Barclays Center Audience in United States

Barclays Center logo

Barclays Center has an estimated audience of 479,030 people in United States. 44.9% are female, 55.1% are male, average age 39.4. Top regions: New York, New Jersey, California. Top brand affinities: Google Analytics, Home construction, Kevin Harrington (entrepreneur), Voltron: Legendary Defender, Sub Zero (Official).

The average Barclays Center fan in United States is 39.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Google Analytics, Home construction, Kevin Harrington (entrepreneur), with strongest over-indexing on Google Analytics (6.21× the country average). Demographically, the Barclays Center audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Barclays Center fans

Demographic split for Barclays Center audience in United States
MetricValue
Female44.9%
Male55.1%
Average age39.4
Estimated audience size479,030

Audience persona

The typical Barclays Center fan in United States is more male, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Analytics.

Top regions in United States

Top regions ranked by reach for Barclays Center in United States
RegionReachAffinity
New York359,27318.94×
New Jersey77,0666.33×
California21,2580.4×
Pennsylvania17,9491.11×
Connecticut17,5123.64×
Florida16,7530.52×
Texas15,3260.37×
Massachusetts10,2121.08×
Maryland9,9661.21×
Virginia9,4850.81×
North Carolina7,2420.5×
Georgia7,0910.48×
Illinois6,6960.42×
Ohio5,8010.39×
Michigan4,3320.35×
Tennessee3,8060.4×
Indiana3,2480.37×
South Carolina2,9830.41×
Washington2,9330.31×
Arizona2,8330.29×
Minnesota2,7750.4×
Colorado2,5140.33×
Missouri2,2630.29×
Wisconsin2,1180.29×
Iowa2,0880.53×
Kentucky2,0430.34×
Louisiana1,9930.32×
Washington, District of Columbia1,9821.38×
Nevada1,8050.39×
Alabama1,7620.26×
Oregon1,6150.29×
Rhode Island1,5781.04×
Delaware1,5001.14×
Oklahoma1,4230.27×
New Hampshire1,1620.62×
Utah1,0760.25×
Kansas1,0730.28×
Arkansas1,0040.25×
Mississippi9470.24×
Maine9330.54×
Nebraska7520.31×
West Virginia7460.33×
Vermont6510.77×
New Mexico5900.25×
Hawaii5700.28×
Idaho4210.18×
South Dakota2710.24×
Montana2560.19×
North Dakota2130.22×
Wyoming1860.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barclays Center audience
BrandAffinityCategory
Google Analytics6.21×Internet & Social Media
Home construction1.53×Home & Garden
Kevin Harrington (entrepreneur)26.46×Business & Career
Voltron: Legendary Defender13.89×Movies & TV
Sub Zero (Official)8.09×Literature
Natural rubber1.66×Cars & Mobility
Bank account1.82×Business & Career
South Asian cuisine6.36×Food & Beverages
NBC10 Philadelphia5.74×Movies & TV
Alaskan Husky10.43×Pets & Animals
Food quality8.76×Food & Beverages
Kendra Scott1.8×Fashion & Accessoires
Mothercare1.98×Kids & Family
Nebraska Cornhuskers football2.15×Sports
Jesse Plemons1.89×Movies & TV
Urban horticulture1.73×Home & Garden
edureka17.45×Business & Career
Birthday Gifts1.53×Kids & Family
Home staging2.43×Home & Garden
Charlamagne Tha God4.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barclays Center audience
TraitClusterScore
Luxury OrientationPREMIUM1.5
Design AffinityPREMIUM1.47
TravellingTHRILL1.44
IndulgenceJOY1.4
Urban LifestyleOPEN1.39
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Barclays Center
CountryShare
United States60.5%
Canada8.1%
Italy5.5%

See Barclays Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Barclays Center have in United States?

Barclays Center has an estimated audience of 479,030 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Barclays Center fans?

44.9% of Barclays Center fans are female, 55.1% are male, with an average age of 39.4 years.

Which brands do Barclays Center fans like most?

Barclays Center fans show strongest brand affinity for Google Analytics (6.21×), Home construction (1.53×), and Kevin Harrington (entrepreneur) (26.46×) over the country average.

Where do Barclays Center fans live in United States?

Barclays Center fans in United States are most concentrated in New York (reach 359,273), New Jersey (reach 77,066), and California (reach 21,258). These three regions account for the largest share of the active audience.

What other brands do Barclays Center fans also like?

Beyond Barclays Center itself, the audience over-indexes on Home construction (1.53×), Kevin Harrington (entrepreneur) (26.46×), Voltron: Legendary Defender (13.89×), and Sub Zero (Official) (8.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barclays Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.