Betta Audience in United States

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Betta has an estimated audience of 839,599 people in United States. 49.8% are female, 50.2% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Zacky Vengeance, Home Bargains, Stamp collecting, INFJ, Elsword.

The average Betta fan in United States is 35.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Zacky Vengeance, Home Bargains, Stamp collecting, with strongest over-indexing on Zacky Vengeance (109.38× the country average). Demographically, the Betta audience skews balanced with an average age of 35.3, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Betta fans

Demographic split for Betta audience in United States
MetricValue
Female49.8%
Male50.2%
Average age35.3
Estimated audience size839,599

Audience persona

The typical Betta fan in United States is balanced, around 35.3 years old, with strong Pet Ownership tendencies and a notable affinity for Zacky Vengeance.

Top regions in United States

Top regions ranked by reach for Betta in United States
RegionReachAffinity
California99,0561.07×
Texas74,6621.03×
Florida59,8571.05×
New York47,5241.01×
Pennsylvania29,9691.06×
Illinois27,7820.99×
Ohio26,4281.02×
Georgia22,7690.88×
Michigan22,7071.03×
North Carolina22,1660.88×
New Jersey21,2100.99×
Washington20,7521.23×
Virginia19,3610.95×
Arizona17,8011.04×
Missouri16,9991.26×
Indiana16,8171.1×
Minnesota16,0051.33×
Massachusetts15,2430.92×
Tennessee15,1600.9×
Wisconsin13,6551.08×
Colorado13,2741×
Maryland13,1750.91×
Oregon12,9241.34×
Oklahoma11,6741.25×
Kentucky11,0441.05×
Alabama10,1380.86×
South Carolina9,4730.75×
Louisiana9,4390.87×
Utah8,8051.17×
Kansas7,4721.13×
Connecticut7,4550.89×
Iowa7,3091.06×
Nevada7,1090.88×
Arkansas6,4630.93×
Mississippi5,2710.76×
Idaho5,2071.24×
Nebraska4,4501.06×
West Virginia4,4131.13×
Hawaii4,3251.2×
New Mexico4,0330.96×
New Hampshire2,9290.89×
Maine2,6310.87×
Rhode Island2,3400.88×
Alaska2,1411.19×
Montana2,1330.92×
North Dakota1,8451.07×
South Dakota1,8420.95×
Delaware1,6590.72×
Washington, District of Columbia1,6080.64×
Vermont1,1990.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Betta audience
BrandAffinityCategory
Zacky Vengeance109.38×Music & Radio
Home Bargains40.09×Shopping
Stamp collecting9.86×Home & Garden
INFJ27.04×Business & Career
Elsword21.14×Games
Embroidery Library20×Home & Garden
UK garage5.93×Music & Radio
Home construction1.52×Home & Garden
Bank account2.62×Business & Career
Collectable1.59×Kids & Family
JDSU3.01×Business & Career
Minnesota1.7×Travel & Leisure
Nationality2×Politics & Society
3D printing2.33×Technology & Electronics
Natural rubber1.79×Cars & Mobility
Pro-Ject2.95×Music & Radio
Nebraska Cornhuskers football2.45×Sports
Dental hygienist3.89×Health
Monogram2.11×Home & Garden
Staycation1.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Betta audience
TraitClusterScore
Pet OwnershipJOY1.45
LGBTQ+ IdentityOPEN1.37
DIY MentalityTHRILL1.36
Early Adopter MentalityPOWER1.34
Luxury OrientationPREMIUM1.27
SustainabilityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for Betta
CountryShare
United States20.1%
Japan14.5%
Indonesia9.4%

See Betta audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Betta have in United States?

Betta has an estimated audience of 839,599 people in United States, concentrated in California and Texas.

What is the gender split and age of Betta fans?

49.8% of Betta fans are female, 50.2% are male, with an average age of 35.3 years.

Which brands do Betta fans like most?

Betta fans show strongest brand affinity for Zacky Vengeance (109.38×), Home Bargains (40.09×), and Stamp collecting (9.86×) over the country average.

Where do Betta fans live in United States?

Betta fans in United States are most concentrated in California (reach 99,056), Texas (reach 74,662), and Florida (reach 59,857). These three regions account for the largest share of the active audience.

What other brands do Betta fans also like?

Beyond Betta itself, the audience over-indexes on Home Bargains (40.09×), Stamp collecting (9.86×), INFJ (27.04×), and Elsword (21.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Betta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.