University of Illinois at Chicago Audience in United States

University of Illinois at Chicago logo

University of Illinois at Chicago has an estimated audience of 283,602 people in United States. 55.0% are female, 45.0% are male, average age 35.1. Top regions: Illinois, California, Texas. Top brand affinities: Supercuts, BNI (organization), Toronto-Dominion Bank, Harvey Mudd College, Drake University.

The average University of Illinois at Chicago fan in United States is 35.1 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Supercuts, BNI (organization), Toronto-Dominion Bank, with strongest over-indexing on Supercuts (203.29× the country average). Demographically, the University of Illinois at Chicago audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Illinois at Chicago fans

Demographic split for University of Illinois at Chicago audience in United States
MetricValue
Female55.0%
Male45.0%
Average age35.1
Estimated audience size283,602

Audience persona

The typical University of Illinois at Chicago fan in United States is balanced, around 35.1 years old, with strong Community Orientation tendencies and a notable affinity for Supercuts.

Top regions in United States

Top regions ranked by reach for University of Illinois at Chicago in United States
RegionReachAffinity
Illinois130,02213.76×
California23,8960.77×
Texas17,4250.71×
Florida12,2410.64×
New York12,0630.76×
Indiana10,1371.96×
Wisconsin8,8162.07×
Michigan8,5521.15×
Ohio6,9800.8×
Georgia6,7790.78×
Missouri6,2131.36×
Pennsylvania5,9690.63×
North Carolina5,6870.67×
New Jersey5,5950.78×
Virginia5,5270.8×
Massachusetts5,2020.93×
Arizona4,3270.75×
Minnesota4,3211.06×
Washington4,2490.75×
Tennessee3,8480.68×
Maryland3,8020.78×
Iowa3,6751.57×
Colorado2,9530.66×
Kentucky2,7680.78×
Louisiana2,2890.63×
Alabama2,2120.56×
Connecticut2,0710.73×
Oregon2,0470.63×
South Carolina1,9960.47×
Kansas1,9630.88×
Oklahoma1,6620.53×
Nevada1,4250.52×
Arkansas1,3720.59×
Utah1,3670.54×
Nebraska1,2900.91×
Washington, District of Columbia1,1981.41×
Mississippi1,0790.46×
Hawaii7860.64×
New Mexico6990.49×
West Virginia5670.43×
Rhode Island5320.59×
Idaho5230.37×
New Hampshire4840.43×
Maine4020.4×
Delaware3460.44×
South Dakota3300.5×
Montana2990.38×
North Dakota2710.46×
Vermont2690.54×
Alaska2420.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Illinois at Chicago audience
BrandAffinityCategory
Supercuts203.29×Beauty & Wellness
BNI (organization)271.86×Business & Career
Toronto-Dominion Bank16.68×Business & Career
Harvey Mudd College156.55×Business & Career
Drake University36.29×Business & Career
California Polytechnic State University94.52×Business & Career
Marshall University56.45×Business & Career
Sport Clips20×Beauty & Wellness
University of Illinois at Urbana–Champaign41.55×Business & Career
Northern Illinois University56.73×Business & Career
Rutgers Scarlet Knights football35.84×Sports
Georgetown University23.11×Business & Career
Colgate University29.26×Business & Career
University of North Texas19.28×Business & Career
San Jose State University48.71×Business & Career
California State Polytechnic University, Pomona87.81×Business & Career
DePaul University37.28×Business & Career
Occidental College152.9×Business & Career
Stetson University65.24×Business & Career
Colorado State Rams football51.77×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Illinois at Chicago audience
TraitClusterScore
Community OrientationOPEN1.84
Design AffinityPREMIUM1.56
Urban LifestyleOPEN1.54
Career OrientationPOWER1.5
Early Adopter MentalityPOWER1.45
SustainabilityBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for University of Illinois at Chicago
CountryShare
United States52.2%
India6.7%
China6.4%

See University of Illinois at Chicago audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Illinois at Chicago have in United States?

University of Illinois at Chicago has an estimated audience of 283,602 people in United States, concentrated in Illinois and California.

What is the gender split and age of University of Illinois at Chicago fans?

55.0% of University of Illinois at Chicago fans are female, 45.0% are male, with an average age of 35.1 years.

Which brands do University of Illinois at Chicago fans like most?

University of Illinois at Chicago fans show strongest brand affinity for Supercuts (203.29×), BNI (organization) (271.86×), and Toronto-Dominion Bank (16.68×) over the country average.

Where do University of Illinois at Chicago fans live in United States?

University of Illinois at Chicago fans in United States are most concentrated in Illinois (reach 130,022), California (reach 23,896), and Texas (reach 17,425). These three regions account for the largest share of the active audience.

What other brands do University of Illinois at Chicago fans also like?

Beyond University of Illinois at Chicago itself, the audience over-indexes on BNI (organization) (271.86×), Toronto-Dominion Bank (16.68×), Harvey Mudd College (156.55×), and Drake University (36.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Illinois at Chicago. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.