Rascasse Audience Intelligence

Columbia, South Carolina Audience in United States

A data profile of the people who buy, follow and care about Columbia, South Carolina in United States — modelled from more than twelve digital signal sources. Columbia, South Carolina has an estimated audience of 2,172,835 people in United States.

#196among City in United States#1034among POI in United States#1050in Travel & Leisure

The average Columbia, South Carolina fan in United States is 42.5 years old, more female, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, Florida, Texas.

Top brand affinities include University of South Carolina, Pizza Hut, Food Lion, with strongest over-indexing on University of South Carolina (17.27× the country average).

Demographically, the Columbia, South Carolina audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Columbia, South Carolina fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for University of South Carolina.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Columbia, South Carolina profile in United States.

Audience size
2.2M
in United States
Gender
59.9%♀
40.1% male
Age
42.5
average years
Country rank
#13344
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Columbia, South Carolina fans

59.9% are female, 40.1% are male, average age 42.5.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Columbia, South Carolina audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.5
Estimated audience size2,172,835
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Columbia, South Carolina audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3918%
40-4924%
50+28%
Fig. 04

Worldwide distribution

66.7%

of the worldwide Columbia, South Carolina audience comes from United States.

Worldwide audience distribution share by country for Columbia, South Carolina
CountryShare
United States66.7%
Colombia4.6%
Costa Rica4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Columbia, South Carolina audience in United States is strongest.

Fig. 05

Top regions by affinity

Columbia, South Carolina fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K7.10×
02Georgia~100K2.00×
03North Carolina~100K1.78×
04Alabama~40K1.41×
05Tennessee~50K1.21×
06Mississippi~20K1.11×
07Virginia~60K1.10×
08Kentucky~30K1.10×
09West Virginia~10K1.10×
10Florida~200K1.08×
11Washington, District of Columbia~7K1.06×
12Ohio~70K1.01×
13Louisiana~30K0.98×
14Arkansas~20K0.96×
15Delaware~6K0.94×
16Vermont~4K0.92×
17Maine~7K0.91×
18Indiana~40K0.90×
19Connecticut~20K0.90×
20Iowa~20K0.90×
21Pennsylvania~70K0.89×
22Maryland~30K0.89×
23Alaska~4K0.89×
24Rhode Island~6K0.88×
25South Dakota~4K0.87×
26Montana~5K0.86×
27New Hampshire~7K0.85×
28North Dakota~4K0.85×
29Oklahoma~20K0.84×
30Nebraska~9K0.84×
31Missouri~30K0.83×
32Idaho~9K0.82×
33New York~100K0.81×
34Utah~20K0.81×
35Illinois~60K0.80×
36Massachusetts~30K0.80×
37Kansas~10K0.80×
38Michigan~40K0.78×
39New Jersey~40K0.78×
40Colorado~30K0.77×
41New Mexico~8K0.77×
42Wisconsin~20K0.76×
43Texas~100K0.74×
44Nevada~20K0.74×
45Minnesota~20K0.73×
46Hawaii~7K0.73×
47Arizona~30K0.71×
48Oregon~20K0.64×
49Washington~30K0.60×
50California~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Columbia, South Carolina, United States
0.53×1.00×7.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Columbia, South Carolina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Columbia, South Carolina audience
#·InterestCategoryAffinity×
01University of South CarolinaBusiness & Career17.27×
02Food LionShopping3.58×
03Pizza HutFood & Beverages2.16×
04TMZInternet & Social Media2.12×
05Discount storesShopping2.08×
06FedExBusiness & Career2.08×
07Real propertyHome & Garden1.97×
08Mortgage loansBusiness & Career1.91×
09Domino's PizzaFood & Beverages1.87×
10SubwayFood & Beverages1.85×
11Bank of AmericaBusiness & Career1.83×
12Shopping mallsShopping1.78×
13UniversityBusiness & Career1.71×
14HairstyleBeauty & Wellness1.68×
15McDonald'sFood & Beverages1.67×
16Chick-fil-AFood & Beverages1.66×
17Planet FitnessSports1.65×
18MSNNews1.62×
19Hobby LobbyHome & Garden1.57×
20Wendy'sFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Columbia, South Carolina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Columbia, South Carolina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.73×
Career OrientationPOWER1.53×
Convenience OrientationPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Columbia, South Carolina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.81×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Columbia, South Carolina have in United States?

Columbia, South Carolina has an estimated audience of 2,172,835 people in United States, concentrated in South Carolina and Florida.

02

What is the gender split and age of Columbia, South Carolina fans?

59.9% of Columbia, South Carolina fans are female, 40.1% are male, with an average age of 42.5 years.

03

Which brands do Columbia, South Carolina fans like most?

Columbia, South Carolina fans show strongest brand affinity for University of South Carolina (17.27×), Pizza Hut (2.16×), and Food Lion (3.58×) over the country average.

04

Where do Columbia, South Carolina fans live in United States?

Columbia, South Carolina fans in United States are most concentrated in South Carolina (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Columbia, South Carolina fans also like?

Beyond Columbia, South Carolina itself, the audience over-indexes on Pizza Hut (2.16×), Food Lion (3.58×), TMZ (2.12×), and Bank of America (1.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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