fans show strongest brand affinity for Nipsey Hussle (9.23×), Alaska (2.55×), and Stay at Home Mum (18.2×) over the country average.

Where do Amway Center fans live in United States?

Amway Center fans in United States are most concentrated in Florida (reach 453,564), Michigan (reach 39,483), and California (reach 26,968). These three regions account for the largest share of the active audience.

What other brands do Amway Center fans also like?

Beyond Amway Center itself, the audience over-indexes on Alaska (2.55×), Stay at Home Mum (18.2×), Home construction (1.58×), and Malcolm Turnbull (51.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amway Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.