University of Illinois at Urbana–Champaign Audience in United States

Demographics of University of Illinois at Urbana–Champaign fans

Audience persona

The typical University of Illinois at Urbana–Champaign fan in United States is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Indianapolis Motor Speedway.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See University of Illinois at Urbana–Champaign audiences in other countries

• University of Illinois at Urbana–Champaign — Germany
• University of Illinois at Urbana–Champaign — United Kingdom
• University of Illinois at Urbana–Champaign — France
• University of Illinois at Urbana–Champaign — Italy
• University of Illinois at Urbana–Champaign — Spain
• University of Illinois at Urbana–Champaign — Brazil
• University of Illinois at Urbana–Champaign — Japan
• University of Illinois at Urbana–Champaign — South Korea
• University of Illinois at Urbana–Champaign — India

More University audiences in United States

• Ohio State University (9,090,455)
• University of Texas at Austin (8,908,722)
• Harvard University (7,358,517)
• University of Florida (6,848,731)
• University of California, Los Angeles (6,780,551)

Frequently asked questions

How many fans does University of Illinois at Urbana–Champaign have in United States?

University of Illinois at Urbana–Champaign has an estimated audience of 1,412,878 people in United States, concentrated in Illinois and California.

What is the gender split and age of University of Illinois at Urbana–Champaign fans?

52.8% of University of Illinois at Urbana–Champaign fans are female, 47.2% are male, with an average age of 40.2 years.

Which brands do University of Illinois at Urbana–Champaign fans like most?

University of Illinois at Urbana–Champaign fans show strongest brand affinity for Indianapolis Motor Speedway (15.83×), Horoscope (10.06×), and Property insurance (17.46×) over the country average.

Where do University of Illinois at Urbana–Champaign fans live in United States?

University of Illinois at Urbana–Champaign fans in United States are most concentrated in Illinois (reach 613,770), California (reach 114,103), and Texas (reach 82,265). These three regions account for the largest share of the active audience.

What other brands do University of Illinois at Urbana–Champaign fans also like?

Beyond University of Illinois at Urbana–Champaign itself, the audience over-indexes on Horoscope (10.06×), Property insurance (17.46×), Day trading (11.27×), and Blended whiskey (11.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Illinois at Urbana–Champaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.