Rascasse Audience Intelligence

Newark, New Jersey Audience in United States

A data profile of the people who buy, follow and care about Newark, New Jersey in United States — modelled from more than twelve digital signal sources. Newark, New Jersey has an estimated audience of 9,858,821 people in United States.

#228among POI in United States#322in Travel & Leisure

The average Newark, New Jersey fan in United States is 43.8 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include FedEx, Mortgage loans, Pinterest, with strongest over-indexing on FedEx (2.96× the country average).

Demographically, the Newark, New Jersey audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newark, New Jersey fan in United States is balanced, around 43.8 years old, with strong Family Orientation tendencies and a notable affinity for FedEx.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newark, New Jersey profile in United States.

Audience size
9.9M
in United States
Gender
51.3%♀
48.7% male
Age
43.8
average years
Country rank
#3624
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newark, New Jersey fans

51.3% are female, 48.7% are male, average age 43.8.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Newark, New Jersey audience in United States
MetricValue
Female51.3%
Male48.7%
Average age43.8
Estimated audience size9,858,821
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Newark, New Jersey audience in United States
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4926%
50+28%
Fig. 04

Worldwide distribution

76.6%

of the worldwide Newark, New Jersey audience comes from United States.

Worldwide audience distribution share by country for Newark, New Jersey
CountryShare
United States76.6%
United Kingdom6.9%
India2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newark, New Jersey audience in United States is strongest.

Fig. 05

Top regions by affinity

Newark, New Jersey fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~2M7.30×
02Delaware~200K5.57×
03New York~1.5M2.50×
04Pennsylvania~500K1.55×
05Ohio~400K1.39×
06Washington, District of Columbia~40K1.27×
07California~1.5M1.22×
08Maryland~200K1.22×
09Connecticut~100K1.16×
10Massachusetts~200K1.06×
11Virginia~200K1.00×
12Vermont~20K0.97×
13Florida~600K0.88×
14Rhode Island~30K0.87×
15Illinois~300K0.85×
16New Hampshire~30K0.82×
17Maine~30K0.80×
18North Carolina~200K0.79×
19Georgia~200K0.78×
20Arizona~100K0.73×
21South Carolina~100K0.73×
22Texas~600K0.72×
23Wisconsin~100K0.72×
24Michigan~200K0.71×
25Alaska~10K0.70×
26Washington~100K0.69×
27Indiana~100K0.68×
28Nevada~60K0.67×
29Minnesota~90K0.66×
30West Virginia~30K0.66×
31Alabama~90K0.65×
32Tennessee~100K0.64×
33Louisiana~80K0.64×
34Utah~60K0.64×
35Arkansas~50K0.64×
36Kansas~50K0.63×
37Colorado~100K0.62×
38Kentucky~80K0.61×
39Missouri~90K0.60×
40North Dakota~10K0.60×
41Oregon~70K0.59×
42New Mexico~30K0.59×
43Montana~20K0.59×
44Iowa~50K0.58×
45South Dakota~10K0.58×
46Hawaii~20K0.57×
47Nebraska~30K0.56×
48Idaho~30K0.52×
49Mississippi~40K0.51×
50Oklahoma~50K0.49×
Fig. 06

Affinity by region

Affinity by region — Newark, New Jersey, United States
0.49×1.00×7.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newark, New Jersey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newark, New Jersey audience
#·InterestCategoryAffinity×
01Retail bankingBusiness & Career3.55×
02Sustainable energyHome & Garden3.01×
03FedExBusiness & Career2.96×
04Renewable energyBusiness & Career2.82×
05Weather forecastingHome & Garden2.78×
06Wawa Inc.Shopping2.45×
07QVCMovies & TV2.35×
08Solar energyHome & Garden2.28×
09Mortgage loansBusiness & Career2.22×
10InnovationBusiness & Career2.16×
11Microwave ovenHome & Garden2.14×
12United Parcel ServiceBusiness & Career1.98×
13Creative CommonsTechnology & Electronics1.91×
14Vehicle insuranceCars & Mobility1.85×
15Las VegasTravel & Leisure1.71×
16Discount storesShopping1.67×
17Nordstrom rackFashion & Accessoires1.63×
18PinterestInternet & Social Media1.60×
19BarbecueFood & Beverages1.53×
20Shopping mallsShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newark, New Jersey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newark, New Jersey audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.73×
Convenience OrientationPREMIUM1.55×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newark, New Jersey audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
Luxury OrientationPREMIUM0.87×
DIY MentalityTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newark, New Jersey have in United States?

Newark, New Jersey has an estimated audience of 9,858,821 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of Newark, New Jersey fans?

51.3% of Newark, New Jersey fans are female, 48.7% are male, with an average age of 43.8 years.

03

Which brands do Newark, New Jersey fans like most?

Newark, New Jersey fans show strongest brand affinity for FedEx (2.96×), Mortgage loans (2.22×), and Pinterest (1.6×) over the country average.

04

Where do Newark, New Jersey fans live in United States?

Newark, New Jersey fans in United States are most concentrated in New Jersey (reach ~2M), New York (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Newark, New Jersey fans also like?

Beyond Newark, New Jersey itself, the audience over-indexes on Mortgage loans (2.22×), Pinterest (1.6×), Wawa Inc. (2.45×), and Renewable energy (2.82×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Newark, New Jersey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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