Columbia, South Carolina Audience in United States

Columbia, South Carolina logo

Columbia, South Carolina has an estimated audience of 2,172,835 people in United States. 59.9% are female, 40.1% are male, average age 42.5. Top regions: South Carolina, Florida, Texas. Top brand affinities: Kikar HaShabbat, Governor of Michigan, Goop, Wok, headspace.

The average Columbia, South Carolina fan in United States is 42.5 years old, more female, and lives primarily in South Carolina. The audience is concentrated in South Carolina, Florida, Texas. Top brand affinities include Kikar HaShabbat, Governor of Michigan, Goop, with strongest over-indexing on Kikar HaShabbat (23.27× the country average). Demographically, the Columbia, South Carolina audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Columbia, South Carolina fans

Demographic split for Columbia, South Carolina audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.5
Estimated audience size2,172,835

Audience persona

The typical Columbia, South Carolina fan in United States is more female, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Kikar HaShabbat.

Top regions in United States

Top regions ranked by reach for Columbia, South Carolina in United States
RegionReachAffinity
South Carolina227,2766.95×
Florida179,9101.22×
Texas145,8170.78×
Georgia136,0462.03×
California130,0070.54×
North Carolina123,2731.89×
New York102,7860.85×
Pennsylvania67,2460.92×
Ohio66,7831×
Illinois59,4690.82×
Virginia59,0391.12×
Tennessee53,0871.22×
New Jersey46,6970.85×
Michigan42,9110.76×
Alabama41,7341.37×
Indiana37,0040.93×
Maryland35,4290.95×
Massachusetts34,5540.81×
Arizona30,8770.7×
Kentucky30,1321.11×
Missouri29,6650.85×
Louisiana29,2531.04×
Colorado27,5990.81×
Washington25,4570.58×
Wisconsin23,0450.7×
Mississippi20,9151.17×
Connecticut20,4520.94×
Minnesota20,1420.65×
Oklahoma18,8350.78×
Arkansas16,4170.92×
Utah15,9390.82×
Iowa14,3110.8×
Nevada14,1920.68×
Oregon13,6370.55×
Kansas12,8900.75×
West Virginia10,5651.04×
Nebraska8,1420.75×
Idaho7,6450.7×
Washington, District of Columbia7,6251.17×
New Hampshire6,7890.79×
New Mexico6,6440.61×
Maine6,4260.83×
Rhode Island5,3630.78×
Hawaii5,1810.55×
Delaware4,8870.82×
Montana4,5270.75×
South Dakota3,3170.66×
Alaska2,9900.64×
North Dakota2,9660.66×
Vermont2,9000.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Columbia, South Carolina audience
BrandAffinityCategory
Kikar HaShabbat23.27×News
Governor of Michigan9.54×Politics & Society
Goop6.72×Internet & Social Media
Wok7.41×Food & Beverages
headspace9.53×Health
Harlow11.83×Travel & Leisure
Cherish (group)9.35×Music & Radio
Google Home5.08×Technology & Electronics
Fairy godmother5.81×Literature
3D printing1.95×Technology & Electronics
TV Fanatic8.08×Movies & TV
Grinch3.02×Movies & TV
Hipster6.97×Politics & Society
Grace Slick6.28×Music & Radio
El Paso County, Colorado8.8×Travel & Leisure
Hibachi5.13×Food & Beverages
No Escape (1994 film)7.16×Movies & TV
Crafts4Kids7.99×Kids & Family
Jesse Plemons2.03×Movies & TV
Guitar pedalboard10.56×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Columbia, South Carolina audience
TraitClusterScore
PatriotismCONSERVATISM1.56
Family OrientationCONSERVATISM1.2
Price SensitivityPREMIUM1.19
ExtroversionTHRILL1.16
Community OrientationOPEN1.15
Career OrientationPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Columbia, South Carolina
CountryShare
United States66.7%
Colombia4.6%
Costa Rica4.0%

See Columbia, South Carolina audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Columbia, South Carolina have in United States?

Columbia, South Carolina has an estimated audience of 2,172,835 people in United States, concentrated in South Carolina and Florida.

What is the gender split and age of Columbia, South Carolina fans?

59.9% of Columbia, South Carolina fans are female, 40.1% are male, with an average age of 42.5 years.

Which brands do Columbia, South Carolina fans like most?

Columbia, South Carolina fans show strongest brand affinity for Kikar HaShabbat (23.27×), Governor of Michigan (9.54×), and Goop (6.72×) over the country average.

Where do Columbia, South Carolina fans live in United States?

Columbia, South Carolina fans in United States are most concentrated in South Carolina (reach 227,276), Florida (reach 179,910), and Texas (reach 145,817). These three regions account for the largest share of the active audience.

What other brands do Columbia, South Carolina fans also like?

Beyond Columbia, South Carolina itself, the audience over-indexes on Governor of Michigan (9.54×), Goop (6.72×), Wok (7.41×), and headspace (9.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Columbia, South Carolina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.