Rutgers Scarlet Knights football Audience in United States

Rutgers Scarlet Knights football logo

Rutgers Scarlet Knights football has an estimated audience of 1,740,827 people in United States. 37.1% are female, 62.9% are male, average age 39.5. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: Alaska, Minnesota, Google Analytics, Urban horticulture, Nebraska.

The average Rutgers Scarlet Knights football fan in United States is 39.5 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include Alaska, Minnesota, Google Analytics, with strongest over-indexing on Alaska (8.9× the country average). Demographically, the Rutgers Scarlet Knights football audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of Rutgers Scarlet Knights football fans

Demographic split for Rutgers Scarlet Knights football audience in United States
MetricValue
Female37.1%
Male62.9%
Average age39.5
Estimated audience size1,740,827

Audience persona

The typical Rutgers Scarlet Knights football fan in United States is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Rutgers Scarlet Knights football in United States
RegionReachAffinity
New Jersey683,37315.44×
New York126,6231.3×
Pennsylvania104,8951.79×
Florida104,1650.88×
California70,5390.37×
Texas56,1930.38×
Ohio48,6420.91×
North Carolina43,0290.82×
Virginia42,9721.01×
Michigan41,1610.9×
Illinois34,0520.59×
Georgia33,3070.62×
Maryland27,6100.92×
Nebraska26,6993.06×
South Carolina25,5530.98×
Massachusetts24,6490.72×
Tennessee22,9270.66×
Indiana21,0230.66×
Wisconsin19,2380.73×
Washington18,2030.52×
Colorado17,4530.64×
Connecticut17,3490.99×
Minnesota16,9850.68×
Iowa15,1421.06×
Louisiana14,5510.65×
Missouri12,5160.45×
Nevada11,7620.7×
Kentucky11,6280.53×
Kansas10,6180.77×
Mississippi10,2710.72×
Delaware9,4681.97×
Oklahoma7,5530.39×
Oregon6,6860.34×
Arkansas5,8440.41×
West Virginia5,6430.7×
Washington, District of Columbia5,4471.04×
Utah4,5620.29×
Rhode Island3,9330.71×
New Hampshire3,6650.53×
Maine3,5770.57×
Hawaii3,3390.45×
Idaho2,5840.3×
Alabama2,3640.1×
Montana2,3580.49×
New Mexico2,2830.26×
Vermont2,2730.74×
Arizona2,2570.06×
South Dakota2,0170.5×
North Dakota9920.28×
Wyoming9820.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rutgers Scarlet Knights football audience
BrandAffinityCategory
Alaska8.9×Travel & Leisure
Minnesota3.63×Travel & Leisure
Google Analytics8.16×Internet & Social Media
Urban horticulture5.32×Home & Garden
Nebraska3.79×Travel & Leisure
Sinaloa4.24×Travel & Leisure
Keegan Bradley8.58×Sports
Historic site4.32×Arts & Culture
Keiki17.2×Home & Garden
Justice2.74×Politics & Society
Pro-Ject3.81×Music & Radio
Elsword14.81×Games
Graham Greene (actor)4.66×
Vocal harmony3.09×Music & Radio
Nasi goreng27×Food & Beverages
Sailor3.21×Travel & Leisure
Nebraska Cornhuskers football2.31×Sports
Quiche7.9×Food & Beverages
Kerala4.04×Travel & Leisure
Google Wallet4.07×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rutgers Scarlet Knights football audience
TraitClusterScore
Risk AppetiteTHRILL1.86
Luxury OrientationPREMIUM1.77
Community OrientationOPEN1.39
Career OrientationPOWER1.23
SustainabilityBALANCE1.21
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Rutgers Scarlet Knights football
CountryShare
United States94.1%
China1.8%
United Kingdom0.8%

See Rutgers Scarlet Knights football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Rutgers Scarlet Knights football have in United States?

Rutgers Scarlet Knights football has an estimated audience of 1,740,827 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of Rutgers Scarlet Knights football fans?

37.1% of Rutgers Scarlet Knights football fans are female, 62.9% are male, with an average age of 39.5 years.

Which brands do Rutgers Scarlet Knights football fans like most?

Rutgers Scarlet Knights football fans show strongest brand affinity for Alaska (8.9×), Minnesota (3.63×), and Google Analytics (8.16×) over the country average.

Where do Rutgers Scarlet Knights football fans live in United States?

Rutgers Scarlet Knights football fans in United States are most concentrated in New Jersey (reach 683,373), New York (reach 126,623), and Pennsylvania (reach 104,895). These three regions account for the largest share of the active audience.

What other brands do Rutgers Scarlet Knights football fans also like?

Beyond Rutgers Scarlet Knights football itself, the audience over-indexes on Minnesota (3.63×), Google Analytics (8.16×), Urban horticulture (5.32×), and Nebraska (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rutgers Scarlet Knights football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.