New Jersey Institute of Technology Audience in United States

New Jersey Institute of Technology has an estimated audience of 300,306 people in United States. 44.5% are female, 55.5% are male, average age 39.5. Top regions: New Jersey, New York, California. Top brand affinities: malwarebytes, Philz Coffee, Delta Vacations, Lea Salonga, San Jose State University.

The average New Jersey Institute of Technology fan in United States is 39.5 years old, more male, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, California. Top brand affinities include malwarebytes, Philz Coffee, Delta Vacations, with strongest over-indexing on malwarebytes (163.25× the country average). Demographically, the New Jersey Institute of Technology audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: POI

Demographics of New Jersey Institute of Technology fans

Demographic split for New Jersey Institute of Technology audience in United States
MetricValue
Female44.5%
Male55.5%
Average age39.5
Estimated audience size300,306

Audience persona

The typical New Jersey Institute of Technology fan in United States is more male, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for malwarebytes.

Top regions in United States

Top regions ranked by reach for New Jersey Institute of Technology in United States
RegionReachAffinity
New Jersey120,54915.78×
New York45,6822.72×
California19,8960.6×
Pennsylvania18,5031.83×
Texas15,4210.6×
Florida9,8920.49×
Virginia9,3561.28×
Massachusetts8,9651.52×
Maryland8,7541.7×
Illinois6,6020.66×
North Carolina6,2150.69×
Georgia6,0710.66×
Connecticut5,6731.88×
Ohio5,2960.57×
Washington3,8020.63×
Michigan3,7020.47×
Indiana2,7200.5×
Arizona2,6480.43×
Colorado2,6080.55×
Tennessee2,4700.41×
Missouri2,3630.49×
South Carolina2,2690.5×
Wisconsin2,1910.48×
Minnesota2,0410.47×
Alabama1,7930.43×
Louisiana1,6590.43×
Kentucky1,5100.4×
Oklahoma1,5050.45×
Oregon1,4990.44×
Washington, District of Columbia1,3871.54×
Delaware1,2741.54×
Kansas1,1690.49×
Nevada1,0560.36×
Iowa9890.4×
Utah9720.36×
Rhode Island9190.96×
New Hampshire8840.75×
Arkansas8290.34×
Maine7440.69×
Mississippi7330.3×
Nebraska6880.46×
Hawaii6310.49×
New Mexico6180.41×
West Virginia5780.41×
Idaho4830.32×
Vermont4310.82×
Alaska3290.51×
Montana2870.34×
South Dakota2830.41×
North Dakota2760.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Jersey Institute of Technology audience
BrandAffinityCategory
malwarebytes163.25×Technology & Electronics
Philz Coffee110.53×Food & Beverages
Delta Vacations106.86×Travel & Leisure
Lea Salonga123.68×Movies & TV
San Jose State University92.77×Business & Career
Colgate University46.72×Business & Career
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Funjet Vacations94.86×Cars & Mobility
Singer-songwriter5.51×Music & Radio
University of Hawaii at Manoa66.44×Business & Career
PSV Eindhoven45.81×Sports
Brown University35.7×Business & Career
Income tax13.19×Business & Career
Planet Fitness4.18×Sports
Rutgers University29.95×Business & Career
James Madison University45.78×Business & Career
Carnegie Mellon University21.42×Business & Career
University of Rhode Island45.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Jersey Institute of Technology audience
TraitClusterScore
Career OrientationPOWER1.73
Need for SecurityCONSERVATISM1.58
Early Adopter MentalityPOWER1.15
TravellingTHRILL1.13
IndulgenceJOY1.12
Quality AwarenessPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for New Jersey Institute of Technology
CountryShare
United States83.2%
India7.6%
Brazil1.7%

See New Jersey Institute of Technology audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does New Jersey Institute of Technology have in United States?

New Jersey Institute of Technology has an estimated audience of 300,306 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of New Jersey Institute of Technology fans?

44.5% of New Jersey Institute of Technology fans are female, 55.5% are male, with an average age of 39.5 years.

Which brands do New Jersey Institute of Technology fans like most?

New Jersey Institute of Technology fans show strongest brand affinity for malwarebytes (163.25×), Philz Coffee (110.53×), and Delta Vacations (106.86×) over the country average.

Where do New Jersey Institute of Technology fans live in United States?

New Jersey Institute of Technology fans in United States are most concentrated in New Jersey (reach 120,549), New York (reach 45,682), and California (reach 19,896). These three regions account for the largest share of the active audience.

What other brands do New Jersey Institute of Technology fans also like?

Beyond New Jersey Institute of Technology itself, the audience over-indexes on Philz Coffee (110.53×), Delta Vacations (106.86×), Lea Salonga (123.68×), and San Jose State University (92.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Jersey Institute of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.