University of Illinois at Urbana–Champaign Audience in United States
University of Illinois at Urbana–Champaign has an estimated audience of 1,412,878 people in United States. 52.8% are female, 47.2% are male, average age 40.2. Top regions: Illinois, California, Texas. Top brand affinities: Keegan Bradley, Israel, Historic site, Mothercare, Keeping up with the Kardashian.
The average University of Illinois at Urbana–Champaign fan in United States is 40.2 years old, balanced, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Keegan Bradley, Israel, Historic site, with strongest over-indexing on Keegan Bradley (8.6× the country average). Demographically, the University of Illinois at Urbana–Champaign audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Illinois at Urbana–Champaign fans
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 40.2 |
| Estimated audience size | 1,412,878 |
Audience persona
The typical University of Illinois at Urbana–Champaign fan in United States is balanced, around 40.2 years old, with strong Risk Appetite tendencies and a notable affinity for Keegan Bradley.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Illinois | 613,770 | 13.04× |
| California | 114,103 | 0.73× |
| Texas | 82,265 | 0.68× |
| New York | 57,874 | 0.73× |
| Florida | 57,411 | 0.6× |
| Indiana | 48,846 | 1.89× |
| Michigan | 40,333 | 1.09× |
| Missouri | 39,308 | 1.73× |
| Ohio | 37,913 | 0.87× |
| New Jersey | 34,012 | 0.95× |
| Pennsylvania | 32,287 | 0.68× |
| Wisconsin | 31,901 | 1.5× |
| Virginia | 31,152 | 0.91× |
| Georgia | 29,656 | 0.68× |
| North Carolina | 26,957 | 0.63× |
| Massachusetts | 25,646 | 0.92× |
| Washington | 23,366 | 0.82× |
| Tennessee | 21,360 | 0.75× |
| Maryland | 19,128 | 0.79× |
| Minnesota | 18,915 | 0.93× |
| Arizona | 18,650 | 0.65× |
| Iowa | 17,843 | 1.53× |
| Colorado | 17,642 | 0.79× |
| Kentucky | 15,245 | 0.86× |
| South Carolina | 12,371 | 0.58× |
| Connecticut | 12,287 | 0.87× |
| Oregon | 11,851 | 0.73× |
| Alabama | 11,516 | 0.58× |
| Kansas | 10,311 | 0.93× |
| Oklahoma | 8,986 | 0.57× |
| Arkansas | 7,981 | 0.69× |
| Louisiana | 7,906 | 0.43× |
| Utah | 6,674 | 0.53× |
| Nebraska | 6,644 | 0.94× |
| Mississippi | 6,128 | 0.53× |
| Nevada | 6,101 | 0.45× |
| Washington, District of Columbia | 5,322 | 1.25× |
| Idaho | 3,688 | 0.52× |
| New Mexico | 3,541 | 0.5× |
| Hawaii | 3,322 | 0.55× |
| New Hampshire | 3,071 | 0.55× |
| West Virginia | 2,872 | 0.44× |
| Rhode Island | 2,829 | 0.63× |
| Maine | 2,223 | 0.44× |
| Delaware | 2,114 | 0.54× |
| South Dakota | 2,090 | 0.64× |
| North Dakota | 1,733 | 0.6× |
| Montana | 1,721 | 0.44× |
| Vermont | 1,429 | 0.58× |
| Alaska | 1,044 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keegan Bradley | 8.6× | Sports |
| Israel | 1.95× | Travel & Leisure |
| Historic site | 3.63× | Arts & Culture |
| Mothercare | 2.34× | Kids & Family |
| Keeping up with the Kardashian | 20.2× | Movies & TV |
| Jesse Plemons | 2.06× | Movies & TV |
| Tuscany | 4.06× | Travel & Leisure |
| JC Whitney | 8.71× | Shopping |
| Nebraska Cornhuskers football | 1.83× | Sports |
| UK garage | 2.53× | Music & Radio |
| Noodle (Gorillaz) | 1.65× | Music & Radio |
| MK | 1.91× | Music & Radio |
| Mangaka | 1.94× | Literature |
| Jeep Wagoneer | 2.55× | Cars & Mobility |
| Urban horticulture | 1.58× | Home & Garden |
| John Havlicek | 6.74× | Sports |
| Iowa Lottery | 4.44× | Games |
| Cachorro | 2.32× | Pets & Animals |
| Riedel (glass manufacturer) | 10.93× | Home & Garden |
| Home staging | 2.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Luxury Orientation | PREMIUM | 1.95 |
| Sustainability | BALANCE | 1.7 |
| Community Orientation | OPEN | 1.26 |
| Social Media Usage | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.4% |
| Taiwan | 3.0% |
| Japan | 2.9% |
See University of Illinois at Urbana–Champaign audiences in other countries
- University of Illinois at Urbana–Champaign — Germany
- University of Illinois at Urbana–Champaign — United Kingdom
- University of Illinois at Urbana–Champaign — France
- University of Illinois at Urbana–Champaign — Italy
- University of Illinois at Urbana–Champaign — Spain
- University of Illinois at Urbana–Champaign — Brazil
- University of Illinois at Urbana–Champaign — Japan
- University of Illinois at Urbana–Champaign — South Korea
- University of Illinois at Urbana–Champaign — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Illinois at Urbana–Champaign have in United States?
University of Illinois at Urbana–Champaign has an estimated audience of 1,412,878 people in United States, concentrated in Illinois and California.
What is the gender split and age of University of Illinois at Urbana–Champaign fans?
52.8% of University of Illinois at Urbana–Champaign fans are female, 47.2% are male, with an average age of 40.2 years.
Which brands do University of Illinois at Urbana–Champaign fans like most?
University of Illinois at Urbana–Champaign fans show strongest brand affinity for Keegan Bradley (8.6×), Israel (1.95×), and Historic site (3.63×) over the country average.
Where do University of Illinois at Urbana–Champaign fans live in United States?
University of Illinois at Urbana–Champaign fans in United States are most concentrated in Illinois (reach 613,770), California (reach 114,103), and Texas (reach 82,265). These three regions account for the largest share of the active audience.
What other brands do University of Illinois at Urbana–Champaign fans also like?
Beyond University of Illinois at Urbana–Champaign itself, the audience over-indexes on Israel (1.95×), Historic site (3.63×), Mothercare (2.34×), and Keeping up with the Kardashian (20.2×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Illinois at Urbana–Champaign. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.