University of South Carolina Audience in United States
University of South Carolina has an estimated audience of 1,986,348 people in United States. 51.0% are female, 49.0% are male, average age 36.0. Top regions: South Carolina, North Carolina, New York. Top brand affinities: South Carolina Gamecocks, Clemson University, South Carolina Gamecocks baseball, South Carolina Gamecocks men's basketball, Columbia, South Carolina.
The average University of South Carolina fan in United States is 36.0 years old, balanced, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, New York. Top brand affinities include South Carolina Gamecocks, Clemson University, South Carolina Gamecocks baseball, with strongest over-indexing on South Carolina Gamecocks (36.38× the country average). Demographically, the University of South Carolina audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of University of South Carolina fans
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 36.0 |
| Estimated audience size | 1,986,348 |
Audience persona
The typical University of South Carolina fan in United States is balanced, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for South Carolina Gamecocks.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 448,534 | 15.01× |
| North Carolina | 143,217 | 2.4× |
| New York | 125,222 | 1.13× |
| Georgia | 98,067 | 1.6× |
| Florida | 90,485 | 0.67× |
| New Jersey | 85,610 | 1.69× |
| Texas | 80,715 | 0.47× |
| Pennsylvania | 76,867 | 1.15× |
| California | 75,580 | 0.35× |
| Virginia | 68,542 | 1.42× |
| Massachusetts | 56,060 | 1.43× |
| Illinois | 53,119 | 0.8× |
| Maryland | 48,177 | 1.41× |
| Ohio | 42,182 | 0.69× |
| Tennessee | 33,195 | 0.83× |
| Connecticut | 31,890 | 1.6× |
| Michigan | 23,535 | 0.45× |
| Alabama | 19,071 | 0.69× |
| Indiana | 18,458 | 0.51× |
| Colorado | 16,900 | 0.54× |
| Missouri | 15,577 | 0.49× |
| Louisiana | 15,023 | 0.59× |
| Kentucky | 14,719 | 0.59× |
| Arizona | 14,343 | 0.35× |
| Washington | 14,190 | 0.36× |
| Wisconsin | 14,131 | 0.47× |
| Minnesota | 13,739 | 0.48× |
| Mississippi | 10,329 | 0.63× |
| New Hampshire | 9,366 | 1.2× |
| Oklahoma | 8,279 | 0.38× |
| Iowa | 7,385 | 0.45× |
| Rhode Island | 6,910 | 1.09× |
| Washington, District of Columbia | 6,850 | 1.15× |
| Arkansas | 6,830 | 0.42× |
| Kansas | 6,668 | 0.43× |
| Oregon | 6,642 | 0.29× |
| Delaware | 6,275 | 1.15× |
| West Virginia | 5,770 | 0.62× |
| Utah | 5,588 | 0.31× |
| Nevada | 5,522 | 0.29× |
| Maine | 5,006 | 0.7× |
| Nebraska | 3,908 | 0.39× |
| Vermont | 2,978 | 0.85× |
| Idaho | 2,941 | 0.3× |
| Hawaii | 2,784 | 0.33× |
| New Mexico | 2,766 | 0.28× |
| Montana | 1,815 | 0.33× |
| South Dakota | 1,576 | 0.34× |
| North Dakota | 1,355 | 0.33× |
| Alaska | 1,192 | 0.28× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| South Carolina Gamecocks | 36.38× | Sports |
| Clemson University | 20.06× | Business & Career |
| South Carolina Gamecocks baseball | 45.44× | Sports |
| South Carolina Gamecocks men's basketball | 37.54× | Sports |
| Columbia, South Carolina | 17.27× | Travel & Leisure |
| Colgate University | 16.91× | Business & Career |
| DePauw University | 39.96× | Business & Career |
| South Carolina | 3.87× | Travel & Leisure |
| Medical University of South Carolina | 41.27× | Business & Career |
| Vanderbilt University | 9.67× | Business & Career |
| Lehigh University | 32.24× | Business & Career |
| Food Lion | 4.2× | Shopping |
| Georgia (U.S. state) | 2.33× | Travel & Leisure |
| Georgetown University | 7.87× | Business & Career |
| North Carolina | 2.34× | Travel & Leisure |
| University of Alabama | 6.5× | Business & Career |
| College of Charleston | 29.07× | Business & Career |
| WNBA | 2.87× | Sports |
| Clemson Tigers football | 4.99× | Sports |
| Boise State University | 16.49× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.42 |
| Social Media Usage | JOY | 1.15 |
| Sports Activity | POWER | 1.1 |
| Early Adopter Mentality | POWER | 1.08 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Mindfulness | BALANCE | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.2% |
| Japan | 1.9% |
| Canada | 1.7% |
See University of South Carolina audiences in other countries
- University of South Carolina — Germany
- University of South Carolina — United Kingdom
- University of South Carolina — France
- University of South Carolina — Italy
- University of South Carolina — Spain
- University of South Carolina — Brazil
- University of South Carolina — Japan
- University of South Carolina — South Korea
- University of South Carolina — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does University of South Carolina have in United States?
University of South Carolina has an estimated audience of 1,986,348 people in United States, concentrated in South Carolina and North Carolina.
What is the gender split and age of University of South Carolina fans?
51.0% of University of South Carolina fans are female, 49.0% are male, with an average age of 36.0 years.
Which brands do University of South Carolina fans like most?
University of South Carolina fans show strongest brand affinity for South Carolina Gamecocks (36.38×), Clemson University (20.06×), and South Carolina Gamecocks baseball (45.44×) over the country average.
Where do University of South Carolina fans live in United States?
University of South Carolina fans in United States are most concentrated in South Carolina (reach 448,534), North Carolina (reach 143,217), and New York (reach 125,222). These three regions account for the largest share of the active audience.
What other brands do University of South Carolina fans also like?
Beyond University of South Carolina itself, the audience over-indexes on Clemson University (20.06×), South Carolina Gamecocks baseball (45.44×), South Carolina Gamecocks men's basketball (37.54×), and Columbia, South Carolina (17.27×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for University of South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.