Rascasse Audience Intelligence

Visual novel Audience in United States

A data profile of the people who buy, follow and care about Visual novel in United States — modelled from more than twelve digital signal sources. Visual novel has an estimated audience of 606,812 people in United States.

#10591among Topic in United States#745in Literature

The average Visual novel fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime and manga fandom, Pokémon, One-Punch Man, with strongest over-indexing on Anime and manga fandom (11.55× the country average).

Demographically, the Visual novel audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Visual novel fan in United States is more female, around 29.2 years old, with strong Tradition tendencies and a notable affinity for Anime and manga fandom.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Visual novel profile in United States.

Audience size
607K
in United States
Gender
59.6%♀
40.4% male
Age
29.2
average years
Country rank
#32582
Topic in United States
Fig. 01

Search interest · 12-month trend

+56%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Visual novel fans

59.6% are female, 40.4% are male, average age 29.2.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Visual novel audience in United States
MetricValue
Female59.6%
Male40.4%
Average age29.2
Estimated audience size606,812
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Visual novel audience in United States
Age bracketShare%
16-1951%
20-2919%
30-3913%
40-499%
50+7%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Visual novel audience comes from United States.

Worldwide audience distribution share by country for Visual novel
CountryShare
Japan45.8%
United States17.2%
Germany3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Visual novel audience in United States is strongest.

Fig. 05

Top regions by affinity

Visual novel fans by region: top regions in United States
#RegionReachAffinity×
01California~90K1.42×
02Washington~20K1.39×
03Hawaii~3K1.25×
04Georgia~20K1.22×
05Maryland~10K1.22×
06Nevada~7K1.22×
07Virginia~20K1.21×
08Oregon~8K1.21×
09Texas~60K1.20×
10Oklahoma~8K1.16×
11Florida~50K1.13×
12Arizona~10K1.11×
13North Carolina~20K1.09×
14New York~40K1.08×
15Alaska~1K1.07×
16Massachusetts~10K1.06×
17Pennsylvania~20K1.01×
18New Jersey~20K1.01×
19Alabama~9K1.01×
20Louisiana~8K1.01×
21Utah~5K1.01×
22Minnesota~9K1.00×
23Kentucky~8K1.00×
24Illinois~20K0.99×
25Kansas~5K0.99×
26South Carolina~9K0.98×
27Arkansas~5K0.98×
28Delaware~2K0.98×
29Connecticut~6K0.97×
30Mississippi~5K0.96×
31New Mexico~3K0.96×
32Ohio~20K0.95×
33Michigan~20K0.95×
34Tennessee~10K0.95×
35Indiana~10K0.95×
36Missouri~9K0.95×
37Rhode Island~2K0.95×
38Vermont~1K0.95×
39West Virginia~3K0.94×
40North Dakota~1K0.94×
41Maine~2K0.93×
42South Dakota~1K0.92×
43Nebraska~3K0.91×
44Washington, District of Columbia~2K0.91×
45New Hampshire~2K0.90×
46Idaho~3K0.88×
47Montana~1K0.88×
48Wisconsin~8K0.86×
49Iowa~4K0.84×
50Colorado~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Visual novel, United States
0.82×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Visual novel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Visual novel audience
#·InterestCategoryAffinity×
01One-Punch ManLiterature34.64×
02malwarebytesTechnology & Electronics20.00×
03Concept artArts & Culture18.49×
04Graphic novelLiterature13.29×
05Simulation gamesGames11.90×
06ZootopiaMovies & TV11.62×
07Anime and manga fandomLiterature11.55×
08Superhero fictionLiterature10.68×
09PokémonGames9.89×
10Magic: The GatheringGames9.62×
11Collectible card gameGames9.35×
12TokyoTravel & Leisure9.15×
13The Legend of ZeldaGames9.09×
14Urban DictionaryInternet & Social Media7.66×
15Digital artArts & Culture7.39×
16Action role-playing gameGames7.15×
17GameStopGames5.65×
18Action-adventure gameGames5.61×
19BeetlejuiceMovies & TV4.51×
20Mobile gameGames4.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Visual novel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Visual novel audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.76×
Urban LifestyleOPEN1.59×
Convenience OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Visual novel audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Design AffinityPREMIUM0.68×
Sports ActivityPOWER0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Visual novel have in United States?

Visual novel has an estimated audience of 606,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Visual novel fans?

59.6% of Visual novel fans are female, 40.4% are male, with an average age of 29.2 years.

03

Which brands do Visual novel fans like most?

Visual novel fans show strongest brand affinity for Anime and manga fandom (11.55×), Pokémon (9.89×), and One-Punch Man (34.64×) over the country average.

04

Where do Visual novel fans live in United States?

Visual novel fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Visual novel fans also like?

Beyond Visual novel itself, the audience over-indexes on Pokémon (9.89×), One-Punch Man (34.64×), Simulation games (11.9×), and Graphic novel (13.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Visual novel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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