Rascasse Audience Intelligence

J. J. Redick Audience in United States

A data profile of the people who buy, follow and care about J. J. Redick in United States — modelled from more than twelve digital signal sources. J. J. Redick has an estimated audience of 881,453 people in United States.

#322among Basketball in United States#5858among Person in United States#2386in Sports

The average J. J. Redick fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zach LaVine, Erin Andrews, Wilt Chamberlain, with strongest over-indexing on Zach LaVine (381.19× the country average).

Demographically, the J. J. Redick audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. J. Redick fan in United States is more male, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Zach LaVine.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. J. Redick profile in United States.

Audience size
881K
in United States
Gender
21.7%♀
78.3% male
Age
36.4
average years
Country rank
#25754
Person in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of J. J. Redick fans

21.7% are female, 78.3% are male, average age 36.4.

Fig. 02

Gender split

21.7%
Female
78.3%
Male
Demographic split for J. J. Redick audience in United States
MetricValue
Female21.7%
Male78.3%
Average age36.4
Estimated audience size881,453
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the J. J. Redick audience in United States
Age bracketShare%
16-1918%
20-2925%
30-3931%
40-4919%
50+7%
Fig. 04

Worldwide distribution

85.7%

of the worldwide J. J. Redick audience comes from United States.

Worldwide audience distribution share by country for J. J. Redick
CountryShare
United States85.7%
Italy3.4%
Germany3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. J. Redick audience in United States is strongest.

Fig. 05

Top regions by affinity

J. J. Redick fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.65×
02North Carolina~50K1.62×
03Washington, District of Columbia~5K1.48×
04Virginia~40K1.40×
05Massachusetts~30K1.27×
06Connecticut~10K1.20×
07Georgia~40K1.19×
08New Jersey~30K1.19×
09New York~70K1.18×
10Maryland~20K1.18×
11Tennessee~20K1.15×
12Nevada~10K1.13×
13Pennsylvania~40K1.12×
14Oklahoma~10K1.12×
15Louisiana~10K1.10×
16Mississippi~10K1.09×
17Kentucky~10K1.08×
18South Carolina~20K1.07×
19Ohio~30K1.06×
20Delaware~3K1.06×
21Illinois~40K1.05×
22Arizona~20K1.02×
23Indiana~20K1.01×
24Arkansas~9K1.00×
25Hawaii~4K0.99×
26Texas~90K0.98×
27Alabama~10K0.98×
28Rhode Island~3K0.97×
29Colorado~20K0.94×
30Florida~70K0.93×
31Michigan~30K0.93×
32Minnesota~10K0.92×
33Oregon~10K0.92×
34Nebraska~5K0.91×
35Missouri~20K0.90×
36Wisconsin~10K0.90×
37Kansas~7K0.89×
38New Hampshire~4K0.87×
39South Dakota~2K0.86×
40Iowa~7K0.85×
41West Virginia~4K0.84×
42North Dakota~2K0.84×
43Washington~20K0.81×
44Utah~8K0.81×
45Maine~3K0.79×
46Montana~2K0.78×
47Vermont~1K0.78×
48Alaska~2K0.74×
49New Mexico~4K0.72×
50Idaho~4K0.68×
Fig. 06

Affinity by region

Affinity by region — J. J. Redick, United States
0.68×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. J. Redick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. J. Redick audience
#·InterestCategoryAffinity×
01Zach LaVineSports381.19×
02Erin AndrewsSports263.52×
03Wilt ChamberlainSports196.98×
04Jrue HolidaySports153.38×
05DeMar DeRozanSports130.75×
06Tim DuncanSports117.37×
07Dwight HowardSports107.42×
08Pau GasolSports97.09×
09Kevin LoveSports96.93×
10Arena Football LeagueSports86.79×
11Freddie FreemanSports77.63×
12Scottie PippenSports70.39×
13Magic JohnsonSports65.87×
14American FundsBusiness & Career56.05×
15Skyline ChiliFood & Beverages41.86×
16CustomInkShopping37.01×
17Dennis RodmanSports34.24×
18Damian LillardSports28.01×
19Winona RyderMovies & TV20.00×
20Capital OneBusiness & Career12.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. J. Redick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. J. Redick audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.73×
Career OrientationPOWER1.52×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. J. Redick audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does J. J. Redick have in United States?

J. J. Redick has an estimated audience of 881,453 people in United States, concentrated in California and Texas.

02

What is the gender split and age of J. J. Redick fans?

21.7% of J. J. Redick fans are female, 78.3% are male, with an average age of 36.4 years.

03

Which brands do J. J. Redick fans like most?

J. J. Redick fans show strongest brand affinity for Zach LaVine (381.19×), Erin Andrews (263.52×), and Wilt Chamberlain (196.98×) over the country average.

04

Where do J. J. Redick fans live in United States?

J. J. Redick fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do J. J. Redick fans also like?

Beyond J. J. Redick itself, the audience over-indexes on Erin Andrews (263.52×), Wilt Chamberlain (196.98×), Jrue Holiday (153.38×), and Dwight Howard (107.42×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for J. J. Redick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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