Rascasse Audience Intelligence

University of Wisconsin–Milwaukee Audience in United States

Name: University of Wisconsin–Milwaukee — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about University of Wisconsin–Milwaukee in United States — modelled from more than twelve digital signal sources. University of Wisconsin–Milwaukee has an estimated audience of 573,899 people in United States.

#238among University in United States #3427among POI in United States #2104in Business & Career

The average University of Wisconsin–Milwaukee fan in United States is 34.2 years old, more female, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Illinois, California.

Top brand affinities include University of Wisconsin–Madison, FlightAware, Boho-chic, with strongest over-indexing on University of Wisconsin–Madison (41.8× the country average).

Demographically, the University of Wisconsin–Milwaukee audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of Wisconsin–Milwaukee fan in United States is more female, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for University of Wisconsin–Madison.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of Wisconsin–Milwaukee profile in United States.

Audience size

574K

in United States

Gender

62.7%♀

37.3% male

Age

34.2

average years

Country rank

#33726

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of University of Wisconsin–Milwaukee fans

62.7% are female, 37.3% are male, average age 34.2.

Fig. 02

Gender split

62.7%

Female

37.3%

Male

Demographic split for University of Wisconsin–Milwaukee audience in United States
Metric	Value
Female	62.7%
Male	37.3%
Average age	34.2
Estimated audience size	573,899

Fig. 03

Age distribution

Age distribution of the University of Wisconsin–Milwaukee audience in United States
Age bracket	Share	%
16-19		39%
20-29		17%
30-39		14%
40-49		14%
50+		16%

Fig. 04

Worldwide distribution

77.0%

of the worldwide University of Wisconsin–Milwaukee audience comes from United States.

Worldwide audience distribution share by country for University of Wisconsin–Milwaukee
Country	Share
United States	77.0%
United Kingdom	4.5%
Italy	2.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of Wisconsin–Milwaukee audience in United States is strongest.

Fig. 05

Top regions by affinity

University of Wisconsin–Milwaukee fans by region: top regions in United States
#	Region	Reach	×
01	Wisconsin	~200K	25.26×
02	Illinois	~60K	3.36×
03	Minnesota	~20K	2.06×
04	Iowa	~6K	1.27×
05	North Dakota	~1K	0.94×
06	South Dakota	~1K	0.89×
07	Alaska	~1K	0.87×
08	Vermont	<1K	0.87×
09	Nebraska	~2K	0.86×
10	Washington, District of Columbia	~1K	0.85×
11	Indiana	~9K	0.83×
12	Montana	~1K	0.81×
13	West Virginia	~2K	0.80×
14	Rhode Island	~1K	0.79×
15	Delaware	~1K	0.79×
16	New Hampshire	~2K	0.78×
17	Maine	~2K	0.78×
18	Hawaii	~2K	0.76×
19	Michigan	~10K	0.75×
20	Missouri	~7K	0.75×
21	Idaho	~2K	0.74×
22	Kansas	~3K	0.73×
23	New Mexico	~2K	0.72×
24	Mississippi	~3K	0.71×
25	Arkansas	~3K	0.68×
26	Oklahoma	~4K	0.63×
27	Kentucky	~4K	0.62×
28	Utah	~3K	0.62×
29	Louisiana	~5K	0.61×
30	Connecticut	~4K	0.61×
31	Nevada	~3K	0.61×
32	Oregon	~4K	0.60×
33	Alabama	~5K	0.58×
34	Virginia	~8K	0.57×
35	Maryland	~6K	0.57×
36	Colorado	~5K	0.56×
37	South Carolina	~5K	0.55×
38	Ohio	~10K	0.54×
39	Arizona	~6K	0.53×
40	Tennessee	~6K	0.52×
41	Washington	~6K	0.52×
42	Massachusetts	~6K	0.52×
43	New Jersey	~7K	0.48×
44	North Carolina	~8K	0.46×
45	Georgia	~8K	0.45×
46	Pennsylvania	~9K	0.44×
47	Texas	~20K	0.40×
48	New York	~10K	0.38×
49	Florida	~10K	0.36×
50	California	~20K	0.35×

Affinity by region — University of Wisconsin–Milwaukee, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of Wisconsin–Milwaukee audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of Wisconsin–Milwaukee audience
#	Interest	Category	×
01	Steel Panther	Music & Radio	56.40×
02	University of Wisconsin–Madison	Business & Career	41.80×
03	Bonnaroo Music Festival	Music & Radio	18.03×
04	FlightAware	Travel & Leisure	16.07×
05	University of Alabama	Business & Career	14.86×
06	University of Southern California	Business & Career	14.46×
07	Metropolitan Museum of Art	Arts & Culture	13.51×
08	Museum of Modern Art	Arts & Culture	12.12×
09	Kwik Trip	Shopping	10.55×
10	Boho-chic	Fashion & Accessoires	8.81×
11	Milwaukee Brewers	Sports	7.19×
12	ULTA Beauty	Beauty & Wellness	5.82×
13	Poshmark	Shopping	5.82×
14	College	Business & Career	5.06×
15	CVS Pharmacy	Shopping	4.38×
16	Taylor Swift	Music & Radio	3.75×
17	Florida	Travel & Leisure	3.48×
18	Skin care	Beauty & Wellness	3.48×
19	Target Corporation	Shopping	3.42×
20	Walgreens	Shopping	3.25×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of Wisconsin–Milwaukee audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by University of Wisconsin–Milwaukee audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	2.65×
Mindfulness	BALANCE	1.92×
Patriotism	CONSERVATISM	1.80×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by University of Wisconsin–Milwaukee audience · Rather not
Trait	Cluster	Score
DIY Mentality	THRILL	0.60×
Design Affinity	PREMIUM	0.86×
Spirituality	BALANCE	0.91×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does University of Wisconsin–Milwaukee have in United States?

University of Wisconsin–Milwaukee has an estimated audience of 573,899 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of University of Wisconsin–Milwaukee fans?

62.7% of University of Wisconsin–Milwaukee fans are female, 37.3% are male, with an average age of 34.2 years.

Which brands do University of Wisconsin–Milwaukee fans like most?

University of Wisconsin–Milwaukee fans show strongest brand affinity for University of Wisconsin–Madison (41.8×), FlightAware (16.07×), and Boho-chic (8.81×) over the country average.

Where do University of Wisconsin–Milwaukee fans live in United States?

University of Wisconsin–Milwaukee fans in United States are most concentrated in Wisconsin (reach ~200K), Illinois (reach ~60K), and California (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do University of Wisconsin–Milwaukee fans also like?

Beyond University of Wisconsin–Milwaukee itself, the audience over-indexes on FlightAware (16.07×), Boho-chic (8.81×), College (5.06×), and University of Alabama (14.86×) compared to the United States average.

Appendix

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See University of Wisconsin–Milwaukee audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Wisconsin–Milwaukee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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