The Sugarhill Gang Audience in United States
The Sugarhill Gang has an estimated audience of 320,609 people in United States. 44.1% are female, 55.9% are male, average age 39.8. Top brand affinities: Grandmaster Flash, Rainbow Loom, Ice-T, Autism Awareness, Obsessed (2009 film).
Top brand affinities include Grandmaster Flash, Rainbow Loom, Ice-T, with strongest over-indexing on Grandmaster Flash (129.23× the country average). Demographically, the The Sugarhill Gang audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.
Category: Music & Radio · Type: Person · Subtype: Hip hop
Demographics of The Sugarhill Gang fans
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 39.8 |
| Estimated audience size | 320,609 |
Audience persona
The typical The Sugarhill Gang fan in United States is more male, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grandmaster Flash.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Grandmaster Flash | 129.23× | Music & Radio |
| Rainbow Loom | 133.57× | Kids & Family |
| Ice-T | 39.88× | Music & Radio |
| Autism Awareness | 19.03× | Health |
| Obsessed (2009 film) | 26.55× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Ace of Base | 74.91× | Music & Radio |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Jaden Smith | 23.1× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Kia Sportage | 22.34× | Cars & Mobility |
| TD Garden | 46.77× | Sports |
| Knight Rider (1982 TV series) | 35.01× | Movies & TV |
| Lil Peep | 18.53× | Music & Radio |
| MC Hammer | 25.16× | Music & Radio |
| Cantinflas | 22.69× | Movies & TV |
| LL Cool J | 15.23× | Music & Radio |
| Vanilla Ice | 18.5× | Music & Radio |
| Charles, Prince of Wales | 18.87× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.54 |
| Extroversion | THRILL | 1.52 |
| Spirituality | BALANCE | 1.42 |
| Convenience Orientation | PREMIUM | 1.37 |
| Community Orientation | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.3% |
| United Kingdom | 10.4% |
| Germany | 4.6% |
See The Sugarhill Gang audiences in other countries
More Hip hop audiences in United States
- Bad Bunny (25,838,259)
- Diddy (20,318,667)
- Cardi B (14,341,291)
- Nicki Minaj (13,515,929)
- World Star Hip Hop (WSHH) (12,699,723)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Sugarhill Gang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.