New Jersey Audience in United States

New Jersey has an estimated audience of 27,314,988 people in United States. 53.0% are female, 47.0% are male, average age 44.1. Top regions: New Jersey, New York, California. Top brand affinities: MSN, Staples (Canada), Hobby Lobby, Great Clips, Aldi.

The average New Jersey fan in United States is 44.1 years old, balanced, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include MSN, Staples (Canada), Hobby Lobby, with strongest over-indexing on MSN (3.25× the country average). Demographically, the New Jersey audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Indulgence, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of New Jersey fans

Demographic split for New Jersey audience in United States
MetricValue
Female53.0%
Male47.0%
Average age44.1
Estimated audience size27,314,988

Audience persona

The typical New Jersey fan in United States is balanced, around 44.1 years old, with strong Indulgence tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for New Jersey in United States
RegionReachAffinity
New Jersey4,905,9457.06×
New York2,994,0181.96×
California2,615,2050.87×
Texas2,025,6920.86×
Florida1,988,2411.08×
Pennsylvania1,517,8741.65×
Georgia956,0701.14×
Virginia795,7301.2×
North Carolina768,8450.94×
Illinois729,9090.8×
Massachusetts718,0121.33×
Ohio714,0220.85×
Maryland631,6041.34×
Michigan562,1640.79×
Arizona519,9120.93×
Washington457,2170.83×
Tennessee407,0590.74×
Indiana393,7720.79×
Connecticut385,0581.41×
South Carolina351,8430.86×
Alabama316,1190.83×
Colorado310,8250.72×
Missouri305,0500.69×
Minnesota278,0120.71×
Wisconsin254,2260.62×
Louisiana244,7180.69×
Kentucky235,3350.69×
Oregon230,0140.73×
Nevada215,6680.82×
Oklahoma197,9170.65×
Utah178,3900.73×
Kansas152,6670.71×
Mississippi148,1750.66×
Arkansas147,2760.65×
Iowa141,9630.63×
Washington, District of Columbia115,4421.41×
Delaware112,6701.5×
Rhode Island96,4271.11×
New Hampshire95,2080.88×
West Virginia88,7790.7×
New Mexico88,2090.64×
Nebraska86,3940.63×
Maine85,1430.87×
Idaho81,9140.6×
Hawaii76,7550.65×
Alaska48,7500.83×
Vermont48,2901.01×
Montana42,8410.57×
South Dakota33,9450.54×
North Dakota33,7590.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Jersey audience
BrandAffinityCategory
MSN3.25×News
Staples (Canada)3.91×Business & Career
Hobby Lobby2.04×Home & Garden
Great Clips3.05×Beauty & Wellness
Aldi1.77×Shopping
Wawa Inc.2.35×Shopping
Tom Welling5.84×Movies & TV
Nordstrom rack1.98×Fashion & Accessoires
Best Buy1.64×Shopping
Bars1.55×Travel & Leisure
FIFA World Cup1.64×Sports
Google Flights2.31×Travel & Leisure
Josh Hutcherson5.72×Movies & TV
Houston Astros3.3×Sports
American Airlines1.51×Travel & Leisure
Gremlins5.62×Movies & TV
Vacations1.52×Travel & Leisure
Taco Bell1.57×Food & Beverages
Gary Oldman5.95×Movies & TV
Dentistry2.02×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Jersey audience
TraitClusterScore
IndulgenceJOY1.33
ExtroversionTHRILL1.29
Design AffinityPREMIUM1.17
Community OrientationOPEN1.16
Convenience OrientationPREMIUM1.14
PatriotismCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for New Jersey
CountryShare
United States70.5%
United Kingdom3.0%
Canada2.4%

See New Jersey audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does New Jersey have in United States?

New Jersey has an estimated audience of 27,314,988 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of New Jersey fans?

53.0% of New Jersey fans are female, 47.0% are male, with an average age of 44.1 years.

Which brands do New Jersey fans like most?

New Jersey fans show strongest brand affinity for MSN (3.25×), Staples (Canada) (3.91×), and Hobby Lobby (2.04×) over the country average.

Where do New Jersey fans live in United States?

New Jersey fans in United States are most concentrated in New Jersey (reach 4,905,945), New York (reach 2,994,018), and California (reach 2,615,205). These three regions account for the largest share of the active audience.

What other brands do New Jersey fans also like?

Beyond New Jersey itself, the audience over-indexes on Staples (Canada) (3.91×), Hobby Lobby (2.04×), Great Clips (3.05×), and Aldi (1.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.