Rascasse Audience Intelligence

BNI (organization) Audience in United States

A data profile of the people who buy, follow and care about BNI (organization) in United States — modelled from more than twelve digital signal sources. BNI (organization) has an estimated audience of 315,236 people in United States.

#665among NGO / Political Party in United States#2900in Business & Career

The average BNI (organization) fan in United States is 36.7 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include University of Illinois at Chicago, Business plan, Chamber of commerce, with strongest over-indexing on University of Illinois at Chicago (271.86× the country average).

Demographically, the BNI (organization) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BNI (organization) fan in United States is more female, around 36.7 years old, with strong Community Orientation tendencies and a notable affinity for University of Illinois at Chicago.

Category: Business & Career · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BNI (organization) profile in United States.

Audience size
315K
in United States
Gender
59.1%♀
40.9% male
Age
36.7
average years
Country rank
#47117
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BNI (organization) fans

59.1% are female, 40.9% are male, average age 36.7.

Fig. 02

Gender split

59.1%
Female
40.9%
Male
Demographic split for BNI (organization) audience in United States
MetricValue
Female59.1%
Male40.9%
Average age36.7
Estimated audience size315,236
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the BNI (organization) audience in United States
Age bracketShare%
16-1928%
20-2915%
30-3923%
40-4921%
50+13%
Fig. 04

Worldwide distribution

9.2%

of the worldwide BNI (organization) audience comes from United States.

Worldwide audience distribution share by country for BNI (organization)
CountryShare
Indonesia52.5%
Malaysia9.4%
United States9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BNI (organization) audience in United States is strongest.

Fig. 05

Top regions by affinity

BNI (organization) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~6K2.03×
02Washington~10K1.91×
03Florida~40K1.76×
04Arizona~10K1.65×
05South Carolina~7K1.57×
06Ohio~10K1.42×
07Idaho~2K1.40×
08New Hampshire~2K1.34×
09Missouri~6K1.26×
10Colorado~6K1.26×
11North Dakota<1K1.21×
12Alabama~5K1.15×
13Washington, District of Columbia~1K1.13×
14Tennessee~7K1.11×
15Kansas~3K1.11×
16Hawaii~2K1.11×
17North Carolina~10K1.10×
18Massachusetts~7K1.10×
19Maine~1K1.10×
20Connecticut~3K1.08×
21Virginia~8K0.99×
22Arkansas~3K0.99×
23New Jersey~8K0.95×
24Oregon~3K0.95×
25Kentucky~4K0.94×
26Pennsylvania~10K0.92×
27South Dakota<1K0.92×
28Indiana~5K0.91×
29Vermont<1K0.91×
30Minnesota~4K0.90×
31Delaware<1K0.88×
32California~30K0.87×
33Georgia~8K0.87×
34Nevada~3K0.86×
35Alaska<1K0.86×
36Rhode Island<1K0.85×
37Texas~20K0.84×
38West Virginia~1K0.83×
39Louisiana~3K0.82×
40Mississippi~2K0.79×
41New Mexico~1K0.76×
42Montana<1K0.75×
43Oklahoma~3K0.74×
44Maryland~4K0.73×
45New York~10K0.70×
46Illinois~7K0.68×
47Wisconsin~3K0.68×
48Nebraska~1K0.68×
49Michigan~5K0.64×
50Iowa~2K0.64×
Fig. 06

Affinity by region

Affinity by region — BNI (organization), United States
0.64×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BNI (organization) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BNI (organization) audience
#·InterestCategoryAffinity×
01University of Illinois at ChicagoBusiness & Career271.86×
02Business planBusiness & Career33.42×
03Chamber of commercePolitics & Society11.79×
04The Motley FoolBusiness & Career7.72×
05LinkedInInternet & Social Media6.57×
06Retail bankingBusiness & Career6.01×
07Master of Business AdministrationBusiness & Career4.81×
08Mortgage loansBusiness & Career4.79×
09Sustainable energyHome & Garden4.52×
10InnovationBusiness & Career4.42×
11Weather forecastingHome & Garden4.18×
12Home automationTechnology & Electronics4.18×
13Renewable energyBusiness & Career4.12×
14FedExBusiness & Career3.87×
15Master's degreeBusiness & Career3.71×
16Solar energyHome & Garden3.12×
17Wells FargoBusiness & Career2.35×
18AirbnbTravel & Leisure2.33×
19PinterestInternet & Social Media2.13×
20FurnitureHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BNI (organization) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BNI (organization) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.20×
Family OrientationCONSERVATISM2.14×
Convenience OrientationPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BNI (organization) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.90×
CreativityOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BNI (organization) have in United States?

BNI (organization) has an estimated audience of 315,236 people in United States, concentrated in Florida and California.

02

What is the gender split and age of BNI (organization) fans?

59.1% of BNI (organization) fans are female, 40.9% are male, with an average age of 36.7 years.

03

Which brands do BNI (organization) fans like most?

BNI (organization) fans show strongest brand affinity for University of Illinois at Chicago (271.86×), Business plan (33.42×), and Chamber of commerce (11.79×) over the country average.

04

Where do BNI (organization) fans live in United States?

BNI (organization) fans in United States are most concentrated in Florida (reach ~40K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do BNI (organization) fans also like?

Beyond BNI (organization) itself, the audience over-indexes on Business plan (33.42×), Chamber of commerce (11.79×), Mortgage loans (4.79×), and LinkedIn (6.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See BNI (organization) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BNI (organization). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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