Boise State University Audience in United States

Boise State University logo

Boise State University has an estimated audience of 691,110 people in United States. 59.7% are female, 40.3% are male, average age 36.3. Top regions: Idaho, California, Washington. Top brand affinities: Nicole Scherzinger, Colgate University, Will.i.am, Go Ape, FlightAware.

The average Boise State University fan in United States is 36.3 years old, more female, and lives primarily in Idaho. The audience is concentrated in Idaho, California, Washington. Top brand affinities include Nicole Scherzinger, Colgate University, Will.i.am, with strongest over-indexing on Nicole Scherzinger (38.01× the country average). Demographically, the Boise State University audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Boise State University fans

Demographic split for Boise State University audience in United States
MetricValue
Female59.7%
Male40.3%
Average age36.3
Estimated audience size691,110

Audience persona

The typical Boise State University fan in United States is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Nicole Scherzinger.

Top regions in United States

Top regions ranked by reach for Boise State University in United States
RegionReachAffinity
Idaho104,57530.17×
California41,0030.54×
Washington25,0641.81×
Texas15,4480.26×
Oregon10,6561.35×
Florida9,0330.19×
New York7,5010.19×
Utah6,8481.11×
Pennsylvania6,4370.28×
Arizona6,3030.45×
Colorado6,0630.56×
Illinois5,8790.26×
Georgia5,6630.27×
North Carolina5,2730.25×
Virginia5,1060.3×
Ohio4,8410.23×
New Jersey4,0850.23×
Michigan4,0620.22×
Nevada3,7140.56×
Massachusetts3,5930.26×
Tennessee3,4120.25×
Indiana3,3760.27×
Montana3,2021.67×
Maryland3,1670.27×
South Carolina2,6650.26×
Missouri2,5720.23×
Alabama2,4090.25×
Minnesota2,2310.23×
Louisiana2,1680.24×
Wisconsin2,0970.2×
Oklahoma2,0230.26×
Hawaii1,9360.65×
Alaska1,8281.24×
Kentucky1,6430.19×
Kansas1,6250.3×
Iowa1,5900.28×
Connecticut1,5340.22×
Mississippi1,4500.25×
Arkansas1,2390.22×
New Mexico1,2080.35×
Wyoming1,0050.98×
Nebraska1,0020.29×
Washington, District of Columbia6810.33×
West Virginia6620.21×
North Dakota5460.38×
South Dakota5450.34×
New Hampshire4780.18×
Maine4760.19×
Rhode Island4620.21×
Vermont4540.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boise State University audience
BrandAffinityCategory
Nicole Scherzinger38.01×Music & Radio
Colgate University40.27×Business & Career
Will.i.am63.5×Music & Radio
Go Ape130.24×Travel & Leisure
FlightAware16.75×Travel & Leisure
San Jose State University44.77×Business & Career
Planet Fitness4.49×Sports
Bonnaroo Music Festival18.91×Music & Radio
University of Southern California17.93×Business & Career
Google Maps3.44×Internet & Social Media
Indiana University19.38×Business & Career
Syracuse University19.24×Business & Career
Indeed.com3.26×Business & Career
Capital One3.17×Business & Career
University of Wisconsin–Madison15.71×Business & Career
University of Alabama10.31×Business & Career
ULTA Beauty3.84×Beauty & Wellness
University of Pennsylvania13.18×Business & Career
Poshmark4.3×Shopping
Boho-chic4.15×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boise State University audience
TraitClusterScore
SustainabilityBALANCE1.86
Pet OwnershipJOY1.15
Sports ActivityPOWER1.15
MindfulnessBALANCE1.14
IndulgenceJOY1.06
Healthy LifestyleBALANCE0.96

Worldwide distribution

Worldwide audience distribution share by country for Boise State University
CountryShare
United States84.6%
Italy2.1%
United Kingdom1.6%

See Boise State University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Boise State University have in United States?

Boise State University has an estimated audience of 691,110 people in United States, concentrated in Idaho and California.

What is the gender split and age of Boise State University fans?

59.7% of Boise State University fans are female, 40.3% are male, with an average age of 36.3 years.

Which brands do Boise State University fans like most?

Boise State University fans show strongest brand affinity for Nicole Scherzinger (38.01×), Colgate University (40.27×), and Will.i.am (63.5×) over the country average.

Where do Boise State University fans live in United States?

Boise State University fans in United States are most concentrated in Idaho (reach 104,575), California (reach 41,003), and Washington (reach 25,064). These three regions account for the largest share of the active audience.

What other brands do Boise State University fans also like?

Beyond Boise State University itself, the audience over-indexes on Colgate University (40.27×), Will.i.am (63.5×), Go Ape (130.24×), and FlightAware (16.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boise State University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.