Prudential Center Audience in United States

Prudential Center logo

Prudential Center has an estimated audience of 4,163,933 people in United States. 37.4% are female, 62.6% are male, average age 38.5. Top regions: New Jersey, New York, Massachusetts. Top brand affinities: Prudential Center, Xuan-Yuan Sword, Amnesia (visual novel), Seton Hall Pirates men's basketball, Just in time (business).

The average Prudential Center fan in United States is 38.5 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Massachusetts. Top brand affinities include Prudential Center, Xuan-Yuan Sword, Amnesia (visual novel), with strongest over-indexing on Prudential Center (257.65× the country average). Demographically, the Prudential Center audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Prudential Center fans

Demographic split for Prudential Center audience in United States
MetricValue
Female37.4%
Male62.6%
Average age38.5
Estimated audience size4,163,933

Audience persona

The typical Prudential Center fan in United States is more male, around 38.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Prudential Center.

Top regions in United States

Top regions ranked by reach for Prudential Center in United States
RegionReachAffinity
New Jersey1,959,69318.51×
New York1,188,9105.11×
Massachusetts799,7269.75×
Pennsylvania153,9441.1×
California113,8880.25×
Florida95,4720.34×
Texas78,3130.22×
Connecticut65,8341.58×
North Carolina61,4750.49×
Virginia52,8400.52×
Illinois37,9310.27×
Georgia37,7270.29×
Maryland37,2190.52×
Ohio27,0480.21×
Michigan26,4680.24×
Tennessee23,6970.28×
Indiana23,2220.31×
Utah22,9620.62×
New Hampshire20,6211.26×
Washington19,1680.23×
South Carolina17,8430.28×
Colorado16,9380.26×
Kentucky15,5360.3×
Wisconsin13,9610.22×
Arizona13,5980.16×
Rhode Island13,4531.02×
Missouri13,1330.2×
Nevada12,6880.32×
Minnesota12,5340.21×
Louisiana12,0440.22×
Delaware11,9331.04×
Oregon8,5770.18×
Washington, District of Columbia7,9930.64×
Maine7,5240.5×
Alabama7,2760.13×
Iowa7,0240.2×
Oklahoma6,7330.15×
Kansas6,2820.19×
Arkansas5,9010.17×
Idaho4,5180.22×
West Virginia4,3550.22×
Mississippi4,2330.12×
Nebraska4,0990.2×
Vermont4,0810.56×
New Mexico3,7330.18×
Hawaii3,2960.18×
Montana2,2220.19×
South Dakota1,6850.18×
North Dakota1,6410.19×
Wyoming1,0870.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Prudential Center audience
BrandAffinityCategory
Prudential Center257.65×Sports
Xuan-Yuan Sword1023.72×Games
Amnesia (visual novel)63.95×Literature
Seton Hall Pirates men's basketball54.86×Sports
Just in time (business)76.33×Business & Career
Clash of Clans20.47×Games
Valkyrie Profile154.4×Games
Newark, New Jersey10.75×Travel & Leisure
Hearthstone38×Games
Empires & Puzzles42.98×Games
Chinese Paladin (TV series)148.61×Movies & TV
Visual novel34.9×Literature
Clannad (visual novel)49.97×Games
Monster Legends43.98×Games
Light novel31.63×Literature
New Jersey Devils17.5×Sports
Grim Dawn59.76×Games
Clash Royale16.47×Games
Rutgers Scarlet Knights football17.11×Sports
New Jersey4.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Prudential Center audience
TraitClusterScore
Early Adopter MentalityPOWER1.21
Sports ActivityPOWER1.19
Risk AppetiteTHRILL1.08
PatriotismCONSERVATISM1.07
Social Media UsageJOY1.05
ExtroversionTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Prudential Center
CountryShare
United States95.4%
Canada1.4%
United Kingdom0.6%

See Prudential Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Prudential Center have in United States?

Prudential Center has an estimated audience of 4,163,933 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Prudential Center fans?

37.4% of Prudential Center fans are female, 62.6% are male, with an average age of 38.5 years.

Which brands do Prudential Center fans like most?

Prudential Center fans show strongest brand affinity for Prudential Center (257.65×), Xuan-Yuan Sword (1023.72×), and Amnesia (visual novel) (63.95×) over the country average.

Where do Prudential Center fans live in United States?

Prudential Center fans in United States are most concentrated in New Jersey (reach 1,959,693), New York (reach 1,188,910), and Massachusetts (reach 799,726). These three regions account for the largest share of the active audience.

What other brands do Prudential Center fans also like?

Beyond Prudential Center itself, the audience over-indexes on Xuan-Yuan Sword (1023.72×), Amnesia (visual novel) (63.95×), Seton Hall Pirates men's basketball (54.86×), and Just in time (business) (76.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Prudential Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.