Madison Square Garden Audience in United States

Madison Square Garden logo

Madison Square Garden has an estimated audience of 6,454,523 people in United States. 39.1% are female, 60.9% are male, average age 35.6. Top regions: New York, New Jersey, California. Top brand affinities: Madison Square Garden, New York Knicks, New York Rangers, Sports Authority Field at Mile High, Miranda Cosgrove.

The average Madison Square Garden fan in United States is 35.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Madison Square Garden, New York Knicks, New York Rangers, with strongest over-indexing on Madison Square Garden (95.24× the country average). Demographically, the Madison Square Garden audience skews more male with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Madison Square Garden fans

Demographic split for Madison Square Garden audience in United States
MetricValue
Female39.1%
Male60.9%
Average age35.6
Estimated audience size6,454,523

Audience persona

The typical Madison Square Garden fan in United States is more male, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Madison Square Garden.

Top regions in United States

Top regions ranked by reach for Madison Square Garden in United States
RegionReachAffinity
New York3,471,2759.62×
New Jersey745,0014.54×
California450,1170.63×
Texas365,3970.66×
Florida327,4370.75×
Pennsylvania280,6591.29×
Connecticut196,9233.04×
North Carolina159,7190.82×
Illinois159,5560.74×
Massachusetts154,2531.21×
Virginia145,5680.93×
Ohio141,7760.71×
Georgia132,1870.66×
Michigan109,3060.65×
Maryland103,6120.93×
Tennessee88,8950.69×
Washington78,0390.6×
Indiana76,4380.65×
Arizona73,6380.56×
South Carolina68,4230.7×
Colorado67,5360.66×
Wisconsin67,3050.69×
Missouri63,9330.61×
Minnesota59,2450.64×
Kentucky56,6710.7×
Alabama47,0320.52×
Louisiana45,2110.54×
Oklahoma40,3930.56×
Oregon39,8380.54×
Arkansas37,0030.7×
Nevada36,4420.58×
Utah32,6610.57×
Kansas30,5240.6×
Iowa29,8840.56×
Mississippi25,6520.48×
New Hampshire25,2730.99×
Rhode Island25,2451.23×
Washington, District of Columbia21,4991.11×
Maine21,3430.92×
Nebraska20,1400.62×
New Mexico18,3930.57×
Delaware17,9531.01×
West Virginia16,5230.55×
Idaho16,4090.51×
Hawaii14,1820.51×
Vermont13,9421.23×
Montana9,5280.53×
South Dakota7,4070.5×
North Dakota7,1530.54×
Alaska5,7000.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madison Square Garden audience
BrandAffinityCategory
Madison Square Garden95.24×Sports
New York Knicks13.25×Sports
New York Rangers22.37×Sports
Sports Authority Field at Mile High53.65×Sports
Miranda Cosgrove21.95×Movies & TV
Matthew Morrison37.08×Movies & TV
Concerts2.7×Music & Radio
Central Park7.3×Travel & Leisure
Euphoria1.69×Movies & TV
Staten Island5.62×Travel & Leisure
New York Yankees3.41×Sports
Castles N' Coasters28.92×
New York Mets5.21×Sports
Times Square4.79×Travel & Leisure
MetLife Stadium19.9×Sports
Budweiser Made in America Festival16.68×Music & Radio
Barclays Center23.66×Sports
Eastern Time Zone2.09×Politics & Society
Long Island4.12×Travel & Leisure
New York City1.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madison Square Garden audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.24
Early Adopter MentalityPOWER1.16
Social Media UsageJOY1.06
ExtroversionTHRILL1.02
Sports ActivityPOWER1.01
Risk AppetiteTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for Madison Square Garden
CountryShare
United States76.5%
United Kingdom3.6%
Canada2.4%

See Madison Square Garden audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Madison Square Garden have in United States?

Madison Square Garden has an estimated audience of 6,454,523 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Madison Square Garden fans?

39.1% of Madison Square Garden fans are female, 60.9% are male, with an average age of 35.6 years.

Which brands do Madison Square Garden fans like most?

Madison Square Garden fans show strongest brand affinity for Madison Square Garden (95.24×), New York Knicks (13.25×), and New York Rangers (22.37×) over the country average.

Where do Madison Square Garden fans live in United States?

Madison Square Garden fans in United States are most concentrated in New York (reach 3,471,275), New Jersey (reach 745,001), and California (reach 450,117). These three regions account for the largest share of the active audience.

What other brands do Madison Square Garden fans also like?

Beyond Madison Square Garden itself, the audience over-indexes on New York Knicks (13.25×), New York Rangers (22.37×), Sports Authority Field at Mile High (53.65×), and Miranda Cosgrove (21.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madison Square Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.