South Carolina Gamecocks Audience in United States

South Carolina Gamecocks has an estimated audience of 1,622,242 people in United States. 44.4% are female, 55.6% are male, average age 37.1. Top regions: South Carolina, North Carolina, Georgia. Top brand affinities: StubHub, La Stampa, Planet Fitness, Tennessee Volunteers football, Freddie Freeman.

The average South Carolina Gamecocks fan in United States is 37.1 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Georgia. Top brand affinities include StubHub, La Stampa, Planet Fitness, with strongest over-indexing on StubHub (25.63× the country average). Demographically, the South Carolina Gamecocks audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of South Carolina Gamecocks fans

Demographic split for South Carolina Gamecocks audience in United States
MetricValue
Female44.4%
Male55.6%
Average age37.1
Estimated audience size1,622,242

Audience persona

The typical South Carolina Gamecocks fan in United States is more male, around 37.1 years old, with strong Luxury Orientation tendencies and a notable affinity for StubHub.

Top regions in United States

Top regions ranked by reach for South Carolina Gamecocks in United States
RegionReachAffinity
South Carolina544,57022.31×
North Carolina140,0262.87×
Georgia83,6591.67×
Florida76,9310.7×
Texas70,3470.5×
California47,3860.27×
New York42,4010.47×
Virginia36,5800.93×
Pennsylvania30,8160.56×
Tennessee30,4240.93×
Ohio27,8430.56×
Illinois24,2700.45×
New Jersey21,1800.51×
Maryland20,3210.73×
Alabama18,2990.81×
Massachusetts16,5820.52×
Michigan16,1070.38×
Louisiana14,4130.69×
Colorado13,3050.52×
Indiana13,2100.45×
Missouri12,5120.48×
Arizona11,1830.34×
Washington10,5540.32×
Kentucky10,1980.5×
Minnesota9,9060.43×
Oklahoma9,6200.53×
Iowa8,9180.67×
Connecticut8,8080.54×
Wisconsin8,6160.35×
Mississippi8,2320.62×
Arkansas6,9130.52×
Nevada5,8950.38×
Oregon5,6840.31×
Kansas5,1500.4×
Washington, District of Columbia4,6290.95×
Utah4,3030.3×
West Virginia4,0410.53×
New Mexico3,2590.4×
Nebraska3,0920.38×
New Hampshire3,0630.48×
Delaware2,8590.64×
Maine2,6830.46×
Hawaii2,5390.36×
Idaho2,4820.31×
Rhode Island2,4500.47×
Montana1,8160.4×
South Dakota1,7190.46×
North Dakota1,6890.51×
Vermont1,3950.49×
Alaska1,1030.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Carolina Gamecocks audience
BrandAffinityCategory
StubHub25.63×Travel & Leisure
La Stampa116.3×News
Planet Fitness4.27×Sports
Tennessee Volunteers football10.67×Sports
Freddie Freeman18.89×Sports
Bob Ross16.51×Movies & TV
LG TV39.29×Technology & Electronics
Diaper bag5.5×Kids & Family
Aaron Judge8.28×Sports
Luxury Travel9.95×Travel & Leisure
Erin Andrews18.19×Sports
Clemson Tigers football8.43×Sports
Texas Longhorns football9.67×Sports
Boston Marathon10.78×Sports
Bachelor of Business Administration26.8×Business & Career
Auburn Tigers football8.09×Sports
Cross-country skiing10.12×Sports
University of South Carolina14.08×Business & Career
Duke Blue Devils men's basketball5.87×Sports
Aaron Rodgers3.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Carolina Gamecocks audience
TraitClusterScore
Luxury OrientationPREMIUM2.63
Risk AppetiteTHRILL1.43
Sports ActivityPOWER1.08
Family OrientationCONSERVATISM1.07
Early Adopter MentalityPOWER1.04
Career OrientationPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for South Carolina Gamecocks
CountryShare
United States83.1%
United Kingdom2.3%
Italy2.0%

See South Carolina Gamecocks audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does South Carolina Gamecocks have in United States?

South Carolina Gamecocks has an estimated audience of 1,622,242 people in United States, concentrated in South Carolina and North Carolina.

What is the gender split and age of South Carolina Gamecocks fans?

44.4% of South Carolina Gamecocks fans are female, 55.6% are male, with an average age of 37.1 years.

Which brands do South Carolina Gamecocks fans like most?

South Carolina Gamecocks fans show strongest brand affinity for StubHub (25.63×), La Stampa (116.3×), and Planet Fitness (4.27×) over the country average.

Where do South Carolina Gamecocks fans live in United States?

South Carolina Gamecocks fans in United States are most concentrated in South Carolina (reach 544,570), North Carolina (reach 140,026), and Georgia (reach 83,659). These three regions account for the largest share of the active audience.

What other brands do South Carolina Gamecocks fans also like?

Beyond South Carolina Gamecocks itself, the audience over-indexes on La Stampa (116.3×), Planet Fitness (4.27×), Tennessee Volunteers football (10.67×), and Freddie Freeman (18.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Carolina Gamecocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.