Rascasse Audience Intelligence

DePaul University Audience in United States

A data profile of the people who buy, follow and care about DePaul University in United States — modelled from more than twelve digital signal sources. DePaul University has an estimated audience of 1,013,619 people in United States.

#139among University in United States#2106among POI in United States#1546in Business & Career

The average DePaul University fan in United States is 37.5 years old, more female, and lives primarily in Illinois.

The audience is concentrated in Illinois, California, Texas.

Top brand affinities include Philz Coffee, FlightAware, University of Notre Dame, with strongest over-indexing on Philz Coffee (55.8× the country average).

Demographically, the DePaul University audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DePaul University fan in United States is more female, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Philz Coffee.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DePaul University profile in United States.

Audience size
1M
in United States
Gender
64.0%♀
36.0% male
Age
37.5
average years
Country rank
#23461
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DePaul University fans

64.0% are female, 36.0% are male, average age 37.5.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for DePaul University audience in United States
MetricValue
Female64.0%
Male36.0%
Average age37.5
Estimated audience size1,013,619
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the DePaul University audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4923%
50+15%
Fig. 04

Worldwide distribution

65.1%

of the worldwide DePaul University audience comes from United States.

Worldwide audience distribution share by country for DePaul University
CountryShare
United States65.1%
United Kingdom5.8%
India3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DePaul University audience in United States is strongest.

Fig. 05

Top regions by affinity

DePaul University fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~400K12.74×
02Indiana~40K2.14×
03Wisconsin~30K1.77×
04Missouri~20K1.32×
05Minnesota~20K1.32×
06Washington, District of Columbia~4K1.30×
07Iowa~10K1.21×
08Michigan~30K1.20×
09Connecticut~10K1.11×
10Nebraska~5K1.01×
11Ohio~30K0.98×
12Massachusetts~20K0.98×
13Rhode Island~3K0.93×
14Vermont~2K0.93×
15Kansas~7K0.89×
16Maryland~20K0.88×
17Kentucky~10K0.85×
18New Jersey~20K0.80×
19Virginia~20K0.79×
20Colorado~10K0.78×
21Oregon~9K0.75×
22California~80K0.74×
23Tennessee~10K0.74×
24New York~40K0.73×
25South Dakota~2K0.73×
26Pennsylvania~20K0.71×
27Washington~10K0.70×
28North Dakota~1K0.70×
29Texas~60K0.69×
30New Hampshire~3K0.68×
31Alaska~1K0.67×
32Georgia~20K0.66×
33Arkansas~5K0.65×
34Maine~2K0.65×
35Delaware~2K0.64×
36North Carolina~20K0.62×
37Hawaii~3K0.62×
38Montana~2K0.61×
39Louisiana~8K0.60×
40Arizona~10K0.58×
41South Carolina~9K0.58×
42Oklahoma~6K0.57×
43Florida~40K0.56×
44Mississippi~5K0.56×
45New Mexico~3K0.56×
46West Virginia~3K0.56×
47Alabama~8K0.55×
48Idaho~3K0.53×
49Nevada~5K0.51×
50Utah~4K0.48×
Fig. 06

Affinity by region

Affinity by region — DePaul University, United States
0.48×1.00×12.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DePaul University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DePaul University audience
#·InterestCategoryAffinity×
01Philz CoffeeFood & Beverages55.80×
02University of Illinois at ChicagoBusiness & Career37.28×
03Boston CollegeBusiness & Career29.98×
04Colgate UniversityBusiness & Career29.34×
05James Madison UniversityBusiness & Career28.56×
06Carnegie Mellon UniversityBusiness & Career26.48×
07University of PittsburghBusiness & Career22.22×
08University of Notre DameBusiness & Career19.30×
09Iowa State UniversityBusiness & Career18.89×
10FlightAwareTravel & Leisure17.56×
11Duke UniversityBusiness & Career12.70×
12University of Southern CaliforniaBusiness & Career11.29×
13Northwestern UniversityBusiness & Career10.30×
14Michigan State UniversityBusiness & Career9.67×
15Britney SpearsMusic & Radio7.15×
16Non-alcoholic beverageFood & Beverages4.97×
17Renewable energyBusiness & Career3.37×
18Mortgage loansBusiness & Career2.34×
19AirbnbTravel & Leisure2.14×
20PinterestInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DePaul University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DePaul University audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.04×
Community OrientationOPEN1.96×
Career OrientationPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DePaul University audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
DIY MentalityTHRILL0.87×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DePaul University have in United States?

DePaul University has an estimated audience of 1,013,619 people in United States, concentrated in Illinois and California.

02

What is the gender split and age of DePaul University fans?

64.0% of DePaul University fans are female, 36.0% are male, with an average age of 37.5 years.

03

Which brands do DePaul University fans like most?

DePaul University fans show strongest brand affinity for Philz Coffee (55.8×), FlightAware (17.56×), and University of Notre Dame (19.3×) over the country average.

04

Where do DePaul University fans live in United States?

DePaul University fans in United States are most concentrated in Illinois (reach ~400K), California (reach ~80K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do DePaul University fans also like?

Beyond DePaul University itself, the audience over-indexes on FlightAware (17.56×), University of Notre Dame (19.3×), Colgate University (29.34×), and Britney Spears (7.15×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DePaul University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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