Rascasse Audience Intelligence

Real estate contract Audience in United States

A data profile of the people who buy, follow and care about Real estate contract in United States — modelled from more than twelve digital signal sources. Real estate contract has an estimated audience of 717,207 people in United States.

#9967among Topic in United States#1297in Home & Garden

The average Real estate contract fan in United States is 34.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Caixa Econômica Federal, Dotloop, Indeed.com, with strongest over-indexing on Caixa Econômica Federal (246.25× the country average).

Demographically, the Real estate contract audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real estate contract fan in United States is balanced, around 34.9 years old, with strong Career Orientation tendencies and a notable affinity for Caixa Econômica Federal.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate contract profile in United States.

Audience size
717K
in United States
Gender
52.6%♀
47.4% male
Age
34.9
average years
Country rank
#29462
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate contract fans

52.6% are female, 47.4% are male, average age 34.9.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Real estate contract audience in United States
MetricValue
Female52.6%
Male47.4%
Average age34.9
Estimated audience size717,207
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Real estate contract audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Real estate contract audience comes from United States.

Worldwide audience distribution share by country for Real estate contract
CountryShare
United States19.9%
India15.3%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate contract audience in United States is strongest.

Fig. 05

Top regions by affinity

Real estate contract fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K5.62×
02Arkansas~9K1.48×
03Missouri~20K1.35×
04Oklahoma~9K1.11×
05Kansas~6K1.09×
06Alaska~2K1.09×
07Vermont~1K1.09×
08Mississippi~6K1.07×
09Montana~2K1.05×
10South Dakota~2K1.05×
11North Dakota~2K1.04×
12South Carolina~10K1.03×
13Alabama~10K1.03×
14West Virginia~3K1.03×
15Tennessee~10K1.01×
16Maine~3K0.98×
17Delaware~2K0.98×
18Hawaii~3K0.97×
19New Hampshire~3K0.97×
20Rhode Island~2K0.97×
21Kentucky~9K0.96×
22Idaho~3K0.94×
23Washington, District of Columbia~2K0.94×
24Iowa~5K0.93×
25Nebraska~3K0.93×
26Georgia~20K0.91×
27Illinois~20K0.90×
28Connecticut~6K0.89×
29Utah~6K0.89×
30Virginia~20K0.88×
31Oregon~7K0.88×
32Florida~40K0.87×
33Colorado~10K0.87×
34Louisiana~8K0.87×
35Arizona~10K0.86×
36Nevada~6K0.86×
37Washington~10K0.85×
38Indiana~10K0.82×
39Maryland~10K0.82×
40Texas~50K0.81×
41Wisconsin~9K0.81×
42Minnesota~8K0.81×
43Ohio~20K0.79×
44North Carolina~20K0.79×
45New York~30K0.76×
46New Jersey~10K0.76×
47Massachusetts~10K0.76×
48Michigan~10K0.73×
49Pennsylvania~20K0.71×
50California~50K0.63×
Fig. 06

Affinity by region

Affinity by region — Real estate contract, United States
0.63×1.00×5.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate contract audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate contract audience
#·InterestCategoryAffinity×
01Caixa Econômica FederalBusiness & Career246.25×
02DotloopHome & Garden110.09×
03LycamobileTechnology & Electronics31.85×
04MetaTrader 4Business & Career20.76×
05Derivative (finance)Business & Career20.00×
06Borussia DortmundSports20.00×
07Commodity marketBusiness & Career20.00×
08EToroBusiness & Career20.00×
09LitecoinBusiness & Career20.00×
10Logic puzzlesGames19.97×
11Brain teaserBusiness & Career16.13×
12Brain fitnessHealth15.11×
13E-TradeBusiness & Career14.17×
14Indeed.comBusiness & Career10.86×
15Alan JacksonMusic & Radio10.65×
16Paris Saint-GermainSports9.31×
17Residential areaHome & Garden6.58×
18Property finderHome & Garden5.21×
19Bank of AmericaBusiness & Career4.05×
20Planet FitnessSports3.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate contract audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate contract audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.69×
Family OrientationCONSERVATISM2.28×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate contract audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
ExtroversionTHRILL0.81×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate contract have in United States?

Real estate contract has an estimated audience of 717,207 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Real estate contract fans?

52.6% of Real estate contract fans are female, 47.4% are male, with an average age of 34.9 years.

03

Which brands do Real estate contract fans like most?

Real estate contract fans show strongest brand affinity for Caixa Econômica Federal (246.25×), Dotloop (110.09×), and Indeed.com (10.86×) over the country average.

04

Where do Real estate contract fans live in United States?

Real estate contract fans in United States are most concentrated in Texas (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate contract fans also like?

Beyond Real estate contract itself, the audience over-indexes on Dotloop (110.09×), Indeed.com (10.86×), E-Trade (14.17×), and Derivative (finance) (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Real estate contract audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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