Rascasse Audience Intelligence

Business plan Audience in Germany

A data profile of the people who buy, follow and care about Business plan in Germany — modelled from more than twelve digital signal sources. Business plan has an estimated audience of 560,161 people in Germany.

#4397among Topic in Germany#830in Business & Career

The average Business plan fan in Germany is 39.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moodle, Google Ventures, Accel Partners, with strongest over-indexing on Moodle (34.81× the country average).

Demographically, the Business plan audience skews balanced with an average age of 39.4, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Business plan fan in Germany is balanced, around 39.4 years old, with strong Career Orientation tendencies and a notable affinity for Moodle.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Business plan profile in Germany.

Audience size
560K
in Germany
Gender
47.4%♀
52.6% male
Age
39.4
average years
Country rank
#10716
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Business plan fans

47.4% are female, 52.6% are male, average age 39.4.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Business plan audience in Germany
MetricValue
Female47.4%
Male52.6%
Average age39.4
Estimated audience size560,161
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Business plan audience in Germany
Age bracketShare%
16-1917%
20-2918%
30-3925%
40-4924%
50+16%
Fig. 04

Worldwide distribution

2.1%

of the worldwide Business plan audience comes from Germany.

Worldwide audience distribution share by country for Business plan
CountryShare
Japan14.1%
Brazil10.4%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Business plan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Business plan fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~90K1.18×
02Nordrhein-Westfalen~100K1.11×
03Berlin~30K1.10×
04Bayern~100K1.09×
05Hessen~50K1.09×
06Niedersachsen~60K1.08×
07Schleswig-Holstein~20K1.08×
08Hamburg~10K1.08×
09Bremen~5K1.04×
10Rheinland-Pfalz~30K0.94×
11Sachsen~30K0.93×
12Brandenburg~20K0.92×
13Saarland~6K0.91×
14Thüringen~10K0.90×
15Mecklenburg-Vorpommern~9K0.88×
16Sachsen-Anhalt~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Business plan, Germany
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Business plan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Business plan audience
#·InterestCategoryAffinity×
01General Aviation NewsNews82.47×
02Accel PartnersBusiness & Career41.35×
03MoodleTechnology & Electronics34.81×
04Google VenturesBusiness & Career32.44×
05Business analysisBusiness & Career11.95×
06FiverrBusiness & Career8.66×
07JIRATechnology & Electronics8.51×
08EdXKids & Family8.14×
09Google TrendsInternet & Social Media7.74×
10VistaprintBusiness & Career6.24×
11Strategic planningBusiness & Career5.09×
12Strategic managementBusiness & Career4.91×
13DigitizingTechnology & Electronics4.19×
14Dropbox (service)Technology & Electronics4.19×
15Business modelBusiness & Career4.18×
16Business processBusiness & Career3.90×
17Google DriveTechnology & Electronics3.07×
18ClaudeTechnology & Electronics1.88×
19AutoScout24Cars & Mobility1.77×
20WikipediaInternet & Social Media1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Business plan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Business plan audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Need for SecurityCONSERVATISM1.51×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Business plan audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.82×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Business plan have in Germany?

Business plan has an estimated audience of 560,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Business plan fans?

47.4% of Business plan fans are female, 52.6% are male, with an average age of 39.4 years.

03

Which brands do Business plan fans like most?

Business plan fans show strongest brand affinity for Moodle (34.81×), Google Ventures (32.44×), and Accel Partners (41.35×) over the country average.

04

Where do Business plan fans live in Germany?

Business plan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Business plan fans also like?

Beyond Business plan itself, the audience over-indexes on Google Ventures (32.44×), Accel Partners (41.35×), Fiverr (8.66×), and Vistaprint (6.24×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Business plan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Business plan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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