Rascasse Audience Intelligence

South Carolina Gamecocks Audience in United States

A data profile of the people who buy, follow and care about South Carolina Gamecocks in United States — modelled from more than twelve digital signal sources. South Carolina Gamecocks has an estimated audience of 1,302,161 people in United States.

#316among American football in United States#310among Team in United States#1793in Sports

The average South Carolina Gamecocks fan in United States is 37.1 years old, more male, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, Georgia.

Top brand affinities include StubHub, La Stampa, University of South Carolina, with strongest over-indexing on StubHub (23.37× the country average).

Demographically, the South Carolina Gamecocks audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Carolina Gamecocks fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for StubHub.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Carolina Gamecocks profile in United States.

Audience size
1.3M
in United States
Gender
44.4%♀
55.6% male
Age
37.1
average years
Country rank
#19688
Team in United States
Fig. 01

Search interest · 12-month trend

+108%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Carolina Gamecocks fans

44.4% are female, 55.6% are male, average age 37.1.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for South Carolina Gamecocks audience in United States
MetricValue
Female44.4%
Male55.6%
Average age37.1
Estimated audience size1,302,161
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the South Carolina Gamecocks audience in United States
Age bracketShare%
16-1930%
20-2917%
30-3915%
40-4919%
50+20%
Fig. 04

Worldwide distribution

89.9%

of the worldwide South Carolina Gamecocks audience comes from United States.

Worldwide audience distribution share by country for South Carolina Gamecocks
CountryShare
United States89.9%
United Kingdom3.0%
Canada1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Carolina Gamecocks audience in United States is strongest.

Fig. 05

Top regions by affinity

South Carolina Gamecocks fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~500K21.16×
02North Carolina~100K2.65×
03Georgia~90K1.71×
04Louisiana~30K1.28×
05Mississippi~20K1.18×
06Alabama~20K1.03×
07Tennessee~30K1.01×
08Washington, District of Columbia~5K0.94×
09Virginia~40K0.93×
10Connecticut~10K0.79×
11Maryland~20K0.77×
12Delaware~3K0.76×
13Arkansas~10K0.73×
14Iowa~10K0.72×
15Florida~80K0.69×
16Kentucky~10K0.67×
17West Virginia~5K0.65×
18North Dakota~2K0.65×
19Vermont~2K0.65×
20Oklahoma~10K0.62×
21South Dakota~2K0.62×
22Alaska~2K0.60×
23Rhode Island~3K0.59×
24Pennsylvania~30K0.57×
25Ohio~30K0.57×
26New Hampshire~4K0.57×
27Montana~3K0.57×
28Maine~3K0.56×
29New Mexico~4K0.53×
30Texas~70K0.52×
31New Jersey~20K0.52×
32Massachusetts~20K0.51×
33Missouri~10K0.51×
34Colorado~10K0.51×
35Indiana~10K0.50×
36Kansas~6K0.49×
37Nebraska~4K0.49×
38Hawaii~3K0.49×
39Illinois~20K0.46×
40New York~40K0.45×
41Nevada~7K0.45×
42Idaho~4K0.45×
43Minnesota~10K0.44×
44Michigan~20K0.41×
45Wisconsin~10K0.39×
46Arizona~10K0.38×
47Utah~5K0.37×
48Oregon~7K0.36×
49Washington~10K0.34×
50California~50K0.27×
Fig. 06

Affinity by region

Affinity by region — South Carolina Gamecocks, United States
0.27×1.00×21.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Carolina Gamecocks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Carolina Gamecocks audience
#·InterestCategoryAffinity×
01La StampaNews142.49×
02Il MattinoNews89.76×
03University of South CarolinaBusiness & Career36.38×
04LG TVTechnology & Electronics28.72×
05StubHubTravel & Leisure23.37×
06Bob RossMovies & TV20.00×
07Erin AndrewsSports20.00×
08Freddie FreemanSports19.21×
09Clemson Tigers footballSports8.89×
10Tennessee Volunteers footballSports7.84×
11Florida Gators footballSports7.51×
12Auburn Tigers footballSports6.90×
13Texas Longhorns footballSports6.69×
14Aaron JudgeSports6.45×
15Ed HarrisMovies & TV6.37×
16Atlanta BravesSports5.44×
17Fox SportsMovies & TV4.97×
18Harris TeeterShopping4.84×
19San Antonio SpursSports3.70×
20Planet FitnessSports2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Carolina Gamecocks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Carolina Gamecocks audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.45×
Convenience OrientationPREMIUM1.44×
Career OrientationPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Carolina Gamecocks audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
ExtroversionTHRILL0.77×
MindfulnessBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Carolina Gamecocks have in United States?

South Carolina Gamecocks has an estimated audience of 1,302,161 people in United States, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of South Carolina Gamecocks fans?

44.4% of South Carolina Gamecocks fans are female, 55.6% are male, with an average age of 37.1 years.

03

Which brands do South Carolina Gamecocks fans like most?

South Carolina Gamecocks fans show strongest brand affinity for StubHub (23.37×), La Stampa (142.49×), and University of South Carolina (36.38×) over the country average.

04

Where do South Carolina Gamecocks fans live in United States?

South Carolina Gamecocks fans in United States are most concentrated in South Carolina (reach ~500K), North Carolina (reach ~100K), and Georgia (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do South Carolina Gamecocks fans also like?

Beyond South Carolina Gamecocks itself, the audience over-indexes on La Stampa (142.49×), University of South Carolina (36.38×), Bob Ross (20×), and Freddie Freeman (19.21×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for South Carolina Gamecocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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