College of Charleston Audience in United States
College of Charleston has an estimated audience of 278,898 people in United States. 63.1% are female, 36.9% are male, average age 39.7. Top brand affinities: Colgate University, FlightAware, Camel (cigarette), Brown University, Mozilla.
Top brand affinities include Colgate University, FlightAware, Camel (cigarette), with strongest over-indexing on Colgate University (71.96× the country average). Demographically, the College of Charleston audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Category: Business & Career · Type: POI · Subtype: University
Demographics of College of Charleston fans
| Metric | Value |
|---|---|
| Female | 63.1% |
| Male | 36.9% |
| Average age | 39.7 |
| Estimated audience size | 278,898 |
Audience persona
The typical College of Charleston fan in United States is more female, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Colgate University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Colgate University | 71.96× | Business & Career |
| FlightAware | 18.15× | Travel & Leisure |
| Camel (cigarette) | 34.22× | Food & Beverages |
| Brown University | 45.04× | Business & Career |
| Mozilla | 59.63× | Internet & Social Media |
| UpToDate | 20× | Health |
| Yale University | 24.16× | Business & Career |
| Planet Fitness | 4.36× | Sports |
| San Jose State University | 39.85× | Business & Career |
| Luxury Travel | 11.73× | Travel & Leisure |
| Boston College | 29.96× | Business & Career |
| Columbia University | 12.3× | Business & Career |
| Boston Marathon | 11.74× | Sports |
| Purdue University | 14.2× | Business & Career |
| Rue La La | 20.13× | Shopping |
| University of Pennsylvania | 13.18× | Business & Career |
| Duke University | 12.32× | Business & Career |
| Kia Sportage | 14.29× | Cars & Mobility |
| Michigan State University | 9.94× | Business & Career |
| Cross-country skiing | 10.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.45 |
| Risk Appetite | THRILL | 1.91 |
| Travelling | THRILL | 1.67 |
| Design Affinity | PREMIUM | 1.63 |
| Community Orientation | OPEN | 1.35 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.7% |
| United Kingdom | 13.3% |
See College of Charleston audiences in other countries
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
How to read this data
Audience size is the estimated number of people in United States who actively search for College of Charleston. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.