Rascasse Audience Intelligence

Derek Fisher Audience in United States

A data profile of the people who buy, follow and care about Derek Fisher in United States — modelled from more than twelve digital signal sources. Derek Fisher has an estimated audience of 432,800 people in United States.

#571among Basketball in United States#9769among Person in United States#3931in Sports

The average Derek Fisher fan in United States is 33.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Taron Egerton, Zach LaVine, Wilt Chamberlain, with strongest over-indexing on Taron Egerton (228.13× the country average).

Demographically, the Derek Fisher audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Derek Fisher fan in United States is more male, around 33.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Taron Egerton.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Derek Fisher profile in United States.

Audience size
433K
in United States
Gender
39.5%♀
60.5% male
Age
33.6
average years
Country rank
#39798
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Derek Fisher fans

39.5% are female, 60.5% are male, average age 33.6.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Derek Fisher audience in United States
MetricValue
Female39.5%
Male60.5%
Average age33.6
Estimated audience size432,800
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Derek Fisher audience in United States
Age bracketShare%
16-1931%
20-2924%
30-3922%
40-4913%
50+10%
Fig. 04

Worldwide distribution

85.6%

of the worldwide Derek Fisher audience comes from United States.

Worldwide audience distribution share by country for Derek Fisher
CountryShare
United States85.6%
United Kingdom2.6%
Italy1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Derek Fisher audience in United States is strongest.

Fig. 05

Top regions by affinity

Derek Fisher fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~9K2.43×
02California~100K2.13×
03Mississippi~6K1.58×
04Nevada~6K1.56×
05Georgia~20K1.51×
06Louisiana~8K1.45×
07Maryland~10K1.43×
08Oklahoma~7K1.42×
09Alabama~8K1.34×
10Washington, District of Columbia~2K1.27×
11Texas~40K1.22×
12South Carolina~8K1.19×
13North Carolina~20K1.16×
14New York~30K1.13×
15Delaware~1K1.13×
16Tennessee~10K1.12×
17Virginia~10K1.11×
18Hawaii~2K1.11×
19Illinois~20K1.08×
20New Jersey~10K1.06×
21Arizona~9K1.06×
22Michigan~10K1.01×
23Connecticut~4K0.99×
24Ohio~10K0.96×
25Indiana~7K0.95×
26Florida~30K0.92×
27Missouri~6K0.91×
28Kentucky~5K0.91×
29Massachusetts~8K0.89×
30Alaska<1K0.89×
31Pennsylvania~10K0.88×
32Rhode Island~1K0.85×
33North Dakota<1K0.85×
34Oregon~4K0.82×
35South Dakota<1K0.82×
36Kansas~3K0.80×
37Utah~3K0.79×
38Washington~7K0.78×
39Minnesota~5K0.78×
40Vermont<1K0.78×
41Wisconsin~5K0.77×
42New Mexico~2K0.77×
43Nebraska~2K0.76×
44West Virginia~2K0.76×
45Montana<1K0.74×
46New Hampshire~1K0.73×
47Iowa~3K0.72×
48Maine~1K0.72×
49Idaho~2K0.71×
50Colorado~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Derek Fisher, United States
0.70×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Derek Fisher audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Derek Fisher audience
#·InterestCategoryAffinity×
01Zach LaVineSports427.91×
02Tim DuncanSports309.35×
03Jrue HolidaySports278.18×
04Wilt ChamberlainSports259.45×
05Taron EgertonMovies & TV228.13×
06Yvonne StrahovskiMovies & TV213.59×
07Dwight HowardSports176.65×
08Kevin LoveSports169.00×
09Pau GasolSports142.35×
10Scottie PippenSports124.79×
11DeMar DeRozanSports110.57×
12Dirk NowitzkiSports99.01×
13American FundsBusiness & Career94.24×
14Ming-Na WenMovies & TV69.19×
15CustomInkShopping62.22×
16Magic JohnsonSports43.86×
17Damian LillardSports36.16×
18Brittany SnowMovies & TV28.82×
19Carmelo AnthonySports22.30×
20Giannis AntetokounmpoSports20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Derek Fisher audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Derek Fisher audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
IndulgenceJOY1.31×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Derek Fisher audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
DIY MentalityTHRILL0.62×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Derek Fisher have in United States?

Derek Fisher has an estimated audience of 432,800 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Derek Fisher fans?

39.5% of Derek Fisher fans are female, 60.5% are male, with an average age of 33.6 years.

03

Which brands do Derek Fisher fans like most?

Derek Fisher fans show strongest brand affinity for Taron Egerton (228.13×), Zach LaVine (427.91×), and Wilt Chamberlain (259.45×) over the country average.

04

Where do Derek Fisher fans live in United States?

Derek Fisher fans in United States are most concentrated in California (reach ~100K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Derek Fisher fans also like?

Beyond Derek Fisher itself, the audience over-indexes on Zach LaVine (427.91×), Wilt Chamberlain (259.45×), Tim Duncan (309.35×), and Jrue Holiday (278.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in United States

See Derek Fisher audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Derek Fisher. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →