Rascasse Audience Intelligence

The Sugarhill Gang Audience in United States

A data profile of the people who buy, follow and care about The Sugarhill Gang in United States — modelled from more than twelve digital signal sources. The Sugarhill Gang has an estimated audience of 311,546 people in United States.

#352among Hip hop in United States#11846among Person in United States#6900in Music & Radio

The average The Sugarhill Gang fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Grandmaster Flash, Ice-T, Obsessed (2009 film), with strongest over-indexing on Grandmaster Flash (459.37× the country average).

Demographically, the The Sugarhill Gang audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Sugarhill Gang fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Grandmaster Flash.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Sugarhill Gang profile in United States.

Audience size
312K
in United States
Gender
44.4%♀
55.6% male
Age
39.3
average years
Country rank
#47391
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Sugarhill Gang fans

44.4% are female, 55.6% are male, average age 39.3.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for The Sugarhill Gang audience in United States
MetricValue
Female44.4%
Male55.6%
Average age39.3
Estimated audience size311,546
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the The Sugarhill Gang audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3924%
40-4931%
50+12%
Fig. 04

Worldwide distribution

59.3%

of the worldwide The Sugarhill Gang audience comes from United States.

Worldwide audience distribution share by country for The Sugarhill Gang
CountryShare
United States59.3%
United Kingdom8.6%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Sugarhill Gang audience in United States is strongest.

Fig. 05

Top regions by affinity

The Sugarhill Gang fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~9K1.64×
02New Jersey~10K1.56×
03Alaska~1K1.55×
04Vermont<1K1.43×
05Connecticut~4K1.37×
06Washington, District of Columbia~1K1.34×
07New York~20K1.33×
08Delaware~1K1.24×
09Wisconsin~6K1.22×
10Ohio~10K1.21×
11Louisiana~5K1.16×
12Pennsylvania~10K1.15×
13Kentucky~5K1.15×
14North Carolina~10K1.14×
15Virginia~9K1.14×
16Georgia~10K1.13×
17South Carolina~5K1.13×
18Massachusetts~7K1.07×
19Alabama~5K1.06×
20Rhode Island~1K1.03×
21Nevada~3K1.00×
22New Hampshire~1K0.98×
23Florida~20K0.97×
24West Virginia~1K0.95×
25Michigan~8K0.94×
26Tennessee~6K0.94×
27Iowa~2K0.94×
28Mississippi~2K0.93×
29Arkansas~2K0.92×
30Maine~1K0.92×
31Missouri~5K0.91×
32Minnesota~4K0.90×
33California~30K0.89×
34Indiana~5K0.89×
35South Dakota<1K0.89×
36North Dakota<1K0.89×
37Montana<1K0.88×
38Illinois~9K0.86×
39Oregon~3K0.86×
40Kansas~2K0.86×
41Oklahoma~3K0.85×
42New Mexico~1K0.85×
43Nebraska~1K0.84×
44Hawaii~1K0.84×
45Arizona~5K0.83×
46Idaho~1K0.82×
47Colorado~4K0.80×
48Washington~5K0.78×
49Texas~20K0.76×
50Utah~2K0.72×
Fig. 06

Affinity by region

Affinity by region — The Sugarhill Gang, United States
0.72×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Sugarhill Gang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Sugarhill Gang audience
#·InterestCategoryAffinity×
01Grandmaster FlashMusic & Radio459.37×
02TD GardenSports78.42×
03Ice-TMusic & Radio74.32×
04Ace of BaseMusic & Radio70.10×
05Knight Rider (1982 TV series)Movies & TV28.13×
06Obsessed (2009 film)Movies & TV24.09×
07Vanilla IceMusic & Radio23.03×
08Six Feet Under (TV series)Movies & TV18.07×
09CantinflasMovies & TV16.04×
10Christopher MeloniMovies & TV15.35×
11Jaden SmithMovies & TV12.80×
12LL Cool JMusic & Radio11.26×
13Wesley SnipesMovies & TV10.76×
14Berlin WallTravel & Leisure10.25×
15Queen LatifahMusic & Radio8.69×
16Chuck NorrisMovies & TV5.59×
17Teyana TaylorMovies & TV5.50×
18City BankBusiness & Career4.85×
19Internet celebrityInternet & Social Media3.71×
20TMZInternet & Social Media2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Sugarhill Gang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Sugarhill Gang audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Convenience OrientationPREMIUM1.71×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Sugarhill Gang audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Sugarhill Gang have in United States?

The Sugarhill Gang has an estimated audience of 311,546 people in United States, concentrated in California and New York.

02

What is the gender split and age of The Sugarhill Gang fans?

44.4% of The Sugarhill Gang fans are female, 55.6% are male, with an average age of 39.3 years.

03

Which brands do The Sugarhill Gang fans like most?

The Sugarhill Gang fans show strongest brand affinity for Grandmaster Flash (459.37×), Ice-T (74.32×), and Obsessed (2009 film) (24.09×) over the country average.

04

Where do The Sugarhill Gang fans live in United States?

The Sugarhill Gang fans in United States are most concentrated in California (reach ~30K), New York (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Sugarhill Gang fans also like?

Beyond The Sugarhill Gang itself, the audience over-indexes on Ice-T (74.32×), Obsessed (2009 film) (24.09×), TD Garden (78.42×), and Ace of Base (70.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Sugarhill Gang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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