Newark, New Jersey Audience in United States

Newark, New Jersey logo

Newark, New Jersey has an estimated audience of 9,858,821 people in United States. 51.3% are female, 48.7% are male, average age 43.8. Top regions: New Jersey, New York, California. Top brand affinities: Goop, Governor of Michigan, Wok, Grinch, Vocal harmony.

The average Newark, New Jersey fan in United States is 43.8 years old, balanced, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Goop, Governor of Michigan, Wok, with strongest over-indexing on Goop (10.08× the country average). Demographically, the Newark, New Jersey audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Newark, New Jersey fans

Demographic split for Newark, New Jersey audience in United States
MetricValue
Female51.3%
Male48.7%
Average age43.8
Estimated audience size9,858,821

Audience persona

The typical Newark, New Jersey fan in United States is balanced, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Newark, New Jersey in United States
RegionReachAffinity
New Jersey1,898,2977.57×
New York1,456,3202.64×
California1,392,6051.28×
Texas647,1070.76×
Florida596,0510.89×
Pennsylvania520,9731.57×
Ohio436,4811.44×
Illinois293,7320.89×
Virginia241,3701.01×
Georgia238,4110.78×
North Carolina236,7580.8×
Massachusetts207,8151.07×
Maryland202,4951.19×
Michigan185,4910.72×
Delaware148,9785.48×
Arizona147,3760.73×
Washington140,2070.71×
Tennessee125,0260.63×
Indiana122,0520.68×
Connecticut112,6981.14×
Wisconsin107,0980.72×
South Carolina105,6680.71×
Colorado97,4340.63×
Missouri94,0800.59×
Minnesota93,8740.66×
Alabama86,4900.63×
Louisiana77,8170.61×
Kentucky72,2270.58×
Oregon65,5830.58×
Nevada62,6930.66×
Utah54,6090.62×
Oklahoma50,3770.46×
Arkansas48,0630.59×
Kansas47,3130.61×
Iowa43,6030.54×
Washington, District of Columbia36,3391.23×
Mississippi34,9430.43×
New Hampshire29,9640.77×
New Mexico26,5430.54×
Maine26,1300.74×
West Virginia26,0610.57×
Rhode Island25,1440.8×
Nebraska24,9910.51×
Idaho21,7980.44×
Hawaii21,4840.51×
Vermont15,5650.9×
Montana13,2380.48×
Alaska12,1070.57×
South Dakota10,0310.44×
North Dakota9,0160.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newark, New Jersey audience
BrandAffinityCategory
Goop10.08×Internet & Social Media
Governor of Michigan13.84×Politics & Society
Wok11.16×Food & Beverages
Grinch5.91×Movies & TV
Vocal harmony6.36×Music & Radio
El Paso County, Colorado15.87×Travel & Leisure
headspace11.15×Health
Israel2.52×Travel & Leisure
Google Home7.69×Technology & Electronics
Hibachi8.77×Food & Beverages
Grace Slick9.37×Music & Radio
Cherish (group)11.57×Music & Radio
Hipster10.07×Politics & Society
Nationality2.17×Politics & Society
Kikar HaShabbat16×News
TV Fanatic10.17×Movies & TV
Fairy godmother6.86×Literature
No Escape (1994 film)10.26×Movies & TV
Guitarist (magazine)9.92×Music & Radio
Gift registry10.03×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newark, New Jersey audience
TraitClusterScore
IndulgenceJOY1.27
Family OrientationCONSERVATISM1.24
PatriotismCONSERVATISM1.21
TravellingTHRILL1.2
Community OrientationOPEN1.18
Career OrientationPOWER1.17

Worldwide distribution

Worldwide audience distribution share by country for Newark, New Jersey
CountryShare
United States76.6%
United Kingdom6.9%
India2.8%

See Newark, New Jersey audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Newark, New Jersey have in United States?

Newark, New Jersey has an estimated audience of 9,858,821 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Newark, New Jersey fans?

51.3% of Newark, New Jersey fans are female, 48.7% are male, with an average age of 43.8 years.

Which brands do Newark, New Jersey fans like most?

Newark, New Jersey fans show strongest brand affinity for Goop (10.08×), Governor of Michigan (13.84×), and Wok (11.16×) over the country average.

Where do Newark, New Jersey fans live in United States?

Newark, New Jersey fans in United States are most concentrated in New Jersey (reach 1,898,297), New York (reach 1,456,320), and California (reach 1,392,605). These three regions account for the largest share of the active audience.

What other brands do Newark, New Jersey fans also like?

Beyond Newark, New Jersey itself, the audience over-indexes on Governor of Michigan (13.84×), Wok (11.16×), Grinch (5.91×), and Vocal harmony (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newark, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.