Derek Fisher Audience in United States

Derek Fisher logo

Derek Fisher has an estimated audience of 429,374 people in United States. 39.5% are female, 60.5% are male, average age 33.6. Top regions: California, Texas, New York. Top brand affinities: Surf kayaking, WKRN-TV, San Jacinto, California, Song Il-gook, Primary and secondary antibodies.

The average Derek Fisher fan in United States is 33.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Surf kayaking, WKRN-TV, San Jacinto, California, with strongest over-indexing on Surf kayaking (132.28× the country average). Demographically, the Derek Fisher audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Derek Fisher fans

Demographic split for Derek Fisher audience in United States
MetricValue
Female39.5%
Male60.5%
Average age33.6
Estimated audience size429,374

Audience persona

The typical Derek Fisher fan in United States is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Derek Fisher in United States
RegionReachAffinity
California107,8052.28×
Texas47,4541.29×
New York29,8321.24×
Florida27,4980.95×
Georgia22,0881.67×
Illinois16,2781.14×
North Carolina15,7521.22×
Pennsylvania13,9420.96×
Ohio13,2141×
New Jersey12,5381.15×
Virginia11,8871.14×
Michigan11,8061.05×
Maryland11,7951.6×
Tennessee9,6161.12×
Arizona9,4951.08×
Louisiana8,3311.5×
Massachusetts8,0340.95×
Arkansas7,8842.23×
Alabama7,8651.31×
Indiana7,6010.97×
South Carolina7,5681.17×
Oklahoma7,2941.53×
Washington6,8650.8×
Nevada6,5051.57×
Missouri6,3840.92×
Mississippi5,4371.54×
Minnesota4,9360.8×
Kentucky4,8040.89×
Colorado4,6960.69×
Wisconsin4,6350.72×
Connecticut4,2750.99×
Oregon3,7610.76×
Utah2,6460.69×
Kansas2,5710.76×
Iowa2,3810.67×
Hawaii2,1181.15×
Washington, District of Columbia1,9161.48×
Nebraska1,4090.65×
Delaware1,3511.14×
New Mexico1,3470.63×
West Virginia1,0780.54×
Idaho1,0330.48×
Rhode Island1,0200.75×
New Hampshire8770.52×
Maine7700.5×
North Dakota5820.66×
Montana5220.44×
South Dakota4920.5×
Alaska4770.52×
Vermont2780.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Derek Fisher audience
BrandAffinityCategory
Surf kayaking132.28×Sports
WKRN-TV23.87×Movies & TV
San Jacinto, California34.66×Travel & Leisure
Song Il-gook145.18×Movies & TV
Primary and secondary antibodies57.11×Health
Elsword25.71×Games
Hauptschule15.01×Kids & Family
Graham Greene6.37×Literature
Whataburger1.64×Food & Beverages
Phu Thai language27.23×Politics & Society
Hopscotch.in123.39×Kids & Family
The Journey (1959 film)15.08×Movies & TV
Litter box1.54×Pets & Animals
Mortgage insurance3.02×Business & Career
AllJobs12.74×Business & Career
La Jolla6.01×Travel & Leisure
Consequence (rapper)3.99×Music & Radio
Nebraska1.67×Travel & Leisure
Justice1.73×Politics & Society
Hog Hunting2.02×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Derek Fisher audience
TraitClusterScore
Luxury OrientationPREMIUM1.57
Early Adopter MentalityPOWER1.33
Risk AppetiteTHRILL1.25
Convenience OrientationPREMIUM1.23
LGBTQ+ IdentityOPEN1.18
IndulgenceJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Derek Fisher
CountryShare
United States85.6%
United Kingdom2.7%
Italy1.8%

See Derek Fisher audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Derek Fisher have in United States?

Derek Fisher has an estimated audience of 429,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Derek Fisher fans?

39.5% of Derek Fisher fans are female, 60.5% are male, with an average age of 33.6 years.

Which brands do Derek Fisher fans like most?

Derek Fisher fans show strongest brand affinity for Surf kayaking (132.28×), WKRN-TV (23.87×), and San Jacinto, California (34.66×) over the country average.

Where do Derek Fisher fans live in United States?

Derek Fisher fans in United States are most concentrated in California (reach 107,805), Texas (reach 47,454), and New York (reach 29,832). These three regions account for the largest share of the active audience.

What other brands do Derek Fisher fans also like?

Beyond Derek Fisher itself, the audience over-indexes on WKRN-TV (23.87×), San Jacinto, California (34.66×), Song Il-gook (145.18×), and Primary and secondary antibodies (57.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Derek Fisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.