University of Wisconsin–Milwaukee Audience in United States

University of Wisconsin–Milwaukee has an estimated audience of 573,899 people in United States. 62.7% are female, 37.3% are male, average age 34.2. Top regions: Wisconsin, Illinois, California. Top brand affinities: JC Whitney, Notre Dame Fighting Irish women's basketball, edureka, Sinaloa, Keegan Bradley.
The average University of Wisconsin–Milwaukee fan in United States is 34.2 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Illinois, California. Top brand affinities include JC Whitney, Notre Dame Fighting Irish women's basketball, edureka, with strongest over-indexing on JC Whitney (23.07× the country average). Demographically, the University of Wisconsin–Milwaukee audience skews more female with an average age of 34.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of Wisconsin–Milwaukee fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 34.2 |
| Estimated audience size | 573,899 |
Audience persona
The typical University of Wisconsin–Milwaukee fan in United States is more female, around 34.2 years old, with strong Sustainability tendencies and a notable affinity for JC Whitney.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Wisconsin | 179,243 | 20.76× |
| Illinois | 76,296 | 3.99× |
| California | 23,751 | 0.38× |
| Texas | 20,992 | 0.43× |
| Minnesota | 19,626 | 2.39× |
| Florida | 13,127 | 0.34× |
| New York | 12,723 | 0.4× |
| Michigan | 12,437 | 0.83× |
| Ohio | 9,814 | 0.56× |
| Indiana | 9,723 | 0.93× |
| Virginia | 8,351 | 0.6× |
| Missouri | 7,299 | 0.79× |
| Pennsylvania | 7,277 | 0.38× |
| North Carolina | 6,945 | 0.4× |
| Georgia | 6,858 | 0.39× |
| Iowa | 6,737 | 1.42× |
| New Jersey | 6,400 | 0.44× |
| Washington | 5,513 | 0.48× |
| Massachusetts | 5,429 | 0.48× |
| Arizona | 5,110 | 0.44× |
| Maryland | 5,087 | 0.52× |
| Colorado | 4,621 | 0.51× |
| Tennessee | 4,417 | 0.38× |
| Kentucky | 3,130 | 0.44× |
| Oregon | 3,106 | 0.47× |
| Kansas | 2,960 | 0.65× |
| South Carolina | 2,901 | 0.34× |
| Louisiana | 2,824 | 0.38× |
| Connecticut | 2,552 | 0.44× |
| Alabama | 2,482 | 0.31× |
| Nebraska | 2,468 | 0.86× |
| Nevada | 2,185 | 0.39× |
| Oklahoma | 2,146 | 0.34× |
| Utah | 2,087 | 0.41× |
| Mississippi | 1,985 | 0.42× |
| Arkansas | 1,685 | 0.36× |
| Washington, District of Columbia | 1,555 | 0.9× |
| Idaho | 1,211 | 0.42× |
| North Dakota | 1,096 | 0.93× |
| South Dakota | 969 | 0.73× |
| New Mexico | 818 | 0.28× |
| Hawaii | 707 | 0.29× |
| Maine | 695 | 0.34× |
| West Virginia | 692 | 0.26× |
| New Hampshire | 690 | 0.31× |
| Rhode Island | 666 | 0.36× |
| Montana | 665 | 0.42× |
| Alaska | 545 | 0.44× |
| Delaware | 545 | 0.34× |
| Vermont | 484 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JC Whitney | 23.07× | Shopping |
| Notre Dame Fighting Irish women's basketball | 13.38× | Sports |
| edureka | 43.89× | Business & Career |
| Sinaloa | 3.93× | Travel & Leisure |
| Keegan Bradley | 7.45× | Sports |
| Jesse Plemons | 3.04× | Movies & TV |
| Grammarly | 3.87× | Business & Career |
| Nebraska Cornhuskers football | 2.98× | Sports |
| Certified diabetes educator | 10× | Business & Career |
| Iowa Lottery | 7.16× | Games |
| Kean University | 17.01× | Business & Career |
| Surf kayaking | 8.72× | Sports |
| Tierra Cali | 3.58× | Travel & Leisure |
| Home staging | 2.45× | Home & Garden |
| Nipsey Hussle | 2.71× | Music & Radio |
| Urban horticulture | 1.64× | Home & Garden |
| Elsword | 7.16× | Games |
| Glossier | 2.31× | Beauty & Wellness |
| Quechua (brand) | 7.01× | Sports |
| Ionia, Michigan | 15.21× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.65 |
| Early Adopter Mentality | POWER | 1.13 |
| Mindfulness | BALANCE | 1.09 |
| Price Sensitivity | PREMIUM | 1.07 |
| Social Media Usage | JOY | 1.05 |
| Pet Ownership | JOY | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.1% |
| United Kingdom | 4.5% |
| Italy | 2.7% |
See University of Wisconsin–Milwaukee audiences in other countries
- University of Wisconsin–Milwaukee — Germany
- University of Wisconsin–Milwaukee — United Kingdom
- University of Wisconsin–Milwaukee — France
- University of Wisconsin–Milwaukee — Italy
- University of Wisconsin–Milwaukee — Spain
- University of Wisconsin–Milwaukee — Brazil
- University of Wisconsin–Milwaukee — Japan
- University of Wisconsin–Milwaukee — South Korea
- University of Wisconsin–Milwaukee — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of Wisconsin–Milwaukee have in United States?
University of Wisconsin–Milwaukee has an estimated audience of 573,899 people in United States, concentrated in Wisconsin and Illinois.
What is the gender split and age of University of Wisconsin–Milwaukee fans?
62.7% of University of Wisconsin–Milwaukee fans are female, 37.3% are male, with an average age of 34.2 years.
Which brands do University of Wisconsin–Milwaukee fans like most?
University of Wisconsin–Milwaukee fans show strongest brand affinity for JC Whitney (23.07×), Notre Dame Fighting Irish women's basketball (13.38×), and edureka (43.89×) over the country average.
Where do University of Wisconsin–Milwaukee fans live in United States?
University of Wisconsin–Milwaukee fans in United States are most concentrated in Wisconsin (reach 179,243), Illinois (reach 76,296), and California (reach 23,751). These three regions account for the largest share of the active audience.
What other brands do University of Wisconsin–Milwaukee fans also like?
Beyond University of Wisconsin–Milwaukee itself, the audience over-indexes on Notre Dame Fighting Irish women's basketball (13.38×), edureka (43.89×), Sinaloa (3.93×), and Keegan Bradley (7.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of Wisconsin–Milwaukee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.