Rascasse Audience Intelligence

University of South Carolina Audience in United States

A data profile of the people who buy, follow and care about University of South Carolina in United States — modelled from more than twelve digital signal sources. University of South Carolina has an estimated audience of 1,986,348 people in United States.

#65among University in United States#1120among POI in United States#1079in Business & Career

The average University of South Carolina fan in United States is 36.0 years old, balanced, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, New York.

Top brand affinities include South Carolina Gamecocks, Clemson University, South Carolina Gamecocks baseball, with strongest over-indexing on South Carolina Gamecocks (36.38× the country average).

Demographically, the University of South Carolina audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical University of South Carolina fan in United States is balanced, around 36.0 years old, with strong Community Orientation tendencies and a notable affinity for South Carolina Gamecocks.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the University of South Carolina profile in United States.

Audience size
2M
in United States
Gender
51.0%♀
49.0% male
Age
36.0
average years
Country rank
#14308
POI in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of University of South Carolina fans

51.0% are female, 49.0% are male, average age 36.0.

Fig. 02

Gender split

51.0%
Female
49.0%
Male
Demographic split for University of South Carolina audience in United States
MetricValue
Female51.0%
Male49.0%
Average age36.0
Estimated audience size1,986,348
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the University of South Carolina audience in United States
Age bracketShare%
16-1934%
20-2916%
30-3914%
40-4918%
50+18%
Fig. 04

Worldwide distribution

87.2%

of the worldwide University of South Carolina audience comes from United States.

Worldwide audience distribution share by country for University of South Carolina
CountryShare
United States87.2%
Japan1.9%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the University of South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

University of South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~500K15.40×
02North Carolina~100K2.34×
03New Jersey~80K1.62×
04Connecticut~30K1.58×
05Georgia~90K1.52×
06Massachusetts~60K1.41×
07Virginia~70K1.39×
08Maryland~50K1.38×
09New Hampshire~10K1.22×
10Delaware~7K1.19×
11Washington, District of Columbia~7K1.16×
12Pennsylvania~80K1.13×
13Rhode Island~7K1.10×
14New York~100K1.07×
15Vermont~3K0.92×
16Tennessee~30K0.82×
17Maine~5K0.77×
18Illinois~50K0.76×
19Alabama~20K0.69×
20West Virginia~6K0.67×
21Florida~90K0.65×
22Ohio~40K0.65×
23Mississippi~10K0.65×
24Kentucky~20K0.61×
25Louisiana~10K0.58×
26Colorado~20K0.54×
27Indiana~20K0.50×
28Missouri~20K0.48×
29Minnesota~10K0.48×
30Iowa~8K0.48×
31Alaska~2K0.48×
32North Dakota~2K0.48×
33Wisconsin~10K0.47×
34South Dakota~2K0.47×
35Arkansas~8K0.46×
36Texas~80K0.45×
37Michigan~20K0.45×
38Kansas~7K0.45×
39Nebraska~4K0.45×
40Montana~2K0.45×
41Oklahoma~9K0.40×
42Hawaii~3K0.40×
43Idaho~4K0.38×
44Arizona~10K0.36×
45Washington~10K0.36×
46New Mexico~4K0.36×
47Utah~6K0.34×
48California~70K0.33×
49Oregon~7K0.32×
50Nevada~6K0.32×
Fig. 06

Affinity by region

Affinity by region — University of South Carolina, United States
0.32×1.00×15.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the University of South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for University of South Carolina audience
#·InterestCategoryAffinity×
01South Carolina Gamecocks baseballSports45.44×
02Medical University of South CarolinaBusiness & Career41.27×
03DePauw UniversityBusiness & Career39.96×
04South Carolina Gamecocks men's basketballSports37.54×
05South Carolina GamecocksSports36.38×
06Lehigh UniversityBusiness & Career32.24×
07College of CharlestonBusiness & Career29.07×
08Clemson UniversityBusiness & Career20.06×
09Columbia, South CarolinaTravel & Leisure17.27×
10Colgate UniversityBusiness & Career16.91×
11Boise State UniversityBusiness & Career16.49×
12Vanderbilt UniversityBusiness & Career9.67×
13Georgetown UniversityBusiness & Career7.87×
14University of AlabamaBusiness & Career6.50×
15Clemson Tigers footballSports4.99×
16Food LionShopping4.20×
17South CarolinaTravel & Leisure3.87×
18WNBASports2.87×
19North CarolinaTravel & Leisure2.34×
20Georgia (U.S. state)Travel & Leisure2.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the University of South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by University of South Carolina audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.17×
CreativityOPEN1.12×
Sports ActivityPOWER1.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by University of South Carolina audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.89×
Urban LifestyleOPEN0.92×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does University of South Carolina have in United States?

University of South Carolina has an estimated audience of 1,986,348 people in United States, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of University of South Carolina fans?

51.0% of University of South Carolina fans are female, 49.0% are male, with an average age of 36.0 years.

03

Which brands do University of South Carolina fans like most?

University of South Carolina fans show strongest brand affinity for South Carolina Gamecocks (36.38×), Clemson University (20.06×), and South Carolina Gamecocks baseball (45.44×) over the country average.

04

Where do University of South Carolina fans live in United States?

University of South Carolina fans in United States are most concentrated in South Carolina (reach ~500K), North Carolina (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do University of South Carolina fans also like?

Beyond University of South Carolina itself, the audience over-indexes on Clemson University (20.06×), South Carolina Gamecocks baseball (45.44×), Columbia, South Carolina (17.27×), and Colgate University (16.91×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for University of South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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