Rutgers Scarlet Knights football Audience in United States
Rutgers Scarlet Knights football has an estimated audience of 1,740,827 people in United States. 37.1% are female, 62.9% are male, average age 39.5. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: StubHub, Indianapolis Motor Speedway, Autism Awareness, Capital One, Diabetes mellitus awareness.
The average Rutgers Scarlet Knights football fan in United States is 39.5 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include StubHub, Indianapolis Motor Speedway, Autism Awareness, with strongest over-indexing on StubHub (25.63× the country average). Demographically, the Rutgers Scarlet Knights football audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Rutgers Scarlet Knights football fans
| Metric | Value |
|---|---|
| Female | 37.1% |
| Male | 62.9% |
| Average age | 39.5 |
| Estimated audience size | 1,740,827 |
Audience persona
The typical Rutgers Scarlet Knights football fan in United States is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for StubHub.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 683,373 | 15.44× |
| New York | 126,623 | 1.3× |
| Pennsylvania | 104,895 | 1.79× |
| Florida | 104,165 | 0.88× |
| California | 70,539 | 0.37× |
| Texas | 56,193 | 0.38× |
| Ohio | 48,642 | 0.91× |
| North Carolina | 43,029 | 0.82× |
| Virginia | 42,972 | 1.01× |
| Michigan | 41,161 | 0.9× |
| Illinois | 34,052 | 0.59× |
| Georgia | 33,307 | 0.62× |
| Maryland | 27,610 | 0.92× |
| Nebraska | 26,699 | 3.06× |
| South Carolina | 25,553 | 0.98× |
| Massachusetts | 24,649 | 0.72× |
| Tennessee | 22,927 | 0.66× |
| Indiana | 21,023 | 0.66× |
| Wisconsin | 19,238 | 0.73× |
| Washington | 18,203 | 0.52× |
| Colorado | 17,453 | 0.64× |
| Connecticut | 17,349 | 0.99× |
| Minnesota | 16,985 | 0.68× |
| Iowa | 15,142 | 1.06× |
| Louisiana | 14,551 | 0.65× |
| Missouri | 12,516 | 0.45× |
| Nevada | 11,762 | 0.7× |
| Kentucky | 11,628 | 0.53× |
| Kansas | 10,618 | 0.77× |
| Mississippi | 10,271 | 0.72× |
| Delaware | 9,468 | 1.97× |
| Oklahoma | 7,553 | 0.39× |
| Oregon | 6,686 | 0.34× |
| Arkansas | 5,844 | 0.41× |
| West Virginia | 5,643 | 0.7× |
| Washington, District of Columbia | 5,447 | 1.04× |
| Utah | 4,562 | 0.29× |
| Rhode Island | 3,933 | 0.71× |
| New Hampshire | 3,665 | 0.53× |
| Maine | 3,577 | 0.57× |
| Hawaii | 3,339 | 0.45× |
| Idaho | 2,584 | 0.3× |
| Alabama | 2,364 | 0.1× |
| Montana | 2,358 | 0.49× |
| New Mexico | 2,283 | 0.26× |
| Vermont | 2,273 | 0.74× |
| Arizona | 2,257 | 0.06× |
| South Dakota | 2,017 | 0.5× |
| North Dakota | 992 | 0.28× |
| Wyoming | 982 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| StubHub | 25.63× | Travel & Leisure |
| Indianapolis Motor Speedway | 34.35× | Sports |
| Autism Awareness | 19.03× | Health |
| Capital One | 7.5× | Business & Career |
| Diabetes mellitus awareness | 12.48× | Health |
| Oregon Ducks football | 24.25× | Sports |
| Firehouse Subs | 15.26× | Food & Beverages |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Freddie Freeman | 23.75× | Sports |
| Tennessee Volunteers football | 13.18× | Sports |
| Nebraska Cornhuskers football | 15.55× | Sports |
| Aaron Rodgers | 7.71× | Sports |
| New Jersey Devils | 27× | Sports |
| Income tax | 13.19× | Business & Career |
| Rutgers University | 29.95× | Business & Career |
| Mobile gambling | 18.72× | Games |
| Auburn Tigers football | 11.71× | Sports |
| Planet Fitness | 3.6× | Sports |
| Iowa Hawkeyes football | 17.2× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.86 |
| Luxury Orientation | PREMIUM | 1.77 |
| Community Orientation | OPEN | 1.39 |
| Career Orientation | POWER | 1.23 |
| Sustainability | BALANCE | 1.21 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 94.1% |
| China | 1.8% |
| United Kingdom | 0.8% |
See Rutgers Scarlet Knights football audiences in other countries
- Rutgers Scarlet Knights football — Germany
- Rutgers Scarlet Knights football — United Kingdom
- Rutgers Scarlet Knights football — France
- Rutgers Scarlet Knights football — Italy
- Rutgers Scarlet Knights football — Spain
- Rutgers Scarlet Knights football — Brazil
- Rutgers Scarlet Knights football — Japan
- Rutgers Scarlet Knights football — South Korea
- Rutgers Scarlet Knights football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Rutgers Scarlet Knights football have in United States?
Rutgers Scarlet Knights football has an estimated audience of 1,740,827 people in United States, concentrated in New Jersey and New York.
What is the gender split and age of Rutgers Scarlet Knights football fans?
37.1% of Rutgers Scarlet Knights football fans are female, 62.9% are male, with an average age of 39.5 years.
Which brands do Rutgers Scarlet Knights football fans like most?
Rutgers Scarlet Knights football fans show strongest brand affinity for StubHub (25.63×), Indianapolis Motor Speedway (34.35×), and Autism Awareness (19.03×) over the country average.
Where do Rutgers Scarlet Knights football fans live in United States?
Rutgers Scarlet Knights football fans in United States are most concentrated in New Jersey (reach 683,373), New York (reach 126,623), and Pennsylvania (reach 104,895). These three regions account for the largest share of the active audience.
What other brands do Rutgers Scarlet Knights football fans also like?
Beyond Rutgers Scarlet Knights football itself, the audience over-indexes on Indianapolis Motor Speedway (34.35×), Autism Awareness (19.03×), Capital One (7.5×), and Diabetes mellitus awareness (12.48×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rutgers Scarlet Knights football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.