J. J. Redick Audience in United States

J. J. Redick logo

J. J. Redick has an estimated audience of 1,056,520 people in United States. 21.7% are female, 78.3% are male, average age 36.4. Top regions: California, Texas, New York. Top brand affinities: Surf kayaking, Sinaloa, WKRN-TV, Alaska, Graham Greene.

The average J. J. Redick fan in United States is 36.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Surf kayaking, Sinaloa, WKRN-TV, with strongest over-indexing on Surf kayaking (129.3× the country average). Demographically, the J. J. Redick audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of J. J. Redick fans

Demographic split for J. J. Redick audience in United States
MetricValue
Female21.7%
Male78.3%
Average age36.4
Estimated audience size1,056,520

Audience persona

The typical J. J. Redick fan in United States is more male, around 36.4 years old, with strong Risk Appetite tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for J. J. Redick in United States
RegionReachAffinity
California211,5021.82×
Texas90,7261×
New York73,4111.24×
Florida68,0290.95×
North Carolina52,3301.65×
Pennsylvania39,7521.12×
Georgia39,3381.21×
Illinois38,8571.1×
Virginia37,0651.44×
Ohio35,2831.08×
New Jersey32,7821.22×
Massachusetts26,8701.29×
Michigan25,6370.93×
Tennessee24,2981.15×
Arizona22,2341.03×
Maryland21,4581.18×
Indiana19,9931.04×
Washington18,3130.86×
South Carolina17,1441.08×
Minnesota16,8641.11×
Colorado16,1580.97×
Missouri15,5650.91×
Louisiana14,5211.07×
Wisconsin14,4080.91×
Alabama14,2190.96×
Kentucky13,9721.05×
Connecticut12,4981.18×
Nevada11,9041.16×
Oregon11,3830.94×
Oklahoma10,6140.9×
Mississippi8,9981.03×
Arkansas8,4640.97×
Utah7,7710.82×
Kansas7,4190.89×
Iowa7,3170.84×
Hawaii4,7281.04×
Nebraska4,6220.87×
Washington, District of Columbia4,5911.45×
West Virginia3,6600.74×
New Mexico3,6220.68×
Idaho3,4300.65×
New Hampshire3,4130.82×
Rhode Island3,0790.92×
Delaware2,9251×
Maine2,7780.73×
Montana2,0180.69×
South Dakota1,9930.82×
North Dakota1,7900.82×
Alaska1,3840.61×
Vermont1,2740.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. J. Redick audience
BrandAffinityCategory
Surf kayaking129.3×Sports
Sinaloa9.23×Travel & Leisure
WKRN-TV15.1×Movies & TV
Alaska2.32×Travel & Leisure
Graham Greene7.9×Literature
Elsword20×Games
Hauptschule15.66×Kids & Family
Minnesota1.93×Travel & Leisure
Song Il-gook55.74×Movies & TV
Phu Thai language23.27×Politics & Society
Nebraska1.97×Travel & Leisure
Justice2.02×Politics & Society
Primary and secondary antibodies24.82×Health
Nick Jr. (Australia)5.8×Kids & Family
Finding Your Roots7.38×Movies & TV
Kansas1.68×Travel & Leisure
Jeep Grand Cherokee (WJ)4.01×Cars & Mobility
Gilbert Burns (fighter)10.16×Sports
Chili con carne5.08×Food & Beverages
Pro-Ject2.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. J. Redick audience
TraitClusterScore
Risk AppetiteTHRILL1.46
Early Adopter MentalityPOWER1.24
Career OrientationPOWER1.23
Luxury OrientationPREMIUM1.16
IndulgenceJOY1.14
ExtroversionTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for J. J. Redick
CountryShare
United States87.3%
Australia3.1%
Italy2.8%

See J. J. Redick audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does J. J. Redick have in United States?

J. J. Redick has an estimated audience of 1,056,520 people in United States, concentrated in California and Texas.

What is the gender split and age of J. J. Redick fans?

21.7% of J. J. Redick fans are female, 78.3% are male, with an average age of 36.4 years.

Which brands do J. J. Redick fans like most?

J. J. Redick fans show strongest brand affinity for Surf kayaking (129.3×), Sinaloa (9.23×), and WKRN-TV (15.1×) over the country average.

Where do J. J. Redick fans live in United States?

J. J. Redick fans in United States are most concentrated in California (reach 211,502), Texas (reach 90,726), and New York (reach 73,411). These three regions account for the largest share of the active audience.

What other brands do J. J. Redick fans also like?

Beyond J. J. Redick itself, the audience over-indexes on Sinaloa (9.23×), WKRN-TV (15.1×), Alaska (2.32×), and Graham Greene (7.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. J. Redick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.