Rascasse Audience Intelligence

New Jersey Audience in United States

A data profile of the people who buy, follow and care about New Jersey in United States — modelled from more than twelve digital signal sources. New Jersey has an estimated audience of 27,314,988 people in United States.

#11among City in United States#54among POI in United States#93in Travel & Leisure

The average New Jersey fan in United States is 44.1 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include Pinterest, FIFA World Cup, FedEx, with strongest over-indexing on Pinterest (1.58× the country average).

Demographically, the New Jersey audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Jersey fan in United States is balanced, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Jersey profile in United States.

Audience size
27.3M
in United States
Gender
53.0%♀
47.0% male
Age
44.1
average years
Country rank
#1073
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Jersey fans

53.0% are female, 47.0% are male, average age 44.1.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for New Jersey audience in United States
MetricValue
Female53.0%
Male47.0%
Average age44.1
Estimated audience size27,314,988
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the New Jersey audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4924%
50+32%
Fig. 04

Worldwide distribution

70.5%

of the worldwide New Jersey audience comes from United States.

Worldwide audience distribution share by country for New Jersey
CountryShare
United States70.5%
United Kingdom3.0%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Jersey audience in United States is strongest.

Fig. 05

Top regions by affinity

New Jersey fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~5M7.01×
02New York~3M1.84×
03Pennsylvania~1.5M1.62×
04Delaware~100K1.58×
05Washington, District of Columbia~100K1.42×
06Connecticut~400K1.39×
07Maryland~600K1.32×
08Massachusetts~700K1.29×
09Virginia~800K1.17×
10Rhode Island~100K1.13×
11Georgia~900K1.07×
12Vermont~50K1.06×
13Florida~2M1.04×
14North Carolina~800K0.92×
15Arizona~500K0.90×
16New Hampshire~100K0.90×
17Maine~90K0.90×
18Alaska~50K0.88×
19South Carolina~400K0.85×
20California~2.5M0.84×
21Texas~2M0.83×
22Ohio~700K0.83×
23Washington~400K0.82×
24Alabama~300K0.81×
25Nevada~200K0.80×
26Illinois~700K0.79×
27Indiana~400K0.78×
28Michigan~600K0.77×
29West Virginia~90K0.75×
30Tennessee~400K0.74×
31Oregon~200K0.73×
32Utah~200K0.73×
33Colorado~300K0.72×
34Kansas~200K0.72×
35Kentucky~200K0.71×
36Minnesota~300K0.70×
37Louisiana~200K0.70×
38Mississippi~200K0.70×
39Missouri~300K0.69×
40Arkansas~200K0.68×
41Hawaii~80K0.68×
42Oklahoma~200K0.67×
43New Mexico~90K0.67×
44North Dakota~40K0.67×
45Nebraska~90K0.66×
46Iowa~100K0.65×
47Wisconsin~300K0.63×
48Idaho~90K0.63×
49Montana~50K0.61×
50South Dakota~40K0.61×
Fig. 06

Affinity by region

Affinity by region — New Jersey, United States
0.61×1.00×7.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Jersey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Jersey audience
#·InterestCategoryAffinity×
01Dunkin' DonutsFood & Beverages2.43×
02FedExBusiness & Career2.37×
03Weather forecastingHome & Garden2.37×
04Microwave ovenHome & Garden2.35×
05United Parcel ServiceBusiness & Career2.10×
06InnovationBusiness & Career2.03×
07Solar energyHome & Garden2.02×
08Renewable energyBusiness & Career1.90×
09American ExpressBusiness & Career1.87×
10Mortgage loansBusiness & Career1.79×
11Wawa Inc.Shopping1.74×
12Burger KingFood & Beverages1.68×
13BarbecueFood & Beverages1.60×
14IKEAHome & Garden1.60×
15PinterestInternet & Social Media1.58×
16Theme parksTravel & Leisure1.57×
17American AirlinesTravel & Leisure1.56×
18FIFA World CupSports1.55×
19SwimmingSports1.54×
20Home AppliancesHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Jersey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Jersey audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
PatriotismCONSERVATISM1.49×
Family OrientationCONSERVATISM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Jersey audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Luxury OrientationPREMIUM0.85×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Jersey have in United States?

New Jersey has an estimated audience of 27,314,988 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of New Jersey fans?

53.0% of New Jersey fans are female, 47.0% are male, with an average age of 44.1 years.

03

Which brands do New Jersey fans like most?

New Jersey fans show strongest brand affinity for Pinterest (1.58×), FIFA World Cup (1.55×), and FedEx (2.37×) over the country average.

04

Where do New Jersey fans live in United States?

New Jersey fans in United States are most concentrated in New Jersey (reach ~5M), New York (reach ~3M), and California (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do New Jersey fans also like?

Beyond New Jersey itself, the audience over-indexes on FIFA World Cup (1.55×), FedEx (2.37×), Barbecue (1.6×), and Mortgage loans (1.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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