Rascasse Audience Intelligence

Rutgers Scarlet Knights football Audience in United States

A data profile of the people who buy, follow and care about Rutgers Scarlet Knights football in United States — modelled from more than twelve digital signal sources. Rutgers Scarlet Knights football has an estimated audience of 1,738,276 people in United States.

#247among American football in United States#261among Team in United States#1420in Sports

The average Rutgers Scarlet Knights football fan in United States is 39.5 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Pennsylvania.

Top brand affinities include Rutgers University, StubHub, Firehouse Subs, with strongest over-indexing on Rutgers University (75.18× the country average).

Demographically, the Rutgers Scarlet Knights football audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rutgers Scarlet Knights football fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Rutgers University.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rutgers Scarlet Knights football profile in United States.

Audience size
1.7M
in United States
Gender
37.1%♀
62.9% male
Age
39.5
average years
Country rank
#15873
Team in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rutgers Scarlet Knights football fans

37.1% are female, 62.9% are male, average age 39.5.

Fig. 02

Gender split

37.1%
Female
62.9%
Male
Demographic split for Rutgers Scarlet Knights football audience in United States
MetricValue
Female37.1%
Male62.9%
Average age39.5
Estimated audience size1,738,276
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Rutgers Scarlet Knights football audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3917%
40-4922%
50+22%
Fig. 04

Worldwide distribution

94.0%

of the worldwide Rutgers Scarlet Knights football audience comes from United States.

Worldwide audience distribution share by country for Rutgers Scarlet Knights football
CountryShare
United States94.0%
China1.8%
United Kingdom0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rutgers Scarlet Knights football audience in United States is strongest.

Fig. 05

Top regions by affinity

Rutgers Scarlet Knights football fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~700K15.13×
02Nebraska~20K2.68×
03Delaware~10K2.24×
04Pennsylvania~100K1.73×
05Iowa~20K1.50×
06New York~100K1.24×
07Ohio~60K1.11×
08Washington, District of Columbia~6K1.07×
09South Carolina~30K0.98×
10Virginia~40K0.94×
11Maryland~30K0.94×
12Connecticut~20K0.94×
13Florida~100K0.84×
14Michigan~40K0.82×
15West Virginia~7K0.82×
16North Carolina~40K0.79×
17Vermont~2K0.77×
18Mississippi~10K0.76×
19Rhode Island~4K0.72×
20Massachusetts~20K0.70×
21Nevada~10K0.69×
22Indiana~20K0.68×
23Kansas~9K0.68×
24Tennessee~20K0.65×
25Louisiana~10K0.65×
26Wisconsin~20K0.64×
27Minnesota~20K0.64×
28Georgia~30K0.62×
29Alabama~10K0.61×
30Maine~4K0.61×
31Colorado~20K0.60×
32Oregon~10K0.60×
33New Hampshire~4K0.59×
34South Dakota~2K0.59×
35Montana~3K0.56×
36Illinois~30K0.55×
37Alaska~2K0.55×
38Kentucky~10K0.54×
39Hawaii~4K0.52×
40Washington~20K0.49×
41Arizona~20K0.44×
42Missouri~10K0.43×
43North Dakota~2K0.43×
44Arkansas~6K0.42×
45Oklahoma~7K0.38×
46Idaho~3K0.36×
47Texas~50K0.35×
48California~60K0.34×
49New Mexico~3K0.33×
50Utah~5K0.31×
Fig. 06

Affinity by region

Affinity by region — Rutgers Scarlet Knights football, United States
0.31×1.00×15.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rutgers Scarlet Knights football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rutgers Scarlet Knights football audience
#·InterestCategoryAffinity×
01Rutgers UniversityBusiness & Career75.18×
02University of Illinois at ChicagoBusiness & Career35.84×
03New Jersey DevilsSports24.77×
04Tobias HarrisSports20.00×
05Erin AndrewsSports20.00×
06Firehouse SubsFood & Beverages19.86×
07Kevin LoveSports18.96×
08Ottawa SenatorsSports18.03×
09Mobile gamblingGames17.90×
10Freddie FreemanSports17.70×
11StubHubTravel & Leisure17.06×
12Arkansas Razorbacks footballSports15.07×
13Washington Huskies footballSports14.84×
14Oregon Ducks footballSports14.19×
15Dwight HowardSports13.42×
16Nebraska Cornhuskers footballSports8.49×
17Tennessee Volunteers footballSports6.88×
18Aaron RodgersSports4.72×
19Capital OneBusiness & Career3.73×
20FedExBusiness & Career3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rutgers Scarlet Knights football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rutgers Scarlet Knights football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
Convenience OrientationPREMIUM1.66×
Career OrientationPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rutgers Scarlet Knights football audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.60×
CreativityOPEN0.70×
DIY MentalityTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rutgers Scarlet Knights football have in United States?

Rutgers Scarlet Knights football has an estimated audience of 1,738,276 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of Rutgers Scarlet Knights football fans?

37.1% of Rutgers Scarlet Knights football fans are female, 62.9% are male, with an average age of 39.5 years.

03

Which brands do Rutgers Scarlet Knights football fans like most?

Rutgers Scarlet Knights football fans show strongest brand affinity for Rutgers University (75.18×), StubHub (17.06×), and Firehouse Subs (19.86×) over the country average.

04

Where do Rutgers Scarlet Knights football fans live in United States?

Rutgers Scarlet Knights football fans in United States are most concentrated in New Jersey (reach ~700K), New York (reach ~100K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rutgers Scarlet Knights football fans also like?

Beyond Rutgers Scarlet Knights football itself, the audience over-indexes on StubHub (17.06×), Firehouse Subs (19.86×), New Jersey Devils (24.77×), and Freddie Freeman (17.7×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rutgers Scarlet Knights football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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