Rascasse Audience Intelligence

South Carolina Gamecocks men's basketball Audience in United States

A data profile of the people who buy, follow and care about South Carolina Gamecocks men's basketball in United States — modelled from more than twelve digital signal sources. South Carolina Gamecocks men's basketball has an estimated audience of 194,193 people in United States.

#856among Basketball in United States#983among Team in United States#6142in Sports

The average South Carolina Gamecocks men's basketball fan in United States is 40.7 years old, more male, and lives primarily in South Carolina.

The audience is concentrated in South Carolina, North Carolina, Florida.

Top brand affinities include Taraji P. Henson, Arkansas Razorbacks men's basketball, University of South Carolina, with strongest over-indexing on Taraji P. Henson (923.08× the country average).

Demographically, the South Carolina Gamecocks men's basketball audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Tradition, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Carolina Gamecocks men's basketball fan in United States is more male, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Taraji P. Henson.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Carolina Gamecocks men's basketball profile in United States.

Audience size
194K
in United States
Gender
42.9%♀
57.1% male
Age
40.7
average years
Country rank
#59394
Team in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Carolina Gamecocks men's basketball fans

42.9% are female, 57.1% are male, average age 40.7.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for South Carolina Gamecocks men's basketball audience in United States
MetricValue
Female42.9%
Male57.1%
Average age40.7
Estimated audience size194,193
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the South Carolina Gamecocks men's basketball audience in United States
Age bracketShare%
16-1923%
20-2913%
30-3915%
40-4923%
50+27%
Fig. 04

Worldwide distribution

74.4%

of the worldwide South Carolina Gamecocks men's basketball audience comes from United States.

Worldwide audience distribution share by country for South Carolina Gamecocks men's basketball
CountryShare
United States74.4%
China4.1%
Canada3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Carolina Gamecocks men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

South Carolina Gamecocks men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K21.79×
02Kentucky~20K2.32×
03North Carolina~40K2.25×
04Tennessee~20K1.49×
05Arkansas~7K1.47×
06Mississippi~7K1.45×
07Georgia~20K1.30×
08Louisiana~7K0.95×
09Indiana~9K0.84×
10Virginia~10K0.81×
11Alabama~6K0.77×
12Alaska<1K0.77×
13Washington, District of Columbia~1K0.71×
14Delaware~1K0.70×
15Ohio~10K0.69×
16Iowa~3K0.69×
17Maryland~6K0.66×
18West Virginia~2K0.66×
19North Dakota<1K0.64×
20Vermont<1K0.64×
21Florida~20K0.62×
22Missouri~6K0.61×
23Rhode Island~1K0.60×
24South Dakota<1K0.60×
25Montana<1K0.57×
26Connecticut~3K0.55×
27Nevada~3K0.54×
28Kansas~2K0.54×
29Nebraska~2K0.53×
30New Hampshire~1K0.51×
31Maine~1K0.51×
32Idaho~1K0.50×
33Hawaii~1K0.50×
34New Jersey~7K0.49×
35Pennsylvania~9K0.48×
36Illinois~9K0.47×
37New Mexico~1K0.46×
38Massachusetts~5K0.43×
39Oklahoma~3K0.43×
40Michigan~6K0.42×
41Wisconsin~3K0.40×
42New York~10K0.39×
43Texas~20K0.37×
44Colorado~3K0.36×
45Utah~2K0.36×
46Minnesota~3K0.33×
47Oregon~2K0.33×
48Arizona~3K0.30×
49Washington~3K0.26×
50California~10K0.20×
Fig. 06

Affinity by region

Affinity by region — South Carolina Gamecocks men's basketball, United States
0.20×1.00×21.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Carolina Gamecocks men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Carolina Gamecocks men's basketball audience
#·InterestCategoryAffinity×
01Taraji P. HensonMovies & TV923.08×
02Texas A&M Aggies men's basketballSports46.96×
03Kansas State Wildcats men's basketballSports45.44×
04Florida Gators baseballSports44.75×
05University of South CarolinaBusiness & Career37.54×
06Florida Gators men's basketballSports34.08×
07Arkansas Razorbacks men's basketballSports33.67×
08Arkansas Razorbacks footballSports28.22×
09Texas Longhorns baseballSports21.09×
10Erin AndrewsSports17.27×
11Auburn Tigers footballSports12.67×
12Nebraska Cornhuskers footballSports12.58×
13Tennessee Volunteers footballSports12.55×
14Florida Gators footballSports12.04×
15Clemson Tigers footballSports10.96×
16Duke Blue Devils men's basketballSports9.14×
17Florida State Seminoles footballSports9.08×
18Carolina PanthersSports6.56×
19Masters TournamentSports6.45×
20San Antonio SpursSports5.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Carolina Gamecocks men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Carolina Gamecocks men's basketball audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
Family OrientationCONSERVATISM1.39×
Career OrientationPOWER1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Carolina Gamecocks men's basketball audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Carolina Gamecocks men's basketball have in United States?

South Carolina Gamecocks men's basketball has an estimated audience of 194,193 people in United States, concentrated in South Carolina and North Carolina.

02

What is the gender split and age of South Carolina Gamecocks men's basketball fans?

42.9% of South Carolina Gamecocks men's basketball fans are female, 57.1% are male, with an average age of 40.7 years.

03

Which brands do South Carolina Gamecocks men's basketball fans like most?

South Carolina Gamecocks men's basketball fans show strongest brand affinity for Taraji P. Henson (923.08×), Arkansas Razorbacks men's basketball (33.67×), and University of South Carolina (37.54×) over the country average.

04

Where do South Carolina Gamecocks men's basketball fans live in United States?

South Carolina Gamecocks men's basketball fans in United States are most concentrated in South Carolina (reach ~200K), North Carolina (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do South Carolina Gamecocks men's basketball fans also like?

Beyond South Carolina Gamecocks men's basketball itself, the audience over-indexes on Arkansas Razorbacks men's basketball (33.67×), University of South Carolina (37.54×), Tennessee Volunteers football (12.55×), and Arkansas Razorbacks football (28.22×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for South Carolina Gamecocks men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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