Georgia Institute of Technology Audience in United States
Georgia Institute of Technology has an estimated audience of 743,273 people in United States. 44.6% are female, 55.4% are male, average age 35.5. Top brand affinities: Scratching post, Keegan Bradley, JibJab, Jill Scott, Historic site.
Top brand affinities include Scratching post, Keegan Bradley, JibJab, with strongest over-indexing on Scratching post (16.72× the country average). Demographically, the Georgia Institute of Technology audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Business & Career · Type: POI
Demographics of Georgia Institute of Technology fans
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 35.5 |
| Estimated audience size | 743,273 |
Audience persona
The typical Georgia Institute of Technology fan in United States is more male, around 35.5 years old, with strong Risk Appetite tendencies and a notable affinity for Scratching post.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Scratching post | 16.72× | Pets & Animals |
| Keegan Bradley | 9.97× | Sports |
| JibJab | 7.26× | Internet & Social Media |
| Jill Scott | 7.14× | Music & Radio |
| Historic site | 4.6× | Arts & Culture |
| Governor of Michigan | 7.4× | Politics & Society |
| Cincinnati Bearcats | 10.3× | Sports |
| Goop | 5.29× | Internet & Social Media |
| Home equity | 1.69× | Home & Garden |
| Grinch | 3.33× | Movies & TV |
| Paul Casey | 31.88× | Sports |
| Mangaka | 3.37× | Literature |
| Keeping up with the Kardashian | 25.73× | Movies & TV |
| Vocal harmony | 3.4× | Music & Radio |
| Wok | 4.75× | Food & Beverages |
| Urban horticulture | 2.51× | Home & Garden |
| Nipsey Hussle | 3.91× | Music & Radio |
| Google Home | 3.86× | Technology & Electronics |
| Nebraska Cornhuskers football | 2.1× | Sports |
| Charlamagne Tha God | 5.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.47 |
| Luxury Orientation | PREMIUM | 2.1 |
| Career Orientation | POWER | 1.39 |
| Patriotism | CONSERVATISM | 1.3 |
| Need for Security | CONSERVATISM | 1.19 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 62.4% |
| Japan | 11.9% |
| India | 3.8% |
See Georgia Institute of Technology audiences in other countries
- Georgia Institute of Technology — Germany
- Georgia Institute of Technology — United Kingdom
- Georgia Institute of Technology — France
- Georgia Institute of Technology — Italy
- Georgia Institute of Technology — Spain
- Georgia Institute of Technology — Brazil
- Georgia Institute of Technology — Japan
- Georgia Institute of Technology — South Korea
- Georgia Institute of Technology — India
More Business & Career audiences in United States
- United States (134,384,245)
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- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Georgia Institute of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.