The Sugarhill Gang Audience in United States

The Sugarhill Gang logo

The Sugarhill Gang has an estimated audience of 320,609 people in United States. 44.1% are female, 55.9% are male, average age 39.8. Top brand affinities: Lulu 黃路梓茵, Gloria, No Escape (1994 film), Magazine (band), Anderson Silva (kickboxer).

Top brand affinities include Lulu 黃路梓茵, Gloria, No Escape (1994 film), with strongest over-indexing on Lulu 黃路梓茵 (8.33× the country average). Demographically, the The Sugarhill Gang audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of The Sugarhill Gang fans

Demographic split for The Sugarhill Gang audience in United States
MetricValue
Female44.1%
Male55.9%
Average age39.8
Estimated audience size320,609

Audience persona

The typical The Sugarhill Gang fan in United States is more male, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Lulu 黃路梓茵.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Sugarhill Gang audience
BrandAffinityCategory
Lulu 黃路梓茵8.33×Movies & TV
Gloria18.04×Music & Radio
No Escape (1994 film)18.53×Movies & TV
Magazine (band)10.37×Music & Radio
Anderson Silva (kickboxer)16.14×Sports
Home construction2.03×Home & Garden
Elsword22.34×Games
3D printing3.47×Technology & Electronics
Whataburger2.04×Food & Beverages
Litter box2.04×Pets & Animals
Karbala8.61×Travel & Leisure
Google Photos2.3×Technology & Electronics
Vanuatu17.59×Travel & Leisure
Nationality1.73×Politics & Society
Christmas Gifts4.18×Kids & Family
Natural rubber1.57×Cars & Mobility
Easy Home Meals29.78×Food & Beverages
Gomer Pyle, U.S.M.C.19.79×Movies & TV
Buying a House5.01×Home & Garden
Paisley6.03×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Sugarhill Gang audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
Urban LifestyleOPEN1.54
ExtroversionTHRILL1.52
SpiritualityBALANCE1.42
Convenience OrientationPREMIUM1.37
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for The Sugarhill Gang
CountryShare
United States58.3%
United Kingdom10.4%
Germany4.6%

See The Sugarhill Gang audiences in other countries

More Hip hop audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for The Sugarhill Gang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.