Visual novel Audience in United States

Visual novel has an estimated audience of 606,812 people in United States. 59.6% are female, 40.4% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Anime and manga fandom, Autism Awareness, Diabetes mellitus awareness, Beetlejuice, Microblogging.

The average Visual novel fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Anime and manga fandom, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Anime and manga fandom (12.86× the country average). Demographically, the Visual novel audience skews more female with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Visual novel fans

Demographic split for Visual novel audience in United States
MetricValue
Female59.6%
Male40.4%
Average age29.2
Estimated audience size606,812

Audience persona

The typical Visual novel fan in United States is more female, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Anime and manga fandom.

Top regions in United States

Top regions ranked by reach for Visual novel in United States
RegionReachAffinity
California99,9871.5×
Texas58,9261.13×
Florida46,8941.14×
New York39,1791.16×
Georgia23,1251.24×
Pennsylvania21,8621.07×
Illinois20,5911.02×
North Carolina20,4661.12×
Virginia18,7581.27×
Washington18,5321.52×
Ohio17,9310.96×
Michigan15,8881×
New Jersey15,4861×
Arizona14,3031.15×
Massachusetts13,7231.15×
Maryland13,0381.25×
Tennessee11,5370.95×
Indiana10,7970.97×
Missouri9,5520.98×
Oregon9,1861.32×
Minnesota8,7191×
South Carolina8,1520.89×
Colorado8,1130.85×
Louisiana7,8061×
Kentucky7,5650.99×
Nevada7,5521.29×
Alabama7,5480.89×
Oklahoma7,5091.11×
Wisconsin7,4260.81×
Utah5,9551.1×
Connecticut5,8390.96×
Mississippi4,8320.97×
Kansas4,6710.98×
Arkansas4,6560.93×
Iowa3,8920.78×
Hawaii3,3211.27×
New Mexico2,9310.96×
Idaho2,4900.82×
West Virginia2,3600.84×
Nebraska2,1310.7×
New Hampshire2,0830.87×
Maine1,9210.88×
Rhode Island1,6540.86×
Washington, District of Columbia1,4740.81×
Delaware1,4410.86×
Montana1,1730.7×
Alaska1,1210.86×
South Dakota1,0610.76×
North Dakota9860.79×
Vermont9230.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visual novel audience
BrandAffinityCategory
Anime and manga fandom12.86×Literature
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Beetlejuice7.21×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Pokémon8.02×Games
The Legend of Zelda11.79×Games
Collectible card game9.82×Games
Income tax13.19×Business & Career
Romanticism11.34×Politics & Society
Pixiv15.96×Internet & Social Media
Rick and Morty7.06×Movies & TV
Action role-playing game8.14×Games
Simulation games8.42×Games
Shōnen manga8.7×Literature
Pokémon Trading Card Game16.31×Games
IMVU21.78×Internet & Social Media
Digital art6.29×Arts & Culture
One-Punch Man18.73×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visual novel audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.4
TraditionCONSERVATISM1.46
ExtroversionTHRILL1.42
Pet OwnershipJOY1.33
Early Adopter MentalityPOWER1.23
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Visual novel
CountryShare
Japan45.8%
United States17.2%
Germany3.4%

See Visual novel audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Visual novel have in United States?

Visual novel has an estimated audience of 606,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Visual novel fans?

59.6% of Visual novel fans are female, 40.4% are male, with an average age of 29.2 years.

Which brands do Visual novel fans like most?

Visual novel fans show strongest brand affinity for Anime and manga fandom (12.86×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Visual novel fans live in United States?

Visual novel fans in United States are most concentrated in California (reach 99,987), Texas (reach 58,926), and Florida (reach 46,894). These three regions account for the largest share of the active audience.

What other brands do Visual novel fans also like?

Beyond Visual novel itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), Beetlejuice (7.21×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.