Rascasse Audience Intelligence

Betta Audience in United States

A data profile of the people who buy, follow and care about Betta in United States — modelled from more than twelve digital signal sources. Betta has an estimated audience of 839,599 people in United States.

#9337among Topic in United States#408in Pets & Animals

The average Betta fan in United States is 35.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include D&R, Freshwater fish, Koi, with strongest over-indexing on D&R (86.39× the country average).

Demographically, the Betta audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Convenience Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Betta fan in United States is balanced, around 35.3 years old, with strong Convenience Orientation tendencies and a notable affinity for D&R.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Betta profile in United States.

Audience size
840K
in United States
Gender
49.8%♀
50.2% male
Age
35.3
average years
Country rank
#26600
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Betta fans

49.8% are female, 50.2% are male, average age 35.3.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Betta audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.3
Estimated audience size839,599
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Betta audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4916%
50+15%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Betta audience comes from United States.

Worldwide audience distribution share by country for Betta
CountryShare
United States20.1%
Japan14.5%
Indonesia9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Betta audience in United States is strongest.

Fig. 05

Top regions by affinity

Betta fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.25×
02Oregon~10K1.20×
03Missouri~20K1.18×
04Oklahoma~10K1.17×
05Idaho~5K1.17×
06Washington~20K1.16×
07Hawaii~4K1.15×
08Kansas~7K1.13×
09Alaska~2K1.13×
10West Virginia~4K1.12×
11Utah~8K1.11×
12Wisconsin~10K1.10×
13Nebraska~5K1.08×
14Texas~80K1.06×
15North Dakota~2K1.05×
16Indiana~20K1.04×
17Kentucky~10K1.04×
18California~100K1.03×
19Iowa~7K1.03×
20Arkansas~7K1.03×
21Arizona~20K1.02×
22Montana~2K1.01×
23Ohio~30K1.00×
24South Dakota~2K1.00×
25Florida~60K0.99×
26Pennsylvania~30K0.99×
27Colorado~10K0.99×
28Rhode Island~3K0.98×
29Michigan~20K0.97×
30New Mexico~4K0.96×
31New Jersey~20K0.95×
32Virginia~20K0.95×
33Maine~3K0.95×
34Vermont~1K0.95×
35Nevada~8K0.94×
36New Hampshire~3K0.94×
37Illinois~30K0.92×
38Tennessee~20K0.92×
39Alabama~10K0.92×
40Louisiana~10K0.92×
41New York~40K0.91×
42North Carolina~20K0.91×
43Connecticut~8K0.91×
44Maryland~10K0.89×
45Massachusetts~10K0.87×
46Delaware~2K0.87×
47Mississippi~6K0.86×
48Georgia~20K0.85×
49South Carolina~10K0.83×
50Washington, District of Columbia~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Betta, United States
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Betta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Betta audience
#·InterestCategoryAffinity×
01D&RTechnology & Electronics86.39×
02Freshwater fishPets & Animals81.14×
03James JoyceLiterature64.13×
04KoiPets & Animals51.98×
05The Old Spaghetti FactoryFood & Beverages51.41×
06Afghanistan national cricket teamSports32.11×
07MinibusCars & Mobility23.33×
08Barry GibbMusic & Radio20.00×
09ShrimpFood & Beverages16.04×
10AquariumPets & Animals15.26×
11City carCars & Mobility14.23×
12Bubble GuppiesMovies & TV13.06×
13New Year's EveHome & Garden7.54×
14Nail artBeauty & Wellness4.17×
15High schoolBusiness & Career3.85×
16Scooby-DooMovies & TV3.26×
17CanadaTravel & Leisure2.90×
18Musical instrumentMusic & Radio2.88×
19LivestockPets & Animals2.66×
20PoetryLiterature2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Betta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Betta audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.56×
SpiritualityBALANCE1.36×
Urban LifestyleOPEN1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Betta audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.82×
TraditionCONSERVATISM0.83×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Betta have in United States?

Betta has an estimated audience of 839,599 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Betta fans?

49.8% of Betta fans are female, 50.2% are male, with an average age of 35.3 years.

03

Which brands do Betta fans like most?

Betta fans show strongest brand affinity for D&R (86.39×), Freshwater fish (81.14×), and Koi (51.98×) over the country average.

04

Where do Betta fans live in United States?

Betta fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Betta fans also like?

Beyond Betta itself, the audience over-indexes on Freshwater fish (81.14×), Koi (51.98×), Shrimp (16.04×), and The Old Spaghetti Factory (51.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Betta audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Betta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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