Business plan Audience in United States

Business plan logo

Business plan has an estimated audience of 1,723,131 people in United States. 52.6% are female, 47.4% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Startup company, Business incubator, Indeed.com, Business software, Photo (French magazine).

The average Business plan fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Startup company, Business incubator, Indeed.com, with strongest over-indexing on Startup company (7.1× the country average). Demographically, the Business plan audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Business plan fans

Demographic split for Business plan audience in United States
MetricValue
Female52.6%
Male47.4%
Average age43.7
Estimated audience size1,723,131

Audience persona

The typical Business plan fan in United States is balanced, around 43.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Startup company.

Top regions in United States

Top regions ranked by reach for Business plan in United States
RegionReachAffinity
California213,6861.13×
Texas164,5531.11×
Florida156,2861.34×
New York133,6171.39×
Georgia88,0701.66×
North Carolina77,5461.5×
Illinois67,7411.18×
Pennsylvania63,4251.09×
New Jersey48,8501.11×
Ohio44,2540.83×
Michigan41,8240.93×
Virginia40,1330.96×
Maryland34,7121.17×
Arizona34,2820.97×
Tennessee33,9670.98×
Massachusetts31,9190.94×
Washington29,3430.85×
Indiana29,1470.93×
South Carolina28,5881.1×
Colorado28,2081.04×
Missouri26,8950.97×
Louisiana26,6371.2×
Alabama25,6101.06×
Minnesota21,5570.87×
Wisconsin19,6920.76×
Kentucky19,4460.9×
Oregon18,9990.96×
Oklahoma17,1460.9×
Nevada16,4650.99×
Mississippi16,1821.14×
Arkansas15,8821.12×
Connecticut15,1620.88×
Kansas13,3820.99×
Utah12,5430.81×
Iowa10,9230.77×
Nebraska9,7231.13×
Hawaii8,5201.15×
New Mexico7,6070.88×
Idaho7,2520.84×
Washington, District of Columbia6,8261.32×
West Virginia5,7770.72×
Maine4,8810.79×
Montana4,7901×
Rhode Island4,5960.84×
New Hampshire4,3140.64×
North Dakota4,0751.15×
Delaware3,7620.79×
Alaska3,5130.95×
South Dakota3,4880.88×
Vermont2,2600.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Business plan audience
BrandAffinityCategory
Startup company7.1×Business & Career
Business incubator17.53×Business & Career
Indeed.com3.06×Business & Career
Business software11.66×Business & Career
Photo (French magazine)10.6×Fashion & Accessoires
T-Mobile2.8×Technology & Electronics
Seed accelerator22.19×Business & Career
Business school6.73×Business & Career
Business1.68×Business & Career
QuickBooks6.32×Home & Garden
Instagram1.57×Internet & Social Media
Family1.6×Kids & Family
BNI (organization)33.42×Business & Career
YouTube1.59×Movies & TV
Accounting software7.3×Business & Career
Business process automation27.24×
Google Docs2.43×Internet & Social Media
Instant messaging2.34×Internet & Social Media
Current events1.65×Arts & Culture
Self-employment4.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Business plan audience
TraitClusterScore
Luxury OrientationPREMIUM3.27
Risk AppetiteTHRILL2.5
LGBTQ+ IdentityOPEN2.38
Career OrientationPOWER2.22
Urban LifestyleOPEN1.61
Quality AwarenessPREMIUM1.59

Worldwide distribution

Worldwide audience distribution share by country for Business plan
CountryShare
Japan14.1%
Brazil10.5%
Italy8.0%

See Business plan audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Business plan have in United States?

Business plan has an estimated audience of 1,723,131 people in United States, concentrated in California and Texas.

What is the gender split and age of Business plan fans?

52.6% of Business plan fans are female, 47.4% are male, with an average age of 43.7 years.

Which brands do Business plan fans like most?

Business plan fans show strongest brand affinity for Startup company (7.1×), Business incubator (17.53×), and Indeed.com (3.06×) over the country average.

Where do Business plan fans live in United States?

Business plan fans in United States are most concentrated in California (reach 213,686), Texas (reach 164,553), and Florida (reach 156,286). These three regions account for the largest share of the active audience.

What other brands do Business plan fans also like?

Beyond Business plan itself, the audience over-indexes on Business incubator (17.53×), Indeed.com (3.06×), Business software (11.66×), and Photo (French magazine) (10.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Business plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.