University of Wisconsin–Milwaukee Audience in United States

University of Wisconsin–Milwaukee logo

University of Wisconsin–Milwaukee has an estimated audience of 573,899 people in United States. 62.7% are female, 37.3% are male, average age 34.2. Top regions: Wisconsin, Illinois, California. Top brand affinities: JC Whitney, Notre Dame Fighting Irish women's basketball, edureka, Sinaloa, Keegan Bradley.

The average University of Wisconsin–Milwaukee fan in United States is 34.2 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, California. Top brand affinities include JC Whitney, Notre Dame Fighting Irish women's basketball, edureka, with strongest over-indexing on JC Whitney (23.07× the country average). Demographically, the University of Wisconsin–Milwaukee audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of University of Wisconsin–Milwaukee fans

Demographic split for University of Wisconsin–Milwaukee audience in United States
MetricValue
Female62.7%
Male37.3%
Average age34.2
Estimated audience size573,899

Audience persona

The typical University of Wisconsin–Milwaukee fan in United States is more female, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for JC Whitney.

Top regions in United States

Top regions ranked by reach for University of Wisconsin–Milwaukee in United States
RegionReachAffinity
Wisconsin179,24320.76×
Illinois76,2963.99×
California23,7510.38×
Texas20,9920.43×
Minnesota19,6262.39×
Florida13,1270.34×
New York12,7230.4×
Michigan12,4370.83×
Ohio9,8140.56×
Indiana9,7230.93×
Virginia8,3510.6×
Missouri7,2990.79×
Pennsylvania7,2770.38×
North Carolina6,9450.4×
Georgia6,8580.39×
Iowa6,7371.42×
New Jersey6,4000.44×
Washington5,5130.48×
Massachusetts5,4290.48×
Arizona5,1100.44×
Maryland5,0870.52×
Colorado4,6210.51×
Tennessee4,4170.38×
Kentucky3,1300.44×
Oregon3,1060.47×
Kansas2,9600.65×
South Carolina2,9010.34×
Louisiana2,8240.38×
Connecticut2,5520.44×
Alabama2,4820.31×
Nebraska2,4680.86×
Nevada2,1850.39×
Oklahoma2,1460.34×
Utah2,0870.41×
Mississippi1,9850.42×
Arkansas1,6850.36×
Washington, District of Columbia1,5550.9×
Idaho1,2110.42×
North Dakota1,0960.93×
South Dakota9690.73×
New Mexico8180.28×
Hawaii7070.29×
Maine6950.34×
West Virginia6920.26×
New Hampshire6900.31×
Rhode Island6660.36×
Montana6650.42×
Alaska5450.44×
Delaware5450.34×
Vermont4840.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for University of Wisconsin–Milwaukee audience
BrandAffinityCategory
JC Whitney23.07×Shopping
Notre Dame Fighting Irish women's basketball13.38×Sports
edureka43.89×Business & Career
Sinaloa3.93×Travel & Leisure
Keegan Bradley7.45×Sports
Jesse Plemons3.04×Movies & TV
Grammarly3.87×Business & Career
Nebraska Cornhuskers football2.98×Sports
Certified diabetes educator10×Business & Career
Iowa Lottery7.16×Games
Kean University17.01×Business & Career
Surf kayaking8.72×Sports
Tierra Cali3.58×Travel & Leisure
Home staging2.45×Home & Garden
Nipsey Hussle2.71×Music & Radio
Urban horticulture1.64×Home & Garden
Elsword7.16×Games
Glossier2.31×Beauty & Wellness
Quechua (brand)7.01×Sports
Ionia, Michigan15.21×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by University of Wisconsin–Milwaukee audience
TraitClusterScore
SustainabilityBALANCE1.65
Early Adopter MentalityPOWER1.13
MindfulnessBALANCE1.09
Price SensitivityPREMIUM1.07
Social Media UsageJOY1.05
Pet OwnershipJOY1.04

Worldwide distribution

Worldwide audience distribution share by country for University of Wisconsin–Milwaukee
CountryShare
United States77.1%
United Kingdom4.5%
Italy2.7%

See University of Wisconsin–Milwaukee audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does University of Wisconsin–Milwaukee have in United States?

University of Wisconsin–Milwaukee has an estimated audience of 573,899 people in United States, concentrated in Wisconsin and Illinois.

What is the gender split and age of University of Wisconsin–Milwaukee fans?

62.7% of University of Wisconsin–Milwaukee fans are female, 37.3% are male, with an average age of 34.2 years.

Which brands do University of Wisconsin–Milwaukee fans like most?

University of Wisconsin–Milwaukee fans show strongest brand affinity for JC Whitney (23.07×), Notre Dame Fighting Irish women's basketball (13.38×), and edureka (43.89×) over the country average.

Where do University of Wisconsin–Milwaukee fans live in United States?

University of Wisconsin–Milwaukee fans in United States are most concentrated in Wisconsin (reach 179,243), Illinois (reach 76,296), and California (reach 23,751). These three regions account for the largest share of the active audience.

What other brands do University of Wisconsin–Milwaukee fans also like?

Beyond University of Wisconsin–Milwaukee itself, the audience over-indexes on Notre Dame Fighting Irish women's basketball (13.38×), edureka (43.89×), Sinaloa (3.93×), and Keegan Bradley (7.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for University of Wisconsin–Milwaukee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.