Visual novel Audience in United States

Visual novel logo

Visual novel has an estimated audience of 606,812 people in United States. 59.6% are female, 40.4% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Queens College, City University of New York, Combat sport, Eyelashes Regrow, Grinch, Home staging.

The average Visual novel fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Queens College, City University of New York, Combat sport, Eyelashes Regrow, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the Visual novel audience skews more female with an average age of 29.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Visual novel fans

Demographic split for Visual novel audience in United States
MetricValue
Female59.6%
Male40.4%
Average age29.2
Estimated audience size606,812

Audience persona

The typical Visual novel fan in United States is more female, around 29.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for Visual novel in United States
RegionReachAffinity
California99,9871.5×
Texas58,9261.13×
Florida46,8941.14×
New York39,1791.16×
Georgia23,1251.24×
Pennsylvania21,8621.07×
Illinois20,5911.02×
North Carolina20,4661.12×
Virginia18,7581.27×
Washington18,5321.52×
Ohio17,9310.96×
Michigan15,8881×
New Jersey15,4861×
Arizona14,3031.15×
Massachusetts13,7231.15×
Maryland13,0381.25×
Tennessee11,5370.95×
Indiana10,7970.97×
Missouri9,5520.98×
Oregon9,1861.32×
Minnesota8,7191×
South Carolina8,1520.89×
Colorado8,1130.85×
Louisiana7,8061×
Kentucky7,5650.99×
Nevada7,5521.29×
Alabama7,5480.89×
Oklahoma7,5091.11×
Wisconsin7,4260.81×
Utah5,9551.1×
Connecticut5,8390.96×
Mississippi4,8320.97×
Kansas4,6710.98×
Arkansas4,6560.93×
Iowa3,8920.78×
Hawaii3,3211.27×
New Mexico2,9310.96×
Idaho2,4900.82×
West Virginia2,3600.84×
Nebraska2,1310.7×
New Hampshire2,0830.87×
Maine1,9210.88×
Rhode Island1,6540.86×
Washington, District of Columbia1,4740.81×
Delaware1,4410.86×
Montana1,1730.7×
Alaska1,1210.86×
South Dakota1,0610.76×
North Dakota9860.79×
Vermont9230.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Visual novel audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Combat sport2.48×Sports
Eyelashes Regrow18.73×Beauty & Wellness
Grinch4.53×Movies & TV
Home staging5.19×Home & Garden
Bank account2.22×Business & Career
La Jolla7.62×Travel & Leisure
Natural rubber1.66×Cars & Mobility
Vocal harmony3.34×Music & Radio
Goop3.93×Internet & Social Media
Monogram2.82×Home & Garden
Racing1.82×Cars & Mobility
Jesse Plemons2.39×Movies & TV
Glossier3.52×Beauty & Wellness
Nebraska Cornhuskers football2.29×Sports
Strategic human resource planning5.76×Business & Career
UK garage3.39×Music & Radio
Prozis8.42×Shopping
Holt Renfrew8.05×Shopping
Bridget Jones: The Edge of Reason11.48×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Visual novel audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.4
TraditionCONSERVATISM1.46
ExtroversionTHRILL1.42
Pet OwnershipJOY1.33
Early Adopter MentalityPOWER1.23
Social Media UsageJOY1.15

Worldwide distribution

Worldwide audience distribution share by country for Visual novel
CountryShare
Japan45.8%
United States17.2%
Germany3.4%

See Visual novel audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Visual novel have in United States?

Visual novel has an estimated audience of 606,812 people in United States, concentrated in California and Texas.

What is the gender split and age of Visual novel fans?

59.6% of Visual novel fans are female, 40.4% are male, with an average age of 29.2 years.

Which brands do Visual novel fans like most?

Visual novel fans show strongest brand affinity for Queens College, City University of New York (20×), Combat sport (2.48×), and Eyelashes Regrow (18.73×) over the country average.

Where do Visual novel fans live in United States?

Visual novel fans in United States are most concentrated in California (reach 99,987), Texas (reach 58,926), and Florida (reach 46,894). These three regions account for the largest share of the active audience.

What other brands do Visual novel fans also like?

Beyond Visual novel itself, the audience over-indexes on Combat sport (2.48×), Eyelashes Regrow (18.73×), Grinch (4.53×), and Home staging (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Visual novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.