Rascasse Audience Intelligence

New Jersey Audience in Germany

A data profile of the people who buy, follow and care about New Jersey in Germany — modelled from more than twelve digital signal sources. New Jersey has an estimated audience of 368,232 people in Germany.

#289among City in Germany#1372among POI in Germany#1195in Travel & Leisure

The average New Jersey fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include North Korea, Crime fiction, Nature, with strongest over-indexing on North Korea (11.11× the country average).

Demographically, the New Jersey audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Extroversion, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Jersey fan in Germany is balanced, around 39.0 years old, with strong Extroversion tendencies and a notable affinity for North Korea.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Jersey profile in Germany.

Audience size
368K
in Germany
Gender
46.5%♀
53.5% male
Age
39.0
average years
Country rank
#14976
POI in Germany
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Jersey fans

46.5% are female, 53.5% are male, average age 39.0.

Fig. 02

Gender split

46.5%
Female
53.5%
Male
Demographic split for New Jersey audience in Germany
MetricValue
Female46.5%
Male53.5%
Average age39.0
Estimated audience size368,232
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the New Jersey audience in Germany
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

0.9%

of the worldwide New Jersey audience comes from Germany.

Worldwide audience distribution share by country for New Jersey
CountryShare
United States70.5%
United Kingdom3.0%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Jersey audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Jersey fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.20×
02Bremen~4K1.16×
03Berlin~20K1.13×
04Baden-Württemberg~60K1.11×
05Nordrhein-Westfalen~90K1.10×
06Bayern~70K1.10×
07Hamburg~9K1.05×
08Rheinland-Pfalz~20K1.02×
09Niedersachsen~40K1.01×
10Schleswig-Holstein~10K1.00×
11Saarland~4K0.91×
12Brandenburg~10K0.90×
13Sachsen~20K0.89×
14Mecklenburg-Vorpommern~6K0.86×
15Thüringen~8K0.84×
16Sachsen-Anhalt~7K0.77×
Fig. 06

Affinity by region

Affinity by region — New Jersey, Germany
0.77×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Jersey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Jersey audience
#·InterestCategoryAffinity×
01Portal 2Games21.53×
02North KoreaTravel & Leisure11.11×
03ElmexBeauty & Wellness10.89×
04CEWE FOTOBUCHInternet & Social Media7.71×
05CNNMovies & TV5.88×
06Jimmy KimmelMovies & TV5.87×
07Mel GibsonMovies & TV4.62×
08Crime fictionLiterature4.45×
09DuolingoBusiness & Career3.67×
10Detective fictionLiterature3.42×
11Harley-DavidsonCars & Mobility3.31×
12Markus LanzMovies & TV3.06×
13ActivismPolitics & Society3.01×
14HugendubelShopping2.58×
15CanadaTravel & Leisure2.46×
16NatureHome & Garden2.06×
17Netto Marken-DiscountShopping1.96×
18TagesschauMovies & TV1.66×
19FamilyKids & Family1.58×
20Müller (company)Food & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Jersey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Jersey audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.93×
Quality AwarenessPREMIUM1.93×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Jersey audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Sports ActivityPOWER0.85×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Jersey have in Germany?

New Jersey has an estimated audience of 368,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Jersey fans?

46.5% of New Jersey fans are female, 53.5% are male, with an average age of 39.0 years.

03

Which brands do New Jersey fans like most?

New Jersey fans show strongest brand affinity for North Korea (11.11×), Crime fiction (4.45×), and Nature (2.06×) over the country average.

04

Where do New Jersey fans live in Germany?

New Jersey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do New Jersey fans also like?

Beyond New Jersey itself, the audience over-indexes on Crime fiction (4.45×), Nature (2.06×), CNN (5.88×), and Netto Marken-Discount (1.96×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See New Jersey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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