Rascasse Audience Intelligence

Rutgers University Audience in United States

A data profile of the people who buy, follow and care about Rutgers University in United States — modelled from more than twelve digital signal sources. Rutgers University has an estimated audience of 1,121,498 people in United States.

#123among University in United States#1923among POI in United States#1449in Business & Career

The average Rutgers University fan in United States is 37.3 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include Rutgers Scarlet Knights football, Drake University, DePauw University, with strongest over-indexing on Rutgers Scarlet Knights football (75.18× the country average).

Demographically, the Rutgers University audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Individualism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rutgers University fan in United States is more female, around 37.3 years old, with strong Individualism tendencies and a notable affinity for Rutgers Scarlet Knights football.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rutgers University profile in United States.

Audience size
1.1M
in United States
Gender
56.8%♀
43.2% male
Age
37.3
average years
Country rank
#21883
POI in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rutgers University fans

56.8% are female, 43.2% are male, average age 37.3.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Rutgers University audience in United States
MetricValue
Female56.8%
Male43.2%
Average age37.3
Estimated audience size1,121,498
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Rutgers University audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4920%
50+18%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Rutgers University audience comes from United States.

Worldwide audience distribution share by country for Rutgers University
CountryShare
China37.3%
United States34.9%
Taiwan1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rutgers University audience in United States is strongest.

Fig. 05

Top regions by affinity

Rutgers University fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~300K9.60×
02New York~100K2.22×
03Connecticut~20K1.72×
04Massachusetts~40K1.70×
05Delaware~5K1.69×
06Pennsylvania~60K1.68×
07Maryland~30K1.65×
08Washington, District of Columbia~5K1.59×
09Virginia~30K1.24×
10Rhode Island~4K1.24×
11New Hampshire~5K1.15×
12Vermont~2K1.01×
13Nebraska~6K1.00×
14Kansas~8K0.88×
15Washington~20K0.87×
16Illinois~30K0.86×
17Oregon~10K0.85×
18Maine~3K0.84×
19Iowa~8K0.83×
20California~100K0.81×
21North Carolina~30K0.80×
22Minnesota~10K0.80×
23Georgia~30K0.75×
24Hawaii~3K0.70×
25Texas~60K0.67×
26Ohio~20K0.67×
27Indiana~10K0.67×
28Wisconsin~10K0.67×
29Michigan~20K0.65×
30South Carolina~10K0.65×
31South Dakota~2K0.65×
32Colorado~10K0.64×
33Florida~50K0.63×
34West Virginia~3K0.63×
35North Dakota~1K0.62×
36Missouri~10K0.61×
37Louisiana~9K0.59×
38Alaska~1K0.59×
39Tennessee~10K0.58×
40Montana~2K0.58×
41Kentucky~8K0.55×
42Mississippi~5K0.55×
43Alabama~9K0.54×
44Oklahoma~7K0.54×
45Idaho~3K0.54×
46Arizona~10K0.53×
47Arkansas~5K0.53×
48Utah~5K0.52×
49Nevada~6K0.51×
50New Mexico~3K0.51×
Fig. 06

Affinity by region

Affinity by region — Rutgers University, United States
0.51×1.00×9.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rutgers University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rutgers University audience
#·InterestCategoryAffinity×
01Rutgers Scarlet Knights footballSports75.18×
02Rutgers Scarlet KnightsSports72.55×
03DePauw UniversityBusiness & Career69.07×
04Lehigh UniversityBusiness & Career36.72×
05New Jersey Institute of TechnologyBusiness & Career34.15×
06Drexel UniversityBusiness & Career27.87×
07Drake UniversityBusiness & Career25.69×
08University of Wisconsin–MilwaukeeBusiness & Career23.32×
09Georgia Institute of TechnologyBusiness & Career22.21×
10Boise State UniversityBusiness & Career21.80×
11Minnesota Golden GophersSports20.51×
12University of Colorado BoulderBusiness & Career16.77×
13Colgate UniversityBusiness & Career13.65×
14Georgetown UniversityBusiness & Career13.12×
15James GandolfiniMovies & TV12.53×
16San Diego State UniversityBusiness & Career11.54×
17University of Southern CaliforniaBusiness & Career10.22×
18Northwestern UniversityBusiness & Career9.72×
19Newark, New JerseyTravel & Leisure5.93×
20New JerseyTravel & Leisure3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rutgers University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rutgers University audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.32×
Career OrientationPOWER1.30×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rutgers University audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.93×
DIY MentalityTHRILL0.93×
SustainabilityBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rutgers University have in United States?

Rutgers University has an estimated audience of 1,121,498 people in United States, concentrated in New Jersey and New York.

02

What is the gender split and age of Rutgers University fans?

56.8% of Rutgers University fans are female, 43.2% are male, with an average age of 37.3 years.

03

Which brands do Rutgers University fans like most?

Rutgers University fans show strongest brand affinity for Rutgers Scarlet Knights football (75.18×), Drake University (25.69×), and DePauw University (69.07×) over the country average.

04

Where do Rutgers University fans live in United States?

Rutgers University fans in United States are most concentrated in New Jersey (reach ~300K), New York (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rutgers University fans also like?

Beyond Rutgers University itself, the audience over-indexes on Drake University (25.69×), DePauw University (69.07×), Rutgers Scarlet Knights (72.55×), and Georgetown University (13.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rutgers University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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