Rascasse Audience Intelligence

Derek Fisher Audience in United States

Derek Fisher has an estimated audience of 415K people in United States.

#628among Basketball in United States
#10011among people in United States#4140in Sports

The average Derek Fisher fan in United States is 34.3 years old, more male, and lives primarily in California.

Its fans are 1.7 years older than the group average of 32.6.

Compared with the other 2666 objects in Basketball, Derek Fisher fans stand out for their interest in Zach LaVine, Tim Duncan and Jrue Holiday.

Most fans live in California, Texas, New York.

Top affinities include Zach LaVine, Tim Duncan, Jrue Holiday, with strongest over-indexing on Zach LaVine (427.91× the country average).

Demographically, the Derek Fisher audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

The typical Derek Fisher fan in United States is more male, around 34.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Zach LaVine.

Category: Sports · Type: Person · Subtype: Basketball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
415K
in United States
Gender
39.5%♀
60.5% male
Age
34.3
average years
Country rank
#42599
among all objects in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Derek Fisher fans

39.5% are female, 60.5% are male, average age 34.3.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Derek Fisher audience in United States
MetricValue
Female39.5%
Male60.5%
Average age34.3
Estimated audience size415K
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Derek Fisher audience in United States
Age bracketShare%
16-2431%
25-3424%
35-4422%
45-5413%
55+10%
Fig. 04

Worldwide distribution

86.4%

of the worldwide Derek Fisher audience comes from United States.

Worldwide audience distribution share by country for Derek Fisher
CountryShare
United States86.4%
United Kingdom2.4%
Italy1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Derek Fisher fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~9K2.43×
02California~100K2.13×
03Mississippi~6K1.58×
04Nevada~6K1.56×
05Georgia~20K1.51×
06Louisiana~8K1.45×
07Maryland~10K1.43×
08Oklahoma~7K1.42×
09Alabama~8K1.34×
10Washington, District of Columbia~1K1.27×
11Texas~30K1.22×
12South Carolina~8K1.19×
13North Carolina~20K1.16×
14New York~30K1.13×
15Delaware~1K1.13×
16Tennessee~10K1.12×
17Virginia~10K1.11×
18Hawaii~2K1.11×
19Illinois~20K1.08×
20New Jersey~10K1.06×
21Arizona~10K1.06×
22Michigan~10K1.01×
23Connecticut~4K0.99×
24Ohio~10K0.96×
25Indiana~8K0.95×
26Florida~20K0.92×
27Missouri~7K0.91×
28Kentucky~5K0.91×
29Massachusetts~8K0.89×
30Alaska<1K0.89×
31Pennsylvania~10K0.88×
32Rhode Island~1K0.85×
33North Dakota<1K0.85×
34Oregon~4K0.82×
35South Dakota<1K0.82×
36Kansas~3K0.80×
37Utah~3K0.79×
38Washington~7K0.78×
39Minnesota~6K0.78×
40Vermont<1K0.78×
41Wisconsin~6K0.77×
42New Mexico~2K0.77×
43Nebraska~2K0.76×
44West Virginia~2K0.76×
45Montana<1K0.74×
46New Hampshire~1K0.73×
47Iowa~3K0.72×
48Maine~1K0.72×
49Idaho~2K0.71×
50Colorado~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Derek Fisher, United States
0.70×1.00×2.43×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Derek Fisher audience vs. the country average
#·InterestCategoryAffinity×
01Zach LaVineSports427.91×
02Tim DuncanSports309.35×
03Jrue HolidaySports278.18×
04Wilt ChamberlainSports259.45×
05Taron EgertonMovies & TV228.13×
06Yvonne StrahovskiMovies & TV213.59×
07Dwight HowardSports176.65×
08Kevin LoveSports169.00×
09Pau GasolSports142.35×
10Scottie PippenSports124.79×
11DeMar DeRozanSports110.57×
12Dirk NowitzkiSports99.01×
13American FundsBusiness & Career94.24×
14Ming-Na WenMovies & TV69.19×
15CustomInkShopping62.22×
16Magic JohnsonSports43.86×
17Brittany SnowMovies & TV28.82×
18Klay ThompsonSports22.32×
19Carmelo AnthonySports22.30×
20Giannis AntetokounmpoSports20.00×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Derek Fisher audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Derek Fisher audience vs. the country average · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.34×
IndulgenceJOY1.31×
Need for SecurityCONSERVATISM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Derek Fisher audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.60×
DIY MentalityTHRILL0.62×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Appendix

Explore more audiences

More Basketball audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Derek Fisher over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/derek-fisher-9119” · Methodology