Lehigh University Audience in United States

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Lehigh University has an estimated audience of 339,625 people in United States. 67.7% are female, 32.3% are male, average age 35.1. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Dog breed, Combat sport, Paul Casey, edureka, Keegan Bradley.

The average Lehigh University fan in United States is 35.1 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Dog breed, Combat sport, Paul Casey, with strongest over-indexing on Dog breed (9.08× the country average). Demographically, the Lehigh University audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Lehigh University fans

Demographic split for Lehigh University audience in United States
MetricValue
Female67.7%
Male32.3%
Average age35.1
Estimated audience size339,625

Audience persona

The typical Lehigh University fan in United States is more female, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Lehigh University in United States
RegionReachAffinity
Pennsylvania76,5086.69×
New York46,4572.45×
New Jersey34,6394.01×
California31,3590.84×
Texas16,6840.57×
Massachusetts14,9102.23×
Florida12,7740.56×
Maryland11,1051.9×
Virginia10,7101.29×
Connecticut10,0052.94×
Illinois9,8150.87×
North Carolina7,8200.77×
Ohio7,5240.72×
Georgia6,6060.63×
Michigan4,6910.53×
Washington4,6540.68×
Arizona3,6440.53×
Tennessee3,6170.53×
Colorado3,6120.67×
Indiana3,5280.57×
South Carolina3,1450.62×
Minnesota3,0070.62×
Missouri2,8020.51×
Wisconsin2,5810.51×
Oregon2,2450.58×
Washington, District of Columbia2,0912.05×
Kentucky1,9970.47×
Alabama1,8750.4×
Louisiana1,7950.41×
Delaware1,7861.91×
New Hampshire1,6591.24×
Oklahoma1,5220.4×
Rhode Island1,4881.38×
Nevada1,3240.4×
Kansas1,3180.49×
Utah1,2870.42×
Iowa1,2550.45×
Maine1,2020.99×
Idaho1,1930.7×
West Virginia1,0570.67×
Hawaii1,0550.72×
Arkansas9670.35×
Mississippi9250.33×
Vermont9241.55×
Nebraska9020.53×
New Mexico6590.39×
Montana6270.67×
South Dakota2680.34×
Alaska2310.32×
North Dakota2030.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lehigh University audience
BrandAffinityCategory
Dog breed9.08×Pets & Animals
Combat sport3.51×Sports
Paul Casey71.58×Sports
edureka52.78×Business & Career
Keegan Bradley8.89×Sports
Bank account2.85×Business & Career
Japanese New Year20×Travel & Leisure
Kyokushin15.17×Sports
Isometric exercise8.51×Sports
Certified diabetes educator12.57×Business & Career
The Kessler26.41×Arts & Culture
Racing2.24×Cars & Mobility
Jesse Plemons2.9×Movies & TV
Sinaloa2.94×Travel & Leisure
Elsword12.66×Games
Cadena SER11.38×Music & Radio
Nebraska Cornhuskers football2.22×Sports
Ellen Burstyn5.48×Movies & TV
Therme Erding20×Travel & Leisure
Hibachi4.48×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lehigh University audience
TraitClusterScore
Early Adopter MentalityPOWER1.74
LGBTQ+ IdentityOPEN1.15
Community OrientationOPEN1.13
MindfulnessBALANCE1.09
Healthy LifestyleBALANCE1
Price SensitivityPREMIUM0.98

Worldwide distribution

Worldwide audience distribution share by country for Lehigh University
CountryShare
United States76.5%
Canada4.1%
India3.0%

See Lehigh University audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Lehigh University have in United States?

Lehigh University has an estimated audience of 339,625 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Lehigh University fans?

67.7% of Lehigh University fans are female, 32.3% are male, with an average age of 35.1 years.

Which brands do Lehigh University fans like most?

Lehigh University fans show strongest brand affinity for Dog breed (9.08×), Combat sport (3.51×), and Paul Casey (71.58×) over the country average.

Where do Lehigh University fans live in United States?

Lehigh University fans in United States are most concentrated in Pennsylvania (reach 76,508), New York (reach 46,457), and New Jersey (reach 34,639). These three regions account for the largest share of the active audience.

What other brands do Lehigh University fans also like?

Beyond Lehigh University itself, the audience over-indexes on Combat sport (3.51×), Paul Casey (71.58×), edureka (52.78×), and Keegan Bradley (8.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lehigh University. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.