Rascasse Audience Intelligence

Boise State University Audience in United States

A data profile of the people who buy, follow and care about Boise State University in United States — modelled from more than twelve digital signal sources. Boise State University has an estimated audience of 691,110 people in United States.

#192among University in United States#2930among POI in United States#1897in Business & Career

The average Boise State University fan in United States is 36.3 years old, more female, and lives primarily in Idaho.

The audience is concentrated in Idaho, California, Washington.

Top brand affinities include Colgate University, FlightAware, Go Ape, with strongest over-indexing on Colgate University (61.92× the country average).

Demographically, the Boise State University audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boise State University fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Colgate University.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boise State University profile in United States.

Audience size
691K
in United States
Gender
59.7%♀
40.3% male
Age
36.3
average years
Country rank
#30159
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boise State University fans

59.7% are female, 40.3% are male, average age 36.3.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Boise State University audience in United States
MetricValue
Female59.7%
Male40.3%
Average age36.3
Estimated audience size691,110
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Boise State University audience in United States
Age bracketShare%
16-1935%
20-2914%
30-3914%
40-4919%
50+19%
Fig. 04

Worldwide distribution

84.6%

of the worldwide Boise State University audience comes from United States.

Worldwide audience distribution share by country for Boise State University
CountryShare
United States84.6%
Italy2.1%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boise State University audience in United States is strongest.

Fig. 05

Top regions by affinity

Boise State University fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~100K33.57×
02Washington~20K1.58×
03Montana~3K1.47×
04Alaska~2K1.21×
05Oregon~10K1.20×
06Utah~6K0.98×
07Wyoming<1K0.97×
08Hawaii~2K0.65×
09North Dakota<1K0.63×
10South Dakota<1K0.60×
11Rhode Island~1K0.57×
12Delaware~1K0.57×
13Nevada~4K0.55×
14Maine~1K0.55×
15New Hampshire~1K0.54×
16West Virginia~2K0.53×
17Colorado~5K0.49×
18New Mexico~2K0.48×
19Washington, District of Columbia~1K0.48×
20Mississippi~3K0.46×
21Nebraska~2K0.46×
22California~30K0.45×
23Arkansas~2K0.43×
24Arizona~6K0.41×
25Kansas~2K0.41×
26Iowa~2K0.40×
27Oklahoma~3K0.39×
28Louisiana~3K0.36×
29Kentucky~3K0.36×
30Connecticut~2K0.36×
31Alabama~3K0.35×
32South Carolina~3K0.33×
33Indiana~4K0.31×
34Maryland~4K0.31×
35Missouri~3K0.31×
36Wisconsin~3K0.31×
37Minnesota~3K0.31×
38Virginia~5K0.30×
39Tennessee~4K0.30×
40Massachusetts~4K0.29×
41Pennsylvania~6K0.27×
42Georgia~6K0.27×
43North Carolina~5K0.26×
44Michigan~5K0.26×
45New Jersey~5K0.26×
46Illinois~6K0.25×
47Ohio~5K0.25×
48Texas~10K0.23×
49Florida~9K0.20×
50New York~8K0.20×
Fig. 06

Affinity by region

Affinity by region — Boise State University, United States
0.20×1.00×33.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boise State University audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boise State University audience
#·InterestCategoryAffinity×
01Go ApeTravel & Leisure91.22×
02Colgate UniversityBusiness & Career61.92×
03University of Hawaii at ManoaBusiness & Career38.66×
04Rutgers UniversityBusiness & Career21.80×
05University of Southern CaliforniaBusiness & Career21.73×
06University of South CarolinaBusiness & Career16.49×
07University of WashingtonBusiness & Career16.25×
08University of PennsylvaniaBusiness & Career16.19×
09University of AlabamaBusiness & Career16.03×
10FlightAwareTravel & Leisure16.00×
11Indiana UniversityBusiness & Career15.35×
12University of Wisconsin–MadisonBusiness & Career13.86×
13Northwestern UniversityBusiness & Career12.04×
14University of FloridaBusiness & Career8.88×
15Boho-chicFashion & Accessoires7.08×
16ULTA BeautyBeauty & Wellness3.80×
17FedExBusiness & Career3.66×
18CollegeBusiness & Career3.45×
19Mortgage loansBusiness & Career3.32×
20Target CorporationShopping2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boise State University audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boise State University audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.03×
PatriotismCONSERVATISM1.67×
Convenience OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boise State University audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
TraditionCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boise State University have in United States?

Boise State University has an estimated audience of 691,110 people in United States, concentrated in Idaho and California.

02

What is the gender split and age of Boise State University fans?

59.7% of Boise State University fans are female, 40.3% are male, with an average age of 36.3 years.

03

Which brands do Boise State University fans like most?

Boise State University fans show strongest brand affinity for Colgate University (61.92×), FlightAware (16×), and Go Ape (91.22×) over the country average.

04

Where do Boise State University fans live in United States?

Boise State University fans in United States are most concentrated in Idaho (reach ~100K), California (reach ~30K), and Washington (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Boise State University fans also like?

Beyond Boise State University itself, the audience over-indexes on FlightAware (16×), Go Ape (91.22×), University of Southern California (21.73×), and University of Alabama (16.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Boise State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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