Rascasse Audience Intelligence

New Jersey Institute of Technology Audience in United States

Name: New Jersey Institute of Technology — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about New Jersey Institute of Technology in United States — modelled from more than twelve digital signal sources. New Jersey Institute of Technology has an estimated audience of 300,306 people in United States.

#5746among POI in United States #2985in Business & Career

The average New Jersey Institute of Technology fan in United States is 39.5 years old, more male, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, California.

Top brand affinities include malwarebytes, Philz Coffee, Delta Vacations, with strongest over-indexing on malwarebytes (110.8× the country average).

Demographically, the New Jersey Institute of Technology audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Jersey Institute of Technology fan in United States is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for malwarebytes.

Category: Business & Career · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Jersey Institute of Technology profile in United States.

Audience size

300K

in United States

Gender

44.5%♀

55.5% male

Age

39.5

average years

Country rank

#48372

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of New Jersey Institute of Technology fans

44.5% are female, 55.5% are male, average age 39.5.

Fig. 02

Gender split

44.5%

Female

55.5%

Male

Demographic split for New Jersey Institute of Technology audience in United States
Metric	Value
Female	44.5%
Male	55.5%
Average age	39.5
Estimated audience size	300,306

Fig. 03

Age distribution

Age distribution of the New Jersey Institute of Technology audience in United States
Age bracket	Share	%
16-19		26%
20-29		15%
30-39		14%
40-49		17%
50+		28%

Fig. 04

Worldwide distribution

83.1%

of the worldwide New Jersey Institute of Technology audience comes from United States.

Worldwide audience distribution share by country for New Jersey Institute of Technology
Country	Share
United States	83.1%
India	7.6%
Brazil	1.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Jersey Institute of Technology audience in United States is strongest.

Fig. 05

Top regions by affinity

New Jersey Institute of Technology fans by region: top regions in United States
#	Region	Reach	×
01	New Jersey	~200K	24.24×
02	New York	~40K	2.63×
03	Connecticut	~5K	1.51×
04	Pennsylvania	~10K	1.44×
05	Maryland	~7K	1.33×
06	Delaware	~1K	1.27×
07	Massachusetts	~7K	1.20×
08	Washington, District of Columbia	~1K	1.17×
09	Virginia	~8K	1.04×
10	Rhode Island	<1K	0.93×
11	Vermont	<1K	0.92×
12	Alaska	<1K	0.90×
13	North Dakota	<1K	0.89×
14	South Dakota	<1K	0.87×
15	New Hampshire	~1K	0.86×
16	Montana	<1K	0.86×
17	Maine	<1K	0.84×
18	West Virginia	~1K	0.81×
19	Idaho	~1K	0.80×
20	Hawaii	~1K	0.80×
21	Mississippi	~2K	0.79×
22	New Mexico	~1K	0.79×
23	Nebraska	~1K	0.78×
24	Arkansas	~2K	0.75×
25	Kansas	~2K	0.72×
26	Oklahoma	~2K	0.70×
27	Iowa	~2K	0.70×
28	Louisiana	~3K	0.68×
29	Utah	~2K	0.68×
30	Kentucky	~2K	0.66×
31	Nevada	~2K	0.66×
32	Alabama	~3K	0.65×
33	South Carolina	~3K	0.63×
34	Oregon	~2K	0.63×
35	North Carolina	~6K	0.62×
36	Missouri	~3K	0.62×
37	Washington	~4K	0.61×
38	Wisconsin	~3K	0.61×
39	Georgia	~6K	0.60×
40	Colorado	~3K	0.60×
41	Minnesota	~3K	0.60×
42	Illinois	~6K	0.59×
43	Indiana	~3K	0.59×
44	Tennessee	~3K	0.57×
45	Ohio	~5K	0.56×
46	Arizona	~3K	0.55×
47	Michigan	~4K	0.53×
48	California	~20K	0.50×
49	Texas	~10K	0.50×
50	Florida	~9K	0.46×

Affinity by region — New Jersey Institute of Technology, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Jersey Institute of Technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Jersey Institute of Technology audience
#	Interest	Category	×
01	Delta Vacations	Travel & Leisure	119.75×
02	Funjet Vacations	Cars & Mobility	118.33×
03	malwarebytes	Technology & Electronics	110.80×
04	Lea Salonga	Movies & TV	96.58×
05	University of Hawaii at Manoa	Business & Career	91.07×
06	Philz Coffee	Food & Beverages	80.43×
07	Colgate University	Business & Career	73.17×
08	University of Rhode Island	Business & Career	54.48×
09	University of Illinois at Chicago	Business & Career	45.81×
10	James Madison University	Business & Career	43.88×
11	San Jose State University	Business & Career	38.98×
12	Brown University	Business & Career	35.39×
13	Rutgers University	Business & Career	34.15×
14	Ohio University	Business & Career	30.05×
15	Carnegie Mellon University	Business & Career	27.88×
16	Radio City Music Hall	Travel & Leisure	19.18×
17	New York University	Business & Career	17.75×
18	Duke University	Business & Career	15.68×
19	Northwestern University	Business & Career	15.17×
20	University of Pennsylvania	Business & Career	14.15×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Jersey Institute of Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by New Jersey Institute of Technology audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	2.57×
Career Orientation	POWER	2.15×
Indulgence	JOY	1.65×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by New Jersey Institute of Technology audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.64×
Sustainability	BALANCE	0.81×
Design Affinity	PREMIUM	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does New Jersey Institute of Technology have in United States?

New Jersey Institute of Technology has an estimated audience of 300,306 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of New Jersey Institute of Technology fans?

44.5% of New Jersey Institute of Technology fans are female, 55.5% are male, with an average age of 39.5 years.

Which brands do New Jersey Institute of Technology fans like most?

New Jersey Institute of Technology fans show strongest brand affinity for malwarebytes (110.8×), Philz Coffee (80.43×), and Delta Vacations (119.75×) over the country average.

Where do New Jersey Institute of Technology fans live in United States?

New Jersey Institute of Technology fans in United States are most concentrated in New Jersey (reach ~200K), New York (reach ~40K), and California (reach ~20K). These three regions account for the largest share of the active audience.

What other brands do New Jersey Institute of Technology fans also like?

Beyond New Jersey Institute of Technology itself, the audience over-indexes on Philz Coffee (80.43×), Delta Vacations (119.75×), Colgate University (73.17×), and Lea Salonga (96.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

United States (134,384,245)
New York City (93,869,939)
California (82,524,257)
North America (79,975,752)
Florida (70,758,765)

See New Jersey Institute of Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Jersey Institute of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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