Rascasse Audience Intelligence

Marshall University Audience in United States

A data profile of the people who buy, follow and care about Marshall University in United States — modelled from more than twelve digital signal sources. Marshall University has an estimated audience of 802,062 people in United States.

#170among University in United States#2572among POI in United States#1744in Business & Career

The average Marshall University fan in United States is 39.0 years old, more female, and lives primarily in West Virginia.

The audience is concentrated in West Virginia, Ohio, Texas.

Top brand affinities include Colgate University, University of Illinois at Chicago, University of Hawaii at Manoa, with strongest over-indexing on Colgate University (39.53× the country average).

Demographically, the Marshall University audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Community Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Marshall University fan in United States is more female, around 39.0 years old, with strong Community Orientation tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Marshall University profile in United States.

Audience size
802K
in United States
Gender
67.5%♀
32.5% male
Age
39.0
average years
Country rank
#27411
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Marshall University fans

67.5% are female, 32.5% are male, average age 39.0.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Marshall University audience in United States
MetricValue
Female67.5%
Male32.5%
Average age39.0
Estimated audience size802,062
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Marshall University audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3919%
40-4921%
50+20%
Fig. 04

Worldwide distribution

64.4%

of the worldwide Marshall University audience comes from United States.

Worldwide audience distribution share by country for Marshall University
CountryShare
United States64.4%
United Kingdom8.9%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Marshall University audience in United States is strongest.

Fig. 05

Top regions by affinity

Marshall University fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~100K29.93×
02Kentucky~20K1.72×
03Vermont~2K1.47×
04Ohio~40K1.46×
05Virginia~20K0.91×
06Washington, District of Columbia~2K0.88×
07North Carolina~20K0.68×
08Maryland~9K0.68×
09Georgia~20K0.67×
10Pennsylvania~20K0.62×
11South Carolina~7K0.61×
12Alaska~1K0.60×
13Tennessee~10K0.59×
14North Dakota<1K0.54×
15Mississippi~3K0.52×
16Delaware~1K0.52×
17South Dakota<1K0.52×
18Indiana~7K0.51×
19Louisiana~5K0.51×
20New Hampshire~2K0.49×
21Montana~1K0.49×
22Alabama~5K0.46×
23Maine~1K0.46×
24Rhode Island~1K0.46×
25Nebraska~2K0.45×
26Hawaii~2K0.44×
27Arkansas~3K0.42×
28Iowa~3K0.41×
29Kansas~3K0.41×
30Idaho~2K0.41×
31Oklahoma~4K0.40×
32Michigan~8K0.39×
33New Mexico~2K0.39×
34Missouri~5K0.37×
35Connecticut~3K0.37×
36Illinois~9K0.35×
37Florida~20K0.34×
38Massachusetts~5K0.34×
39Colorado~4K0.33×
40Wisconsin~4K0.32×
41Utah~2K0.32×
42New Jersey~6K0.31×
43Minnesota~4K0.31×
44Nevada~2K0.30×
45Oregon~3K0.29×
46Texas~20K0.28×
47Arizona~4K0.27×
48New York~10K0.26×
49Washington~4K0.25×
50California~20K0.17×
Fig. 06

Affinity by region

Affinity by region — Marshall University, United States
0.17×1.00×29.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Marshall University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Marshall University audience
#·InterestCategoryAffinity×
01University of Illinois at ChicagoBusiness & Career56.45×
02Colgate UniversityBusiness & Career39.53×
03University of Hawaii at ManoaBusiness & Career31.37×
04Ohio UniversityBusiness & Career19.63×
05Brown UniversityBusiness & Career14.85×
06Rutgers UniversityBusiness & Career13.69×
07University of CambridgeBusiness & Career9.90×
08University of Southern CaliforniaBusiness & Career8.36×
09Michigan State UniversityBusiness & Career7.19×
10Northwestern UniversityBusiness & Career7.01×
11Men's WearhouseFashion & Accessoires4.86×
12Sustainable energyHome & Garden3.39×
13Renewable energyBusiness & Career3.03×
14FedExBusiness & Career2.56×
15Britney SpearsMusic & Radio2.53×
16Mortgage loansBusiness & Career2.40×
17AirbnbTravel & Leisure1.85×
18PinterestInternet & Social Media1.72×
19MSNNews1.72×
20Texas RoadhouseFood & Beverages1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Marshall University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Marshall University audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.77×
PatriotismCONSERVATISM1.63×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Marshall University audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Marshall University have in United States?

Marshall University has an estimated audience of 802,062 people in United States, concentrated in West Virginia and Ohio.

02

What is the gender split and age of Marshall University fans?

67.5% of Marshall University fans are female, 32.5% are male, with an average age of 39.0 years.

03

Which brands do Marshall University fans like most?

Marshall University fans show strongest brand affinity for Colgate University (39.53×), University of Illinois at Chicago (56.45×), and University of Hawaii at Manoa (31.37×) over the country average.

04

Where do Marshall University fans live in United States?

Marshall University fans in United States are most concentrated in West Virginia (reach ~100K), Ohio (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Marshall University fans also like?

Beyond Marshall University itself, the audience over-indexes on University of Illinois at Chicago (56.45×), University of Hawaii at Manoa (31.37×), Mortgage loans (2.4×), and Pinterest (1.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Marshall University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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