Critical illness insurance Audience in United States

Critical illness insurance logo

Critical illness insurance has an estimated audience of 2,695,999 people in United States. 49.8% are female, 50.2% are male, average age 40.2. Top regions: Texas, California, Florida. Top brand affinities: Physician, Medicine, Dollar General, LinkedIn, Fox News Channel.

The average Critical illness insurance fan in United States is 40.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Physician, Medicine, Dollar General, with strongest over-indexing on Physician (2.64× the country average). Demographically, the Critical illness insurance audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Critical illness insurance fans

Demographic split for Critical illness insurance audience in United States
MetricValue
Female49.8%
Male50.2%
Average age40.2
Estimated audience size2,695,999

Audience persona

The typical Critical illness insurance fan in United States is balanced, around 40.2 years old, with strong Patriotism tendencies and a notable affinity for Physician.

Top regions in United States

Top regions ranked by reach for Critical illness insurance in United States
RegionReachAffinity
Texas225,6700.97×
California199,9280.67×
Florida143,4760.79×
New York114,9360.76×
Georgia99,7851.2×
North Carolina98,5551.21×
Illinois88,6520.99×
Pennsylvania76,8710.85×
Ohio69,7650.84×
Virginia66,8521.02×
Tennessee58,4081.08×
Michigan56,5240.8×
Indiana54,8511.11×
Arizona54,0230.98×
New Jersey49,9970.73×
Massachusetts44,1440.83×
Washington43,6360.81×
Colorado42,5371×
Missouri42,3380.97×
Alabama40,8731.09×
Louisiana40,8641.18×
Minnesota39,9841.04×
Maryland39,6090.85×
South Carolina39,3650.97×
Wisconsin38,3220.94×
Kentucky35,2911.04×
Oklahoma33,5101.12×
Oregon30,4380.98×
Mississippi28,1171.27×
Kansas26,1131.23×
Arkansas25,1391.13×
Nevada22,4980.86×
Connecticut21,4570.79×
Utah20,9100.87×
Iowa19,7010.89×
Nebraska15,4871.15×
West Virginia11,4570.91×
New Mexico10,7480.79×
Montana10,6141.42×
New Hampshire10,4210.98×
Idaho9,8930.73×
Hawaii9,4510.82×
Washington, District of Columbia9,4151.16×
Vermont7,9181.67×
Alaska7,8701.36×
Maine7,2170.75×
Rhode Island6,7480.79×
Delaware6,5730.88×
North Dakota6,4691.17×
South Dakota6,2601×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Critical illness insurance audience
BrandAffinityCategory
Physician2.64×Business & Career
Medicine1.89×Business & Career
Dollar General2.14×Shopping
LinkedIn2.03×Internet & Social Media
Fox News Channel1.59×Movies & TV
Health insurance3.32×Business & Career
Health care1.84×Business & Career
Hobby Lobby2.05×Home & Garden
Televisions1.53×Technology & Electronics
Child1.56×Kids & Family
Comedy movies1.54×Movies & TV
Dogs1.59×Pets & Animals
Mortgage loans2.17×Business & Career
Walmart1.63×Shopping
Money1.66×Business & Career
EBay1.79×Shopping
Sales promotion1.67×Shopping
Walgreens1.94×Shopping
Animal1.6×Pets & Animals
Magazines1.56×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Critical illness insurance audience
TraitClusterScore
PatriotismCONSERVATISM1.99
Career OrientationPOWER1.97
Quality AwarenessPREMIUM1.9
Need for SecurityCONSERVATISM1.84
Family OrientationCONSERVATISM1.71
Community OrientationOPEN1.57

Worldwide distribution

Worldwide audience distribution share by country for Critical illness insurance
CountryShare
United States32.6%
United Kingdom20.5%
India15.6%

See Critical illness insurance audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Critical illness insurance have in United States?

Critical illness insurance has an estimated audience of 2,695,999 people in United States, concentrated in Texas and California.

What is the gender split and age of Critical illness insurance fans?

49.8% of Critical illness insurance fans are female, 50.2% are male, with an average age of 40.2 years.

Which brands do Critical illness insurance fans like most?

Critical illness insurance fans show strongest brand affinity for Physician (2.64×), Medicine (1.89×), and Dollar General (2.14×) over the country average.

Where do Critical illness insurance fans live in United States?

Critical illness insurance fans in United States are most concentrated in Texas (reach 225,670), California (reach 199,928), and Florida (reach 143,476). These three regions account for the largest share of the active audience.

What other brands do Critical illness insurance fans also like?

Beyond Critical illness insurance itself, the audience over-indexes on Medicine (1.89×), Dollar General (2.14×), LinkedIn (2.03×), and Fox News Channel (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Critical illness insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.