New Jersey Audience in Germany
New Jersey has an estimated audience of 368,232 people in Germany. 46.5% are female, 53.5% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Israel, Progressive rock, KLIX (AM), Unique Gifts.
The average New Jersey fan in Germany is 39.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Israel, Progressive rock, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the New Jersey audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of New Jersey fans
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 39.0 |
| Estimated audience size | 368,232 |
Audience persona
The typical New Jersey fan in Germany is balanced, around 39.0 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,768 | 1.14× |
| Bayern | 67,504 | 1.14× |
| Baden-Württemberg | 57,293 | 1.14× |
| Niedersachsen | 36,470 | 1.02× |
| Hessen | 34,879 | 1.24× |
| Berlin | 19,705 | 1.2× |
| Rheinland-Pfalz | 18,707 | 1.01× |
| Sachsen | 15,942 | 0.88× |
| Schleswig-Holstein | 13,232 | 1× |
| Brandenburg | 9,991 | 0.87× |
| Hamburg | 8,979 | 1.08× |
| Thüringen | 7,305 | 0.78× |
| Sachsen-Anhalt | 6,775 | 0.71× |
| Mecklenburg-Vorpommern | 5,915 | 0.84× |
| Bremen | 3,632 | 1.15× |
| Saarland | 3,554 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Israel | 3.62× | Travel & Leisure |
| Progressive rock | 2.51× | Music & Radio |
| KLIX (AM) | 3.89× | Music & Radio |
| Unique Gifts | 1.87× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Product design | 1.88× | Business & Career |
| CAC 40 | 1.6× | Business & Career |
| Birthday Gifts | 1.77× | Kids & Family |
| 3D printing | 2.24× | Technology & Electronics |
| Christmas Gift | 1.68× | Kids & Family |
| Kodi (software) | 2.56× | Technology & Electronics |
| JDSU | 2.88× | Business & Career |
| Esra Erol | 4.58× | Movies & TV |
| Gudrun Sjödén | 2.25× | Fashion & Accessoires |
| Corona (band) | 1.71× | Music & Radio |
| Este, Veneto | 1.66× | Travel & Leisure |
| Jaguar F-Pace | 4.27× | Cars & Mobility |
| Goon | 4.04× | Movies & TV |
| Nurse education | 1.64× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.65 |
| Community Orientation | OPEN | 1.6 |
| Extroversion | THRILL | 1.6 |
| Travelling | THRILL | 1.48 |
| Tradition | CONSERVATISM | 1.41 |
| Risk Appetite | THRILL | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.5% |
| United Kingdom | 3.0% |
| Canada | 2.4% |
See New Jersey audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does New Jersey have in Germany?
New Jersey has an estimated audience of 368,232 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Jersey fans?
46.5% of New Jersey fans are female, 53.5% are male, with an average age of 39.0 years.
Which brands do New Jersey fans like most?
New Jersey fans show strongest brand affinity for Rossmann (1.53×), Israel (3.62×), and Progressive rock (2.51×) over the country average.
Where do New Jersey fans live in Germany?
New Jersey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 91,768), Bayern (reach 67,504), and Baden-Württemberg (reach 57,293). These three regions account for the largest share of the active audience.
What other brands do New Jersey fans also like?
Beyond New Jersey itself, the audience over-indexes on Israel (3.62×), Progressive rock (2.51×), KLIX (AM) (3.89×), and Unique Gifts (1.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.