BNI (organization) Audience in United States

BNI (organization) has an estimated audience of 317,514 people in United States. 59.1% are female, 40.9% are male, average age 36.7. Top regions: Florida, California, Texas. Top brand affinities: University of Illinois at Chicago, Chamber of commerce, MSN, Business plan, Google Flights.

The average BNI (organization) fan in United States is 36.7 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include University of Illinois at Chicago, Chamber of commerce, MSN, with strongest over-indexing on University of Illinois at Chicago (122.66× the country average). Demographically, the BNI (organization) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: NGO / Political Party

Demographics of BNI (organization) fans

Demographic split for BNI (organization) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age36.7
Estimated audience size317,514

Audience persona

The typical BNI (organization) fan in United States is more female, around 36.7 years old, with strong Community Orientation tendencies and a notable affinity for University of Illinois at Chicago.

Top regions in United States

Top regions ranked by reach for BNI (organization) in United States
RegionReachAffinity
Florida38,3041.78×
California32,4310.93×
Texas23,8950.88×
Washington12,5091.96×
New York12,3400.7×
Arizona11,4191.76×
North Carolina11,0471.16×
Pennsylvania10,0390.94×
Ohio9,9701.02×
Georgia8,4500.86×
Virginia7,9421.03×
South Carolina7,9151.66×
New Jersey7,6900.95×
Massachusetts7,4411.19×
Illinois7,4170.7×
Tennessee7,0021.1×
Missouri6,9061.35×
Colorado6,2651.25×
Utah5,7802.03×
Alabama5,3511.21×
Michigan5,2180.63×
Indiana5,1420.89×
Minnesota4,3330.95×
Maryland3,8010.7×
Connecticut3,6711.15×
Kentucky3,5810.9×
Oregon3,5450.97×
Louisiana3,1270.76×
Wisconsin3,1150.65×
Kansas2,8081.12×
Arkansas2,6921.03×
Nevada2,5900.84×
Oklahoma2,3700.67×
Idaho2,2471.41×
Mississippi1,7540.67×
Hawaii1,7191.26×
New Hampshire1,7181.37×
Iowa1,3700.52×
Maine1,2601.11×
Washington, District of Columbia1,2051.26×
West Virginia1,0080.68×
New Mexico8950.56×
Nebraska8750.55×
North Dakota7921.21×
Rhode Island7540.75×
Delaware7080.81×
South Dakota6050.82×
Alaska4540.67×
Vermont4090.73×
Montana3830.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BNI (organization) audience
BrandAffinityCategory
University of Illinois at Chicago122.66×Business & Career
Chamber of commerce12.07×Politics & Society
MSN4.38×News
Business plan23.29×Business & Career
Google Flights5×Travel & Leisure
Kia Sportage17.5×Cars & Mobility
Great Clips4.28×Beauty & Wellness
Megamind10.22×Movies & TV
LinkedIn2.35×Internet & Social Media
Staples (Canada)2.93×Business & Career
Honda HR-V14.09×Cars & Mobility
Houston Astros4.56×Sports
Catherine O'Hara3.62×Movies & TV
Wells Fargo1.81×Business & Career
Cameron Boyce6.49×Movies & TV
Pre-school playgroup15.18×Kids & Family
Craigslist1.91×Shopping
Hobby Lobby1.75×Home & Garden
Master's degree2.95×Business & Career
Google Drive1.8×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BNI (organization) audience
TraitClusterScore
Community OrientationOPEN1.65
Career OrientationPOWER1.57
Urban LifestyleOPEN1.53
MindfulnessBALANCE1.37
Quality AwarenessPREMIUM1.31
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for BNI (organization)
CountryShare
Indonesia53.6%
Malaysia9.6%
United States9.4%

See BNI (organization) audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does BNI (organization) have in United States?

BNI (organization) has an estimated audience of 317,514 people in United States, concentrated in Florida and California.

What is the gender split and age of BNI (organization) fans?

59.1% of BNI (organization) fans are female, 40.9% are male, with an average age of 36.7 years.

Which brands do BNI (organization) fans like most?

BNI (organization) fans show strongest brand affinity for University of Illinois at Chicago (122.66×), Chamber of commerce (12.07×), and MSN (4.38×) over the country average.

Where do BNI (organization) fans live in United States?

BNI (organization) fans in United States are most concentrated in Florida (reach 38,304), California (reach 32,431), and Texas (reach 23,895). These three regions account for the largest share of the active audience.

What other brands do BNI (organization) fans also like?

Beyond BNI (organization) itself, the audience over-indexes on Chamber of commerce (12.07×), MSN (4.38×), Business plan (23.29×), and Google Flights (5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BNI (organization). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.