South Carolina Gamecocks Audience in United States

South Carolina Gamecocks logo

South Carolina Gamecocks has an estimated audience of 1,622,242 people in United States. 44.4% are female, 55.6% are male, average age 37.1. Top regions: South Carolina, North Carolina, Georgia. Top brand affinities: Home equity, Jesse Plemons, edureka, Nipsey Hussle, Certified diabetes educator.

The average South Carolina Gamecocks fan in United States is 37.1 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Georgia. Top brand affinities include Home equity, Jesse Plemons, edureka, with strongest over-indexing on Home equity (2.54× the country average). Demographically, the South Carolina Gamecocks audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of South Carolina Gamecocks fans

Demographic split for South Carolina Gamecocks audience in United States
MetricValue
Female44.4%
Male55.6%
Average age37.1
Estimated audience size1,622,242

Audience persona

The typical South Carolina Gamecocks fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for South Carolina Gamecocks in United States
RegionReachAffinity
South Carolina544,57022.31×
North Carolina140,0262.87×
Georgia83,6591.67×
Florida76,9310.7×
Texas70,3470.5×
California47,3860.27×
New York42,4010.47×
Virginia36,5800.93×
Pennsylvania30,8160.56×
Tennessee30,4240.93×
Ohio27,8430.56×
Illinois24,2700.45×
New Jersey21,1800.51×
Maryland20,3210.73×
Alabama18,2990.81×
Massachusetts16,5820.52×
Michigan16,1070.38×
Louisiana14,4130.69×
Colorado13,3050.52×
Indiana13,2100.45×
Missouri12,5120.48×
Arizona11,1830.34×
Washington10,5540.32×
Kentucky10,1980.5×
Minnesota9,9060.43×
Oklahoma9,6200.53×
Iowa8,9180.67×
Connecticut8,8080.54×
Wisconsin8,6160.35×
Mississippi8,2320.62×
Arkansas6,9130.52×
Nevada5,8950.38×
Oregon5,6840.31×
Kansas5,1500.4×
Washington, District of Columbia4,6290.95×
Utah4,3030.3×
West Virginia4,0410.53×
New Mexico3,2590.4×
Nebraska3,0920.38×
New Hampshire3,0630.48×
Delaware2,8590.64×
Maine2,6830.46×
Hawaii2,5390.36×
Idaho2,4820.31×
Rhode Island2,4500.47×
Montana1,8160.4×
South Dakota1,7190.46×
North Dakota1,6890.51×
Vermont1,3950.49×
Alaska1,1030.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Carolina Gamecocks audience
BrandAffinityCategory
Home equity2.54×Home & Garden
Jesse Plemons2.78×Movies & TV
edureka26.8×Business & Career
Nipsey Hussle4×Music & Radio
Certified diabetes educator9.12×Business & Career
John Havlicek10.19×Sports
Nebraska Cornhuskers football2.15×Sports
Chandrakasem Rajabhat University14.28×Business & Career
UK garage3.18×Music & Radio
Iron Man (film)2.74×Movies & TV
Charlamagne Tha God5.18×Movies & TV
REC TEC Grills10.12×Sports
Historic site2.16×Arts & Culture
Writers Guild of America15.62×Literature
Glossier2.71×Beauty & Wellness
Staycation1.65×Home & Garden
Grammarly2.32×Business & Career
Urban horticulture1.67×Home & Garden
Sugar glass14.07×Food & Beverages
Vocal harmony2.04×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Carolina Gamecocks audience
TraitClusterScore
Luxury OrientationPREMIUM2.63
Risk AppetiteTHRILL1.43
Sports ActivityPOWER1.08
Family OrientationCONSERVATISM1.07
Early Adopter MentalityPOWER1.04
Career OrientationPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for South Carolina Gamecocks
CountryShare
United States83.1%
United Kingdom2.3%
Italy2.0%

See South Carolina Gamecocks audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does South Carolina Gamecocks have in United States?

South Carolina Gamecocks has an estimated audience of 1,622,242 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of South Carolina Gamecocks fans?

44.4% of South Carolina Gamecocks fans are female, 55.6% are male, with an average age of 37.1 years.

Which brands do South Carolina Gamecocks fans like most?

South Carolina Gamecocks fans show strongest brand affinity for Home equity (2.54×), Jesse Plemons (2.78×), and edureka (26.8×) over the country average.

Where do South Carolina Gamecocks fans live in United States?

South Carolina Gamecocks fans in United States are most concentrated in South Carolina (reach 544,570), North Carolina (reach 140,026), and Georgia (reach 83,659). These three regions account for the largest share of the active audience.

What other brands do South Carolina Gamecocks fans also like?

Beyond South Carolina Gamecocks itself, the audience over-indexes on Jesse Plemons (2.78×), edureka (26.8×), Nipsey Hussle (4×), and Certified diabetes educator (9.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Carolina Gamecocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.