Rascasse Audience Intelligence

University of Illinois at Chicago Audience in United States

A data profile of the people who buy, follow and care about University of Illinois at Chicago in United States — modelled from more than twelve digital signal sources. University of Illinois at Chicago has an estimated audience of 283,602 people in United States.

#475among University in United States#5978among POI in United States#3051in Business & Career

The average University of Illinois at Chicago fan in United States is 35.1 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Supercuts, BNI (organization), Pierce College, with strongest over-indexing on Supercuts (203.29× the country average).

Demographically, the University of Illinois at Chicago audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Illinois at Chicago fan in United States is balanced, around 35.1 years old, with strong Mindfulness tendencies and a notable affinity for Supercuts.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Illinois at Chicago profile in United States.

Audience size
284K
in United States
Gender
55.0%♀
45.0% male
Age
35.1
average years
Country rank
#49742
POI in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Illinois at Chicago fans

55.0% are female, 45.0% are male, average age 35.1.

Fig. 02

Gender split

55.0%
Female
45.0%
Male
Demographic split for University of Illinois at Chicago audience in United States
MetricValue
Female55.0%
Male45.0%
Average age35.1
Estimated audience size283,602
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the University of Illinois at Chicago audience in United States
Age bracketShare%
16-1933%
20-2918%
30-3916%
40-4918%
50+14%
Fig. 04

Worldwide distribution

52.1%

of the worldwide University of Illinois at Chicago audience comes from United States.

Worldwide audience distribution share by country for University of Illinois at Chicago
CountryShare
United States52.1%
India6.7%
China6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Illinois at Chicago audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Illinois at Chicago fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K13.92×
02Wisconsin~8K1.97×
03Indiana~10K1.93×
04Iowa~4K1.52×
05Missouri~6K1.31×
06Washington, District of Columbia~1K1.19×
07Michigan~8K1.10×
08Minnesota~4K1.09×
09Nebraska~1K0.97×
10Kansas~2K0.91×
11North Dakota<1K0.90×
12Vermont<1K0.89×
13Massachusetts~5K0.88×
14Hawaii~1K0.88×
15Alaska<1K0.88×
16South Dakota<1K0.87×
17Ohio~7K0.85×
18Kentucky~3K0.85×
19Montana<1K0.84×
20Rhode Island<1K0.83×
21Delaware<1K0.81×
22Virginia~5K0.79×
23West Virginia~1K0.79×
24New Hampshire<1K0.79×
25Maine<1K0.79×
26Maryland~4K0.78×
27Arkansas~2K0.78×
28Georgia~7K0.77×
29Connecticut~2K0.77×
30Idaho~1K0.77×
31Mississippi~2K0.76×
32New Mexico~1K0.76×
33Louisiana~3K0.75×
34Oregon~2K0.74×
35New Jersey~5K0.73×
36Washington~4K0.73×
37Tennessee~4K0.73×
38California~20K0.72×
39Arizona~4K0.72×
40Texas~20K0.70×
41New York~10K0.70×
42Colorado~3K0.70×
43Oklahoma~2K0.70×
44Utah~2K0.70×
45Alabama~3K0.69×
46North Carolina~6K0.68×
47Nevada~2K0.68×
48Pennsylvania~6K0.65×
49South Carolina~3K0.64×
50Florida~10K0.63×
Fig. 06

Affinity by region

Affinity by region — University of Illinois at Chicago, United States
0.63×1.00×13.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Illinois at Chicago audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Illinois at Chicago audience
#·InterestCategoryAffinity×
01BNI (organization)Business & Career271.86×
02SupercutsBeauty & Wellness203.29×
03Harvey Mudd CollegeBusiness & Career156.55×
04Scripps CollegeBusiness & Career155.53×
05Occidental CollegeBusiness & Career152.90×
06California Polytechnic State UniversityBusiness & Career94.52×
07California State Polytechnic University, PomonaBusiness & Career87.81×
08Pierce CollegeBrand59.88×
09Northern Illinois UniversityBusiness & Career56.73×
10Marshall UniversityBusiness & Career56.45×
11San Jose State UniversityBusiness & Career48.71×
12University of Illinois at Urbana–ChampaignBusiness & Career41.55×
13DePaul UniversityBusiness & Career37.28×
14Drake UniversityBusiness & Career36.29×
15Rutgers Scarlet Knights footballSports35.84×
16Colgate UniversityBusiness & Career29.26×
17Georgetown UniversityBusiness & Career23.11×
18Sport ClipsBeauty & Wellness20.00×
19University of North TexasBusiness & Career19.28×
20Toronto-Dominion BankBusiness & Career16.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Illinois at Chicago audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Illinois at Chicago audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.11×
Career OrientationPOWER1.44×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Illinois at Chicago audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.89×
Pet OwnershipJOY0.94×
Sports ActivityPOWER0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Illinois at Chicago have in United States?

University of Illinois at Chicago has an estimated audience of 283,602 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of University of Illinois at Chicago fans?

55.0% of University of Illinois at Chicago fans are female, 45.0% are male, with an average age of 35.1 years.

03

Which brands do University of Illinois at Chicago fans like most?

University of Illinois at Chicago fans show strongest brand affinity for Supercuts (203.29×), BNI (organization) (271.86×), and Pierce College (59.88×) over the country average.

04

Where do University of Illinois at Chicago fans live in United States?

University of Illinois at Chicago fans in United States are most concentrated in Illinois (reach ~100K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do University of Illinois at Chicago fans also like?

Beyond University of Illinois at Chicago itself, the audience over-indexes on BNI (organization) (271.86×), Pierce College (59.88×), Scripps College (155.53×), and Toronto-Dominion Bank (16.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Illinois at Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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