Rutgers University Audience in United States
Rutgers University has an estimated audience of 1,121,498 people in United States. 56.8% are female, 43.2% are male, average age 37.3. Top regions: New Jersey, New York, California. Top brand affinities: Rutgers Scarlet Knights football, Drake University, DePauw University, Rutgers Scarlet Knights, Georgetown University.
The average Rutgers University fan in United States is 37.3 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include Rutgers Scarlet Knights football, Drake University, DePauw University, with strongest over-indexing on Rutgers Scarlet Knights football (75.18× the country average). Demographically, the Rutgers University audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Rutgers University fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 37.3 |
| Estimated audience size | 1,121,498 |
Audience persona
The typical Rutgers University fan in United States is more female, around 37.3 years old, with strong Sustainability tendencies and a notable affinity for Rutgers Scarlet Knights football.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New Jersey | 242,333 | 8.5× |
| New York | 130,495 | 2.08× |
| California | 111,662 | 0.91× |
| Texas | 67,781 | 0.7× |
| Pennsylvania | 65,274 | 1.73× |
| Florida | 47,848 | 0.63× |
| Massachusetts | 40,253 | 1.82× |
| Virginia | 34,967 | 1.28× |
| Illinois | 33,791 | 0.9× |
| Maryland | 32,323 | 1.68× |
| North Carolina | 28,678 | 0.85× |
| Georgia | 27,430 | 0.79× |
| Ohio | 22,578 | 0.65× |
| Washington | 22,205 | 0.99× |
| Michigan | 20,987 | 0.72× |
| Connecticut | 19,850 | 1.76× |
| Minnesota | 14,499 | 0.9× |
| Indiana | 13,806 | 0.67× |
| Tennessee | 12,981 | 0.58× |
| Arizona | 12,581 | 0.55× |
| Wisconsin | 12,579 | 0.75× |
| Colorado | 11,825 | 0.67× |
| Missouri | 11,578 | 0.64× |
| South Carolina | 11,305 | 0.67× |
| Oregon | 10,182 | 0.79× |
| Kansas | 8,986 | 1.02× |
| Alabama | 8,335 | 0.53× |
| Louisiana | 7,507 | 0.52× |
| Kentucky | 7,359 | 0.52× |
| Oklahoma | 6,993 | 0.56× |
| Iowa | 6,753 | 0.73× |
| Nebraska | 6,278 | 1.12× |
| Washington, District of Columbia | 5,618 | 1.67× |
| Nevada | 5,462 | 0.5× |
| Utah | 5,005 | 0.5× |
| Delaware | 5,001 | 1.62× |
| New Hampshire | 4,833 | 1.09× |
| Mississippi | 4,756 | 0.51× |
| Rhode Island | 4,515 | 1.26× |
| Arkansas | 4,499 | 0.49× |
| Maine | 3,211 | 0.8× |
| Hawaii | 2,924 | 0.61× |
| West Virginia | 2,845 | 0.54× |
| Idaho | 2,760 | 0.49× |
| New Mexico | 2,513 | 0.45× |
| Vermont | 1,835 | 0.93× |
| Montana | 1,514 | 0.49× |
| South Dakota | 1,440 | 0.56× |
| North Dakota | 1,090 | 0.47× |
| Alaska | 880 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rutgers Scarlet Knights football | 75.18× | Sports |
| Drake University | 25.69× | Business & Career |
| DePauw University | 69.07× | Business & Career |
| Rutgers Scarlet Knights | 72.55× | Sports |
| Georgetown University | 13.12× | Business & Career |
| Drexel University | 27.87× | Business & Career |
| Lehigh University | 36.72× | Business & Career |
| James Gandolfini | 12.53× | Movies & TV |
| University of Colorado Boulder | 16.77× | Business & Career |
| Colgate University | 13.65× | Business & Career |
| Georgia Institute of Technology | 22.21× | Business & Career |
| Minnesota Golden Gophers | 20.51× | Sports |
| Northwestern University | 9.72× | Business & Career |
| San Diego State University | 11.54× | Business & Career |
| New Jersey Institute of Technology | 34.15× | Business & Career |
| New Jersey | 3.57× | Travel & Leisure |
| Newark, New Jersey | 5.93× | Travel & Leisure |
| Boise State University | 21.8× | Business & Career |
| University of Southern California | 10.22× | Business & Career |
| University of Wisconsin–Milwaukee | 23.32× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.95 |
| Mindfulness | BALANCE | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
| Sports Activity | POWER | 1.1 |
| Social Media Usage | JOY | 1.08 |
| Extroversion | THRILL | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 37.6% |
| United States | 35.2% |
| Taiwan | 1.7% |
See Rutgers University audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Rutgers University have in United States?
Rutgers University has an estimated audience of 1,121,498 people in United States, concentrated in New Jersey and New York.
What is the gender split and age of Rutgers University fans?
56.8% of Rutgers University fans are female, 43.2% are male, with an average age of 37.3 years.
Which brands do Rutgers University fans like most?
Rutgers University fans show strongest brand affinity for Rutgers Scarlet Knights football (75.18×), Drake University (25.69×), and DePauw University (69.07×) over the country average.
Where do Rutgers University fans live in United States?
Rutgers University fans in United States are most concentrated in New Jersey (reach 242,333), New York (reach 130,495), and California (reach 111,662). These three regions account for the largest share of the active audience.
What other brands do Rutgers University fans also like?
Beyond Rutgers University itself, the audience over-indexes on Drake University (25.69×), DePauw University (69.07×), Rutgers Scarlet Knights (72.55×), and Georgetown University (13.12×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rutgers University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.