Rascasse Audience Intelligence

University of Illinois at Urbana–Champaign Audience in United States

A data profile of the people who buy, follow and care about University of Illinois at Urbana–Champaign in United States — modelled from more than twelve digital signal sources. University of Illinois at Urbana–Champaign has an estimated audience of 1,412,878 people in United States.

#96among University in United States#1565among POI in United States#1288in Business & Career

The average University of Illinois at Urbana–Champaign fan in United States is 40.2 years old, balanced, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Northwestern University, Carnegie Mellon University, University of Illinois at Chicago, with strongest over-indexing on Northwestern University (14.24× the country average).

Demographically, the University of Illinois at Urbana–Champaign audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Illinois at Urbana–Champaign fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Northwestern University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Illinois at Urbana–Champaign profile in United States.

Audience size
1.4M
in United States
Gender
52.8%♀
47.2% male
Age
40.2
average years
Country rank
#18557
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of Illinois at Urbana–Champaign fans

52.8% are female, 47.2% are male, average age 40.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for University of Illinois at Urbana–Champaign audience in United States
MetricValue
Female52.8%
Male47.2%
Average age40.2
Estimated audience size1,412,878
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the University of Illinois at Urbana–Champaign audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3915%
40-4921%
50+26%
Fig. 04

Worldwide distribution

81.3%

of the worldwide University of Illinois at Urbana–Champaign audience comes from United States.

Worldwide audience distribution share by country for University of Illinois at Urbana–Champaign
CountryShare
United States81.3%
Taiwan3.0%
Japan2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Illinois at Urbana–Champaign audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Illinois at Urbana–Champaign fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~600K12.33×
02Indiana~50K1.88×
03Missouri~40K1.70×
04Iowa~20K1.54×
05Wisconsin~30K1.50×
06Washington, District of Columbia~5K1.19×
07Michigan~40K1.05×
08Kansas~10K0.97×
09Minnesota~20K0.95×
10Nebraska~7K0.94×
11Virginia~30K0.91×
12New Jersey~30K0.89×
13Massachusetts~20K0.89×
14Ohio~40K0.88×
15Kentucky~20K0.88×
16Connecticut~10K0.88×
17Washington~20K0.81×
18Montana~3K0.81×
19Tennessee~20K0.80×
20Colorado~20K0.80×
21South Dakota~3K0.79×
22Maryland~20K0.78×
23Vermont~2K0.77×
24North Dakota~2K0.76×
25Oregon~10K0.73×
26Arkansas~9K0.73×
27California~100K0.72×
28New York~60K0.70×
29Rhode Island~3K0.70×
30Texas~80K0.69×
31Pennsylvania~30K0.68×
32Georgia~30K0.68×
33Delaware~3K0.68×
34Alaska~2K0.68×
35Hawaii~4K0.67×
36New Hampshire~4K0.67×
37Arizona~20K0.66×
38Idaho~5K0.66×
39North Carolina~30K0.65×
40Mississippi~7K0.64×
41Alabama~10K0.63×
42New Mexico~4K0.63×
43Maine~3K0.62×
44Oklahoma~10K0.61×
45West Virginia~4K0.60×
46South Carolina~10K0.59×
47Florida~60K0.58×
48Utah~7K0.58×
49Louisiana~10K0.53×
50Nevada~7K0.52×
Fig. 06

Affinity by region

Affinity by region — University of Illinois at Urbana–Champaign, United States
0.52×1.00×12.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Illinois at Urbana–Champaign audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Illinois at Urbana–Champaign audience
#·InterestCategoryAffinity×
01University of Illinois at ChicagoBusiness & Career41.55×
02Carnegie Mellon UniversityBusiness & Career20.17×
03University of ChicagoBusiness & Career15.87×
04Rutgers UniversityBusiness & Career14.86×
05Northwestern UniversityBusiness & Career14.24×
06Indiana UniversityBusiness & Career12.57×
07University of Wisconsin–MadisonBusiness & Career10.97×
08Colgate UniversityBusiness & Career10.11×
09Michigan State UniversityBusiness & Career8.71×
10University of PennsylvaniaBusiness & Career8.53×
11University of Southern CaliforniaBusiness & Career8.48×
12Duke UniversityBusiness & Career8.42×
13University of Notre DameBusiness & Career7.68×
14University of AlabamaBusiness & Career6.26×
15University of Texas at AustinBusiness & Career5.09×
16Boho-chicFashion & Accessoires3.77×
17Chicago CubsSports3.76×
18CollegeBusiness & Career2.41×
19UniversityBusiness & Career2.09×
20FloridaTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Illinois at Urbana–Champaign audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of Illinois at Urbana–Champaign audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.66×
SustainabilityBALANCE1.53×
Community OrientationOPEN1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of Illinois at Urbana–Champaign audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Design AffinityPREMIUM0.88×
Luxury OrientationPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of Illinois at Urbana–Champaign have in United States?

University of Illinois at Urbana–Champaign has an estimated audience of 1,412,878 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of University of Illinois at Urbana–Champaign fans?

52.8% of University of Illinois at Urbana–Champaign fans are female, 47.2% are male, with an average age of 40.2 years.

03

Which brands do University of Illinois at Urbana–Champaign fans like most?

University of Illinois at Urbana–Champaign fans show strongest brand affinity for Northwestern University (14.24×), Carnegie Mellon University (20.17×), and University of Illinois at Chicago (41.55×) over the country average.

04

Where do University of Illinois at Urbana–Champaign fans live in United States?

University of Illinois at Urbana–Champaign fans in United States are most concentrated in Illinois (reach ~600K), California (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do University of Illinois at Urbana–Champaign fans also like?

Beyond University of Illinois at Urbana–Champaign itself, the audience over-indexes on Carnegie Mellon University (20.17×), University of Illinois at Chicago (41.55×), University of Notre Dame (7.68×), and Michigan State University (8.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of Illinois at Urbana–Champaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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