Marshall University Audience in United States
Marshall University has an estimated audience of 802,062 people in United States. 67.5% are female, 32.5% are male, average age 39.0. Top regions: West Virginia, Ohio, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Colgate University, Microblogging.
The average Marshall University fan in United States is 39.0 years old, more female, and lives primarily in West Virginia. The audience is concentrated in West Virginia, Ohio, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Marshall University audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Marshall University fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 39.0 |
| Estimated audience size | 802,062 |
Audience persona
The typical Marshall University fan in United States is more female, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| West Virginia | 101,134 | 27.08× |
| Ohio | 42,527 | 1.72× |
| Texas | 21,660 | 0.31× |
| Florida | 19,944 | 0.37× |
| Virginia | 19,497 | 1× |
| North Carolina | 18,060 | 0.75× |
| Pennsylvania | 17,731 | 0.66× |
| Kentucky | 16,643 | 1.66× |
| California | 16,502 | 0.19× |
| New York | 12,810 | 0.29× |
| Georgia | 11,975 | 0.48× |
| Illinois | 10,795 | 0.4× |
| Tennessee | 10,374 | 0.64× |
| Maryland | 10,013 | 0.73× |
| Michigan | 9,291 | 0.44× |
| Indiana | 8,232 | 0.56× |
| South Carolina | 7,406 | 0.61× |
| New Jersey | 6,680 | 0.33× |
| Massachusetts | 5,937 | 0.38× |
| Louisiana | 5,806 | 0.56× |
| Alabama | 4,954 | 0.44× |
| Missouri | 4,720 | 0.37× |
| Colorado | 4,293 | 0.34× |
| Arizona | 4,196 | 0.26× |
| Washington | 3,862 | 0.24× |
| Wisconsin | 3,733 | 0.31× |
| Oklahoma | 3,631 | 0.41× |
| Minnesota | 3,261 | 0.28× |
| Mississippi | 3,223 | 0.49× |
| Connecticut | 2,719 | 0.34× |
| Iowa | 2,566 | 0.39× |
| Arkansas | 2,392 | 0.36× |
| Vermont | 2,389 | 1.7× |
| Kansas | 2,357 | 0.37× |
| Oregon | 2,233 | 0.24× |
| Washington, District of Columbia | 2,231 | 0.93× |
| Utah | 1,795 | 0.25× |
| Nebraska | 1,631 | 0.41× |
| Nevada | 1,622 | 0.21× |
| New Hampshire | 1,357 | 0.43× |
| Hawaii | 1,128 | 0.33× |
| Idaho | 1,021 | 0.25× |
| Maine | 1,012 | 0.35× |
| New Mexico | 975 | 0.24× |
| Delaware | 858 | 0.39× |
| Rhode Island | 733 | 0.29× |
| Montana | 576 | 0.26× |
| South Dakota | 544 | 0.29× |
| North Dakota | 400 | 0.24× |
| Wyoming | 335 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| PSV Eindhoven | 58.13× | Sports |
| Colgate University | 31.5× | Business & Career |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| San Jose State University | 47.78× | Business & Career |
| Income tax | 13.19× | Business & Career |
| University of Illinois at Chicago | 56.6× | Business & Career |
| Planet Fitness | 3.11× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Diaper bag | 4.75× | Kids & Family |
| Hobby Lobby | 2.74× | Home & Garden |
| MSN | 2.51× | News |
| University of Hawaii at Manoa | 30.26× | Business & Career |
| Brown University | 17.88× | Business & Career |
| Texas Roadhouse | 2.23× | Food & Beverages |
| Ohio University | 22.24× | Business & Career |
| Michigan State University | 8.45× | Business & Career |
| Aldi | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.67 |
| Extroversion | THRILL | 1.41 |
| Pet Ownership | JOY | 1.12 |
| DIY Mentality | THRILL | 1.12 |
| Sports Activity | POWER | 1.12 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 64.4% |
| United Kingdom | 8.9% |
| Italy | 6.6% |
See Marshall University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Marshall University have in United States?
Marshall University has an estimated audience of 802,062 people in United States, concentrated in West Virginia and Ohio.
What is the gender split and age of Marshall University fans?
67.5% of Marshall University fans are female, 32.5% are male, with an average age of 39.0 years.
Which brands do Marshall University fans like most?
Marshall University fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and PSV Eindhoven (58.13×) over the country average.
Where do Marshall University fans live in United States?
Marshall University fans in United States are most concentrated in West Virginia (reach 101,134), Ohio (reach 42,527), and Texas (reach 21,660). These three regions account for the largest share of the active audience.
What other brands do Marshall University fans also like?
Beyond Marshall University itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), PSV Eindhoven (58.13×), Colgate University (31.5×), and Microblogging (12.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Marshall University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.