Business plan Audience in Germany
Business plan has an estimated audience of 560,161 people in Germany. 47.4% are female, 52.6% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moodle, Google Ventures, Accel Partners, Fiverr, Vistaprint.
The average Business plan fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moodle, Google Ventures, Accel Partners, with strongest over-indexing on Moodle (34.81× the country average). Demographically, the Business plan audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Business plan fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 39.4 |
| Estimated audience size | 560,161 |
Audience persona
The typical Business plan fan in Germany is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Moodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 139,909 | 1.14× |
| Bayern | 103,641 | 1.15× |
| Baden-Württemberg | 95,011 | 1.24× |
| Niedersachsen | 60,817 | 1.12× |
| Hessen | 49,040 | 1.15× |
| Berlin | 29,611 | 1.18× |
| Rheinland-Pfalz | 26,434 | 0.94× |
| Sachsen | 25,460 | 0.93× |
| Schleswig-Holstein | 21,413 | 1.06× |
| Brandenburg | 15,148 | 0.87× |
| Hamburg | 14,374 | 1.14× |
| Thüringen | 10,788 | 0.76× |
| Sachsen-Anhalt | 9,689 | 0.67× |
| Mecklenburg-Vorpommern | 8,930 | 0.84× |
| Saarland | 5,641 | 0.82× |
| Bremen | 4,773 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moodle | 34.81× | Technology & Electronics |
| Google Ventures | 32.44× | Business & Career |
| Accel Partners | 41.35× | Business & Career |
| Fiverr | 8.66× | Business & Career |
| Vistaprint | 6.24× | Business & Career |
| Business analysis | 11.95× | Business & Career |
| Google Drive | 3.07× | Technology & Electronics |
| AutoScout24 | 1.77× | Cars & Mobility |
| Business model | 4.18× | Business & Career |
| Digitizing | 4.19× | Technology & Electronics |
| JIRA | 8.51× | Technology & Electronics |
| Google Trends | 7.74× | Internet & Social Media |
| Business process | 3.9× | Business & Career |
| Dropbox (service) | 4.19× | Technology & Electronics |
| 1.53× | Internet & Social Media | |
| EdX | 8.14× | Kids & Family |
| Strategic management | 4.91× | Business & Career |
| General Aviation News | 82.47× | News |
| Strategic planning | 5.09× | Business & Career |
| Wikipedia | 1.52× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.35 |
| Indulgence | JOY | 2.16 |
| Risk Appetite | THRILL | 1.66 |
| Sustainability | BALANCE | 1.51 |
| Social Media Usage | JOY | 1.42 |
| Sports Activity | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.1% |
| Brazil | 10.5% |
| Italy | 8.0% |
See Business plan audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Business plan have in Germany?
Business plan has an estimated audience of 560,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Business plan fans?
47.4% of Business plan fans are female, 52.6% are male, with an average age of 39.4 years.
Which brands do Business plan fans like most?
Business plan fans show strongest brand affinity for Moodle (34.81×), Google Ventures (32.44×), and Accel Partners (41.35×) over the country average.
Where do Business plan fans live in Germany?
Business plan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 139,909), Bayern (reach 103,641), and Baden-Württemberg (reach 95,011). These three regions account for the largest share of the active audience.
What other brands do Business plan fans also like?
Beyond Business plan itself, the audience over-indexes on Google Ventures (32.44×), Accel Partners (41.35×), Fiverr (8.66×), and Vistaprint (6.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Business plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.