New Jersey Audience in United States
New Jersey has an estimated audience of 27,314,988 people in United States. 53.0% are female, 47.0% are male, average age 44.1. Top regions: New Jersey, New York, California. Top brand affinities: Israel, Jeep Wagoneer, Panama, Jeep Grand Cherokee (WJ), Cam Ward.
The average New Jersey fan in United States is 44.1 years old, balanced, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Israel, Jeep Wagoneer, Panama, with strongest over-indexing on Israel (2.64× the country average). Demographically, the New Jersey audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New Jersey fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 44.1 |
| Estimated audience size | 27,314,988 |
Audience persona
The typical New Jersey fan in United States is balanced, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 4,905,945 | 7.06× |
| New York | 2,994,018 | 1.96× |
| California | 2,615,205 | 0.87× |
| Texas | 2,025,692 | 0.86× |
| Florida | 1,988,241 | 1.08× |
| Pennsylvania | 1,517,874 | 1.65× |
| Georgia | 956,070 | 1.14× |
| Virginia | 795,730 | 1.2× |
| North Carolina | 768,845 | 0.94× |
| Illinois | 729,909 | 0.8× |
| Massachusetts | 718,012 | 1.33× |
| Ohio | 714,022 | 0.85× |
| Maryland | 631,604 | 1.34× |
| Michigan | 562,164 | 0.79× |
| Arizona | 519,912 | 0.93× |
| Washington | 457,217 | 0.83× |
| Tennessee | 407,059 | 0.74× |
| Indiana | 393,772 | 0.79× |
| Connecticut | 385,058 | 1.41× |
| South Carolina | 351,843 | 0.86× |
| Alabama | 316,119 | 0.83× |
| Colorado | 310,825 | 0.72× |
| Missouri | 305,050 | 0.69× |
| Minnesota | 278,012 | 0.71× |
| Wisconsin | 254,226 | 0.62× |
| Louisiana | 244,718 | 0.69× |
| Kentucky | 235,335 | 0.69× |
| Oregon | 230,014 | 0.73× |
| Nevada | 215,668 | 0.82× |
| Oklahoma | 197,917 | 0.65× |
| Utah | 178,390 | 0.73× |
| Kansas | 152,667 | 0.71× |
| Mississippi | 148,175 | 0.66× |
| Arkansas | 147,276 | 0.65× |
| Iowa | 141,963 | 0.63× |
| Washington, District of Columbia | 115,442 | 1.41× |
| Delaware | 112,670 | 1.5× |
| Rhode Island | 96,427 | 1.11× |
| New Hampshire | 95,208 | 0.88× |
| West Virginia | 88,779 | 0.7× |
| New Mexico | 88,209 | 0.64× |
| Nebraska | 86,394 | 0.63× |
| Maine | 85,143 | 0.87× |
| Idaho | 81,914 | 0.6× |
| Hawaii | 76,755 | 0.65× |
| Alaska | 48,750 | 0.83× |
| Vermont | 48,290 | 1.01× |
| Montana | 42,841 | 0.57× |
| South Dakota | 33,945 | 0.54× |
| North Dakota | 33,759 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.64× | Travel & Leisure |
| Jeep Wagoneer | 3.44× | Cars & Mobility |
| Panama | 1.8× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 2.95× | Cars & Mobility |
| Cam Ward | 1.52× | Sports |
| Home staging | 1.97× | Home & Garden |
| Hayward, California | 3.84× | Travel & Leisure |
| Kodiak, Alaska | 2.77× | Travel & Leisure |
| Google Analytics | 1.6× | Internet & Social Media |
| Corona (band) | 1.77× | Music & Radio |
| Cachorro | 1.63× | Pets & Animals |
| Kids with Food Allergies | 8.95× | Health |
| JamBase | 3.11× | Music & Radio |
| Kento Yamazaki | 2.87× | Movies & TV |
| Keeper (password manager) | 1.56× | Technology & Electronics |
| Google Wallet | 1.71× | Technology & Electronics |
| Hebe | 1.54× | Home & Garden |
| Jezebel (film) | 1.59× | Movies & TV |
| Strategic human resource planning | 2.06× | Business & Career |
| The Cell | 2.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.33 |
| Extroversion | THRILL | 1.29 |
| Design Affinity | PREMIUM | 1.17 |
| Community Orientation | OPEN | 1.16 |
| Convenience Orientation | PREMIUM | 1.14 |
| Patriotism | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.5% |
| United Kingdom | 3.0% |
| Canada | 2.4% |
See New Jersey audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does New Jersey have in United States?
New Jersey has an estimated audience of 27,314,988 people in United States, concentrated in New Jersey and New York.
What is the gender split and age of New Jersey fans?
53.0% of New Jersey fans are female, 47.0% are male, with an average age of 44.1 years.
Which brands do New Jersey fans like most?
New Jersey fans show strongest brand affinity for Israel (2.64×), Jeep Wagoneer (3.44×), and Panama (1.8×) over the country average.
Where do New Jersey fans live in United States?
New Jersey fans in United States are most concentrated in New Jersey (reach 4,905,945), New York (reach 2,994,018), and California (reach 2,615,205). These three regions account for the largest share of the active audience.
What other brands do New Jersey fans also like?
Beyond New Jersey itself, the audience over-indexes on Jeep Wagoneer (3.44×), Panama (1.8×), Jeep Grand Cherokee (WJ) (2.95×), and Cam Ward (1.52×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.