South Carolina Gamecocks men's basketball Audience in United States
South Carolina Gamecocks men's basketball has an estimated audience of 572,751 people in United States. 42.9% are female, 57.1% are male, average age 40.7. Top regions: South Carolina, North Carolina, Florida. Top brand affinities: Chandrakasem Rajabhat University, Quiche, Urban horticulture, Historic site, Unique Gifts.
The average South Carolina Gamecocks men's basketball fan in United States is 40.7 years old, more male, and lives primarily in South Carolina. The audience is concentrated in South Carolina, North Carolina, Florida. Top brand affinities include Chandrakasem Rajabhat University, Quiche, Urban horticulture, with strongest over-indexing on Chandrakasem Rajabhat University (57.83× the country average). Demographically, the South Carolina Gamecocks men's basketball audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Sports Activity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of South Carolina Gamecocks men's basketball fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 40.7 |
| Estimated audience size | 572,751 |
Audience persona
The typical South Carolina Gamecocks men's basketball fan in United States is more male, around 40.7 years old, with strong Sports Activity tendencies and a notable affinity for Chandrakasem Rajabhat University.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| South Carolina | 188,747 | 21.9× |
| North Carolina | 41,029 | 2.38× |
| Florida | 24,331 | 0.63× |
| Georgia | 23,750 | 1.35× |
| Texas | 19,117 | 0.39× |
| Tennessee | 17,543 | 1.53× |
| Kentucky | 16,733 | 2.33× |
| New York | 12,840 | 0.4× |
| Ohio | 12,483 | 0.71× |
| California | 11,968 | 0.19× |
| Virginia | 11,462 | 0.82× |
| Illinois | 9,152 | 0.48× |
| Pennsylvania | 9,136 | 0.47× |
| Indiana | 9,100 | 0.87× |
| New Jersey | 7,218 | 0.5× |
| Arkansas | 6,799 | 1.44× |
| Louisiana | 6,764 | 0.92× |
| Mississippi | 6,743 | 1.43× |
| Maryland | 6,402 | 0.65× |
| Michigan | 6,053 | 0.4× |
| Missouri | 5,354 | 0.58× |
| Massachusetts | 4,714 | 0.42× |
| Alabama | 4,511 | 0.56× |
| Iowa | 3,103 | 0.66× |
| Wisconsin | 3,036 | 0.35× |
| Connecticut | 2,950 | 0.51× |
| Colorado | 2,789 | 0.31× |
| Nevada | 2,744 | 0.5× |
| Minnesota | 2,133 | 0.26× |
| Kansas | 2,075 | 0.46× |
| Oklahoma | 2,048 | 0.32× |
| Washington | 2,022 | 0.18× |
| West Virginia | 1,337 | 0.5× |
| Arizona | 1,287 | 0.11× |
| Nebraska | 1,227 | 0.43× |
| Washington, District of Columbia | 1,127 | 0.65× |
| Oregon | 1,086 | 0.17× |
| Delaware | 942 | 0.6× |
| Rhode Island | 804 | 0.44× |
| Utah | 779 | 0.15× |
| New Hampshire | 709 | 0.31× |
| New Mexico | 672 | 0.23× |
| Hawaii | 626 | 0.25× |
| Maine | 585 | 0.29× |
| North Dakota | 471 | 0.4× |
| Montana | 428 | 0.27× |
| Idaho | 420 | 0.15× |
| South Dakota | 410 | 0.31× |
| Vermont | 370 | 0.37× |
| Wyoming | 346 | 0.41× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chandrakasem Rajabhat University | 57.83× | Business & Career |
| Quiche | 25.73× | Food & Beverages |
| Urban horticulture | 4.99× | Home & Garden |
| Historic site | 3.71× | Arts & Culture |
| Unique Gifts | 1.59× | Shopping |
| Welder certification | 12.54× | Business & Career |
| Kate Morton | 23.31× | Literature |
| Vocal harmony | 2.7× | Music & Radio |
| Grinch | 2.39× | Movies & TV |
| Jesse Plemons | 1.87× | Movies & TV |
| Staycation | 1.74× | Home & Garden |
| Surf kayaking | 7.74× | Sports |
| UK garage | 2.83× | Music & Radio |
| JDSU | 1.52× | Business & Career |
| Graham Greene | 3.01× | Literature |
| Birthday Gifts | 1.57× | Kids & Family |
| Kevin Carroll | 11.88× | Movies & TV |
| South Asian cuisine | 4.29× | Food & Beverages |
| Sinaloa | 1.77× | Travel & Leisure |
| Pro-Ject | 1.91× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.28 |
| Luxury Orientation | PREMIUM | 1.25 |
| DIY Mentality | THRILL | 1.12 |
| Family Orientation | CONSERVATISM | 1.1 |
| Early Adopter Mentality | POWER | 1.08 |
| Healthy Lifestyle | BALANCE | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.5% |
| China | 1.7% |
| Canada | 1.3% |
See South Carolina Gamecocks men's basketball audiences in other countries
- South Carolina Gamecocks men's basketball — Germany
- South Carolina Gamecocks men's basketball — United Kingdom
- South Carolina Gamecocks men's basketball — France
- South Carolina Gamecocks men's basketball — Italy
- South Carolina Gamecocks men's basketball — Spain
- South Carolina Gamecocks men's basketball — Brazil
- South Carolina Gamecocks men's basketball — Japan
- South Carolina Gamecocks men's basketball — South Korea
- South Carolina Gamecocks men's basketball — India
More Basketball audiences in United States
- NBA (91,514,318)
- NBA Finals (38,840,029)
- Golden State Warriors (37,009,341)
- Los Angeles Lakers (36,163,891)
- NBA playoffs (34,904,470)
Frequently asked questions
How many fans does South Carolina Gamecocks men's basketball have in United States?
South Carolina Gamecocks men's basketball has an estimated audience of 572,751 people in United States, concentrated in South Carolina and North Carolina.
What is the gender split and age of South Carolina Gamecocks men's basketball fans?
42.9% of South Carolina Gamecocks men's basketball fans are female, 57.1% are male, with an average age of 40.7 years.
Which brands do South Carolina Gamecocks men's basketball fans like most?
South Carolina Gamecocks men's basketball fans show strongest brand affinity for Chandrakasem Rajabhat University (57.83×), Quiche (25.73×), and Urban horticulture (4.99×) over the country average.
Where do South Carolina Gamecocks men's basketball fans live in United States?
South Carolina Gamecocks men's basketball fans in United States are most concentrated in South Carolina (reach 188,747), North Carolina (reach 41,029), and Florida (reach 24,331). These three regions account for the largest share of the active audience.
What other brands do South Carolina Gamecocks men's basketball fans also like?
Beyond South Carolina Gamecocks men's basketball itself, the audience over-indexes on Quiche (25.73×), Urban horticulture (4.99×), Historic site (3.71×), and Unique Gifts (1.59×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for South Carolina Gamecocks men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.