Rascasse Audience Intelligence

Madison Square Garden Audience in United States

A data profile of the people who buy, follow and care about Madison Square Garden in United States — modelled from more than twelve digital signal sources. Madison Square Garden has an estimated audience of 13,094,574 people in United States.

#1among Arena in United States#158among POI in United States#199in Sports

The average Madison Square Garden fan in United States is 36.8 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, California.

Top brand affinities include Madison Square Garden, New York Knicks, Sports Authority Field at Mile High, with strongest over-indexing on Madison Square Garden (95.24× the country average).

Demographically, the Madison Square Garden audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madison Square Garden fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Madison Square Garden.

Category: Sports · Type: POI · Subtype: Arena

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madison Square Garden profile in United States.

Audience size
13.1M
in United States
Gender
39.3%♀
60.7% male
Age
36.8
average years
Country rank
#2718
POI in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Madison Square Garden fans

39.3% are female, 60.7% are male, average age 36.8.

Fig. 02

Gender split

39.3%
Female
60.7%
Male
Demographic split for Madison Square Garden audience in United States
MetricValue
Female39.3%
Male60.7%
Average age36.8
Estimated audience size13,094,574
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Madison Square Garden audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

79.5%

of the worldwide Madison Square Garden audience comes from United States.

Worldwide audience distribution share by country for Madison Square Garden
CountryShare
United States79.5%
Canada2.7%
Germany2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madison Square Garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Madison Square Garden fans by region: top regions in United States
#RegionReachAffinity×
01New York~5M13.36×
02New Jersey~900K5.35×
03Connecticut~200K2.88×
04Vermont~10K1.15×
05Pennsylvania~300K1.14×
06Rhode Island~20K1.11×
07Massachusetts~100K1.07×
08Washington, District of Columbia~20K1.07×
09Delaware~20K0.96×
10New Hampshire~20K0.89×
11Maryland~100K0.85×
12Maine~20K0.85×
13Virginia~100K0.83×
14North Carolina~100K0.72×
15Florida~300K0.66×
16Illinois~100K0.64×
17Ohio~100K0.63×
18South Carolina~60K0.63×
19Tennessee~80K0.62×
20Kentucky~50K0.62×
21Wisconsin~60K0.61×
22Colorado~60K0.60×
23Arkansas~30K0.60×
24Georgia~100K0.59×
25Minnesota~60K0.59×
26Texas~300K0.58×
27Kansas~30K0.58×
28Michigan~100K0.57×
29Missouri~60K0.57×
30Nebraska~20K0.57×
31North Dakota~8K0.57×
32California~400K0.56×
33Utah~30K0.56×
34Indiana~70K0.55×
35West Virginia~20K0.55×
36Montana~10K0.54×
37Washington~70K0.53×
38Oregon~40K0.53×
39South Dakota~8K0.53×
40Oklahoma~40K0.52×
41Nevada~30K0.52×
42Iowa~30K0.52×
43New Mexico~20K0.52×
44Louisiana~40K0.51×
45Alaska~7K0.51×
46Arizona~70K0.50×
47Hawaii~10K0.50×
48Alabama~50K0.49×
49Idaho~20K0.49×
50Mississippi~30K0.46×
Fig. 06

Affinity by region

Affinity by region — Madison Square Garden, United States
0.46×1.00×13.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madison Square Garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madison Square Garden audience
#·InterestCategoryAffinity×
01Madison Square GardenSports95.24×
02Sports Authority Field at Mile HighSports53.65×
03Matthew MorrisonMovies & TV37.08×
04Castles N' CoastersBrand28.92×
05Barclays CenterSports23.66×
06New York RangersSports22.37×
07Miranda CosgroveMovies & TV21.95×
08MetLife StadiumSports19.90×
09Budweiser Made in America FestivalMusic & Radio16.68×
10New York KnicksSports13.25×
11Central ParkTravel & Leisure7.30×
12Staten IslandTravel & Leisure5.62×
13New York MetsSports5.21×
14Times SquareTravel & Leisure4.79×
15Long IslandTravel & Leisure4.12×
16New York YankeesSports3.41×
17ConcertsMusic & Radio2.70×
18ChaserMusic & Radio2.67×
19Mitch McConnellPolitics & Society2.19×
20Eastern Time ZonePolitics & Society2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madison Square Garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Madison Square Garden audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.22×
PatriotismCONSERVATISM1.21×
Risk AppetiteTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Madison Square Garden audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
MindfulnessBALANCE0.86×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Madison Square Garden have in United States?

Madison Square Garden has an estimated audience of 13,094,574 people in United States, concentrated in New York and New Jersey.

02

What is the gender split and age of Madison Square Garden fans?

39.3% of Madison Square Garden fans are female, 60.7% are male, with an average age of 36.8 years.

03

Which brands do Madison Square Garden fans like most?

Madison Square Garden fans show strongest brand affinity for Madison Square Garden (95.24×), New York Knicks (13.25×), and Sports Authority Field at Mile High (53.65×) over the country average.

04

Where do Madison Square Garden fans live in United States?

Madison Square Garden fans in United States are most concentrated in New York (reach ~5M), New Jersey (reach ~900K), and California (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Madison Square Garden fans also like?

Beyond Madison Square Garden itself, the audience over-indexes on New York Knicks (13.25×), Sports Authority Field at Mile High (53.65×), New York Rangers (22.37×), and Miranda Cosgrove (21.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Square Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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