Barclays Center Audience in United States

Barclays Center has an estimated audience of 479,030 people in United States. 44.9% are female, 55.1% are male, average age 39.4. Top regions: New York, New Jersey, California. Top brand affinities: Deontay Wilder, PSV Eindhoven, Madison Square Garden, Back to the Future, Lambeau Field.

The average Barclays Center fan in United States is 39.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, California. Top brand affinities include Deontay Wilder, PSV Eindhoven, Madison Square Garden, with strongest over-indexing on Deontay Wilder (67.1× the country average). Demographically, the Barclays Center audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of Barclays Center fans

Demographic split for Barclays Center audience in United States
MetricValue
Female44.9%
Male55.1%
Average age39.4
Estimated audience size479,030

Audience persona

The typical Barclays Center fan in United States is more male, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Deontay Wilder.

Top regions in United States

Top regions ranked by reach for Barclays Center in United States
RegionReachAffinity
New York359,27318.94×
New Jersey77,0666.33×
California21,2580.4×
Pennsylvania17,9491.11×
Connecticut17,5123.64×
Florida16,7530.52×
Texas15,3260.37×
Massachusetts10,2121.08×
Maryland9,9661.21×
Virginia9,4850.81×
North Carolina7,2420.5×
Georgia7,0910.48×
Illinois6,6960.42×
Ohio5,8010.39×
Michigan4,3320.35×
Tennessee3,8060.4×
Indiana3,2480.37×
South Carolina2,9830.41×
Washington2,9330.31×
Arizona2,8330.29×
Minnesota2,7750.4×
Colorado2,5140.33×
Missouri2,2630.29×
Wisconsin2,1180.29×
Iowa2,0880.53×
Kentucky2,0430.34×
Louisiana1,9930.32×
Washington, District of Columbia1,9821.38×
Nevada1,8050.39×
Alabama1,7620.26×
Oregon1,6150.29×
Rhode Island1,5781.04×
Delaware1,5001.14×
Oklahoma1,4230.27×
New Hampshire1,1620.62×
Utah1,0760.25×
Kansas1,0730.28×
Arkansas1,0040.25×
Mississippi9470.24×
Maine9330.54×
Nebraska7520.31×
West Virginia7460.33×
Vermont6510.77×
New Mexico5900.25×
Hawaii5700.28×
Idaho4210.18×
South Dakota2710.24×
Montana2560.19×
North Dakota2130.22×
Wyoming1860.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barclays Center audience
BrandAffinityCategory
Deontay Wilder67.1×Sports
PSV Eindhoven58.46×Sports
Madison Square Garden30.91×Sports
Back to the Future13.89×Movies & TV
Lambeau Field27.33×Sports
Soldier Field34.77×Sports
Feyenoord35.36×Sports
Planet Fitness3.1×Sports
Brooklyn Nets6.59×Sports
Erin Andrews17.84×Sports
Wrigley Field22.28×Sports
Livemusic3.25×Music & Radio
Teyana Taylor5.76×Movies & TV
New York Knicks4.64×Sports
FC Bayern Munich3.97×Sports
Diaper bag3.82×Kids & Family
Toyota Center29.95×Sports
Deutsche Eishockey Liga21.03×Sports
New York Lottery6.49×Games
Nordstrom rack2.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barclays Center audience
TraitClusterScore
Luxury OrientationPREMIUM1.5
Design AffinityPREMIUM1.47
TravellingTHRILL1.44
IndulgenceJOY1.4
Urban LifestyleOPEN1.39
Early Adopter MentalityPOWER1.37

Worldwide distribution

Worldwide audience distribution share by country for Barclays Center
CountryShare
United States60.5%
Canada8.1%
Italy5.5%

See Barclays Center audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does Barclays Center have in United States?

Barclays Center has an estimated audience of 479,030 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of Barclays Center fans?

44.9% of Barclays Center fans are female, 55.1% are male, with an average age of 39.4 years.

Which brands do Barclays Center fans like most?

Barclays Center fans show strongest brand affinity for Deontay Wilder (67.1×), PSV Eindhoven (58.46×), and Madison Square Garden (30.91×) over the country average.

Where do Barclays Center fans live in United States?

Barclays Center fans in United States are most concentrated in New York (reach 359,273), New Jersey (reach 77,066), and California (reach 21,258). These three regions account for the largest share of the active audience.

What other brands do Barclays Center fans also like?

Beyond Barclays Center itself, the audience over-indexes on PSV Eindhoven (58.46×), Madison Square Garden (30.91×), Back to the Future (13.89×), and Lambeau Field (27.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barclays Center. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.