DePaul University Audience in United States

DePaul University logo

DePaul University has an estimated audience of 1,013,619 people in United States. 64.0% are female, 36.0% are male, average age 37.5. Top regions: Illinois, California, Texas. Top brand affinities: Urban horticulture, Keegan Bradley, Kean University, Keeping up with the Kardashian, Natural rubber.

The average DePaul University fan in United States is 37.5 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Urban horticulture, Keegan Bradley, Kean University, with strongest over-indexing on Urban horticulture (6.62× the country average). Demographically, the DePaul University audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of DePaul University fans

Demographic split for DePaul University audience in United States
MetricValue
Female64.0%
Male36.0%
Average age37.5
Estimated audience size1,013,619

Audience persona

The typical DePaul University fan in United States is more female, around 37.5 years old, with strong Community Orientation tendencies and a notable affinity for Urban horticulture.

Top regions in United States

Top regions ranked by reach for DePaul University in United States
RegionReachAffinity
Illinois418,88212.41×
California86,6940.78×
Texas64,8890.74×
New York46,7030.82×
Florida40,6700.59×
Indiana40,5712.19×
Michigan33,7201.27×
Ohio32,3701.04×
Wisconsin27,1301.78×
Pennsylvania23,8170.7×
Missouri22,1241.35×
Georgia21,7610.7×
New Jersey21,4450.83×
Massachusetts20,4481.02×
Virginia20,2360.82×
North Carolina19,5010.64×
Minnesota18,7171.29×
Maryland16,3590.94×
Tennessee15,2530.75×
Washington15,1190.74×
Colorado12,7710.8×
Arizona12,0050.58×
Connecticut10,8421.07×
Kentucky10,6920.84×
Iowa9,8341.18×
South Carolina8,6360.57×
Oregon8,3030.71×
Alabama7,3280.52×
Louisiana7,2030.55×
Kansas7,1760.9×
Oklahoma5,8020.52×
Arkansas5,3070.64×
Nebraska5,0470.99×
Nevada4,3450.44×
Washington, District of Columbia4,2471.39×
Mississippi3,8460.46×
Utah3,6600.4×
Rhode Island2,9130.9×
New Hampshire2,4600.62×
Hawaii2,3120.53×
New Mexico2,0710.41×
Maine1,9020.52×
West Virginia1,7970.38×
Idaho1,7590.35×
Vermont1,5010.84×
Delaware1,3480.48×
South Dakota1,2180.52×
Montana1,1170.4×
North Dakota1,0620.51×
Alaska5660.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DePaul University audience
BrandAffinityCategory
Urban horticulture6.62×Home & Garden
Keegan Bradley7×Sports
Kean University21.92×Business & Career
Keeping up with the Kardashian25.51×Movies & TV
Natural rubber1.57×Cars & Mobility
Jesse Plemons2.56×Movies & TV
Tuscany4.58×Travel & Leisure
edureka20×Business & Career
Nipsey Hussle2.99×Music & Radio
Nebraska Cornhuskers football1.81×Sports
Jeep Wagoneer2.83×Cars & Mobility
Steampunk2.28×Fashion & Accessoires
Mangaka1.92×Literature
Home staging2.26×Home & Garden
The Ice Queen14.26×Literature
The Kessler11.89×Arts & Culture
Charlamagne Tha God3.9×Movies & TV
Viator2.33×Travel & Leisure
Paul Casey15.95×Sports
Glossier2.11×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DePaul University audience
TraitClusterScore
Community OrientationOPEN1.77
ExtroversionTHRILL1.43
Early Adopter MentalityPOWER1.39
IndulgenceJOY1.28
Career OrientationPOWER1.25
PatriotismCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for DePaul University
CountryShare
United States65.2%
United Kingdom5.8%
India3.1%

See DePaul University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does DePaul University have in United States?

DePaul University has an estimated audience of 1,013,619 people in United States, concentrated in Illinois and California.

What is the gender split and age of DePaul University fans?

64.0% of DePaul University fans are female, 36.0% are male, with an average age of 37.5 years.

Which brands do DePaul University fans like most?

DePaul University fans show strongest brand affinity for Urban horticulture (6.62×), Keegan Bradley (7×), and Kean University (21.92×) over the country average.

Where do DePaul University fans live in United States?

DePaul University fans in United States are most concentrated in Illinois (reach 418,882), California (reach 86,694), and Texas (reach 64,889). These three regions account for the largest share of the active audience.

What other brands do DePaul University fans also like?

Beyond DePaul University itself, the audience over-indexes on Keegan Bradley (7×), Kean University (21.92×), Keeping up with the Kardashian (25.51×), and Natural rubber (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DePaul University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.