TD Garden Audience in United States

TD Garden logo

TD Garden has an estimated audience of 2,257,984 people in United States. 38.4% are female, 61.6% are male, average age 35.5. Top regions: Massachusetts, New York, California. Top brand affinities: Chauncey Billups, TD Garden, Grandmaster Flash, Sports Authority Field at Mile High, Boston Bruins.

The average TD Garden fan in United States is 35.5 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New York, California. Top brand affinities include Chauncey Billups, TD Garden, Grandmaster Flash, with strongest over-indexing on Chauncey Billups (82.55× the country average). Demographically, the TD Garden audience skews more male with an average age of 35.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Arena

Demographics of TD Garden fans

Demographic split for TD Garden audience in United States
MetricValue
Female38.4%
Male61.6%
Average age35.5
Estimated audience size2,257,984

Audience persona

The typical TD Garden fan in United States is more male, around 35.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Chauncey Billups.

Top regions in United States

Top regions ranked by reach for TD Garden in United States
RegionReachAffinity
Massachusetts766,20217.22×
New York88,5410.7×
California62,4970.25×
Connecticut60,3612.67×
New Hampshire57,0706.41×
Texas55,4730.29×
Florida51,9260.34×
Rhode Island42,9775.98×
Maine36,1974.48×
New Jersey27,5710.48×
Pennsylvania24,6810.32×
North Carolina20,7510.31×
Illinois20,7430.28×
Virginia20,3700.37×
Ohio19,2410.28×
Georgia17,6230.25×
Michigan14,7580.25×
Maryland11,6720.3×
Tennessee11,6180.26×
Vermont11,0872.8×
Indiana10,8970.26×
Colorado9,7610.27×
Washington9,5730.21×
South Carolina9,3870.28×
Arizona9,2140.2×
Minnesota8,8370.27×
Missouri8,0980.22×
Wisconsin6,6980.2×
Kentucky6,3050.22×
Louisiana5,8290.2×
Alabama5,7430.18×
Nevada5,3670.25×
Oregon4,9720.19×
Oklahoma4,9510.2×
Utah4,7280.23×
Iowa4,2690.23×
Kansas3,6010.2×
Arkansas3,5510.19×
Washington, District of Columbia3,3280.49×
Mississippi2,6380.14×
Nebraska2,3640.21×
New Mexico2,1680.19×
West Virginia1,9170.18×
Hawaii1,8640.19×
Idaho1,8000.16×
Delaware1,6140.26×
Montana1,1940.19×
North Dakota1,0740.23×
South Dakota9350.18×
Alaska7610.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TD Garden audience
BrandAffinityCategory
Chauncey Billups82.55×Sports
TD Garden155.17×Sports
Grandmaster Flash119.97×Music & Radio
Sports Authority Field at Mile High78.78×Sports
Boston Bruins25.3×Sports
Jonas Valančiūnas69.94×Sports
Boston (magazine)26.3×News
Iman Shumpert42.46×Sports
Derek Fisher79.02×Sports
Boston Celtics10.1×Sports
J. J. Redick47.19×Sports
The Sugarhill Gang78.42×Music & Radio
Stanley Cup Finals41.37×Sports
Kris Humphries48.29×Sports
Baron Davis46.69×Sports
Bill Belichick12×Sports
Tracy McGrady38.45×Sports
Fenway Park15.31×Sports
Ricky Rubio80.13×Sports
Al Horford20.87×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TD Garden audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.16
Early Adopter MentalityPOWER1.15
Social Media UsageJOY1.04
ExtroversionTHRILL1.01
Sports ActivityPOWER1.01
Risk AppetiteTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for TD Garden
CountryShare
United States90.8%
Canada2.7%
United Kingdom1.0%

See TD Garden audiences in other countries

More Arena audiences in United States

Frequently asked questions

How many fans does TD Garden have in United States?

TD Garden has an estimated audience of 2,257,984 people in United States, concentrated in Massachusetts and New York.

What is the gender split and age of TD Garden fans?

38.4% of TD Garden fans are female, 61.6% are male, with an average age of 35.5 years.

Which brands do TD Garden fans like most?

TD Garden fans show strongest brand affinity for Chauncey Billups (82.55×), TD Garden (155.17×), and Grandmaster Flash (119.97×) over the country average.

Where do TD Garden fans live in United States?

TD Garden fans in United States are most concentrated in Massachusetts (reach 766,202), New York (reach 88,541), and California (reach 62,497). These three regions account for the largest share of the active audience.

What other brands do TD Garden fans also like?

Beyond TD Garden itself, the audience over-indexes on TD Garden (155.17×), Grandmaster Flash (119.97×), Sports Authority Field at Mile High (78.78×), and Boston Bruins (25.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TD Garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.