Rascasse Audience Intelligence

Business plan Audience in United States

A data profile of the people who buy, follow and care about Business plan in United States — modelled from more than twelve digital signal sources. Business plan has an estimated audience of 1,723,131 people in United States.

#6826among Topic in United States#1157in Business & Career

The average Business plan fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Startup company, Photo (French magazine), Business incubator, with strongest over-indexing on Startup company (7.1× the country average).

Demographically, the Business plan audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Business plan fan in United States is balanced, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Startup company.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business plan profile in United States.

Audience size
1.7M
in United States
Gender
52.6%♀
47.4% male
Age
43.7
average years
Country rank
#15984
Topic in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business plan fans

52.6% are female, 47.4% are male, average age 43.7.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Business plan audience in United States
MetricValue
Female52.6%
Male47.4%
Average age43.7
Estimated audience size1,723,131
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Business plan audience in United States
Age bracketShare%
16-198%
20-2916%
30-3925%
40-4926%
50+26%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Business plan audience comes from United States.

Worldwide audience distribution share by country for Business plan
CountryShare
Japan14.1%
Brazil10.4%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business plan audience in United States is strongest.

Fig. 05

Top regions by affinity

Business plan fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~80K1.47×
02Louisiana~30K1.46×
03North Carolina~70K1.43×
04Wyoming~4K1.40×
05North Dakota~5K1.27×
06Florida~100K1.25×
07New York~100K1.19×
08Washington, District of Columbia~6K1.19×
09Texas~200K1.16×
10Mississippi~20K1.12×
11Maryland~30K1.10×
12South Carolina~30K1.08×
13Hawaii~8K1.07×
14Arkansas~20K1.06×
15Nebraska~9K1.06×
16Illinois~60K1.05×
17Kansas~10K1.04×
18New Jersey~50K1.03×
19California~200K1.02×
20Alabama~20K1.02×
21Pennsylvania~60K1.01×
22Montana~5K1.00×
23Indiana~30K0.99×
24Virginia~40K0.98×
25Missouri~30K0.98×
26Colorado~30K0.98×
27Alaska~4K0.98×
28Tennessee~30K0.97×
29Oregon~20K0.95×
30Nevada~20K0.95×
31South Dakota~4K0.95×
32Minnesota~20K0.93×
33Arizona~30K0.92×
34Kentucky~20K0.91×
35Oklahoma~20K0.90×
36Idaho~8K0.90×
37New Mexico~8K0.90×
38Rhode Island~5K0.90×
39Delaware~4K0.90×
40Michigan~40K0.89×
41Washington~30K0.88×
42Massachusetts~30K0.88×
43Connecticut~20K0.88×
44Maine~5K0.88×
45Iowa~10K0.87×
46Utah~10K0.86×
47Ohio~40K0.84×
48West Virginia~7K0.83×
49Wisconsin~20K0.82×
50New Hampshire~5K0.80×
Fig. 06

Affinity by region

Affinity by region — Business plan, United States
0.80×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business plan audience
#·InterestCategoryAffinity×
01BNI (organization)Business & Career33.42×
02Business process automationTopic27.24×
03Seed acceleratorBusiness & Career22.19×
04Business incubatorBusiness & Career17.53×
05Business softwareBusiness & Career11.66×
06Photo (French magazine)Fashion & Accessoires10.60×
07Accounting softwareBusiness & Career7.30×
08Startup companyBusiness & Career7.10×
09Business schoolBusiness & Career6.73×
10QuickBooksHome & Garden6.32×
11Self-employmentBusiness & Career4.16×
12Indeed.comBusiness & Career3.06×
13T-MobileTechnology & Electronics2.80×
14Google DocsInternet & Social Media2.43×
15Instant messagingInternet & Social Media2.34×
16FIFA World Cup 2026Sports1.71×
17BusinessBusiness & Career1.68×
18Current eventsArts & Culture1.65×
19FamilyKids & Family1.60×
20InstagramInternet & Social Media1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business plan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.98×
Early Adopter MentalityPOWER1.86×
Need for SecurityCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business plan audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.08×
Healthy LifestyleBALANCE1.15×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business plan have in United States?

Business plan has an estimated audience of 1,723,131 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Business plan fans?

52.6% of Business plan fans are female, 47.4% are male, with an average age of 43.7 years.

03

Which brands do Business plan fans like most?

Business plan fans show strongest brand affinity for Startup company (7.1×), Photo (French magazine) (10.6×), and Business incubator (17.53×) over the country average.

04

Where do Business plan fans live in United States?

Business plan fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Business plan fans also like?

Beyond Business plan itself, the audience over-indexes on Photo (French magazine) (10.6×), Business incubator (17.53×), Indeed.com (3.06×), and Business software (11.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Business plan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Business plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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