A data profile of the people who buy, follow and care about College of Charleston in United States — modelled from more than twelve digital signal sources. College of Charleston has an estimated audience of 278,898 people in United States.
College of Charleston has an estimated audience of 278,898 people in United States. 63.1% are female, 36.9% are male, average age 39.7. Top brand affinities: Colgate University, FlightAware, Brown University, University of South Carolina, PubMed.
Top brand affinities include Colgate University, FlightAware, Brown University, with strongest over-indexing on Colgate University (186.98× the country average).
Demographically, the College of Charleston audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical College of Charleston fan in United States is more female, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Colgate University.
The key figures that characterise the College of Charleston profile in United States.
63.1% are female, 36.9% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.7 |
| Estimated audience size | 278,898 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide College of Charleston audience comes from United States.
| Country | Share |
|---|---|
| United States | 82.6% |
| United Kingdom | 12.6% |
| Australia | 2.1% |
The strongest cross-interests of the College of Charleston audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Colgate University | Business & Career | 186.98× | ||
| 02 | Brown University | Business & Career | 46.84× | ||
| 03 | Boston College | Business & Career | 35.47× | ||
| 04 | University of South Carolina | Business & Career | 29.07× | ||
| 05 | Yale University | Business & Career | 25.21× | ||
| 06 | PubMed | Internet & Social Media | 22.56× | ||
| 07 | UpToDate | Health | 18.90× | ||
| 08 | FlightAware | Travel & Leisure | 17.42× | ||
| 09 | Proton (automobile) | Cars & Mobility | 16.72× | ||
| 10 | New York University | Business & Career | 16.09× | ||
| 11 | Purdue University | Business & Career | 15.18× | ||
| 12 | Virginia Tech | Business & Career | 15.13× | ||
| 13 | Duke University | Business & Career | 14.34× | ||
| 14 | University of Pennsylvania | Business & Career | 13.88× | ||
| 15 | Northwestern University | Business & Career | 13.57× | ||
| 16 | University of Southern California | Business & Career | 11.39× | ||
| 17 | Columbia University | Business & Career | 9.97× | ||
| 18 | University of Florida | Business & Career | 9.39× | ||
| 19 | Men's Wearhouse | Fashion & Accessoires | 7.01× | ||
| 20 | Mortgage loans | Business & Career | 2.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.59× | |
| Quality Awareness | PREMIUM | 1.58× | |
| Career Orientation | POWER | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.81× | |
| DIY Mentality | THRILL | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for College of Charleston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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